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person editing a website - using their laptop | Devotion",type:g,size:324489,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3a32b70a-4dce-4fbc-820c-85b4a384955c\u002FThe%20advantages%20of%20a%20hybrid%20headless%20CMS%20for%20every%20business..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:eg},subtitle:{type:a,name:B,value:"Enhancing flexibility, scalability, and performance for modern digital ecosystems."},read_time:{type:C,name:D,value:hz},url_slug:{type:m,name:E,value:"the-advantages-of-a-hybrid-headless-cms-for-every-business"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:fE,codename:eh}]},publish_date:{type:K,name:L,value:"2024-09-17T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EAt Devotion, we're constantly asked whether traditional or headless content management systems are the best choice for today's digitally-aware businesses. As companies strive for flexible and powerful platforms to distribute content across various channels and user touchpoints, the answer often lies in a hybrid headless approach. Combining the strengths of both traditional and headless architectures, a hybrid headless CMS (or DXP as many offer more than just content management) offers an ideal solution for enterprises looking to enhance their digital presence and optimise efficiency.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch2\u003EUnderstanding the differences\u003C\u002Fh2\u003E\n\u003Ch3\u003EWhat is a traditional CMS?\u003C\u002Fh3\u003E\n\u003Cp\u003ETraditional CMS platforms, such as Sitecore, WordPress, and Drupal, are monolithic systems where the back-end (content creation and management) and the front-end (presentation layer - what your site visitors see) are tightly coupled. This all-in-one approach simplifies initial setup and management but can limit flexibility and scalability. Changes to the presentation layer often require significant modifications to the back-end, making it challenging to adopt new technologies, deliver content across multiple channels, or even undertake a brand refresh.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is a headless CMS?\u003C\u002Fh3\u003E\n\u003Cp\u003EHeadless CMSs decouple the back-end and front-end, allowing content to be managed independently of its presentation. This separation provides greater flexibility, enabling content to be delivered via APIs to various devices and platforms, such as websites, mobile apps, and IoT devices. Popular headless CMS solutions include Storyblok, Kontent.ai, and Contentful. However, the headless approach can be complex to implement - requiring more technical expertise and development resources - and to author - the more digitally mature organisations can more fully benefit from headless CMS features.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is a hybrid headless CMS?\u003C\u002Fh3\u003E\n\u003Cp\u003EA hybrid headless CMS combines the best of both traditional and headless systems. It offers the flexibility and scalability of a headless CMS, while retaining the ease-of-use and integrated functionalities of a traditional CMS. This hybrid approach allows businesses to manage content efficiently, while delivering it seamlessly across multiple devices and channels.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch2\u003EThe core benefits of a hybrid headless CMS\u003C\u002Fh2\u003E\n\u003Ch3\u003EBenefits for businesses\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cstrong\u003EFlexibility and scalability:\u003C\u002Fstrong\u003E Hybrid headless CMS solutions provide the flexibility to deliver content across multiple platforms and devices. Businesses can scale their digital presence without being constrained by the limitations of traditional 'siloed' architectures.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EFuture-proofing:\u003C\u002Fstrong\u003E By decoupling the back-end and front-end, hybrid headless CMSs enable businesses to adopt new technologies and frameworks, and revisit their brands, without reviewing and rebuilding their entire digital ecosystem. This adaptability ensures companies can stay ahead of technological advancements and make incremental improvements.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EImproved performance:\u003C\u002Fstrong\u003E With a hybrid headless CMS, content delivery is streamlined through APIs, reducing load times and improving overall performance. Faster websites and applications enhance user experience and boost SEO rankings - Google will love you!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECost efficiency:\u003C\u002Fstrong\u003E Although initial implementation might require an investment, hybrid headless CMSs can lead to cost savings quickly. Reduced development time, easier maintenance, and the ability to leverage existing tools and frameworks contribute to overall cost efficiency.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch3\u003EBenefits for content owners\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cstrong\u003EEnhanced user experience:\u003C\u002Fstrong\u003E Hybrid headless CMS platforms often come with user-friendly interfaces that simplify content creation and management. This empowers content administrators and authors to focus on producing high-quality content without being bogged down by technical complexities. It also means that the benefits of a traditional CMS - for example, being able to see content changes ‘in situ’ - are still 'baked into' the platform, a criticism often levelled at pure-play headless CMSs.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EContent reusability:\u003C\u002Fstrong\u003E Content can be created once and reused across multiple channels, saving time and effort. This ensures consistency in messaging and branding across various touchpoints and channels.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECollaboration and workflow:\u003C\u002Fstrong\u003E Many hybrid headless CMS solutions offer robust collaboration and workflow management features. Teams can work together more effectively, streamlining the content creation and approval processes. For many organisations, this can replace a complex mesh of overlapping services.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPersonalisation and targeting:\u003C\u002Fstrong\u003E With advanced data integration capabilities, hybrid headless CMSs deliver personalised content based on user behaviour and preferences, enhancing engagement and conversion rates. A third-party service would be needed to track behaviour and augment the user experience if it were a standalone headless platform. With a hybrid headless CMS (if you choose the right one), that capability is built in.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch2\u003EOvercoming common challenges and misconceptions\u003C\u002Fh2\u003E\n\u003Ch3\u003EChallenge 1: Unsure where to start\u003C\u002Fh3\u003E\n\u003Cp\u003ESolution: Start with a clear strategy. Assess your current CMS and identify pain points. Define your goals for migrating to a hybrid headless CMS, such as improving performance, expanding to new channels, or enhancing user experience. Consult with a CMS expert, like Devotion, who's done this before and can be the bridge between your pain points, your users (internal and external), and the underlying technology. \u003C\u002Fp\u003E\n\u003Ch3\u003EChallenge 2: Not enough resources or time\u003C\u002Fh3\u003E\n\u003Cp\u003ESolution: Consider prioritisation and a phased implementation. Begin with a pilot project to demonstrate the benefits to users and gather internal support. Allocate resources strategically, and consider leveraging third-party services or platforms that offer pre-built integrations and tools to expedite the process. Hybrid headless makes phasing and scaling very achievable. \u003C\u002Fp\u003E\n\u003Ch3\u003EChallenge 3: Lack of technical talent\u003C\u002Fh3\u003E\n\u003Cp\u003ESolution: Accept that the skills can be outside your business. Partner with an agency that makes the transition easy. Someone who fully understands what success looks like, educates along the way (upskilling your team), and provides comprehensive support and documentation to make everyday tasks easier.\u003C\u002Fp\u003E\n\u003Ch3\u003EChallenge 4: Migration poses a risk\u003C\u002Fh3\u003E\n\u003Cp\u003ESolution: For technical risk, take the time to plan a meticulous migration strategy. Conduct thorough testing and have a rollback plan in place. Use migration tools and services that ensure data integrity and minimise downtime. A well-constructed migration strategy eliminates risk.\u003C\u002Fp\u003E\n\u003Cp\u003EFor risk associated with stakeholders (change management), bring them along on the journey. Educate them on why the platform is changing, allow input on current pain points, and define the key measures of success. Careful expectation management significantly reduces stakeholder risk and ensures better adoption once launched.\u003C\u002Fp\u003E\n\u003Ch3\u003EChallenge 5: Cultural\u002Fbehavioral shift\u003C\u002Fh3\u003E\n\u003Cp\u003ESolution: Foster a culture of innovation and adaptability. Encourage collaboration and provide training sessions to familiarise teams with the new system. As stated above, highlight the long-term benefits and involve key stakeholders in the decision-making process to ensure buy-in.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch2\u003EIntroducing Xperience by Kentico\u003C\u002Fh2\u003E\n\u003Cp\u003EAt Devotion, we've spent many years using many platforms to solve many challenges. We still love traditional CMSs, and headless presents many opportunities, but for a significant majority of clients we talk to, a hybrid platform ticks all the boxes.\u003C\u002Fp\u003E\n\u003Cp\u003EA leader in this category is \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fplatforms\u002Fxperience-by-kentico\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EXperience by Kentico\u003C\u002Fa\u003E, a hybrid headless CMS. In essence, it's actually a DXP (Digital Experience Platform) designed to meet the diverse needs of modern digital ecosystems.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhy Xperience by Kentico?\u003C\u002Fh3\u003E\n\u003Col\u003E\n  \u003Cli\u003E\u003Cstrong\u003EComprehensive features:\u003C\u002Fstrong\u003E Xperience by Kentico offers a wide range of features, including content management, digital marketing, eCommerce, and personalisation. This integrated approach ensures businesses have all the tools they need in one platform.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EUser-friendly interface:\u003C\u002Fstrong\u003E The platform is designed with both technical and non-technical users in mind. Content administrators and authors will appreciate the intuitive interface, which simplifies content creation and management.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EFlexibility and extensibility:\u003C\u002Fstrong\u003E With its hybrid headless architecture, Xperience by Kentico allows businesses to deliver content across multiple channels effortlessly. The platform supports various integrations and can be extended to meet specific business requirements.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ERobust support and community:\u003C\u002Fstrong\u003E Kentico provides extensive documentation, training resources, and a supportive community. With an extensive and proven partner network globally (shameless plug for Devotion, who is the #1 partner in APAC and #3 globally), there's also security in the knowledge that third-party experts are always available to help out. You're not left in the 'self-help wilderness', which is true for many open-source or low-code\u002Fno-code platforms.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EProven Track Record:\u003C\u002Fstrong\u003E With over 20 years on the market, Kentico has proven its reliability and effectiveness in real-world scenarios, is trusted by numerous businesses worldwide, is supported by more than 500 partner agencies, and powers over 90,000 websites.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EMigrating to a hybrid headless CMS can significantly enhance a business's digital ecosystem, offering flexibility, scalability, and improved performance. While the transition may come with challenges, a well-planned strategy and the right partner can mitigate these risks.\u003C\u002Fp\u003E\n\u003Cp\u003EXperience by Kentico exemplifies the benefits of hybrid headless CMS, providing a comprehensive solution that meets the needs of both businesses and content administrators. Embracing this innovative approach can position your business for long-term success.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Ch2\u003ETake the next step\u003C\u002Fh2\u003E\n\u003Cp\u003EAs a leading digital solutions provider and Kentico Gold Partner, Devotion collaborates with you to create solutions and digital strategies that align with your specific business objectives. \u003Ca href=\"http:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\"\u003EGet in touch\u003C\u002Fa\u003E to learn how our expert team can begin developing your next-generation website today.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a hybrid-headless solution for your business?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:eg},search__meta_description:{type:a,name:o,value:hA},search__og_title:{type:a,name:p,value:eg},search__og_description:{type:a,name:q,value:hA},search__og_image:{type:c,name:r,value:[{name:hy,description:"Title card showing article title - The advantages of a hybrid headless CMS for every business - on a black background alongside an image of two fingers using a keyboard inside a red heart.",type:g,size:255575,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F78ed2efc-7149-476e-988d-faec1a01eae7\u002FThe%20advantages%20of%20a%20hybrid%20headless%20CMS%20for%20every%20business..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"e6e32089-4256-4a02-a132-c7bb0f223fff",name:hB,codename:"devotion_launches_just_better_care_private_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:cU,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Devotion launches Just Better Care Private.-1.jpg",description:"A blurred photograph of a laptop with the Just Better Care Private website showing on it | Devotion",type:g,size:394772,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb3250f55-13ae-4367-829d-6fa83a347add\u002FDevotion%20launches%20Just%20Better%20Care%20Private.-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:hB},subtitle:{type:a,name:B,value:"Expanding the digital capabilities of Just Better Care with a familiar, scalable platform."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"devotion-launches-just-better-care-private-s-new-website"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2024-08-31T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[hC,hD,hE,hF],value:"\u003Cp\u003EJust Better Care Private, a new service offering from Just Better Care, has officially launched. Built on the existing Kentico Xperience platform, this brand and product extension enables the Just Better Care team to seamlessly manage their expanding services without additional training or technical expertise.\u003C\u002Fp\u003E\n\u003Cp\u003EThe new service offering follows the design principles established in Just Better Care's \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Fjust-better-care-australia\"\u003Eprevious website launch\u003C\u002Fa\u003E. With a focus on user experience (UX) and conversion optimisation, Just Better Care Private is designed to meet the evolving needs of its customers while maintaining brand consistency and accessibility.\u003C\u002Fp\u003E\n\u003Cp\u003EThe decision to continue using Kentico Xperience was driven by its proven ability to simplify content management while providing a single, scalable solution for future growth. Just Better Care Private leverages the same intuitive interface that the team is familiar with, ensuring a seamless transition and continued focus on delivering exceptional service.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n81384b56_c5de_0148_3a88_7fee93cd635d\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"cc78764d_910a_010f_c9c3_3b2a423614f6\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"b8c506db_ee40_0193_48b2_4a868f81a133\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n87662505_8fbd_0142_621e_622140c65966\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Just Better Care Australia\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EJust Better Care is one of Australia’s leading in-home care providers, delivering high-quality services that enable people to live independently in their homes and communities. With a focus on personalised care and support, Just Better Care is dedicated to enhancing the lives of their clients through tailored solutions that meet individual needs.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a Kentico expert to guide your digital journey?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:hG},search__meta_description:{type:a,name:o,value:hH},search__og_title:{type:a,name:p,value:hG},search__og_description:{type:a,name:q,value:hH},search__og_image:{type:c,name:r,value:[{name:"Devotion launches Just Better Care Private..jpg",description:"Title card showing article title - Devotion launches Just Better Care Private - on a black background alongside an image of a middle-aged woman on a red patterned background inside a red heart.",type:g,size:228833,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6183d67d-9781-4af1-a895-f78a632a2539\u002FDevotion%20launches%20Just%20Better%20Care%20Private..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"94ada1cb-b6ee-4edf-99f5-fd7d11c438e3",name:"GPT launches their new Office portfolio on Kentico Xperience.",codename:"gpt_launches_their_new_office_portfolio_on_xperien",language:b,type:u,collection:b,sitemap_locations:[],last_modified:cV,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"GPT consolidates and rebrands its Office portfolio on Kentico Xperience_Banner.jpg",description:"A blurred photo of a laptop sitting on a table with a vase in the background. The laptop has the GPT Workplace website open and is showing the homepage | Devotion",type:g,size:400919,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbd4b1a73-f608-45a8-99b6-cb43af4f6c9d\u002FGPT%20consolidates%20and%20rebrands%20its%20Office%20portfolio%20on%20Kentico%20Xperience_Banner.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"GPT consolidates and rebrands its Office portfolio on Kentico Xperience."},subtitle:{type:a,name:B,value:fF},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"gpt-consolidates-its-office-portfolio-on-kentico-xperience"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2024-08-13T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[hI,hJ,hK,hL],value:"\u003Cp\u003EDevotion is excited to announce the launch of \u003Ca href=\"https:\u002F\u002Fwww.gpt.com.au\u002Foffice\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGPT Workplace\u003C\u002Fa\u003E, a comprehensive digital offering that brings together GPT’s extensive Office portfolio into a single, consolidated destination. As a long-standing client, GPT has trusted Devotion to support their Office, Retail, and Logistics portfolios, and this latest project marks a significant step forward in their digital evolution.\u003C\u002Fp\u003E\n\u003Cp\u003EThe new GPT Workplace website consolidates numerous asset websites and product microsites, offering customers a singular, cohesive experience. This consolidation not only strengthens the GPT brand by providing a unified destination, but also offers substantial benefits such as centralised customer data, enhanced upsell and cross-sell opportunities, and improved search engine visibility. With all office space options (including meeting and event spaces) - whether shared, small, medium, large, or custom - now accessible from one site, customers can easily find and enquire about the spaces that best suit their needs.\u003C\u002Fp\u003E\n\u003Cp\u003EThe user experience (UX) and interface design have been meticulously crafted to bring the new GPT brand to life. The creative and unique design is user-friendly, ensuring that the 'make an enquiry' call-to-action is always within reach, reflecting the project’s primary objective of driving conversions.\u003C\u002Fp\u003E\n\u003Cp\u003EBuilt on \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fplatforms\u002Fkentico-xperience-13\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Xperience\u003C\u002Fa\u003E, the new site's launch coincided with a major out-of-home campaign release in the Sydney and Melbourne markets. \u003C\u002Fp\u003E\n\u003Cp\u003EThe continued use of Kentico within the Office, Retail, and Logistics portfolios, ensured the new site provides the scalability, flexibility, and content management efficiencies needed to support GPT's ambitious goals. \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n159858ce_fbbf_01e4_b861_c8d575f425c7\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e70f6202_2a5e_01d0_5111_b14509320a54\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n5bb9bf96_59a7_0102_de27_0f44b1dcaf0b\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n07f39134_9da3_01e5_52e6_04c7a3998583\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout GPT\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EGPT is one of Australia’s largest diversified property groups, with a rich history of creating, owning, and managing high-quality properties across retail, office, and logistics sectors. With a commitment to innovation and sustainability, GPT delivers exceptional experiences and results for their clients and stakeholders, consistently leading the way in the property industry.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to streamline your digital platform?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:hM},search__meta_description:{type:a,name:o,value:fF},search__og_title:{type:a,name:p,value:hM},search__og_description:{type:a,name:q,value:fF},search__og_image:{type:c,name:r,value:[{name:"GPT consolidates and rebrands its Office portfolio on Kentico Xperience.jpg",description:"Title card showing article title - GPT consolidates and rebrands its Office portfolio on Kentico Xperience - on a black background alongside an image of a mobile phone showing the GPT office website homepage inside a red heart.",type:g,size:309619,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffeded773-fb17-47e3-a07a-7b0a42b2581e\u002FGPT%20consolidates%20and%20rebrands%20its%20Office%20portfolio%20on%20Kentico%20Xperience.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"d8e711c6-590e-4c95-b6ee-b23a1eabf228",name:hN,codename:"regional_australia_bank_appoints_devotion_as_its_n",language:b,type:u,collection:b,sitemap_locations:[],last_modified:hO,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Regional Australia Bank appoints Devotion as its new digital partner-1.jpg",description:"Regional Australia Bank | A top-down photo of a lady holding a mobile phone with the Regional Australia Bank website opening on it | Devotion",type:g,size:428754,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa1784046-a7fe-4a9a-b2e4-fb9286008fa2\u002FRegional%20Australia%20Bank%20appoints%20Devotion%20as%20its%20new%20digital%20partner-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:hN},subtitle:{type:a,name:B,value:"Regional Australia Bank partners with Devotion to transform its digital presence with Kentico."