Devotion

The Solution

Using the latest in advanced CSS techniques and HTML5 we concepted, designed and built a device optimised website that allows customers to drag-and-drop predefined retailers or custom suggestions onto their 'Dream Fashion Mall'.

"On face value, the application – Design Your Dream Fashion Mall – is a quirky, different way to engage with customers. However, AMP Capital Shopping Centre’s head of marketing, Belinda Daly, says it is part of the company’s data-led strategy that has the potential to generate a lucrative return on investment."

"In around three minutes, shoppers can design their own “fashion destination”, select their favourite retailers and tell the designers of the shopping centres exactly what they want. That information, Daly says, will be relayed directly to leasing agents who will then better understand which retailers to work with."

Read more on Dream Mall in BRW.

The Solution

In partnership with Habitat Media and using the latest Augmented Reality Technology, 'Red' & 'Yellow' were brought to life for the first time in Melbourne's Federation Square. 'Red' & 'Yellow' skated, posed for photos, complimented and gave some of their trademark cheek to the thousands of people gathered around the activation.

'Red' & 'Yellow' certainly enjoyed it and based on the reaction, so did the crowd!

Credits: Activation by Starcom and Habitat Media, augmented reality by Devotion Digital, creative by Clemenger BBDO.

The Solution

We developed an intuitive web app that sits within the existing Havaianas Australia website. Talking to the existing web store, the app works in real time to manage stock, the availability of components, including colours and rivets. Users are able to see their thongs develop at each stage, including seeing exactly how their rivets will be placed, depending on one of four positions chosen. They also have the ability to share their designs and browse a gallery showcasing other customer designs for inspiration.

The Solution

Leveraging some beautiful creative and branding from The Garden, Devotion built a comprehensive, highly functional website that is based around real stories from early learning workers, as well as parents. The Kentico CMS managed website offers a huge volume of positive, easy to understand content. Parents can search for a centre near them, and get an in-depth understanding of what they, and their children can expect from Goodstart.They can also get answers to common questions, access important industry news and updates, learn more about the individual centres and centre directors, save a centre for easy reference, and book a tour of a particular centre online. The site also has a career facility - enabling early learning workers to locate and apply for a job in an area near them.

The Solution

We created a useful, visually rich, positive website that inspires customers and provides them with a set of tools to make finding the right home easy. Conceptually, the site focuses on presenting the right content to the right people, in the right context and at the right time. It looks to engage customers at different stages of the decision making journey and provide each with a unique experience. On a functional level, the site includes a detailed ‘Home Finder’ tool, virtual tours and video content, map-driven Display Centre locators, the ability to ‘favourite’ homes, save content for later, create comparison lists and contact a Sekisui consultant using live chat. It is developed on the Kentico .NET CMS and delivers fast and secure editing to a large team of content editors.

The Solution

Devotion now manages twenty-five AMP Capital Shopping Centre websites and Facebook pages, as well as email communications, search activity, seasonal campaigns and day-to-day digital operations. We integrated a robust Kentico .NET content management solution across all websites, which saves AMP Capital staff enormous time and effort in managing campaigns, updating content and gathering results. This platform underpins all of the company's digital marketing activity, whether on or off-site.

The Solution

The idea was simple. Users created a Christmas hint via a Facebook application, which in turn sent a friend or family member an invitation to view a personalised video. By sending a hint, the user was entered into a draw to win $50,000 in Australia and $30,000 in New Zealand.

Overall, almost 9,000 hints were sent across the campaign period with a rise in Likes on centre Facebook pages of 43% for the majors (Pacific Fair, Macquarie Centre etc.) and 71% for the remainder (Royal Randwick, Dapto Mall etc.).

Read more on Campaign Brief.

The Solution

The website provides an engaging visual and information-rich experience for the three key audience segments; consumers, trade and industry. Consumers profile their own home using a 3D energy-savings wizard, tradespeople download relevant product material and industry professionals reference calculators and handy specification tools either online or using the iPad application.

A .Net Kentico CMS platform is used to manage all content, functionality and user authentication across all device outputs (websites, campaign microsites, iPad apps, in-store kiosks etc). Custom web services are used to interface with CRM systems, loyalty programs and campaign/competition mechanisms.

When Devotion was appointed, 5% of enquiries were being directed via the website. Within two years, this had increased to 65% and sits above 80% today.

The Solution

Large visuals as well as rich and engaging content, provide the backbone for the new Fox Studios Australia website. From a sales and marketing perspective, the website serves as the main information source for Directors, Producers and Locations Scouts globally, and works as a reference tool for productions, be they large or small, local or international.

We created an interactive 3D model of the lot to provide an aerial view of the lot, the sound stages and associated facilities. Each stage within this model includes detailed set-design specifications, galleries and downloadable CAD files. The Sydney complex unlike every other film studio, prides itself on its lighting, set building, model making and animation facilities. But, more so than anything, it needed to sell Sydney. Few studios globally can say they are situated in the heart of a truly cosmopolitan city; cafes, culture and just 10 minutes to the beach. Promoting this aspect and a gallery showing the wealth of top grossing movies filmed at Fox was paramount.

The Solution

The website served as the campaign hub - a location for schools to create and submit entries, the broader audience to review submissions and media organisations to download info packs. Working with The Ink Project on the creative concept and Sefiani on PR, we developed a highly visual site, that changed throughout the life of the project to reflect various campaign stages; awareness, pre-registration, submission collection, shortlisting etc.

Read more on the Australia for UNHCR media release.