Using the latest in advanced CSS techniques and HTML5 we concepted, designed and built a device optimised website that allows customers to drag-and-drop predefined retailers or custom suggestions onto their 'Dream Fashion Mall'.
"On face value, the application – Design Your Dream Fashion Mall – is a quirky, different way to engage with customers. However, AMP Capital Shopping Centre’s head of marketing, Belinda Daly, says it is part of the company’s data-led strategy that has the potential to generate a lucrative return on investment."
"In around three minutes, shoppers can design their own “fashion destination”, select their favourite retailers and tell the designers of the shopping centres exactly what they want. That information, Daly says, will be relayed directly to leasing agents who will then better understand which retailers to work with."
Read more on Dream Mall in BRW.