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"regional-australia-bank-appoints-devotion-for-partner"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2024-07-01T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"73ab30c1-3c2b-4c18-9b32-7db97253fd4d":{image_id:"73ab30c1-3c2b-4c18-9b32-7db97253fd4d",description:"Regional Australia Bank logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5d6e75ac-a8c0-430d-8528-803ff8087029\u002Fregional-australia-bank_logo.png",width:cy,height:49}},links:{},modular_content:[hP],value:"\u003Cp\u003ERegional Australia Bank is a customer-owned bank with over 50 years of experience helping regional Australians achieve their financial goals. The bank is committed to providing personalised and community-focused financial services.\u003C\u002Fp\u003E\n\u003Cp\u003EThe bank's current website is built on Sitecore, however, the business was looking for a new enterprise platform that delivers better value, ease of use, and aligns with their strategic vision.\u003C\u002Fp\u003E\n\u003Cp\u003EFollowing a detailed tender process, Regional Australia Bank selected Kentico as its new digital platform. Devotion was then selected in a competitive pitch process to rearchitect, redesign, and redevelop their customer-facing website on \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fplatforms\u002Fxperience-by-kentico\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EXperience by Kentico\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EThe project goals include successful migration from Sitecore, enhanced user experience and engagement, improved SEO capability, simplified content management, increased security, and better integration capabilities and analytics.\u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion's Creative and Managing Director, stated, \"We are honoured to work with Regional Australia Bank on this transformative project. Our focus is on delivering a superior user experience and robust digital platform.\" He continued, \"We see this as a great validation of our solution development skills and our number one partner ranking in APAC for Kentico.\"\u003Cbr\u003E\n\u003Cbr\u003E\nExpressing her satisfaction with the partnership, Amanda Smith, Digital Product Manager at Regional Australia Bank, commented:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n45628bb2_1222_0137_72f6_143237d0552e\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.globalreviews.com\u002F\" data-new-window=\"true\" title=\"https:\u002F\u002Faus01.safelinks.protection.outlook.com\u002F?url=https%3a%2f%2fwww.globalreviews.com%2f&data=05%7c02%7casmith%40regionalaustraliabank.com.au%7c129a63dfaad84eb4d1b108dcdce8ba21%7c7f2ad019b533483ab686a00574b117fc%7c1%7c0%7c638628139353458789%7cunknown%7c\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGlobal Reviews\u003C\u002Fa\u003E, a leading Australian research firm, has been engaged to conduct research and offer recommendations regarding the optimal information architecture (IA) for the new corporate website. The Devotion team will use these insights to define the new solution from an intelligence-led perspective.\u003C\u002Fp\u003E\n\u003Cp\u003EThe migration to Xperience by Kentico is expected to enhance user engagement and deliver personalisation opportunities, improve SEO, streamline content management, increase security, and provide better integration and analytics features.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"73ab30c1-3c2b-4c18-9b32-7db97253fd4d\" data-image-id=\"73ab30c1-3c2b-4c18-9b32-7db97253fd4d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5d6e75ac-a8c0-430d-8528-803ff8087029\u002Fregional-australia-bank_logo.png\" data-asset-id=\"73ab30c1-3c2b-4c18-9b32-7db97253fd4d\" data-image-id=\"73ab30c1-3c2b-4c18-9b32-7db97253fd4d\" alt=\"Regional Australia Bank logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Regional Australia Bank\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ERegional Australia Bank is a customer-owned financial institution dedicated to helping regional Australians achieve their lifestyle goals. With a focus on personalised service and community support, Regional Australia Bank has been a trusted financial partner for over five decades. For more information, visit\u003Ca href=\"https:\u002F\u002Fwww.regionalaustraliabank.com.au\u002F\" title=\"https:\u002F\u002Fwww.regionalaustraliabank.com.au\u002F\"\u003E Regional Australia Bank\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need help rearchitecting and rebuilding your customer-facing website?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:hQ},search__meta_description:{type:a,name:o,value:hR},search__og_title:{type:a,name:p,value:hQ},search__og_description:{type:a,name:q,value:hR},search__og_image:{type:c,name:r,value:[{name:"Regional Australia Bank appoints Devotion as its new digital partner.jpg",description:"Title card showing article title - Regional Australia Bank appoints Devotion as its new digital partner - on a black background alongside an image of a mobile phone showing the Regional Australia Bank office website homepage inside a red heart.",type:g,size:267701,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffe2c4df4-6ce1-46b5-b374-831ab0dd304e\u002FRegional%20Australia%20Bank%20appoints%20Devotion%20as%20its%20new%20digital%20partner.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"7c8ea070-9a60-44a8-92c7-cc3195d8c272",name:hS,codename:"the_national_electrical_and_communications_associa",language:b,type:u,collection:b,sitemap_locations:[],last_modified:cW,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:hT,description:"A blurred image showing the NECA homepage on a laptop | Devotion",type:g,size:461264,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3b846f16-aa12-4251-bd46-649bd1a737a1\u002FThe%20National%20Electrical%20and%20Communications%20Association%20%28NECA%29%20launches%20their%20new%20online%20experience..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:hS},subtitle:{type:a,name:B,value:"A content-rich digital platform driving membership and enhancing member services and support."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"neca-launches-their-new-online-experience-using-kentico"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2024-06-30T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[hU,hV,hW,hX],value:"\u003Cp\u003EDevotion is proud to announce the launch of a newly designed and reimagined website for the National Electrical and Communications Association (NECA), built on the Kentico Xperience platform. This site addresses two key objectives: driving membership growth and providing extensive member services and support.\u003C\u002Fp\u003E\n\u003Cp\u003EThe new website is designed to be a comprehensive resource for both current and prospective NECA members. From detailed technical guides to legal advice and workplace relations, the platform offers extensive resources to assist members in their day-to-day operations. The intuitive navigation ensures that users can easily access the content they need, making the site an essential tool for electrical and communications professionals.\u003C\u002Fp\u003E\n\u003Cp\u003EThe website’s bold and dynamic design features real NECA members in an engaging photographic style that brings the brand to life. The interface is clean, simple, and easy to use, ensuring that the varied audience - ranging from apprentices to very large electrical organisations - can find relevant information quickly and efficiently.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a1e0a363_cea6_011b_6b94_89da37df5a7f\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n31814b17_a635_0170_c894_813694d484f4\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"b839454f_d6e9_01ae_d13f_10eb04ddea24\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n5580f49c_cc50_0134_8c13_cc66fce695e8\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ELooking ahead, NECA is set to launch a new, fully integrated eCommerce store on Kentico’s native eCommerce engine. This store will replace the current one and offer a more streamlined and user-friendly shopping experience, tightly integrated with the rest of the website.\u003C\u002Fp\u003E\n\u003Cp\u003EThe choice of \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Xperience\u003C\u002Fa\u003E provides NECA with a powerful content management platform that simplifies administration and supports future scalability. The flexibility and robustness of Kentico ensure that NECA can continue to evolve and grow its online presence while meeting the needs of its members.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout NECA\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.neca.asn.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ENational Electrical and Communications Association (NECA)\u003C\u002Fa\u003E is the peak industry body representing the interests of electrical and communications contractors across Australia. NECA provides its members with essential services, including technical support, legal advice, advocacy, and training, helping businesses thrive in a competitive market.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to reengage your audience through a better online experience?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:hY},search__meta_description:{type:a,name:o,value:hZ},search__og_title:{type:a,name:p,value:hY},search__og_description:{type:a,name:q,value:hZ},search__og_image:{type:c,name:r,value:[{name:hT,description:"Title card showing article title - The National Electrical and Communications Association (NECA) launches its new online experience - on a black background alongside an image of a young female electrician inside a red heart.",type:g,size:249407,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1a5fca17-b5e5-4f80-893d-4cf55132635b\u002FThe%20National%20Electrical%20and%20Communications%20Association%20%28NECA%29%20launches%20their%20new%20online%20experience..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"d9510cbb-7220-41b7-a59f-040a5a9fb70e",name:h_,codename:"devotion_launches_a_new_storyblok_website_for_inab",language:b,type:u,collection:b,sitemap_locations:[],last_modified:ei,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Devotion launches a new Storyblok website for Inabox Storage Solutions.-1.jpg",description:"Inabox Storage Solutions | A blurred photograph of a female hand holding an Apple iPhone that is display the Inabox Storage Solutions website homepage on it | Devotion",type:g,size:355760,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa422a612-210a-4fa2-be8f-8555ab06d031\u002FDevotion%20launches%20a%20new%20Storyblok%20website%20for%20Inabox%20Storage%20Solutions.-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:h_},subtitle:{type:a,name:B,value:"A user-centric website designed to provide tailored storage solutions and ease of management."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"devotion-launches-a-new-storyblok-website-for-inabox"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2024-06-19T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[h$,ia,ib],value:"\u003Cp\u003EWe are excited to announce the launch of a \u003Ca href=\"https:\u002F\u002Finaboxsolutions.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ecompletely reimagined website for Inabox Storage Solutions\u003C\u002Fa\u003E. Powered by Storyblok, this new site offers a seamless and intuitive experience for users searching for efficient storage solutions.\u003C\u002Fp\u003E\n\u003Cp\u003EThe new website is structured to meet the diverse needs of Inabox’s audience, whether individuals seeking storage for a specific room or simply by product category. This user-centric approach ensures users can effortlessly navigate the site to find tailored solutions, from kitchen to garage, all within a few clicks.\u003C\u002Fp\u003E\n\u003Cp\u003EBehind the scenes, \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok\u003C\u002Fa\u003E provides Inabox with an adaptable content management system, allowing for easy updates and ongoing scalability. With its modular design, the website is well-equipped to grow alongside Inabox, ensuring it remains future-proof as the company expands its offerings.\u003C\u002Fp\u003E\n\u003Cp\u003EThe fresh and modern design showcases Inabox’s commitment to providing practical storage solutions while maintaining an efficient, visually appealing digital experience.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n8953aa74_c4d4_01d2_2cd2_2ff50b8ee036\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n218b6341_1198_0193_b299_762ff375afd9\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n0687f6f3_51e2_010e_3604_d797e77ea70a\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Inabox Storage Solutions\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Finaboxsolutions.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInabox\u003C\u002Fa\u003E, a proud member of Australian Homeware Enterprises group of brands, is an innovative provider of storage and organisation solutions for the home and office. Offering a range of versatile and high-quality products, Inabox aims to help customers maximise their space with smart, stylish and functional designs.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need help delivering a new website experience on Storyblok?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ic},search__meta_description:{type:a,name:o,value:id},search__og_title:{type:a,name:p,value:ic},search__og_description:{type:a,name:q,value:id},search__og_image:{type:c,name:r,value:[{name:"Devotion launches a new Storyblok website for Inabox Storage Solutions..jpg",description:"Title card showing article title - Devotion launches a new Storyblok website for Inabox Storage Solutions - on a black background alongside an image of a mobile phone showing the Inabox Storage Solutions website homepage inside a red heart.",type:g,size:309891,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa40ac41d-5f3b-450d-9734-263fc64b8e5b\u002FDevotion%20launches%20a%20new%20Storyblok%20website%20for%20Inabox%20Storage%20Solutions..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[bZ]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"a3d1646f-968c-4454-bdeb-14ff1c22b0f4",name:ie,codename:"devotion_launches_abergeldie_s_new_website_on_xper",language:b,type:u,collection:b,sitemap_locations:[],last_modified:cX,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:if_,description:"A blurred image showing the Abergeldie Complex Infrastructure website homepage on a laptop | Devotion",type:g,size:379774,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F061ae0cf-4ce6-426f-85a3-78dd154eecd2\u002FDevotion%20launches%20Abergeldie%27s%20new%20website%20on%20Xperience%20by%20Kentico..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:ie},subtitle:{type:a,name:B,value:"A complete redesign with user experience and platform scalability at the forefront."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"devotion-launches-abergeldie-s-site-on-xperience-by-kentico"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2024-06-13T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[ig,ih,ii,ij],value:"\u003Cp\u003EWe’re excited to announce the launch of Abergeldie’s brand-new website, built on Xperience by Kentico, a flexible and powerful hybrid-headless DXP. The redesign represents a complete rethink from the ground up, with a strong emphasis on delivering critical information to Abergeldie’s diverse audience in a user-centric and intuitive manner.\u003C\u002Fp\u003E\n\u003Cp\u003EAbergeldie is renowned for tackling large-scale projects across various sectors, and the new website reflects that. It effectively showcases the enormity and complexity of the work they undertake while providing an experience that’s easy to navigate for all users.\u003C\u002Fp\u003E\n\u003Cp\u003EBuilt on \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fplatforms\u002Fxperience-by-kentico\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EXperience by Kentico\u003C\u002Fa\u003E, the new site ensures scalability, speed, and flexibility, allowing Abergeldie to continue expanding its digital presence while staying at the forefront of tech. \u003C\u002Fp\u003E\n\u003Cp\u003EA core hybrid-headless feature of Xperience by Kentico is content reusability, which is critical for Abergeldie's marketing team. By creating content once and repurposing it across multiple channels, they save time and effort while ensuring consistent messaging and branding across all touchpoints.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n8d002032_b7d3_0179_6923_e51024b2145c\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n750eb0dc_f029_01de_3744_fcc644b7d73d\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"b2f97abb_1fa5_0140_a4b1_e467bb8e885b\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n0aca1138_0f96_010d_bebe_3984ab97a859\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThis reimagined digital experience positions Abergeldie to connect more effectively with its audience, making it simpler than ever to access the information that matters most.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Abergeldie\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fabergeldie.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAbergeldie\u003C\u002Fa\u003E is a leading engineering company specialising in complex infrastructure projects across Australia and New Zealand. With a strong reputation for delivering innovative solutions in water, rail, bridges and roads, energy, and community infrastructure, Abergeldie is known for its ability to undertake challenging and large-scale projects. Their commitment to safety, sustainability, and quality sets them apart as a leader in the industry, serving both public and private sector clients.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for the most credentialed Xperience by Kentico global partner?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ik},search__meta_description:{type:a,name:o,value:il},search__og_title:{type:a,name:p,value:ik},search__og_description:{type:a,name:q,value:il},search__og_image:{type:c,name:r,value:[{name:if_,description:"Title card showing article title - Devotion launches Abergeldie's new website on Xperience by Kentico - on a black background alongside an image of a construction site photographed from above inside a red heart.",type:g,size:266458,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F7d82e737-16bf-4ca3-9dc2-a94898300237\u002FDevotion%20launches%20Abergeldie%27s%20new%20website%20on%20Xperience%20by%20Kentico..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"62a46157-70f2-4b59-a480-00a8accc9198",name:im,codename:"committee_for_economic_development_of_australia__c",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-18T19:40:33.5705172Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Committee for Economic Development of Australia (CEDA) appoints Devotion as their new Kentico partner.-1.jpg",description:"A blurred image showing the CEDA (Committee for Economic Development of Australia) homepage | Devotion",type:g,size:387896,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdb4a1906-fe5f-4f2a-89b2-716d70beafd1\u002FCommittee%20for%20Economic%20Development%20of%20Australia%20%28CEDA%29%20appoints%20Devotion%20as%20their%20new%20Kentico%20partner.-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:im},subtitle:{type:a,name:B,value:"CEDA selects Devotion to support and maintain their Kentico website for optimal performance."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"ceda-appoints-devotion-as-their-new-kentico-partner"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2024-04-01T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"ee5a113e-56f0-43db-9868-8865271e3c5e":{image_id:"ee5a113e-56f0-43db-9868-8865271e3c5e",description:"CEDA (Committee for Economic Development of Australia) logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3fdd56d7-9721-4729-82f1-b25b6fdac629\u002Flogo_CEDA.png",width:ab,height:59}},links:{},modular_content:[],value:"\u003Cp\u003EThe Committee for Economic Development of Australia (CEDA) is an independent, membership-based think tank, established in 1960. CEDA has spent over 60 years identifying critical policy issues and providing solutions aimed at improving economic and social outcomes for Australia's future. Their insights shape discussions on Australia's most pressing challenges, driving better results for the greater good.\u003C\u002Fp\u003E\n\u003Cp\u003ECEDA has appointed Devotion to provide ongoing support and maintenance for their Kentico website. This partnership will ensure that CEDA’s digital platform remains optimised and up-to-date, helping the organisation deliver critical commentary to its members and the public.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion’s expertise in Kentico will help CEDA maintain a seamless and efficient digital presence, allowing the think tank to focus on providing critical economic and social insights to its audience. This partnership ensures that the website remains user-friendly, secure, and scalable.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"ee5a113e-56f0-43db-9868-8865271e3c5e\" data-image-id=\"ee5a113e-56f0-43db-9868-8865271e3c5e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3fdd56d7-9721-4729-82f1-b25b6fdac629\u002Flogo_CEDA.png\" data-asset-id=\"ee5a113e-56f0-43db-9868-8865271e3c5e\" data-image-id=\"ee5a113e-56f0-43db-9868-8865271e3c5e\" alt=\"CEDA (Committee for Economic Development of Australia) logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout CEDA\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.ceda.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECommittee for Economic Development of Australia (CEDA)\u003C\u002Fa\u003E is a leading think tank, providing independent research and policy solutions to improve Australia's economy and society. Through their extensive network and decades of experience, CEDA facilitates open discussions and provides data-driven insights on issues shaping the nation’s future.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help with your existing Kentico assets?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:in_},search__meta_description:{type:a,name:o,value:io},search__og_title:{type:a,name:p,value:in_},search__og_description:{type:a,name:q,value:io},search__og_image:{type:c,name:r,value:[{name:"Committee for Economic Development of Australia (CEDA) appoints Devotion as their new Kentico partner..jpg",description:"Title card showing article title - Committee for Economic Development of Australia (CEDA) appoints Devotion as their new Kentico partner - on a black background alongside an image of a hand holding an iPad with the CEDA website on it inside a red heart.",type:g,size:349965,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffa626b78-64e1-4126-a3df-447f8c8f315c\u002FCommittee%20for%20Economic%20Development%20of%20Australia%20%28CEDA%29%20appoints%20Devotion%20as%20their%20new%20Kentico%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"8d476914-f199-4d34-bfed-91b902b9a98d",name:ip,codename:"aurora_expeditions_appoints_devotion_as_their_new_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-18T06:33:19.365423Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Aurora Expeditions appoints Devotion as their new digital partner.-1.jpg",description:"A blurred image showing an Aurora Expeditions ship in Antarctica with travellers in kayaks in the foreground | Devotion",type:g,size:395728,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0370fa0d-a0ce-478f-b6cd-d4ec3e7620ff\u002FAurora%20Expeditions%20appoints%20Devotion%20as%20their%20new%20digital%20partner.-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:ip},subtitle:{type:a,name:B,value:"Aurora Expeditions selects Devotion to transform its digital platform and boost engagement."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"aurora-expeditions-appoints-devotion-for-digital-work"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2024-03-13T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"7df5ee64-5de2-4be7-8347-f20569545e7d":{image_id:"7df5ee64-5de2-4be7-8347-f20569545e7d",description:"Aurora expeditions logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F85e3d809-a39c-4964-8ce0-07ac03fbfaf2\u002Flogo_aurora-expeditions.png",width:ab,height:ab}},links:{},modular_content:[],value:"\u003Cp\u003EAurora Expeditions is an Australian-owned adventure travel company specialising in small-group expeditions to remote, wild regions, primarily focusing on polar destinations like Antarctica and the Arctic. \u003C\u002Fp\u003E\n\u003Cp\u003EFollowing a competitive tender process, Aurora Expeditions appointed Devotion to completely reimagine its digital platform, with a critical focus on customer engagement. The project will be phased, with the initial work focusing on customer insights and user experience design, in parallel with a detailed platform analysis and DXP recommendation. The subsequent phase will focus on website design and delivery for Aurora, and then a rollout across the business, including Vantage Explorations, the US arm of the company.\u003C\u002Fp\u003E\n\u003Cp\u003EOnce delivered, the reimagined digital platform will significantly enhance customer engagement, shorten the conversion cycle, streamline internal processes (through deep systems integration), improve SEO, and, through insightful analytics and reporting, ensure all decision-making is data-led.\u003C\u002Fp\u003E\n\u003Cp\u003EBeyond the technology, Aurora, like Devotion, is a \u003Ca href=\"https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Fdevotion-digital-pty-ltd\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ecertified B Corporation\u003C\u002Fa\u003E. This shared ethical and sustainable commitment played an important role in the tender process, ensuring a tight alignment between the businesses.\u003C\u002Fp\u003E\n\u003Cp\u003EMore to come!\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"7df5ee64-5de2-4be7-8347-f20569545e7d\" data-image-id=\"7df5ee64-5de2-4be7-8347-f20569545e7d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F85e3d809-a39c-4964-8ce0-07ac03fbfaf2\u002Flogo_aurora-expeditions.png\" data-asset-id=\"7df5ee64-5de2-4be7-8347-f20569545e7d\" data-image-id=\"7df5ee64-5de2-4be7-8347-f20569545e7d\" alt=\"Aurora expeditions logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Aurora Expeditions\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.auroraexpeditions.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAurora Expeditions\u003C\u002Fa\u003E, founded in 1991, pioneered small-group expedition travel, specialising in sustainable exploration of remote regions like Antarctica and the Arctic. The company is committed to responsible tourism, using eco-friendly ships and contributing to conservation efforts to protect fragile environments. With expert guides and flexible, innovative itineraries, Aurora offers immersive experiences that foster deep connections to the destinations. As a \u003Ca href=\"https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Faurora-expeditions\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ecertified B Corporation\u003C\u002Fa\u003E, they stand out through their dedication to environmental stewardship, offering activities like mountain climbing, sea kayaking, scuba diving, and more adventurous options.\u003C\u002Fp\u003E\n\u003Cp\u003EIn July 2023, Aurora acquired Vantage Deluxe Travel and rebranded as \u003Ca href=\"https:\u002F\u002Fvantagexplorations.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EVantage Explorations\u003C\u002Fa\u003E, offering land, river, and ocean cruises.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a customer-first digital partner?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iq},search__meta_description:{type:a,name:o,value:ir},search__og_title:{type:a,name:p,value:iq},search__og_description:{type:a,name:q,value:ir},search__og_image:{type:c,name:r,value:[{name:"Aurora Expeditions appoints Devotion as their new digital partner..jpg",description:"Title card showing article title - Aurora Expeditions appoints Devotion as their new digital partner - on a black background alongside an image of an Aurora ship with kayakers in the foreground inside a red heart.",type:g,size:258263,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5ebfec81-a86e-449a-a85e-d6b21be0f1c3\u002FAurora%20Expeditions%20appoints%20Devotion%20as%20their%20new%20digital%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"3df0cfe5-ef15-4488-bc73-436ee4ef00bb",name:is,codename:"hejaz_capital_appoints_devotion_as_its_digital_par",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-18T05:59:59.4070938Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:it,description:"A blurred image showing the Hejaz Financial Services homepage | Devotion",type:g,size:369592,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F037f81ae-7647-43c7-a37e-e9be9d02b867\u002FHejaz%20Capital%20appoints%20Devotion%20as%20its%20digital%20partner..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:is},subtitle:{type:a,name:B,value:"Hejaz partners with Devotion to transform their customer-facing websites with Xperience by Kentico."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"hejaz-capital-appoints-devotion-as-its-kentico-partner"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2024-01-04T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"0fe69c4c-4023-4975-b764-1dab18a0eda2":{image_id:"0fe69c4c-4023-4975-b764-1dab18a0eda2",description:"Hejaz Financial Services logo shown in gold | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2d877449-8b53-4700-b6ca-4aca1bcb2e9a\u002Flogo_Hejaz.png",width:ab,height:106}},links:{},modular_content:[],value:"\u003Cp\u003EHejaz Financial Services is a leading institution providing various Islamic financial services. Their offerings include investment management, superannuation services, financial advice, and lending, catering to a diverse client base of corporations, financial institutions, and individuals.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion has been appointed to reimagine Hejaz's customer-facing websites from the ground up. The project will develop a new user experience aimed at better attracting, engaging, and converting customers, as well as launching them into the international market. The new user experience, powered by Xperience by Kentico, will provide a robust and efficient digital platform for Hejaz's diverse client base, both in the immediate and longer term.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0fe69c4c-4023-4975-b764-1dab18a0eda2\" data-image-id=\"0fe69c4c-4023-4975-b764-1dab18a0eda2\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2d877449-8b53-4700-b6ca-4aca1bcb2e9a\u002Flogo_Hejaz.png\" data-asset-id=\"0fe69c4c-4023-4975-b764-1dab18a0eda2\" data-image-id=\"0fe69c4c-4023-4975-b764-1dab18a0eda2\" alt=\"Hejaz Financial Services logo shown in gold | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Hejaz Financial Services\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.hejazfs.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EHejaz Financial Services\u003C\u002Fa\u003E is a leading provider of Islamic financial services, offering investment management, superannuation services, financial advice, and lending solutions. They serve a large, diversified client base, including corporations, financial institutions, and individuals, committed to delivering excellence and ethical financial practices.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for the #1 Kentico partner in APAC."},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iu},search__meta_description:{type:a,name:o,value:iv},search__og_title:{type:a,name:p,value:iu},search__og_description:{type:a,name:q,value:iv},search__og_image:{type:c,name:r,value:[{name:it,description:"Title card showing article title - Hejaz Capital appoints Devotion as its digital partner - on a black background alongside an image of the Halal Money website shown inside a red heart.",type:g,size:263475,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0ba81561-253e-4128-9857-f9a8596151e9\u002FHejaz%20Capital%20appoints%20Devotion%20as%20its%20digital%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"cdfeba17-740b-4cea-9ac6-f753593967ed",name:iw,codename:"australian_cancer_research_foundation_has_appointe",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-18T01:15:16.5914436Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:ix,description:"A blurred photograph of the ProCan scientific lab showing scientists and research equipment | Devotion\n\n",type:g,size:456077,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F048de01c-95c3-4afc-ab3a-a1a65013c40f\u002FAustralian%20Cancer%20Research%20Foundation%20has%20appointed%20Devotion%20to%20redevelop%20its%20digital%20presence..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:iw},subtitle:{type:a,name:B,value:"The Australian Cancer Research Foundation (ACRF) has engaged Devotion to enhance its digital presence, aiming to improve user experience and support the ACRF's mission in cancer research and funding."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"australian-cancer-research-foundation-has-appointed-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-12-11T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"ad41220a-07ed-4aa7-8095-a72e09c827d0":{image_id:"ad41220a-07ed-4aa7-8095-a72e09c827d0",description:"Australian Cancer Research Foundation (ACRF) logo in light blue | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdcaf973a-25f3-49c0-8e7c-db7fbeb98081\u002FAustralian_Cancer_Research_Foundation_logo.png",width:236,height:118}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has recently been chosen by the Australian Cancer Research Foundation to overhaul its digital presence. This collaboration aims to enhance ACRF's online positioning and deliver an impactful and user-friendly experience. \u003C\u002Fp\u003E\n\u003Cp\u003EThe project will leverage Devotion's customer-centric expertise to communicate ACRF's mission effectively and facilitate greater donor engagement - a core driver for the reimagining of the platform.\u003C\u002Fp\u003E\n\u003Cp\u003EAs ACRF continues its vital work in cancer research and funding, this partnership marks a significant step in broadening its digital outreach and impact.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"ad41220a-07ed-4aa7-8095-a72e09c827d0\" data-image-id=\"ad41220a-07ed-4aa7-8095-a72e09c827d0\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdcaf973a-25f3-49c0-8e7c-db7fbeb98081\u002FAustralian_Cancer_Research_Foundation_logo.png\" data-asset-id=\"ad41220a-07ed-4aa7-8095-a72e09c827d0\" data-image-id=\"ad41220a-07ed-4aa7-8095-a72e09c827d0\" alt=\"Australian Cancer Research Foundation (ACRF) logo in light blue | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Australian Cancer Research Foundation\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.acrf.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EThe Australian Cancer Research Foundation (ACRF)\u003C\u002Fa\u003E is a leading national organisation dedicated to funding groundbreaking research in cancer. Their goal is to provide scientists with the necessary resources to make significant discoveries in cancer prevention, diagnosis, and treatment. \u003C\u002Fp\u003E\n\u003Cp\u003EACRF is known for supporting a wide range of cancer research projects across Australia and contributing to critical advancements in the field. Their commitment extends to facilitating collaborations in the scientific community, aiming to accelerate the development of new cancer treatments and therapies.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to reimagine your digital presence?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iy},search__meta_description:{type:a,name:o,value:iz},search__og_title:{type:a,name:p,value:iy},search__og_description:{type:a,name:q,value:iz},search__og_image:{type:c,name:r,value:[{name:ix,description:"Title card showing article title - Australian Cancer Research Foundation appoints Devotion - on a black background alongside an image of a scientist in a red heart.",type:g,size:251912,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb33e26d6-581c-4668-8673-65fcd3c03997\u002FAustralian%20Cancer%20Research%20Foundation%20has%20appointed%20Devotion%20to%20redevelop%20its%20digital%20presence..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"ee5689c7-79c5-46bc-ab47-5af6126e21da",name:iA,codename:"connected_spaces_partners_with_devotion_to_redevel",language:b,type:u,collection:b,sitemap_locations:[],last_modified:cY,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Connected Spaces partners with Devotion to redevelop websites on Storyblok-1.jpg",description:"Connected Spaces | A blurred image of an iPad showing a colour swatch from the Connected Spaces website overlayed on another showing a broad range of swatches | Devotion",type:g,size:245725,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fed0ad47f-575a-4007-b21c-08d799d90672\u002FConnected%20Spaces%20partners%20with%20Devotion%20to%20redevelop%20websites%20on%20Storyblok-1.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:iA},subtitle:{type:a,name:B,value:"Connected Spaces' new Storyblok-powered websites streamline management and drive customer engagement through key partner Bunnings."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"connected-spaces-partners-with-devotion-for-storyblok"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2023-12-07T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[iB,iC,iD,iE],value:"\u003Cp\u003EWe are excited to announce the launch of new websites for Connected Spaces. Powered by Storyblok, this new site offers a seamless and intuitive experience for users searching for joinery solutions.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion was engaged by Connected Spaces to redevelop the Australian and New Zealand websites. The objectives include better brand representation, consolidating technology onto a single unified platform within the business, improve internal processes, and drive enhanced customer engagement and purchase through their key retail partner, Bunnings.\u003C\u002Fp\u003E\n\u003Cp\u003EMigrating to \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok\u003C\u002Fa\u003E will improve content management flexibility and scalability with its powerful headless CMS capabilities. This transition ensures a more dynamic and responsive user experience through seamless integration with various front-end technologies. Additionally, Storyblok's visual editor and collaborative features streamline content creation, enabling teams to work more efficiently and effectively.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9c721333_a1c2_017e_752d_6ce08bb2cc9b\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n97cb4b34_c3b5_01c9_467c_7d431b1f1129\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"d40a8841_54bf_0173_99b5_ebb9888aebcf\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n8b7afafc_18c4_01cc_b059_a5f40edd6ec1\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Connected Spaces\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fconnectedspacesjoinery.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EConnected Spaces\u003C\u002Fa\u003E, a proud member of \u003Ca href=\"https:\u002F\u002Fahecorporate.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Homeware Enterprises\u003C\u002Fa\u003E group of brands, is an end-to-end project management service, involving design support, delivery and logistics solutions; and assembly and installation. With an expansive range of joinery solutions, no task is too big or too small.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Do you need help with a Storyblok website?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iF},search__meta_description:{type:a,name:o,value:iG},search__og_title:{type:a,name:p,value:iF},search__og_description:{type:a,name:q,value:iG},search__og_image:{type:c,name:r,value:[{name:"Connected Spaces partners with Devotion to redevelop websites on Storyblok.jpg",description:"Title card showing article title - Connected Spaces partners with Devotion to redevelop websites on Storyblok - on a black background alongside an image of an Apple iPad showing the Connected Spaces website inside a red heart.",type:g,size:206996,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2e5660f5-f186-402b-8cf0-b786c7946f14\u002FConnected%20Spaces%20partners%20with%20Devotion%20to%20redevelop%20websites%20on%20Storyblok.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[bZ]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"13093dbb-efed-464b-8134-f0f104c1b852",name:"Devotion becomes a B Corp",codename:"devotion_becomes_a_b_corp",language:b,type:u,collection:b,sitemap_locations:[],last_modified:fG,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:iH,description:"Blurred image showing green tropical ferns | Devotion",type:g,size:653570,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1b1172fc-5d00-40c4-8f57-ebb8f90d6e39\u002FDevotion%20joins%20the%20global%20B%20Corp%20movement.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Devotion joins the global B Corp movement and embarks on a journey of positive impact."},subtitle:{type:a,name:B,value:"Devotion is now a Certified B Corporation, and using business as a 'force for good'."},read_time:{type:C,name:D,value:ej},url_slug:{type:m,name:E,value:"devotion-becomes-a-certified-b-corp"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cZ,codename:c_}]},publish_date:{type:K,name:L,value:"2023-11-22T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"99c55a88-3ce8-4084-9809-c3121c5732ce":{image_id:"99c55a88-3ce8-4084-9809-c3121c5732ce",description:"Series of logos for Australian businesses that are Certified B Corporations including: Australian Ethical, Sendle, Who gives a crap, Kathmandu, Koala, Keep Cup, T2, Rip Curl, Heaps Normal, Jurlique, Bellroy, Aesop, Emma & Tom's, Spell, Bassike | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4e6ef8f6-2efd-44a5-b1ed-138338704e07\u002FAustralian_B-Corporations_Devotion.jpg",width:1180,height:420},"a042aa36-9552-435d-aefe-a64b73fa1068":{image_id:"a042aa36-9552-435d-aefe-a64b73fa1068",description:"A fern image with the Devotion logo and the B Corp logo superimposed over the top | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fcbdc42b5-4eef-4377-8b65-571324bcb91e\u002FDevotion_Certified-B-Corp.jpg",width:1199,height:457}},links:{},modular_content:[iI,iJ],value:"\u003Cp\u003EHere at Devotion, we've always believed in the power of commitment - not just to our clients and the solutions we deliver, but to a greater good that extends beyond business. So today, we're thrilled to announce a significant milestone on this journey: Devotion is now a Certified B Corporation (B Corp).\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is a B Corp?\u003C\u002Fh3\u003E\n\u003Cp\u003EB Corporations, or Benefit Corporations, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The B Corp certification is managed by the non-profit B Lab, and is awarded to companies that demonstrate a firm and ongoing commitment to creating a positive impact on society and the environment.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"acb80add_8f05_010e_011f_8db83212b4bf\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E\u003Cbr\u003E\u003C\u002Fh3\u003E\n\u003Ch3\u003EWhy does it matter?\u003C\u002Fh3\u003E\n\u003Cp\u003EJoining the global B Corp movement isn't just an achievement; it's a statement of Devotion's values and aspirations. This certification isn't given lightly (it took us nearly two years to complete), and it’s an extremely rigorous assessment that measures a company's entire social and environmental performance. In essence, it signifies that we are dedicated to:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EEnvironmental responsibility\u003C\u002Fstrong\u003E: The implementation of sustainable practices to reduce our carbon footprint and ensure that our operations have minimal negative impact on the environment.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ESocial responsibility\u003C\u002Fstrong\u003E: Ensuring our team is well looked after, paid fair wages, have safe working conditions, and that we foster a culture of inclusivity and diversity.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ETransparency and accountability\u003C\u002Fstrong\u003E: Regular reporting on our social and environmental performance to our team and stakeholders, regardless of the fact that we're not a public company. \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EWhy did Devotion become a B Corp?\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion has always been passionate about our social and environmental responsibilities. We’ve constantly strived to be better corporate citizens and do the right thing for our people and the planet. Yet while we knew we were on the track, it wasn’t until we progressed down the path of B Corp certification that we were able to formally gauge our progress and determine our genuine level of effectiveness. \u003C\u002Fp\u003E\n\u003Cp\u003EIn pursuing B Corp Certification we moved from being aware of our social and environmental responsibility to being active participants - integrating it into every aspect of our operations. \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n77f20884_e89f_01f5_d56e_c9e673cdaeee\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EHow did we get there?\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion’s journey towards B Certification started with becoming officially carbon neutral. We leveraged the innovative technology platform provided by \u003Ca href=\"https:\u002F\u002Fwww.our-trace.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETrace\u003C\u002Fa\u003E to measure our performance and to guide us on the steps we needed to take to achieve this.  \u003C\u002Fp\u003E\n\u003Cp\u003EWe then formalised and fine-tuned our commitment in several critical areas:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EDiversity and inclusion\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWe honed-in on our social and ethical commitment - formalising and evolving our existing policies: Code of Ethics, Anti-Discrimination Policy, Diversity Policy, Whistleblower Policy, and Modern Slavery Policy. These policies showcase our deep commitment to providing an equal-opportunity workplace that focuses on equality, diversity, and inclusion. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EEnvironment and sustainability\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EA firm commitment to protecting the planet, as well as promoting the long-term sustainability of the digital services sector, has always underpinned our decision-making and corporate values. We therefore updated our existing policies to reflect this commitment: our Environmental Sustainability Policy and Waste Management Policy. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECommunities\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWe have always believed in giving back and fostering a spirit of generosity. We decided to formalise this by offering our employees two paid volunteer days per year, so they can actively engage in causes close to their hearts. To further demonstrate our dedication, we also match charitable donations, amplifying the positive impact we can make together. Through these initiatives, we aim to strengthen our community, support those in need, and inspire a culture of compassion and kindness. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EKeeping it local\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWe are proud to be an Australian business that supports and champions Australian companies and talent. Our commitment to keeping it local enhances our workforce's skills and expertise and contributes to our local economy's growth and sustainability. By prioritising local suppliers and service providers, we significantly reduce our carbon footprint, create opportunities, invest in the Australian economy, and ensure the highest quality offerings for our clients. We formalised our Recruitment Policy and Local Supplier Policy to reflect this. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EHealth and wellness\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWe're devoted to helping our team live happier and healthier lives. While work is an integral part of life, it should not create undue stress, which is why Devotion prioritises work-life balance, mental and physical wellbeing, and fosters a supportive and inclusive work environment. By empowering our team members with the tools, resources, and flexibility they need to thrive, we cultivate a culture of sustainable growth and success for both individuals and the organisation as a whole. We have implemented a range of policies to support this: \u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003ERecharge days\u003C\u002Fstrong\u003E - Life gets in the way sometimes, and that's why flexibility matters. When flexibility isn't enough, we offer Recharge days: two paid leave days to be taken if and when required, no questions asked. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EMental health support\u003C\u002Fstrong\u003E - Devotion offers all employees free access to \u003Ca href=\"https:\u002F\u002Fwww.headspace.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EHeadspace\u003C\u002Fa\u003E, the world's leading science-backed meditation and mindfulness program. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EFree group training \u003C\u002Fstrong\u003E- For those based in the Sydney office, free group training sessions are available on either a Tuesday or Wednesday lunchtime. Training sessions are roughly one hour in duration and include a mix of stretching, strength work, and cardio-based exercises.  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EOngoing team-based initiatives \u003C\u002Fstrong\u003E- Devotion regularly participates in team-based activities such as the \u003Cem\u003ECity to Surf\u003C\u002Fem\u003E, running the \u003Cem\u003ESydney Half Marathon\u003C\u002Fem\u003E, and supporting individuals completing personal initiatives. \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EWhat does this mean for our clients?\u003C\u002Fh3\u003E\n\u003Cp\u003EFor customers and partners of Devotion, our B Corp certification means you're working with a company genuinely committed to positive change - one that meets the highest standards of verified social and environmental performance.\u003C\u002Fp\u003E\n\u003Cp\u003E\"We see our B Corp certification as a recognition of our commitment to more than just profit. It's about purpose, people, and the planet. Since day one, we've looked to approach business differently. We've taken care of our team, our clients, and the local community, so this isn't a new chapter for us; it's an acknowledgment of the path we've been on since day one,\" says Andrew. \u003C\u002Fp\u003E\n\u003Ch3\u003ELooking ahead\u003C\u002Fh3\u003E\n\u003Cp\u003EWith our B Corp certification, we have joined a growing community of over 7,000 businesses globally that are redefining success in business. It's a commitment to continuous improvement and to building a more inclusive and sustainable economy.\u003C\u002Fp\u003E\n\u003Cp\u003EWe're proud to join the ranks of some of Australia's best-known and well-respected companies, who are also B Corporations:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"99c55a88-3ce8-4084-9809-c3121c5732ce\" data-image-id=\"99c55a88-3ce8-4084-9809-c3121c5732ce\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4e6ef8f6-2efd-44a5-b1ed-138338704e07\u002FAustralian_B-Corporations_Devotion.jpg\" data-asset-id=\"99c55a88-3ce8-4084-9809-c3121c5732ce\" data-image-id=\"99c55a88-3ce8-4084-9809-c3121c5732ce\" alt=\"Series of logos for Australian businesses that are Certified B Corporations including: Australian Ethical, Sendle, Who gives a crap, Kathmandu, Koala, Keep Cup, T2, Rip Curl, Heaps Normal, Jurlique, Bellroy, Aesop, Emma & Tom's, Spell, Bassike | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ETogether, we're part of a global movement of people using business as a force for good. We're proud to stand alongside other B Corps, united in our goal to drive positive change through our businesses. We're not just devoted to the work we do; we're devoted to making a difference.\u003C\u002Fp\u003E\n\u003Cp\u003ECheck out the \u003Ca href=\"https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Fdevotion-digital-pty-ltd\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EDevotion B Corp report\u003C\u002Fa\u003E here or \u003Ca href=\"\u002Fcontact-us\"\u003Eget in touch\u003C\u002Fa\u003E if you would like to learn more about our journey.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"a042aa36-9552-435d-aefe-a64b73fa1068\" data-image-id=\"a042aa36-9552-435d-aefe-a64b73fa1068\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fcbdc42b5-4eef-4377-8b65-571324bcb91e\u002FDevotion_Certified-B-Corp.jpg\" data-asset-id=\"a042aa36-9552-435d-aefe-a64b73fa1068\" data-image-id=\"a042aa36-9552-435d-aefe-a64b73fa1068\" alt=\"A fern image with the Devotion logo and the B Corp logo superimposed over the top | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Would you like to learn more about our B Corp journey?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iK},search__meta_description:{type:a,name:o,value:iL},search__og_title:{type:a,name:p,value:iK},search__og_description:{type:a,name:q,value:iL},search__og_image:{type:c,name:r,value:[{name:iH,description:"Title card showing article title - Devotion joins the global B Corp movement - on a black background alongside an image of a fern with the B Corp logo superimposed in a red heart.",type:g,size:309177,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9e4485ea-7984-4905-a55d-c05e6f591ed1\u002FDevotion%20joins%20the%20global%20B%20Corp%20movement.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"99600a59-2aee-4538-9052-76be40e58c7e",name:ek,codename:"pet_business_insurance_appoints_devotion_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-18T03:42:31.7200901Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:iM,description:"A blurred photograph of a man walking six dogs, all on leashes | Devotion",type:g,size:485487,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd97da1db-3426-4fd2-b80a-86d9a94b999d\u002FPet%20Business%20Insurance%20appoints%20Devotion..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:ek},subtitle:{type:a,name:B,value:"Devotion has been appointed by Pet Business Insurance, a prominent international pet insurer, to launch its brand in Australia."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"pet-business-insurance-appoints-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-10-15T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652":{image_id:"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652",description:"Pet Business Insurance logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff110c590-d944-4d97-a383-1b642967bb31\u002Fpet-business-insurance-logo.jpg",width:ab,height:132}},links:{},modular_content:[],value:"\u003Cp\u003EPet Business Insurance, or \u003Ca href=\"https:\u002F\u002Fwww.petbusinessinternational.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EPet Business International\u003C\u002Fa\u003E in Australia, provides specialist insurance for all types of pet businesses, including pet grooming, animal training, pet sitting, dog walking, boarding and other closely related pet and animal services. While insurance options for pet businesses do exist, their singular focus makes the Pet Business Insurance offer unique.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652\" data-image-id=\"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff110c590-d944-4d97-a383-1b642967bb31\u002Fpet-business-insurance-logo.jpg\" data-asset-id=\"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652\" data-image-id=\"c8b5e542-1cb7-45d4-bfa9-f7c29ce10652\" alt=\"Pet Business Insurance logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EWith successful operations in the UK, Sweden, and Spain, Pet Business Insurance approached Devotion to provide digital marketing services (PPC across various channels will be used initially) to launch the brand locally.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help promoting your business online?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ek},search__meta_description:{type:a,name:o,value:iN},search__og_title:{type:a,name:p,value:ek},search__og_description:{type:a,name:q,value:iN},search__og_image:{type:c,name:r,value:[{name:iM,description:"Title card showing article title - Pet Business Insurance appoints Devotion - on a black background alongside an image of a dog being handwashed in a red heart.",type:g,size:246007,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1d690432-22bf-40c1-a36e-8841761f4da0\u002FPet%20Business%20Insurance%20appoints%20Devotion..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"abfbfc28-c3b5-4924-9f37-42d800c34a5a",name:iO,codename:"swire_shipping_appoints_devotion_for_kentico_devel",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-18T04:31:49.6112615Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:iP,description:"A blurred photo of a container ship leaving the port of Singapore | Devotion",type:g,size:391021,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0ead7cd8-bb90-4e91-a7de-fdf50d444469\u002FSwire%20Shipping%20appoints%20Devotion%20for%20Kentico%20development%20services..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:iO},subtitle:{type:a,name:B,value:"Swire Shipping has selected Devotion to redevelop its intranet using Xperience by Kentico."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"swire-shipping-appoints-devotion-for-kentico-development"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-10-01T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"d2b3f158-bb2b-4e64-9648-08fd7742af7b":{image_id:"d2b3f158-bb2b-4e64-9648-08fd7742af7b",description:"Swire Shipping logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff87c8700-a3bc-4202-a7d5-62d8374318b7\u002FSwire-Shipping_logo.jpg",width:aI,height:fH}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has been appointed by Swire Shipping (out of Singapore), a prominent name in the shipping industry, to redevelop its intranet - currently built in Kentico. This project aims to revitalise Swire Shipping's internal digital communications platform, enhancing usability and functionality. It also includes an upgrade to \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fplatforms\u002Fxperience-by-kentico\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EXperience by Kentico\u003C\u002Fa\u003E, the latest SaaS-based version of Kentico’s leading DXP. This significant enhancement will establish a best-of-breed architecture to support Swire Shipping now and into the future.\u003C\u002Fp\u003E\n\u003Cp\u003EBy leveraging Devotion's expertise in Kentico development, this collaboration is set to deliver a more efficient, user-centric intranet experience for Swire Shipping's global workforce. This redevelopment signifies a significant step in Swire Shipping's commitment to utilising advanced digital solutions for internal communications and operations.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d2b3f158-bb2b-4e64-9648-08fd7742af7b\" data-image-id=\"d2b3f158-bb2b-4e64-9648-08fd7742af7b\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff87c8700-a3bc-4202-a7d5-62d8374318b7\u002FSwire-Shipping_logo.jpg\" data-asset-id=\"d2b3f158-bb2b-4e64-9648-08fd7742af7b\" data-image-id=\"d2b3f158-bb2b-4e64-9648-08fd7742af7b\" alt=\"Swire Shipping logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Swire Shipping\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.swireshipping.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ESwire Shipping\u003C\u002Fa\u003E is a leading provider in the shipping industry, offering a diverse range of maritime and logistics services. With a history spanning over a century, Swire Shipping has established a reputation for reliability and excellence, specialising in the Asia-Pacific region. They are known for their commitment to sustainable operations and community engagement, continuously striving to provide innovative and efficient maritime solutions that meet the evolving needs of their customers and the industry at large.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for Kentico development expertise?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iQ},search__meta_description:{type:a,name:o,value:iR},search__og_title:{type:a,name:p,value:iQ},search__og_description:{type:a,name:q,value:iR},search__og_image:{type:c,name:r,value:[{name:iP,description:"Title card showing article title - Swire Shipping appoints Devotion for Kentico development services - on a black background alongside an image of the Swire Shipping website homepage within a red heart.",type:g,size:256745,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F91d43c0b-26ac-4f64-973e-c039e8149e66\u002FSwire%20Shipping%20appoints%20Devotion%20for%20Kentico%20development%20services..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"363261f8-3619-4a5c-9ad5-e9c905e25a72",name:iS,codename:"new_storyblok_website_launches_for_rmbl_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-18T05:23:43.4139399Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:fI,description:iT,type:g,size:iU,url:iV,width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:iS},subtitle:{type:a,name:B,value:fJ},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"devotion-launches-a-new-storyblok-site-for-rmbl-investments"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2023-09-30T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has just launched a new website for RMBL Investments using \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok\u003C\u002Fa\u003E, a global leader in the headless CMS space. This project focuses on redefining RMBL's brand and user experience, ensuring that the website is visually appealing, intuitive, and user-friendly.\u003C\u002Fp\u003E\n\u003Cp\u003EA key aspect of the redevelopment is the emphasis on ease of content management. With Storyblok's efficient and user-friendly interface, the content team at RMBL can quickly and easily update and manage website content. This ensures the site remains dynamic and up-to-date, reflecting the evolving needs of RMBL and its clients. The \u003Ca href=\"https:\u002F\u002Fastro.build\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAstro web framework\u003C\u002Fa\u003E is also used, ensuring the site is lightening fast - another benefit to the RMBL audience.\u003C\u002Fp\u003E\n\u003Cp\u003EThe new website aims to showcase RMBL's expertise and services in a more compelling and accessible way, aligning with the company's goal to provide excellent service and support to its clients. The user interface design brings the RMBL brand to life simply and clearly, reflecting its brand positioning. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Frmbl.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECheck out the website\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you interested in a Storyblok website?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:iW},search__meta_description:{type:a,name:o,value:fJ},search__og_title:{type:a,name:p,value:iW},search__og_description:{type:a,name:q,value:fJ},search__og_image:{type:c,name:r,value:[{name:fI,description:"Title card showing article title - New Storyblok website launches for RMBL - on a black background alongside an image of the website homepage within a red heart.",type:g,size:211332,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff50d26f0-4ae3-4730-a3dc-b6c1766aa277\u002FNew%20Storyblok%20website%20launches%20for%20RMBL..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[bZ]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"f902659a-13b7-4521-b1d7-14ad1767bb81",name:iX,codename:"christmas_world_appoints_devotion_as_the_digital_m",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-19T02:08:08.1712694Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:iY,description:"A blurred photograph of a beautifully decorated Christmas tree | Devotion",type:g,size:689721,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F39ee4c80-c7ee-4d8f-a562-bf2df1f19d52\u002FChristmas%20World%20appoints%20Devotion%20as%20the%20digital%20marketing%20partner..jpg",width:fK,height:fL,renditions:{}}]},title:{type:a,name:z,value:iX},subtitle:{type:a,name:B,value:fM},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"christmas-world-appoints-devotion-for-digital-marketing"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-09-05T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"fbbf76b5-f048-4644-b791-b1b286888b7e":{image_id:"fbbf76b5-f048-4644-b791-b1b286888b7e",description:"Christmas World logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa8f2e30e-ce76-4de2-9ee5-e4108fc407f3\u002Fimages.jpg",width:iZ,height:iZ}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has been appointed by Christmas World, a leading provider of Christmas-themed decorations, to handle their digital marketing efforts for the upcoming Christmas season. \u003C\u002Fp\u003E\n\u003Cp\u003EThis collaboration will focus on enhancing Christmas World's online presence through targeted Google ads and Meta advertising campaigns. The aim is to increase brand visibility and drive sales during the crucial holiday period, leveraging Devotion's expertise in digital marketing strategies to reach a wider audience and boost engagement.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"fbbf76b5-f048-4644-b791-b1b286888b7e\" data-image-id=\"fbbf76b5-f048-4644-b791-b1b286888b7e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa8f2e30e-ce76-4de2-9ee5-e4108fc407f3\u002Fimages.jpg\" data-asset-id=\"fbbf76b5-f048-4644-b791-b1b286888b7e\" data-image-id=\"fbbf76b5-f048-4644-b791-b1b286888b7e\" alt=\"Christmas World logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Christmas World\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.christmasworld.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EChristmas World\u003C\u002Fa\u003E is a prominent retailer in Australia, specialising in a wide range of Christmas decorations and festive products. 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A critical element of the new website will be its focus on recruitment, emphasising career opportunities and fostering a strong connection with potential employees. As part of the project, a review of existing digital assets and infrastructure will be undertaken, with a green-field approach being provided for the new website. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"c0e033cc-b81f-47f0-9cc2-87be64ca94a1\" data-image-id=\"c0e033cc-b81f-47f0-9cc2-87be64ca94a1\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F03e4f0bd-2693-4a23-a678-e998e92b984f\u002FAbergeldie_logo.png\" data-asset-id=\"c0e033cc-b81f-47f0-9cc2-87be64ca94a1\" data-image-id=\"c0e033cc-b81f-47f0-9cc2-87be64ca94a1\" alt=\"Abergeldie Complex Infrastructure logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Abergeldie\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fabergeldie.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAbergeldie\u003C\u002Fa\u003E is a well-established civil engineering contractor in Australia and New Zealand, with over 25 years of experience. Specialising in complex infrastructure projects, they handle the design and construction of dams, bridges, tunnels, water and wastewater treatment facilities, rail infrastructure, mining infrastructure, electrical and energy storage infrastructure, marine works, and pipeline rehabilitation. 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They offer a range of online mental health services, including consultations with psychologists and mental health professionals. Someone.health focuses on providing accessible and convenient mental health care, facilitating appointments and support through digital means. Their services are designed to cater to the diverse needs of individuals seeking mental health support in a flexible and approachable format.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help to redefine your approach to digital?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:em},search__meta_description:{type:a,name:o,value:jc},search__og_title:{type:a,name:p,value:em},search__og_description:{type:a,name:q,value:jc},search__og_image:{type:c,name:r,value:[{name:jb,description:"Title card showing article title - Somone.health appoints Devotion - on a black background alongside an illustration of a woman with scrambled thoughts reaching out to a website in a red heart.",type:g,size:202820,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5d1c2198-c199-4db7-ae7d-e964303b3213\u002FSomeone.health%20appoints%20Devotion..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"29316950-99e2-42e7-9eb9-78299f961bd1",name:"Boosting Ad Performance with AI: A Game-Changer for Digital Marketers",codename:"boosting_ad_performance_with_ai__a_game_changer_fo",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-09-05T01:22:25.1980876Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Meta launches Instagram Threads (2).jpg",description:"blurred image of a laptop on a desk with an additional monitor, displaying advertising statistics",type:g,size:390184,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Faa79fe01-e3fc-4453-9c49-8477b0e43fc6\u002FMeta%20launches%20Instagram%20Threads%20%282%29.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Boosting ad performance with AI: a game-changer for digital marketers"},subtitle:{type:a,name:B,value:"Artificial intelligence is helping take the guesswork out of ad optimisations. Find out how."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"boost-ad-performance-with-ai"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:c$,codename:da}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:db,codename:dc}]},publish_date:{type:K,name:L,value:"2023-08-14T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"cea1ec30-00d1-4826-b5c7-75a15f8c4069":{image_id:jd,description:je,url:jf,width:jg,height:fO}},links:{},modular_content:[],value:"\u003Cp\u003EIn today's digital landscape, advertising online is an essential aspect of any business's marketing strategy. However, achieving optimal ad performance has become more challenging with the ever-increasing competition and the constant evolution of consumer behaviour. Thankfully, advancements in technology, particularly in Artificial Intelligence (AI), have opened up new horizons for advertisers seeking to enhance their ad campaigns' effectiveness. \u003C\u002Fp\u003E\n\u003Cp\u003EThis article will explore how AI can revolutionise ad performance, enabling marketers to reach their target audience more effectively, optimise ad content, and ultimately achieve greater return on investment (ROI).\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EUnderstanding AI in Advertising\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EArtificial Intelligence refers to the ability of computer systems to perform tasks that typically require some form of human intelligence. In advertising, AI uses sophisticated algorithms to analyse vast amounts of data and make real-time decisions. Machine learning, a subset of AI, enables systems to improve and learn from past experiences, making AI-powered advertising campaigns more adaptive and accurate over time. This brings us to the main point of the article…\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EHow can we use AI to improve how our ads are performing?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EThe fantastic thing about AI being integrated into most of the platforms we already use as marketers is that most optimisation features are built in; we just have to understand how to use them better.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EPersonalisation and Targeting\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EOne of AI's most significant advantages to ad performance is its ability to personalise content and target individual users. AI algorithms can analyse user behaviour, preferences, and historical data to create highly tailored ad experiences. By showing users ads that align with their interests and preferences, advertisers can significantly improve the chances of conversion. \u003C\u002Fp\u003E\n\u003Cp\u003ELet's look at how this can be applied to a real-life example using Google. Google's algorithm matches keywords to intent to produce the best results (and, subsequently, the best ads) for the user. One of the easiest ways to understand how this mechanism works is by looking at similar words but with different definitions. The example we like to use is Kathmandu, the city, and Kathmandu, the brand. Google will look at the user's behaviour and how other users have searched in the past to make an \"educated guess\" as to what the user is actually looking for - something particularly beneficial for \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Finsights\u002Fai-and-keyword-research\u002F\"\u003Eselecting the best SEO and SEM keywords\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" data-image-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Facb398e1-3532-43e6-ac68-b740b1fb3933\u002FScreen%20Shot%202022-10-12%20at%203.18.29%20pm.png\" data-asset-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" data-image-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" alt=\"data about the keyword kathmandu represented in graphs and tables\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EData taken from Semrush\u003C\u002Fp\u003E\n\u003Cp\u003EAI can also help identify high-value prospects and target specific demographics, locations, or interests with pinpoint precision - the more precise the targeting, the higher the likelihood of reaching the right audience, leading to increased engagement and conversion rates.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EOptimising Ad Creatives\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003ECreating compelling ads is crucial to capturing the attention of potential customers. However, designing the perfect ad can be subjective and time-consuming. AI-driven tools can streamline this process by analysing historical ad performance data and identifying patterns that lead to success.\u003C\u002Fp\u003E\n\u003Cp\u003EAI can A\u002FB test different ad creatives, copy, and visuals to determine the most effective combination for various audience segments. This insight allows advertisers to create more engaging and relevant ads, improving click-through rates and conversions. \u003C\u002Fp\u003E\n\u003Cp\u003EAgain, similar to what we mentioned above, platforms can do this for you using their own AI. We always suggest running different ad variations for our clients (and internally), as the platform will cycle through them and display the highest converters to users. Allowing the platform to optimise the ads eliminates the need to guess what will perform, instead automatically prioritising the ad variation most likely to convert.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EReal-Time Ad Placement and Bidding\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EIn the fast-paced world of digital advertising, timing is everything. AI excels at analysing real-time data to optimise ad placement and bidding. It can monitor user behaviour, website traffic, and conversion patterns to determine the best time and platform to display ads for maximum impact.\u003C\u002Fp\u003E\n\u003Cp\u003EBy leveraging AI-powered programmatic advertising platforms, marketers can bid more effectively on ad space, ensuring their ads are shown to the most relevant users at the most opportune moments. This not only maximises ad performance but also helps to eliminate wasteful ad spend. On platforms like Google, you can combine audience insights with enhanced bidding, enabling businesses to bid more for audiences that are likely to convert.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EPredictive Analytics and Insights\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EAI's ability to analyse vast amounts of data provides advertisers invaluable insights into consumer behaviour and market trends. Predictive analytics can help marketers anticipate consumer preferences and behaviour, enabling them to stay ahead of the competition and adjust their ad strategies accordingly.\u003C\u002Fp\u003E\n\u003Cp\u003EBy understanding what drives customer engagement and conversions, advertisers can make data-driven decisions and allocate their budgets more efficiently. This results in increased ROI and a deeper understanding of their target audience.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EFraud Detection and Brand Safety\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EAd fraud is a term you may not have heard of, so let's quickly run through it. Ad fraud refers to artificially inflating performance metrics for financial gain, resulting in wasted ad spend. Ad fraud is a significant concern for advertisers, as it leads to wasted advertising budget and can potentially damage a brand's reputation. AI-powered fraud detection systems can analyse ad traffic and detect anomalies indicating fraudulent activity, such as bots or click farms.\u003C\u002Fp\u003E\n\u003Cp\u003EAdditionally, AI can help ensure brand safety by analysing content on websites and platforms where ads are placed. By flagging inappropriate or harmful content, AI can prevent ads from being displayed alongside undesirable material, safeguarding the brand's reputation.\u003C\u002Fp\u003E\n\u003Ch4\u003E\u003Cstrong\u003ETakeaway\u003C\u002Fstrong\u003E\u003C\u002Fh4\u003E\n\u003Cp\u003EIncorporating AI into your advertising strategy can revolutionise your ad performance, driving better results and a higher return on investment. The power of AI lies in its ability to leverage data and algorithms to make precise, data-driven decisions that improve ad targeting, creative optimisation, and real-time bidding. With AI's predictive capabilities, advertisers can anticipate market trends and consumer behaviour, staying ahead of the curve.\u003C\u002Fp\u003E\n\u003Cp\u003EAs the digital landscape continues to evolve, harnessing the potential of AI will become increasingly critical for advertisers seeking to gain a competitive edge. By embracing AI-powered tools and platforms, marketers can transform their ad campaigns, enhance their brand's visibility, and engage with their target audience more effectively than ever before. If you'd like to incorporate AI into your marketing but need help figuring out where to start, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Econtact our team of digital experts\u003C\u002Fa\u003E to find out how AI can work for you and your business. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jh},search__meta_description:{type:a,name:o,value:ji},search__og_title:{type:a,name:p,value:jh},search__og_description:{type:a,name:q,value:ji},search__og_image:{type:c,name:r,value:[{name:"Meta Launches Instagram Threads 4.jpg",description:"Title card showing article title - boosting ad performance with at: a game-changer for digital marketers - on a black background alongside an image of a laptop and monitor in a red heart.",type:g,size:274832,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F56b6982d-58ec-4cb1-b7ff-19f30c9ba289\u002FMeta%20Launches%20Instagram%20Threads%204.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c1f5c5dc-1df4-4654-a53a-b19448975eb1",name:jj,codename:"just_better_care_launches_its_new_website_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:fP,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:jk,description:"A blurred image showing the Just Better Care homepage | Devotion",type:g,size:361708,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb6909713-ee0e-4e0b-8c8b-13a151e94c54\u002FJust%20Better%20Care%20launches%20its%20new%20website..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:jj},subtitle:{type:a,name:B,value:"The redevelopment of the Just Better Care website is complete, with a new user experience, brand, and upgraded Kentico back-end."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"just-better-care-launches-its-new-kentico-website"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2023-08-13T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[jl,jm],value:"\u003Cp\u003EDevotion has successfully relaunched the website for Just Better Care, a leading provider in community care and support. Built initially by Devotion, the new site represents a significant upgrade in user experience and brand representation, drawing on extensive data analysis. \u003C\u002Fp\u003E\n\u003Cp\u003EThe redesign focuses on making the website more intuitive and user-friendly, ensuring it effectively communicates Just Better Care's services and values. The site continues to leverage \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E as its content management system, facilitating seamless content updates and management for the Just Better Care team.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n101e65cf_be4b_0186_bf71_81e07453ef55\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n154a4a06_9a31_01d3_67df_c69bea4db11e\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Just Better Care\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.justbettercare.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EJust Better Care\u003C\u002Fa\u003E is an Australian company providing in-home care and support services. They offer personalised assistance to people of all ages and abilities, enabling them to live independently in their own homes. Their services range from social and lifestyle support to more complex care needs, tailored to each individual's preferences and requirements. Just Better Care focuses on empowering clients, fostering a sense of independence, and enhancing their quality of life.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for Kentico expertise? Use the #1 partner in APAC."},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jn},search__meta_description:{type:a,name:o,value:jo},search__og_title:{type:a,name:p,value:jn},search__og_description:{type:a,name:q,value:jo},search__og_image:{type:c,name:r,value:[{name:jk,description:"Title card showing article title - Just Better Care launches its new Kentico website - on a black background alongside an image of two people sitting in a car inside a red heart.",type:g,size:290816,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd0d321a2-1c0b-4d91-b759-836adaad976e\u002FJust%20Better%20Care%20launches%20its%20new%20website..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"f75c4950-978a-4514-9479-6aa7d77cb469",name:"Meta Launches Instagram Threads",codename:"meta_launches_instagram_threads",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-08-02T03:53:04.0640899Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Meta launches Instagram Threads (1).jpg",description:W,type:g,size:435710,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F92358719-c6e9-44c4-b5c1-89ab7adeabc4\u002FMeta%20launches%20Instagram%20Threads%20%281%29.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Meta launches Instagram Threads - what does that mean for businesses?"},subtitle:{type:a,name:B,value:"Has Twitter officially been knocked off the top spot for short-form text sharing by Meta's new app Instagram Threads?"},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"meta-launches-instagram-threads"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:db,codename:dc}]},publish_date:{type:K,name:L,value:"2023-08-01T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EFollowing the declining Twitter user base after Elon Musk’s highly publicised takeover, there seems to be a gap in the short-text-app market that many developers are eager to fill. Meta - the parent company of Facebook and Instagram, recently launched its Twitter competitor \u003Ca href=\"https:\u002F\u002Fabout.instagram.com\u002Fblog\u002Fannouncements\u002Fthreads-instagram-text-feature\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInstagram Threads\u003C\u002Fa\u003E. We’ll take a look at the functionality of Instagram Threads, highlighting its benefits for businesses, while also addressing some potential concerns associated with the application.\u003C\u002Fp\u003E\n\u003Ch2\u003EIntroducing Instagram Threads\u003C\u002Fh2\u003E\n\u003Cp\u003EInstagram Threads, similar to Twitter (now just X) is a text-sharing app developed by Meta. It serves as a companion to the main Instagram platform, allowing users to share up to 500-word text updates with accompanying images, links, and videos. Available for iOS and Android, Threads claims to provide a streamlined communication experience, making it easier for users to share moments with their communities instantly and engage in public conversations. \u003C\u002Fp\u003E\n\u003Cp\u003EThe app also leverages users’ existing Instagram profiles, allowing them to log in using their Instagram name and password, as well as utilising the existing privacy and security controls. Within the first few days of launch, Threads officially hit over 100 million users, which makes it the \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fsiladityaray\u002F2023\u002F07\u002F10\u002Fwith-100-million-users-in-five-days-threads-is-the-fastest-growing-app-in-history\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Efastest-ever application to hit the 100 million goal\u003C\u002Fa\u003E, beating TikTok and recent record-setter ChatGPT.\u003C\u002Fp\u003E\n\u003Ch3\u003EThe big question is, are there benefits for businesses to use threads? \u003C\u002Fh3\u003E\n\u003Cp\u003EEven though paid advertising tools are yet to be introduced (and this is Meta we’re talking about, so paid advertising is definitely on the way), some benefits exist in using Threads as a business, before these ad tools are launched.\u003C\u002Fp\u003E\n\u003Ch4\u003EBeing ahead of the curve\u003C\u002Fh4\u003E\n\u003Cp\u003EThere’s an inherent benefit to being an early adopter, especially before advertising kicks in. Before a full advertising suite is added to the app, it can be seen as a more trustworthy, free communication tool. That’s not to say that businesses are suddenly exempt from advertising policies, and should definitely remain compliant with the types of content posted. Since the algorithm is still adjusting, it’s a good time to build organic audiences and reach users you may not have in the past with other social media apps.\u003C\u002Fp\u003E\n\u003Ch4\u003EReal-time engagement\u003C\u002Fh4\u003E\n\u003Cp\u003EThreads parallels Twitter and promotes real-time engagement between businesses and their potential customers. With more casual and instant communication, businesses can field questions, post informal updates, and engage with their audiences. By being readily available on Threads, businesses can build trust and loyalty with their customers, leading to enhanced brand perception and increased customer satisfaction.\u003C\u002Fp\u003E\n\u003Ch4\u003EStorytelling Opportunities\u003C\u002Fh4\u003E\n\u003Cp\u003EThreads integrates seamlessly with Instagram Stories, enabling businesses to share content across both platforms effortlessly. Companies can leverage this feature to tell captivating visual stories that resonate with their target audience. Whether it's behind-the-scenes footage, product launches, or company culture, businesses can harness the power of Instagram Threads to create engaging narratives that foster a sense of authenticity and connection.\u003C\u002Fp\u003E\n\u003Ch4\u003EAs mentioned, advertising will be on the way soon\u003C\u002Fh4\u003E\n\u003Cp\u003EBeing a Meta-owned property, you can rest assured that advertising is going to be built into the platform soon. The benefit of adopting the app sooner is that there will be more data in the account for when advertising eventually kicks in, which means you’ll be able to leverage the app’s ad tools better. For example, say you gather a few thousand followers on threads, when advertising is integrated into the platform, you can use your followers to build lookalike audiences, advertise services or products to them, and benchmark content performance.\u003C\u002Fp\u003E\n\u003Cp\u003ENow that we’ve gone through some of the benefits of adopting Threads for businesses, let’s have a look at some of the concerns.\u003C\u002Fp\u003E\n\u003Ch3\u003EThings to keep in mind \u003C\u002Fh3\u003E\n\u003Ch4\u003EPrivacy Concerns and User Control\u003C\u002Fh4\u003E\n\u003Cp\u003EWhile Instagram Threads offers the same enhanced privacy features as the original Instagram app, concerns about data security and user control remain. \u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002F2023\u002F05\u002F22\u002Fbusiness\u002Fmeta-facebook-eu-privacy-fine.html\"\u003EMeta was recently fined 1.5 billion\u003C\u002Fa\u003E Euros for transferring data illegally between the EU and the US - a breach of the General Data Protection Regulation (GDPR). \u003C\u002Fp\u003E\n\u003Ch4\u003EBalancing Personal and Professional Use\u003C\u002Fh4\u003E\n\u003Cp\u003EOne potential challenge for businesses using Instagram Threads is striking a balance between personal and professional interactions. Businesses need to maintain a level of professionalism while engaging with customers, even in a more intimate environment. Clear guidelines and communication policies should be established to ensure a consistent and appropriate tone that aligns with the brand's image.\u003C\u002Fp\u003E\n\u003Ch4\u003EFragmented User Experience\u003C\u002Fh4\u003E\n\u003Cp\u003EThe introduction of Threads as a separate app from Instagram can lead to a fragmented user \texperience. While Threads presents users with a new way of sharing content with others, they might find it cumbersome to switch between the two apps for different functionalities. This fragmentation can lead to confusion and a lack of coherence in the user’s overall experience.\u003C\u002Fp\u003E\n\u003Ch4\u003EUser Fatigue\u003C\u002Fh4\u003E\n\u003Cp\u003EThe introduction of yet another messaging app can contribute to user fatigue. With an already crowded landscape of messaging platforms, users might find it overwhelming to manage multiple apps for different purposes. The success of Threads will heavily rely on its ability to provide unique value and differentiation that convinces users to adopt and actively use the app alongside their existing messaging apps.\u003C\u002Fp\u003E\n\u003Ch3\u003ETakeaway\u003C\u002Fh3\u003E\n\u003Cp\u003EInstagram Threads has stepped up to challenge Twitter as the next big text-sharing platform, which presents an interesting opportunity for businesses to take advantage of a flourishing, new social platform. Threads offers businesses a way to be ahead of the social media curve, share things instantly with their followers, create interesting brand stories, and prepare for the advertising capabilities which will no doubt be introduced into the platform. \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s important to note, however, that there are still concerns that online businesses should keep in mind if they’d like to integrate threads into their marketing strategy. Ensuring that brands stay on top of privacy concerns, create a consistent tone of voice across platforms, and provide value across these platforms will help them achieve success using Threads within a broader marketing strategy. \u003C\u002Fp\u003E\n\u003Cp\u003EInterested in learning more about how Threads could factor into your marketing strategy? Or wondering how to build a marketing strategy to begin with? Get in touch with our digital experts to understand how you can make the most of your digital marketing today. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jp},search__meta_description:{type:a,name:o,value:jq},search__og_title:{type:a,name:p,value:jp},search__og_description:{type:a,name:q,value:jq},search__og_image:{type:c,name:r,value:[{name:"Meta Launches Instagram Threads.jpg",description:W,type:g,size:243674,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff865c7e0-9289-4da5-82ea-0eadf786dfa2\u002FMeta%20Launches%20Instagram%20Threads.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b9618d0f-d522-4710-b80e-ecfc9c09223e",name:jr,codename:"untitled_content_item_b9618d0",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-12-19T19:21:44.304685Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:fI,description:iT,type:g,size:iU,url:iV,width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:jr},subtitle:{type:a,name:B,value:"Devotion has been selected by RMBL Investments to redevelop their website using Storyblok."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"rmbl-appoints-devotion-to-redevelop-their-online-presence"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-07-11T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"dbeb9b68-285d-42dc-ae25-5c14b1b11668":{image_id:"dbeb9b68-285d-42dc-ae25-5c14b1b11668",description:"RMBL Investments logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3bb1567a-f4e4-42ad-942d-eed063cfd4a3\u002Frmbl_investments_limited_logo.jpg",width:ab,height:ab}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has been appointed by RMBL Investments, a prominent Australian investment company, to develop its new website using \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok’s\u003C\u002Fa\u003E headless CMS. This project aims to strengthen RMBL's online presence, focusing on a user-centric design, and improving functionality. \u003C\u002Fp\u003E\n\u003Cp\u003EThis project will allow RMBL to effectively showcase their services, enhance user engagement, and ensure a robust digital platform aligned with its professional ethos.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"dbeb9b68-285d-42dc-ae25-5c14b1b11668\" data-image-id=\"dbeb9b68-285d-42dc-ae25-5c14b1b11668\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3bb1567a-f4e4-42ad-942d-eed063cfd4a3\u002Frmbl_investments_limited_logo.jpg\" data-asset-id=\"dbeb9b68-285d-42dc-ae25-5c14b1b11668\" data-image-id=\"dbeb9b68-285d-42dc-ae25-5c14b1b11668\" alt=\"RMBL Investments logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout RMBL\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Frmbl.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERMBL Investments\u003C\u002Fa\u003E specialises in secured first mortgage investments. They have operated since 1959, focusing on providing their clients with competitive investment opportunities backed by property securities. RMBL prides itself on its experienced and professional team, offering personalised services and strongly emphasising security and performance. The company caters to both investors looking for reliable investment options and borrowers seeking property finance.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for Storyblok development expertise?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:js},search__meta_description:{type:a,name:o,value:jt},search__og_title:{type:a,name:p,value:js},search__og_description:{type:a,name:q,value:jt},search__og_image:{type:c,name:r,value:[{name:"RMBL appoints Devotion to redevelop their online presence..jpg",description:"Title card showing article title - RMBL Investments appoints Devotion to redevelop its online presence - on a black background alongside an image of two people shaking hands inside a red heart.",type:g,size:238282,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5b25609f-93c7-4610-9b9d-524c4f7c1c55\u002FRMBL%20appoints%20Devotion%20to%20redevelop%20their%20online%20presence..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[bZ]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b575af8e-080a-48ac-b0f3-9a67b969454d",name:ju,codename:"google_officially_sunsets_universal_analytics___wh",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-07-02T23:46:03.4153267Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Google sunsets Universal Analytics - hero.jpg",description:"Image depicting a universal analytics report",type:g,size:260977,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F44c550c5-b23d-4f53-a25f-7644ee616c34\u002FGoogle%20sunsets%20Universal%20Analytics%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:ju},subtitle:{type:a,name:B,value:"Google says goodbye to its Universal Analytics platform - so what happens now?"},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"google-sunsets-universal-analytics"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:jv,codename:jw}]},publish_date:{type:K,name:L,value:"2023-07-02T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ESince 2012, any business with a website (be it blogs, eCommerce, information delivery, lead generation or a forum) was likely using Universal Analytics (UA) to track the performance of their site and their user behaviour. In 2020, Google announced that they would be sunsetting the tool in favour of the new version of analytics - Google Analytics 4 (or GA4). If you’ve built your website after October 2020, it’s likely you’re already using GA4 (fantastic news because you won’t need to migrate). GA4 promised businesses a more flexible, tailored analytics platform that enables a better understanding of their website and their users than ever before. In this article, we’ll explore why Google is moving on from Universal Analytics as well as the benefits of its successor, GA4. \u003C\u002Fp\u003E\n\u003Ch2\u003ERemembering Universal Analytics\u003C\u002Fh2\u003E\n\u003Cp\u003EUniversal Analytics was introduced in 2012 and revolutionised the way businesses tracked website activity and user interactions. It provided key insights into user behaviour, traffic sources, conversions, and more. As technology developed and evolved, certain challenges emerged that required a shift in analytics - perhaps most notably the \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Finsights\u002Fthe-decline-of-third-party-cookies\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eend of third-party cookies\u003C\u002Fa\u003E. Universal Analytics relied heavily on cookie-based tracking, and with the rising privacy concerns following the \u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002F2018\u002F04\u002F04\u002Fus\u002Fpolitics\u002Fcambridge-analytica-scandal-fallout.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECambridge Analytica Scandal\u003C\u002Fa\u003E and users diversifying their technology, it became increasingly difficult to track user behaviour. Because of this, Analytics struggled to provide a holistic view of the customer journey, leading to fragmented and incomplete insights. \u003C\u002Fp\u003E\n\u003Ch2\u003EAnd with that, we say goodbye to Universal Analytics.\u003C\u002Fh2\u003E\n\u003Cp\u003ETo meet the evolving needs of businesses and combat the limitations of a cookie-focused platform, Google announced they would be retiring Universal Analytics in favour of Google Analytics 4 - the newest version of Google’s website analytics platform. By sunsetting Universal Analytics, Google encourages businesses to migrate to the new platform, which offers unparalleled customisation options, combined app and website analytics, and a focus on first-party data to ensure privacy compliance and accurate customer data. The shift to GA4 signifies a significant step towards a more privacy-centric and future-proof analytics platform.\u003C\u002Fp\u003E\n\u003Ch2\u003EIntroducing Google Analytics 4\u003C\u002Fh2\u003E\n\u003Cp\u003EGoogle Analytics 4 represents a new era in data and website analytics, leveraging newer technology like machine learning in order to provide businesses with a more comprehensive understanding of their customers and their website. One of the key differences between UA and GA4 is a focus on event-based tracking - where previously users could set up event tracking in Google Tag Manager, many events are automatically recorded by GA4, allowing businesses to capture granular data about user interactions. This shift from page views to events enables a deeper understanding of user engagement, interactions, and conversions across different touch-points. It’s at this point that we should mention that you can still add customised events (and you absolutely should) via Tag Manager or via the site's code to match the individual needs of your business.\u003C\u002Fp\u003E\n\u003Cp\u003EAdditionally, GA4 addresses the challenge of cross-device tracking by enabling businesses to track user interactions across multiple devices, providing a more complete view of the customer journey. This functionality is valuable for all businesses as more users are using their mobile phones, but it’s particularly useful if your business has an app, as this data can also be accounted for in GA4. This allows marketers to tailor their strategies and messaging based on the user's behaviour and preferences across different platforms and devices.\u003C\u002Fp\u003E\n\u003Ch2\u003EThe benefits of GA4\u003C\u002Fh2\u003E\n\u003Cp\u003EGA4 empowers businesses to extract valuable insights and formulate data-driven strategies, making the shift to the new platform highly advantageous. The benefits include:\u003C\u002Fp\u003E\n\u003Cp\u003Ea) Enhanced user-centric measurement: GA4's user-centric approach provides businesses with a more holistic view of customer interactions, allowing them to understand user behaviour across devices. This information helps marketers identify trends, optimise campaigns, and personalise user experiences - all whilst staying compliant with data and privacy laws.\u003C\u002Fp\u003E\n\u003Cp\u003Eb) Machine learning capabilities: GA4 incorporates machine learning to automatically surface valuable insights and predictive analytics. This empowers businesses to identify high-value customer segments, predict future outcomes, and optimise their marketing efforts.\u003C\u002Fp\u003E\n\u003Cp\u003Ec) Enhanced data control and privacy: GA4 addresses privacy concerns by minimising the use of personally identifiable information and providing more control over data collection and processing. It aligns with industry regulations and allows businesses to build trust with their users.\u003C\u002Fp\u003E\n\u003Cp\u003Ed) Simplified reporting and analysis: GA4 introduces a more intuitive and streamlined reporting interface. It offers brand new customisation options, and simplified data visualisation, making it easier for businesses to uncover actionable insights in a way that makes sense for them.\u003C\u002Fp\u003E\n\u003Cp\u003Ee) Integration with Google Ads and marketing platforms: GA4 seamlessly integrates with Google Ads and other marketing platforms. It provides a unified view of data across channels, allowing marketers to make more (and better) data-driven decisions based on comprehensive insights.\u003C\u002Fp\u003E\n\u003Ch3\u003ETakeaway\u003C\u002Fh3\u003E\n\u003Cp\u003EAlthough we’re sad to leave this iconic piece of technology behind, we’re also excited about all the features that Google Analytics 4 has to offer - and you should be too. Google Analytics 4 offers a more advanced, privacy-centric, and user-centric analytics solution that empowers businesses to gain deeper insights into their customers' behaviour. By embracing GA4, businesses can unlock new opportunities, improve marketing strategies, and deliver personalised experiences across multiple touch-points. \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s essential for organisations to adapt and transition to GA4 to stay ahead in an increasingly data-driven world. Embracing this new era of analytics will pave the way for more informed decision-making, improved user experiences, and long-term business success.\u003C\u002Fp\u003E\n\u003Cp\u003ENeed help setting up or understanding GA4? \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ESpeak to one of our digital experts\u003C\u002Fa\u003E about transitioning over to GA4 today. Looking for digital support in development or strategy? Check out \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\"\u003Eour services\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jx},search__meta_description:{type:a,name:o,value:jy},search__og_title:{type:a,name:p,value:jx},search__og_description:{type:a,name:q,value:jy},search__og_image:{type:c,name:r,value:[{name:"Google sunsets Universal Analytics.jpg",description:"Title image card with the title of the article \"google sunsets universal analytics\", with an image of the universal analytics interface in a heart frame",type:g,size:188712,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6cf4d40d-f1c3-4235-b4ab-c4ab3a017faf\u002FGoogle%20sunsets%20Universal%20Analytics.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"618f1c06-1c15-4fdb-ad46-8dc15c8f8467",name:en,codename:"devotion_launches_a_new_strapi_website_for_ac3_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:fQ,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:jz,description:"A blurred photograph showing the AC3 logo on their reception desk, with text superimposed over the top | Devotion",type:g,size:432392,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F473b8c67-80a8-40ac-8b64-50325d26c77d\u002FDevotion%20launches%20a%20new%20Strapi%20website%20for%20AC3..jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:en},subtitle:{type:a,name:B,value:fR},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"devotion-launches-a-new-strapi-website-for-ac3"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2023-06-28T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[jA,jB],value:"\u003Cp\u003EDevotion has just launched a new website for AC3, one of Australia's leading managed services providers, using the Strapi headless CMS. This redevelopment is a significant step in aligning the website more closely with the AC3 brand, streamlining content delivery, and enhancing the overall user experience. The project focuses on creating a more intuitive, user-friendly site that better showcases AC3's services and expertise in the sector.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fstrapi.io\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStrapi\u003C\u002Fa\u003E was selected due to its flexibility as a headless CMS, allowing for custom front-end design while managing content through an API. This approach enables seamless integration with various platforms and technologies when required, and offers scalability and an enhanced user experience. Strapi's open-source nature also allows for extensive customisation, catering to specific business needs and ensuring a unique digital presence can be developed.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n033ad5b4_b1c7_012d_3c59_67c9e7e375d1\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"d669d517_5334_0139_9725_3bde76b71298\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout AC3\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.ac3.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAC3\u003C\u002Fa\u003E is a privately owned Australian ICT Managed Services Provider (MSP) specialising in cloud services, managed IT, and digital transformation. They focus on empowering organisations through technology, offering tailored solutions to meet unique business needs. AC3's expertise spans various sectors, providing innovative and reliable IT services to enhance operational efficiency and drive growth. They have also delivered and managed most of the NSW government agencies’ cloud infrastructure for the last 20 years - no mean feat.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to develop a new website in Strapi?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:en},search__meta_description:{type:a,name:o,value:fR},search__og_title:{type:a,name:p,value:en},search__og_description:{type:a,name:q,value:fR},search__og_image:{type:c,name:r,value:[{name:jz,description:"Title card showing article title - Devotion launches a new Strapi website for AC3 - on a black background alongside an image of the AC3 reception area (in their offices) inside a red heart.",type:g,size:265191,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F223329f8-3b76-4c41-88fd-4b6e736b976d\u002FDevotion%20launches%20a%20new%20Strapi%20website%20for%20AC3..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b16e422e-884c-4238-a260-3cc35927fff1",name:"Storyblok certified partner",codename:"storyblok_certified_partner",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-05-24T00:44:37.7024376Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Devotion partners with Storyblok - hero.jpg",description:jC,type:g,size:349006,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fab6e9a16-4d37-4821-877c-345d30238dfc\u002FDevotion%20partners%20with%20Storyblok%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Devotion partners with Storyblok."},subtitle:{type:a,name:B,value:"Devotion is now a certified Storyblok headless CMS partner."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"devotion-becomes-a-storyblok-partner-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:fS,codename:fT}]},publish_date:{type:K,name:L,value:"2023-05-23T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"5d86067a-4b48-4ef3-b5f2-befa098d7e3e":{image_id:"5d86067a-4b48-4ef3-b5f2-befa098d7e3e",description:jD,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F62a33130-d026-4112-af72-3f0479c608c0\u002Fcertified-partner-asset-color%401x.png",width:144,height:65}},links:{},modular_content:[],value:"\u003Cp\u003EWe are excited to announce that Devotion has become a certified Storyblok implementation partner.\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Cp\u003EThe decision to partner with Storyblok, a leader in the headless CMS category, was driven by a shared vision to empower our clients with a feature-rich content management experience.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion recognised the immense value of Storyblok's headless CMS, which aligns perfectly with our client-centric approach. By leveraging Storyblok's capabilities, Devotion can provide clients with a powerful and flexible content management system that allows them to manage and distribute content effortlessly across multiple platforms, from websites and mobile applications, to IoT devices and emerging technologies.\u003C\u002Fp\u003E\n\u003Cp\u003EThis new partnership will allow us to continue to deliver exceptional digital experiences now and into the future.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"5d86067a-4b48-4ef3-b5f2-befa098d7e3e\" data-image-id=\"5d86067a-4b48-4ef3-b5f2-befa098d7e3e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F62a33130-d026-4112-af72-3f0479c608c0\u002Fcertified-partner-asset-color%401x.png\" data-asset-id=\"5d86067a-4b48-4ef3-b5f2-befa098d7e3e\" data-image-id=\"5d86067a-4b48-4ef3-b5f2-befa098d7e3e\" alt=\"Storyblok Certified Partner badge | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EWhat is Storyblok?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok\u003C\u002Fa\u003E is an enterprise-level \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Ftp\u002Fheadless-cms-explained\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EHeadless Content Management System\u003C\u002Fa\u003E with a \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fdocs\u002Feditor-guides\u002Fvisual-editor\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EVisual Editor\u003C\u002Fa\u003E. This Visual Editor provides an intuitive, visually-engaging platform for content teams to arrange and administrate their content. Team members can construct the content by manipulating reusable components via drag-and-drop functionality, allowing for real-time previews and the management of images (and other assets) with no concerns about duplicate formats or resolutions. \u003C\u002Fp\u003E\n\u003Cp\u003ETo enhance teamwork, custom workflows can be created and managed, and the robust discussions tool enables the initiation and review of team activities.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Find out how we can help with your StoryBlok project."},cta_panel__cta_label:{type:a,name:w,value:fU},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jE},search__meta_description:{type:a,name:o,value:"Devotion Digital, a leader in the headless CMS space, is now a certified StoryBlok partner. "},search__og_title:{type:a,name:p,value:jE},search__og_description:{type:a,name:q,value:"Devotion Digital, a leader in the headless CMS space, is now a certified StoryBlok partner."},search__og_image:{type:c,name:r,value:[{name:"Devotion partners with Storyblok.jpg",description:"Headline stating that \"Devotion partners with Storyblok\" next to a red heart with the Storyblok logo shown within it | Devotion",type:g,size:151340,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F87be94b7-f9ef-4be5-891b-5f70511eb4b0\u002FDevotion%20partners%20with%20Storyblok.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[bZ]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"da182fdd-33d9-4eef-b7a5-5b0351ae22a5",name:"Kentico vs Sitecore - article 3 \u002F Why Wine Australia made the switch from Sitecore to Kentico.",codename:fV,language:b,type:u,collection:b,sitemap_locations:[],last_modified:eo,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Kentico-vs-Sitecore_aticle3_Devotion.png",description:"A hand holding a mobile phone with the Wine Australia website being shown on it | Devotion",type:Y,size:143082,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F909497ba-5658-410a-9b52-90568346b3e5\u002FKentico-vs-Sitecore_aticle3_Devotion.png",width:ep,height:cz,renditions:{}}]},title:{type:a,name:z,value:jF},subtitle:{type:a,name:B,value:"Article #3 in a 4-part series on the benefits of Kentico over Sitecore."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:fW},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:eq,display_timezone:aj},article:{type:i,name:M,images:{"0b157309-96db-43f9-a9ba-1d0609a2c63e":{image_id:er,description:bN,url:bO,width:bP,height:bQ}},links:{"6d22a350-0510-4892-b98b-c552703fe83c":{codename:fX,type:u,url_slug:fY},"3cdd8d7b-c942-47cb-996a-8b56452a309e":{codename:jG,type:u,url_slug:jH}},modular_content:[jI,jJ,jK],value:"\u003Cp\u003EIn our latest article series, we’re exploring the many reasons that businesses make the switch from Sitecore to Kentico. \u003Ca data-item-id=\"6d22a350-0510-4892-b98b-c552703fe83c\" href=\"\"\u003EIn our last article\u003C\u002Fa\u003E, we discussed some of the common fears that businesses have around switching to a new solution, and how they can be overcome.\u003C\u002Fp\u003E\n\u003Cp\u003ETo highlight the many practical benefits of moving to Kentico, we thought we would share an example of a client of ours that made the switch – with great results.   \u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Wine Australia\u003C\u002Fh3\u003E\n\u003Cp\u003EWine Australia is an Australian statutory government authority that invests in research and development, marketing, disseminating knowledge, encouraging adoption, and protecting the reputation of Australian wine, both domestically and internationally. \u003C\u002Fp\u003E\n\u003Cp\u003EThey work closely with their representative organisations, wine sector bodies, and their partners, to support the long-term success of the Australian grape and wine community.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a trusted industry authority, it’s very important that Wine Australia produce content that can be relied upon by a variety of industry stakeholders.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat challenge were they facing?\u003C\u002Fh3\u003E\n\u003Cp\u003EWine Australia had been using Sitecore for some time. While it had enabled them to develop an updatable online presence, the platform wasn’t delivering on the organisation’s strategic goals. Most importantly, Wine Australia was in the process of rolling out a sophisticated new brand, and its internal marketing team did not feel their Sitecore solution fully supported them in doing so. They found the system challenging and time-consuming to use, meaning satisfaction amongst content managers and editors was extremely low.\u003C\u002Fp\u003E\n\u003Cp\u003EThe business had a growing volume of content they wanted to organise, consolidate, and publish. Some of this content was only for partners or stakeholders, and therefore required restricted access. The business also had complex workflows around some of its content, and a need for greater accessibility and cultural sensitivity when publishing certain information.\u003C\u002Fp\u003E\n\u003Cp\u003EBroader concerns involved the value delivered by a costly Sitecore license when many features remained unused, as well as the cost and time required to deliver on the platform.\u003C\u002Fp\u003E\n\u003Cp\u003EConcerned that their Sitecore solution could no longer deliver on their requirements, Wine Australia turned to Devotion and Kentico.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n0d43687c_8a2b_0155_462d_faf5945f242b\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EWhat did we deliver?\u003C\u002Fh3\u003E\n\u003Cp\u003EWe began the process by undertaking a discovery phase – in which we conducted extensive customer, user, and sector research. A series of personas and use cases were developed to define what Wine Australia's various stakeholders required from the organisation.\u003C\u002Fp\u003E\n\u003Cp\u003EIt was determined, early in the process, that Kentico would be an ideal solution for Wine Australia – and we began the process of migrating the business' existing content across to Kentico Draft, an early iteration of Kentico Cloud (Kentico's headless CMS platform at the time).\u003C\u002Fp\u003E\n\u003Cp\u003EThe key factors that underpinned the recommendation and, ultimately, the selection of Kentico included:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EKentico was better value, based on specific short- and longer-term business needs.\u003C\u002Fli\u003E\n  \u003Cli\u003EKentico is optimised for ease-of-use by content editors and site managers, meaning organisation-wide adoption and ongoing support is significantly better.\u003C\u002Fli\u003E\n  \u003Cli\u003EKentico's product roadmap outlined enhancements that were aligned to where Wine Australia wanted, and needed, to go.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nUltimately, Wine Australia wanted to build a platform for the long term - one that would be efficient now, but also grow with the organisation and facilitate their diverse needs, both locally and internationally. \u003C\u002Fp\u003E\n\u003Cp\u003EThe business also wanted to develop a considerable volume of new content to accompany the launch of the new brand – and so a team of 30 content editors were engaged to write, review, and edit content for the new website – working directly in the Kentico Draft platform. Once complete, this content was seamlessly imported into Kentico, which saved the business months of content-focused administration work.\u003C\u002Fp\u003E\n\u003Cp\u003EAlongside content creation, and off the back of our user experience work, we undertook an iterative design phase, in which we explored how Wine Australia's new brand could be used within various digital channels. As the brand was completely new, application of the identity and brand livery was limited, allowing us the scope to push the envelope.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fplatform\u002Fkentico-xperience\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E was selected for its powerful and efficient content management capabilities, as well as the ability to automate much of Wine Australia's digital marketing. A combination of out-of-the-box features and functionality, alongside specific custom modules, were implemented to allow for scale and flexibility.\u003C\u002Fp\u003E\n\u003Cp\u003EOverall, the initial project ran for roughly ten months, which ensured that adequate time was taken to manage internal stakeholders, conduct proper UX design and testing, collaborative interface design and prototyping, and optimise the quality of the content that would be featured on the new website.\u003C\u002Fp\u003E\n\u003Cp\u003EThe current solution has been iterated and refined over the last five years. Wine Australia upgraded to Kentico Xperience v.12 in mid-2020 and, in mid-2021, re-platformed to Kentico MVC. Ongoing feature enhancements and optimisations occur monthly, and thanks to Kentico's scalability and extensibility, the platform can be crafted to suit the specific nature of Wine Australia's organisational needs. \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9dc73091_c311_018b_2ddc_0523ab9f72b5\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EResults\u003C\u002Fh3\u003E\n\u003Cp\u003ESince migrating to Kentico and re-launching their new brand, Wine Australia has enjoyed a:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003E22% increase\u003C\u002Fstrong\u003E in users\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E24% increase\u003C\u002Fstrong\u003E in new users\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E17% increase\u003C\u002Fstrong\u003E in sessions\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E9% increase\u003C\u002Fstrong\u003E in pageviews per session\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E20% decrease\u003C\u002Fstrong\u003E in bounce rate\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nAlongside the day-to-day metrics, the team at Wine Australia has enjoyed a platform that’s efficient to use, grows with the organisation, and can be kept up-to-date through regular platform enhancements and upgrades.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ENote: Data compares twelve months post launch with corresponding twelve months prior to launch. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EIn the \u003Ca data-item-id=\"3cdd8d7b-c942-47cb-996a-8b56452a309e\" href=\"\"\u003Elast article in this series\u003C\u002Fa\u003E, we discuss why CHOICE, the not-for-profit customer advocacy association, is making the switch from Sitecore to Kentico, and wrap up the key reasons to follow suit.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you would like to learn more about how Wine Australia adopted Kentico, or to arrange a demo, please don’t hesitate to \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\u002F?__hstc=76629258.10b4562c61696c4f3b8aa073969b9e14.1674442591327.1679264166736.1679277329328.35&__hssc=76629258.1.1679277329328&__hsfp=2609362085\"\u003Eget in touch\u003C\u002Fa\u003E, and don't forget to download the eBook:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff6744e65-7dd5-4412-bd08-fa627c0d2f6d\u002Febook-with-shadow.png\" data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" alt=\"eBook cover with the title "Kentico vs Sitecore: The full story." | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n22cab91b_fe6b_0179_857e_b1169a4a6422\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Csub\u003EAll statistics and pricing are current at the time of publication.\u003C\u002Fsub\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:es},cta_panel__cta_label:{type:a,name:w,value:et},cta_panel__cta_url:{type:a,name:x,value:by},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Why Wine Australia Switched from Sitecore to Kentico "},search__meta_description:{type:a,name:o,value:"This is the full story of Why Wine Australia successfully made the switch from Sitecore to Kentico, and the many benefits they've reaped since then."},search__og_title:{type:a,name:p,value:jF},search__og_description:{type:a,name:q,value:"Article #3 in a 4-part series on the 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Devotion",type:g,size:248016,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F746e492e-d849-434e-b9c8-966457b8c999\u002FWhy%20Wine%20Australia%20made%20the%20switch%20from%20Sitecore%20to%20Kentico.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:eu},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[{name:ev,description:bN,type:Y,size:ew,url:bO,width:bP,height:bQ,renditions:{}}]},hubspot_formid:{type:a,name:T,value:ex}}},{system:{id:"6d22a350-0510-4892-b98b-c552703fe83c",name:"Kentico vs Sitecore - article 2 \u002F Migrating from Sitecore to Kentico: Myths versus facts.",codename:fX,language:b,type:u,collection:b,sitemap_locations:[],last_modified:ey,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Kentico-vs-Sitecore_aticle2_Devotion.jpg",description:"Two computer monitors showing the Kentico and Sitecore logos on the screens | Devotion",type:g,size:41033,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc4142d0a-cb98-46f7-9aec-958e248851c5\u002FKentico-vs-Sitecore_aticle2_Devotion.jpg",width:ep,height:cz,renditions:{}}]},title:{type:a,name:z,value:jL},subtitle:{type:a,name:B,value:"Article #2 in a 4-part series on the benefits of Kentico over Sitecore."},read_time:{type:C,name:D,value:7},url_slug:{type:m,name:E,value:fY},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:eq,display_timezone:aj},article:{type:i,name:M,images:{"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4":{image_id:"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4",description:"Gartner Peer Insights comparison tables showing Kentico vs Sitecore - overall rating Kentico 4.4 out of 5 and Sitecore 4.1 out of 5 | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4006dc92-903e-42e2-a4fe-75ab8909f834\u002FKentico-vs-Sitecore_Gartner-Peer-Insights.png",width:1130,height:305},"0b157309-96db-43f9-a9ba-1d0609a2c63e":{image_id:er,description:bN,url:bO,width:bP,height:bQ}},links:{"ee3476fe-fcf0-42cd-8c10-82017183377d":{codename:jM,type:u,url_slug:jN},"da182fdd-33d9-4eef-b7a5-5b0351ae22a5":{codename:fV,type:u,url_slug:fW}},modular_content:[jO,jP,jQ],value:"\u003Cp\u003E\u003Ca data-item-id=\"ee3476fe-fcf0-42cd-8c10-82017183377d\" href=\"\"\u003EIn the first article\u003C\u002Fa\u003E in this series on Sitecore and Kentico, we highlighted 7 ways in which Kentico trumps Sitecore as a digital experience platform. For businesses wanting straightforward, cost-effective, and scalable digital marketing, the reasons to choose Kentico over Sitecore are clear.\u003C\u002Fp\u003E\n\u003Cp\u003EHowever, if your organisation has already made an investment in Sitecore – and especially if you have already trained your people – switching can be an understandably daunting proposition.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this article, we counter some of the common hurdles and fears with migration, and explain just how easy it is to make the switch.\u003C\u002Fp\u003E\n\u003Ch3\u003E“Switching platforms is just too hard”\u003C\u002Fh3\u003E\n\u003Cp\u003EThis is perhaps the most common objection we hear from customers who have already invested in the Sitecore platform. Businesses that have already implemented Sitecore, trained their people, and updated their ways of working, are understandably reluctant to switch to a new solution – even one like Kentico that’s likely to deliver better results.\u003C\u002Fp\u003E\n\u003Cp\u003EHere’s what we would typically say to a customer with this concern:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EKentico is quick to implement\u003C\u002Fstrong\u003E. Unlike Sitecore, which can take a few years to fully get up and running, a new Kentico solution can be implemented and operational in months. This means disruption to your business is minimal.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EKentico is easy to use\u003C\u002Fstrong\u003E. As the Kentico interface is designed intuitively, and is easy to use, it doesn’t typically take long for users to get up-to-speed with the new system.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ETraining is cost\u003C\u002Fstrong\u003E-\u003Cstrong\u003Eeffective. \u003C\u002Fstrong\u003EKentico also offers a quality and low-cost training program, which helps ensure everyone in your organisation has the tools and information they need to start getting the most out of Kentico from the outset.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nIn addition, when you work with an implementation partner like Devotion, you receive expert advice and support at every step of your migration. We’ve helped many businesses make the switch, and know what’s required to ensure a smooth and hassle-free implementation.\u003C\u002Fp\u003E\n\u003Ch3\u003E“We don’t have the budget – it’s too costly”\u003C\u002Fh3\u003E\n\u003Cp\u003EThis is another very common objection we hear – and for good reason. Sitecore is an expensive solution, and businesses that have already completed an implementation are unlikely to have remaining budget for another.\u003C\u002Fp\u003E\n\u003Cp\u003EFor customers with this concern, we ask them to keep the following in mind:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EKentico will be far cheaper long term. \u003C\u002Fstrong\u003EKentico actually costs much less than Sitecore in licensing fees alone. Plus, Kentico includes a lot more out-of-the-box: unlimited page views, languages, users, and emails. With Sitecore, you have individual price calculations, and your price is based on the number of users and page views, which means it can increase considerably.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EKentico quickly pays for itself.\u003C\u002Fstrong\u003E We typically see customers getting a return on their Kentico investment in just 15 months.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nDespite an initial cost to migrate from one solution to the next, switching is actually a cost-effective proposition for the vast majority of businesses.  \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"f7cba46c_7729_01da_615f_3b21209c79c9\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E“Kentico is an inferior solution”\u003C\u002Fh3\u003E\n\u003Cp\u003EFrom time to time, we have customers who tell us they implemented Sitecore because they believe it is a superior solution to Kentico.\u003C\u002Fp\u003E\n\u003Cp\u003EIn fact, according to recent research by both G2 and Gartner, Kentico ranks higher than Sitecore \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eacross 40 indicators\u003C\u002Fa\u003E, including asset management, web analytics, internal search, SEO, versioning, branding, customisation, and much more.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fdiscover\u002Fblog\u002Fkentico-xperience-g2-leader-for-dxp-and-rated-for-usability\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EG2 recently awarded\u003C\u002Fa\u003E Kentico the following awards based on peer review and user feedback:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EBest Usability Product (Winter 2022)\u003C\u002Fli\u003E\n  \u003Cli\u003EBest Meets requirements (Winter 2022)\u003C\u002Fli\u003E\n  \u003Cli\u003EOverall Leader in the G2 Grid® Report (Winter 2022)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nKentico also received the ‘Users Love Us’ badge, which is earned after collecting 20 reviews with an average rating of 4.0 stars or above.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Freviews\u002Fmarket\u002Fweb-content-management\u002Fcompare\u002Fkentico-software-vs-sitecore\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAnd according to Gartner peer reviews\u003C\u002Fa\u003E, 87% of users are likely to recommend Kentico, whereas just 60% are willing to recommend Sitecore.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4\" data-image-id=\"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4006dc92-903e-42e2-a4fe-75ab8909f834\u002FKentico-vs-Sitecore_Gartner-Peer-Insights.png\" data-asset-id=\"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4\" data-image-id=\"3ec7e379-f7c5-4bf8-a07e-ac5e3fb9c8c4\" alt=\"Gartner Peer Insights comparison tables showing Kentico vs Sitecore - overall rating Kentico 4.4 out of 5 and Sitecore 4.1 out of 5 | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E“Kentico offers less functionality”\u003C\u002Fh3\u003E\n\u003Cp\u003EFor busy digital marketing teams, the idea of suddenly being without a current tool or feature (or without a commonly known brand like Sitecore) can seem like a very daunting – and frustrating – prospect. It’s for this reason that many businesses we work with say they are nervous about altering their Sitecore status quo.\u003C\u002Fp\u003E\n\u003Cp\u003EIn reality, Kentico offers all of the functionality that the majority of marketers require – right out-of-the-box.\u003C\u002Fp\u003E\n\u003Cp\u003ESince it was first released in 2004, Kentico has also been regularly refined and optimised based on user feedback and requirements. One of the best things about Kentico is its roadmap, continual release cycle, and manner in which customer feedback is listened to and acted upon. As such, its functionality is very closely matched with the needs of today’s businesses and marketing teams. \u003C\u002Fp\u003E\n\u003Cp\u003EAlso, all of Kentico’s features are native to Kentico. They have been built by their in-house team, work together seamlessly, and offer a very consistent experience. By contrast, while Sitecore claims to offer “one composable platform for rich customer experiences, from content to commerce”, the reality is that their solution is a collection of functionality and tools – many of which have been acquired from third parties. While their user experience is relatively cohesive, chances are you will end up paying for a lot of features that you may never use.\u003C\u002Fp\u003E\n\u003Cp\u003EImportantly, Kentico can also be customised as required. While it’s unlikely you’ll find Kentico lacks functionality, your solution can be very quickly and easily customised to suit your needs – so you’re only ever paying for the functionality you require. The scalability and extensibility of the platform can be attributed to its underlying Microsoft .NET MVC architecture.\u003C\u002Fp\u003E\n\u003Ch3\u003E“Copying across our content will be a nightmare”\u003C\u002Fh3\u003E\n\u003Cp\u003EAgain, we get it. The fear of migrating vast volumes of content is enough to give any busy marketer heart palpitations. In reality, however, the task of migrating content from Sitecore to Kentico is relatively straightforward.\u003C\u002Fp\u003E\n\u003Cp\u003EThe team at Devotion can develop scripts to automatically migrate most – if not all – of your content from one system to the next.\u003C\u002Fp\u003E\n\u003Cp\u003EWe also often find businesses appreciate this opportunity to conduct an audit of their content, and either discard outdated content, which is no longer useful – or re-write existing content to give it a new lease of life. Devotion has tools and processes to support content auditing, and can work with you to ensure it’s an efficient and rewarding task.\u003C\u002Fp\u003E\n\u003Cp\u003EEither way, conducting a content migration exercise shouldn’t get in the way of the long-term benefits that a solution like Kentico can deliver.\u003C\u002Fp\u003E\n\u003Ch3\u003E“We’re unsure if it’s the right option for our business”\u003C\u002Fh3\u003E\n\u003Cp\u003EWithout the right advice, or the right technical understanding, it can be very hard for a business to determine which technology solution is the most ideal fit. This holds true across all kinds of solutions – from ERP to payroll. Decision makers are also often inundated with an abundance of marketing content, which can further confuse the process.  \u003C\u002Fp\u003E\n\u003Cp\u003EIn our view, one of the most effective ways to alleviate indecision is to review examples of other similar businesses that have gone down the same path – as well as read reviews from like-minded customers.\u003C\u002Fp\u003E\n\u003Cp\u003EHere, for example, \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Fkentico\u002Freviews\u002Fkentico-review-87421\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eis a quote from a user, Shannon D\u003C\u002Fa\u003E, whose not-for-profit organisation recently migrated from Sitecore to Kentico:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a37284ed_207c_0195_360b_729a55556630\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EIn the \u003Ca data-item-id=\"da182fdd-33d9-4eef-b7a5-5b0351ae22a5\" href=\"\"\u003Enext article in this series\u003C\u002Fa\u003E, we will also be sharing an in-depth account of how one of our clients, Wine Australia, recently migrated – incredibly successfully – from Sitecore to Kentico.\u003C\u002Fp\u003E\n\u003Cp\u003EIn the meantime, if you would like to learn more about Kentico, or arrange a demo, please don’t hesitate to \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\u002F?__hstc=76629258.10b4562c61696c4f3b8aa073969b9e14.1674442591327.1679264166736.1679277329328.35&__hssc=76629258.1.1679277329328&__hsfp=2609362085\"\u003Eget in touch\u003C\u002Fa\u003E, and don't forget to download the eBook:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff6744e65-7dd5-4412-bd08-fa627c0d2f6d\u002Febook-with-shadow.png\" data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" alt=\"eBook cover with the title "Kentico vs Sitecore: The full story." | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"fe7ef2d8_6228_01d3_adaf_514f0f434f0d\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Csub\u003EAll statistics and pricing are current at the time of publication.\u003C\u002Fsub\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:es},cta_panel__cta_label:{type:a,name:w,value:et},cta_panel__cta_url:{type:a,name:x,value:by},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Migrating from Sitecore to Kentico: Facts | Devotion"},search__meta_description:{type:a,name:o,value:jR},search__og_title:{type:a,name:p,value:jL},search__og_description:{type:a,name:q,value:jR},search__og_image:{type:c,name:r,value:[{name:"Migrating from Sitecore to Kentico_ myths versus facts.jpg",description:"Headline stating \"Migrating from Sitecore to Kentico: myths versus facts.\" next to a red heart with a photograph of two computer monitors within it showing the Kentico and Sitecore logos | Devotion",type:g,size:193713,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fece39627-36e3-4e6e-8d85-ae7aaeb2a4d1\u002FMigrating%20from%20Sitecore%20to%20Kentico_%20myths%20versus%20facts.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:eu},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[{name:ev,description:bN,type:Y,size:ew,url:bO,width:bP,height:bQ,renditions:{}}]},hubspot_formid:{type:a,name:T,value:ex}}},{system:{id:"ee3476fe-fcf0-42cd-8c10-82017183377d",name:"Kentico vs Sitecore - article 1 \u002F Sitecore or Kentico? 7 reasons why Kentico is the smarter choice.",codename:jM,language:b,type:u,collection:b,sitemap_locations:[],last_modified:ez,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Kentico-vs-Sitecore_aticle1_Devotion.png",description:"List of bulleted reasons why Kentico is better than Sitecore | Devotion",type:Y,size:118265,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F943c446c-5f2c-40a8-aa65-bfa30f154726\u002FKentico-vs-Sitecore_aticle1_Devotion.png",width:ep,height:cz,renditions:{}}]},title:{type:a,name:z,value:"Sitecore or Kentico? 7 reasons why Kentico is the smarter choice."},subtitle:{type:a,name:B,value:"Article #1 in a 4-part series on the benefits of Kentico over Sitecore."},read_time:{type:C,name:D,value:jS},url_slug:{type:m,name:E,value:jN},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:eq,display_timezone:aj},article:{type:i,name:M,images:{"6d8edd2e-ac96-4ec1-9a95-8dc442422f05":{image_id:"6d8edd2e-ac96-4ec1-9a95-8dc442422f05",description:"G2 Grid for DXP Software | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd8ba6d45-0148-446c-9125-9c25079ac182\u002FG2-GHrid-for-DXP-Software.png",width:1870,height:1432},"efdb1045-d261-4c3b-82d0-07d873ae2610":{image_id:"efdb1045-d261-4c3b-82d0-07d873ae2610",description:"Gartner statistic around pricing flexibility with Kentico receiving 4.1 out of 5 and Sitecore receiving 3.8 out of 5 | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1144dcb4-90dd-4326-ad0f-fb8f65deaf86\u002FGartner_flexible-pricing.png",width:380,height:151},"0b157309-96db-43f9-a9ba-1d0609a2c63e":{image_id:er,description:bN,url:bO,width:bP,height:bQ}},links:{"6d22a350-0510-4892-b98b-c552703fe83c":{codename:fX,type:u,url_slug:fY}},modular_content:[jT,jU,jV],value:"\u003Cp\u003EIn today’s content-rich world, your company’s choice of digital experience platform (DXP) is crucial. With the right platform in place, you can consolidate and streamline your content management, digital marketing and commerce, and more effectively connect with customers, employees, and partners.\u003C\u002Fp\u003E\n\u003Cp\u003EFor over a decade, Devotion has been helping businesses implement solutions powered by Kentico – the award-winning provider of DXPs that’s now used across more than 35,000 projects. We also specialise in helping businesses migrate from an existing Sitecore solution to Kentico.    \u003C\u002Fp\u003E\n\u003Cp\u003EIn this four-part article series we will be sharing some insights about why Kentico is superior to Sitecore, debunking some of the migration myths, sharing some customer success stories, and summarising all of the reasons why your business should make the switch.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this article – the first in our series – we will be exploring some of the proven reasons why Kentico is a better solution to Sitecore.\u003C\u002Fp\u003E\n\u003Ch3\u003EBefore we begin… what is Kentico?\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico is the award-winning provider of digital experience platforms that combine content management, digital marketing, and commerce. Available in the cloud or on-premise, Kentico offers easy-to-use solutions for modern websites. It provides personalised experiences and integrates seamlessly into diverse technology stacks. Kentico also provides advanced capabilities, ease of use, and is backed by market-leading support and a global network of implementation partners. And it delivers a rapid return on investment. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion is the leading Kentico Gold Partner in Australia. We have implemented Kentico for businesses such as GPT Group, Havaianas, AMP Capital, Wine Australia, CHOICE, Konica Minolta, Sekisui House, and Scenic Luxury Tours and Cruises.\u003C\u002Fp\u003E\n\u003Cp\u003EHere are 7 reasons why, in our experience, Kentico remains a superior option to Sitecore, and why it’s always the solution we recommend to our customers:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EUsers prefer Kentico\u003C\u002Fli\u003E\n  \u003Cli\u003EIt’s cost effective\u003C\u002Fli\u003E\n  \u003Cli\u003EIt quickly pays for itself\u003C\u002Fli\u003E\n  \u003Cli\u003ECohesive solution, built in-house\u003C\u002Fli\u003E\n  \u003Cli\u003ECan grow with your business\u003C\u002Fli\u003E\n  \u003Cli\u003EQuality support and training\u003C\u002Fli\u003E\n  \u003Cli\u003EEase of setup and implementation\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9bc7ccf5_b015_011c_d926_c3ed51e69950\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E#1 – Users prefer Kentico\u003C\u002Fh3\u003E\n\u003Cp\u003EThe critical measure of any technology solution’s success is its usability and practicality. As James Dyson, of Dyson Vacuums, once said, “far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.”\u003C\u002Fp\u003E\n\u003Cp\u003EThis is where Kentico excels. Kentico constantly enhances its products based on feedback from customers, so it’s always evolving in the right direction.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico also provides affordable training that helps ensure everyone in your organisation can get the most out of the solution.  \u003C\u002Fp\u003E\n\u003Cp\u003EUnlike Sitecore, Kentico received the Customers’ Choice badge for a DXP solution in \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Freviews\u002Fmarket\u002Fweb-content-management\u002Fcompare\u002Fkentico-software-vs-sitecore\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGartner’s Peer Insights\u003C\u002Fa\u003E. Also, in a recent report by G2 (\u003Ca href=\"#form\"\u003Erefer to the eBook\u003C\u002Fa\u003E), the world’s largest technology review marketplace:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E92% of users said they would recommend Kentico, versus just 80% of Sitecore users.\u003C\u002Fli\u003E\n  \u003Cli\u003EKentico received an ‘ease of use’ score of 8.3 out of 10, while Sitecore was just 6.8.\u003C\u002Fli\u003E\n  \u003Cli\u003E98% of users said they thought Kentico was heading in the right direction, versus 90% of Sitecore users.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EAccording to the \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcategories\u002Fdigital-experience-platforms-dxp\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EG2 Grid® for DXP Software\u003C\u002Fa\u003E, Kentico surpasses Sitecore in user satisfaction according to real-user reviews:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"6d8edd2e-ac96-4ec1-9a95-8dc442422f05\" data-image-id=\"6d8edd2e-ac96-4ec1-9a95-8dc442422f05\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd8ba6d45-0148-446c-9125-9c25079ac182\u002FG2-GHrid-for-DXP-Software.png\" data-asset-id=\"6d8edd2e-ac96-4ec1-9a95-8dc442422f05\" data-image-id=\"6d8edd2e-ac96-4ec1-9a95-8dc442422f05\" alt=\"G2 Grid for DXP Software | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#2 – It’s cost effective\u003C\u002Fh3\u003E\n\u003Cp\u003EAnother great benefit of Kentico is its transparent and accessible pricing, which allows companies and organisations to easily understand, predict, and manage their spending effectively and within budget. Included are a broad range of out-of-the-box capabilities for content management, personalisation, marketing automation, analytics, and much more, with no hidden costs.\u003C\u002Fp\u003E\n\u003Cp\u003EAlso, while Kentico’s pricing starts at just US$11,100 per year, the minimum budget recommended for a Sitecore project is $100,000. And don't let Sitecore's higher cost fool you into thinking Sitecore products will help you in other areas such as development, functionality, return on investment, and ongoing costs. We will explore this in detail further on.\u003C\u002Fp\u003E\n\u003Cp\u003EFurthermore, Kentico also offers an unlimited number of page views, languages, users, and more. With Sitecore, however, you have individual price calculations, and your price is based on the number of users, page views and environments, which means it can increase considerably and often unpredictably.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"ab4701af_38dd_01e3_7db0_70a5d8f81736\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E#3 – It quickly pays for itself\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico offers customers a fantastic value:price ratio. When you work with a partner like Devotion to implement your Kentico solution, you get all the features you need to boost your conversion rates across various channels, for a fraction of the price of Sitecore. You also get a very quick return on your investment.  \u003C\u002Fp\u003E\n\u003Cp\u003EKentico offers:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EFast implementation time.\u003C\u002Fli\u003E\n  \u003Cli\u003EImmediate access to a full suite of features, with the ability to easily extend when needed.\u003C\u002Fli\u003E\n  \u003Cli\u003ECost-effective training, so everyone can get started. Kentico's training is easier to engage with, which means you're up and running sooner.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003E#4 – A cohesive solution, built in-house\u003C\u002Fh3\u003E\n\u003Cp\u003EA huge benefit of Kentico – and one that we often speak about with customers – is the fact that all of Kentico’s features are native to Kentico, and are built and supported by their in-house team. This means they work together seamlessly, and are fully connected.\u003C\u002Fp\u003E\n\u003Cp\u003EBy contrast, Sitecore has been developed as a collection of features – some of which have been acquired from third parties. While they all work together, the experience isn’t as seamless or cohesive as the one you get with Kentico. Also, with Sitecore, you’re paying for a very vast range of features – many of which you may never use. \u003C\u002Fp\u003E\n\u003Cp\u003EWhen you choose to work with Devotion, you also have a reliable partner that’s 100% Australian owned, and which provides all development, implementation, and support in-house.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003E#5 – Can grow with your business\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EIt can be hard to predict what your business’ content or marketing needs will be in the next 12 months – let alone the next five years. With Kentico, you have a very flexible solution – with the option of extending with third party technology if you wish (although this absolutely isn’t required). \u003C\u002Fp\u003E\n\u003Cp\u003EAlso, Kentico has embraced the cloud-first mindset and offers Kentico as a software-as-a-service (SaaS) digital experience platform. This means it’s highly flexible and scalable, and can be accessed easily from anywhere - particularly important since \u003Ca href=\"https:\u002F\u002Fwww.abc.net.au\u002Fnews\u002F2022-10-10\u002Freturn-to-office-work-from-home-covid-australia\u002F101230206\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E35% of Australians\u003C\u002Fa\u003E say they want to continue working from home.\u003C\u002Fp\u003E\n\u003Cp\u003EAlthough Sitecore is presented as a cloud-based solution, it is not yet a fully composable SaaS solution as it is made up of so many heterogeneous solutions.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAccording to a user survey by G2\u003C\u002Fa\u003E, Kentico received a 95% user satisfaction rating for its performance and reliability, whereas Sitecore scored just 71%. So it’s an ideal option for long-term growth.\u003C\u002Fp\u003E\n\u003Cp\u003EIn terms of \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Freviews\u002Fmarket\u002Fweb-content-management\u002Fcompare\u002Fkentico-software-vs-sitecore\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Epricing flexibility\u003C\u002Fa\u003E, Kentico scores a 4.1 out of 5 in terms of flexibility, whereas Sitecore only scores a 3.8.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"efdb1045-d261-4c3b-82d0-07d873ae2610\" data-image-id=\"efdb1045-d261-4c3b-82d0-07d873ae2610\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1144dcb4-90dd-4326-ad0f-fb8f65deaf86\u002FGartner_flexible-pricing.png\" data-asset-id=\"efdb1045-d261-4c3b-82d0-07d873ae2610\" data-image-id=\"efdb1045-d261-4c3b-82d0-07d873ae2610\" alt=\"Gartner statistic around pricing flexibility with Kentico receiving 4.1 out of 5 and Sitecore receiving 3.8 out of 5 | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#6 – Quality support and training\u003C\u002Fh3\u003E\n\u003Cp\u003EAs with any piece of technology, the support you receive from the vendor – and your implementation partner – is crucial.\u003C\u002Fp\u003E\n\u003Cp\u003EFrom Kentico, you will receive expert advice, detailed documentation, and professional training. Kentico also offers unlimited 24\u002F7 live chat and email support and is dedicated to a 7-day bug fix policy.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion’s expert team is also here to help and offers a fully customised training and onboarding experience, with ongoing support for every Kentico implementation we undertake.\u003C\u002Fp\u003E\n\u003Cp\u003EBy contrast, support is one of the most frequently mentioned downsides of Sitecore. The standard support provided with the solution isn’t usually very comprehensive. While better support is available, it’s provided for a fee.  \u003C\u002Fp\u003E\n\u003Cp\u003EAccording to G2 (\u003Ca href=\"#form\"\u003Erefer to the eBook\u003C\u002Fa\u003E), Kentico scores an 8.7 out of 10 for the quality of its support, whereas Sitecore receives just a 7.0.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EA survey of users by G2\u003C\u002Fa\u003E also found that Kentico had a 91% rating for its quality of support, whereas Sitecore just rated 71%.\u003C\u002Fp\u003E\n\u003Ch3\u003E#7 – Ease of set-up and implementation\u003C\u002Fh3\u003E\n\u003Cp\u003EA great benefit of Kentico for the team here at Devotion is Kentico’s inherent simplicity and ease of implementation. It can be implemented quickly, and without major hiccups. A typical Kentico implementation at Devotion starts at three to four months, depending on the complexity of the solution being delivered.\u003C\u002Fp\u003E\n\u003Cp\u003EBy contrast, Sitecore implementations can often be complex and require in-depth technical skills, including a network administrator. This can lead to overheads in terms of implementation time, as well as costs, and risk of unexpected or untimely project delays, something most Sitecore clients experience.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAccording to G2\u003C\u002Fa\u003E, Kentico scored an 83% user satisfaction rating for its ease of set up, while Sitecore received just 54%.\u003C\u002Fp\u003E\n\u003Ch2\u003EOk, we’re sold on Kentico, but we’re already on Sitecore. What should we do?\u003C\u002Fh2\u003E\n\u003Cp\u003EWe speak with many businesses who have already implemented Sitecore in their business, and who are reluctant – understandably – to go through the implementation and training process a second time.\u003C\u002Fp\u003E\n\u003Cp\u003EIn our view, it’s absolutely worth making the switch. Kentico is such an easy and straightforward implementation that the disruption to business-as-usual is very minimal. Kentico requires very little training, and the ongoing benefits in terms of ease of use, support and cost management are vast.\u003C\u002Fp\u003E\n\u003Cp\u003EIn the \u003Ca data-item-id=\"6d22a350-0510-4892-b98b-c552703fe83c\" href=\"\"\u003Enext article in this series\u003C\u002Fa\u003E, we’ll actually tackle some common implementation hurdles for businesses already on Sitecore, and explain just how easy it is to migrate across to Kentico. \u003C\u002Fp\u003E\n\u003Cp\u003EIn the meantime, if you would like to learn more about Kentico, or arrange a demo, please don’t hesitate to \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\u002F\"\u003Eget in touch\u003C\u002Fa\u003E, and don't forget to download the eBook:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff6744e65-7dd5-4412-bd08-fa627c0d2f6d\u002Febook-with-shadow.png\" data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" alt=\"eBook cover with the title "Kentico vs Sitecore: The full story." | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6fac2e2b_def8_01e3_e3d5_3f49818aaafa\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Csub\u003EAll statistics and pricing are current at the time of publication.\u003C\u002Fsub\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:es},cta_panel__cta_label:{type:a,name:w,value:et},cta_panel__cta_url:{type:a,name:x,value:by},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Sitecore or Kentico? Why Kentico is better | Devotion"},search__meta_description:{type:a,name:o,value:"Kentico and Sitecore are both leading CMS solutions, so why choose Kentico? Here are seven reasons why you can't go wrong with Kentico for your website."},search__og_title:{type:a,name:p,value:"Sitecore or Kentico? 7 reasons why Kentico is better choice"},search__og_description:{type:a,name:q,value:"Kentico and Sitecore are both leading CMS solutions, so why choose Kentico? Here are seven reasons why you can't go wrong with Kentico for your website. "},search__og_image:{type:c,name:r,value:[{name:"Sitecore or Kentico - 7 reasons why Kentico is the smarter choice.jpg",description:"Headline stating \"Sitecore or Kentico? 7 reasons why Kentico is the smarter choice.\"",type:g,size:227019,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6a6a78f3-3fc0-4afc-94b6-3632cf54cc33\u002FSitecore%20or%20Kentico%20-%207%20reasons%20why%20Kentico%20is%20the%20smarter%20choice.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:eu},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[{name:ev,description:bN,type:Y,size:ew,url:bO,width:bP,height:bQ,renditions:{}}]},hubspot_formid:{type:a,name:T,value:ex}}},{system:{id:"3cdd8d7b-c942-47cb-996a-8b56452a309e",name:"Kentico vs Sitecore - article 4 \u002F Devotion chooses Kentico over Sitecore. Our client, CHOICE, has too.",codename:jG,language:b,type:u,collection:b,sitemap_locations:[],last_modified:jW,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Kentico-vs-Sitecore_aticle4_Devotion.png",description:"Person holding a tablet with two hands with the Choice website showing on it | Devotion",type:Y,size:176239,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3bdd006d-6b2d-4261-88e3-5c9e7aacab0a\u002FKentico-vs-Sitecore_aticle4_Devotion.png",width:ep,height:cz,renditions:{}}]},title:{type:a,name:z,value:"Devotion chooses Kentico over Sitecore. Our client, CHOICE, has too."},subtitle:{type:a,name:B,value:"Article #4 in a 4-part series on the benefits of Kentico over Sitecore."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:jH},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:eq,display_timezone:aj},article:{type:i,name:M,images:{"db88c804-c50e-448b-b323-56da8df52046":{image_id:"db88c804-c50e-448b-b323-56da8df52046",description:"Graph - Kentico vs Sitecore - overall ease of use | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F90ebfc05-7fa1-4a87-a238-3c0a52984dec\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%201.png",width:j,height:630},"45993ebc-ccf0-490d-98c3-7607eb405405":{image_id:"45993ebc-ccf0-490d-98c3-7607eb405405",description:"Graph - Kentico vs Sitecore - cost effective | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F52b2a7de-abd8-462a-9a54-aa3b8252e936\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%202.png",width:j,height:632},"86b7766d-1c63-4e6b-9495-77e501f76875":{image_id:"86b7766d-1c63-4e6b-9495-77e501f76875",description:"Graph - Kentico vs Sitecore - secure, cohesive, and built inhouse | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F018a66f5-f2ff-4472-bdfc-41bba5a44c6d\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%203.png",width:j,height:404},"5ce81005-3617-4c47-be68-62cf92be3d2c":{image_id:"5ce81005-3617-4c47-be68-62cf92be3d2c",description:"Graph - Kentico vs Sitecore - scalability and flexibility | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F42d47135-adbf-456c-8492-f5f10245f674\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%204.png",width:j,height:392},"1f9550b0-145a-4688-981c-5684f5618017":{image_id:"1f9550b0-145a-4688-981c-5684f5618017",description:"Graph - Kentico vs Sitecore - quality support and training | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F918d871e-562f-45cd-829b-904e8039e34c\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%205.png",width:j,height:920},"23ea66eb-80e9-4f38-a1cb-41ee1017a400":{image_id:"23ea66eb-80e9-4f38-a1cb-41ee1017a400",description:"Graph - Kentico vs Sitecore - easy to get started | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdd2e786f-0f53-4468-81ee-371b1c618494\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%206.png",width:j,height:336},"0b157309-96db-43f9-a9ba-1d0609a2c63e":{image_id:er,description:bN,url:bO,width:bP,height:bQ}},links:{"da182fdd-33d9-4eef-b7a5-5b0351ae22a5":{codename:fV,type:u,url_slug:fW}},modular_content:[jX],value:"\u003Cp\u003EAs we've written in this article series, the team here at Devotion is very proud to be a long-term Kentico partner, and we have been implementing solutions powered by this award-winning DXP for more than a decade. \u003C\u002Fp\u003E\n\u003Cp\u003EFor a raft of reasons, which we have explored, Kentico reliably trumps Sitecore as a digital experience platform. According to recent research by both G2 and Gartner, Kentico ranks higher than Sitecore \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eacross 40 indicators\u003C\u002Fa\u003E, including asset management, web analytics, internal search, SEO, versioning, branding, customisation and much more.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this article series, we shared \u003Ca data-item-id=\"da182fdd-33d9-4eef-b7a5-5b0351ae22a5\" href=\"\"\u003Ehow and why one of our clients, Wine Australia\u003C\u002Fa\u003E, chose to implement Kentico over Sitecore.  \u003C\u002Fp\u003E\n\u003Cp\u003ERecently, CHOICE, the not-for-profit customer advocacy association, also chose to make the switch from Sitecore to Kentico - with Devotion as its implementation partner.\u003C\u002Fp\u003E\n\u003Cp\u003EAshwin Sridhar, CHOICE’s Chief Data and Technology Officer, said of this decision: “CHOICE, Australia’s leading consumer advocacy group, has embarked on a significant project to migrate its website from Sitecore to Kentico. Kentico was selected after an extensive evaluation that focused on product features and functionality, ease of use, scalability, and price.”\u003C\u002Fp\u003E\n\u003Cp\u003E“Critically, Kentico’s feature set aligned better with our business needs and the transparent licensing cost was significantly more palatable than Sitecore’s. Another factor we couldn’t overlook was the cost of development on the Kentico platform; again, this was more economical than Sitecore,” he added. \u003C\u002Fp\u003E\n\u003Ch3\u003ETop reasons to choose Kentico over Sitecore: a recap\u003C\u002Fh3\u003E\n\u003Cp\u003EIn case you haven’t had time to digest the previous articles in this series, here’s a quick recap of the top reasons why organisations like CHOICE are opting for Kentico over Sitecore. \u003C\u002Fp\u003E\n\u003Ch3\u003E#1 – It’s easier to use (and the stats prove it)\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico has outstanding usability, and its interface and functionality is constantly being enhanced in line with direct feedback from customers. It’s also supported by an extensive training and support program, which means that if there are any gaps in usability, they’re easily rectified. \u003C\u002Fp\u003E\n\u003Cp\u003ETake a look at these stats from a recent report by G2 (\u003Ca href=\"#form\"\u003Erefer to the eBook\u003C\u002Fa\u003E), the world’s largest technology review marketplace, in which users gave their feedback on both Kentico and Sitecore: \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"db88c804-c50e-448b-b323-56da8df52046\" data-image-id=\"db88c804-c50e-448b-b323-56da8df52046\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F90ebfc05-7fa1-4a87-a238-3c0a52984dec\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%201.png\" data-asset-id=\"db88c804-c50e-448b-b323-56da8df52046\" data-image-id=\"db88c804-c50e-448b-b323-56da8df52046\" alt=\"Graph - Kentico vs Sitecore - overall ease of use | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#2 – It’s more cost effective\u003C\u002Fh3\u003E\n\u003Cp\u003EOur clients often tell us that a key reason for choosing Kentico is its value for money, as well as the flexibility of its price structure. \u003C\u002Fp\u003E\n\u003Cp\u003EHere’s a top-level comparison of some of the key price-related features: \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"45993ebc-ccf0-490d-98c3-7607eb405405\" data-image-id=\"45993ebc-ccf0-490d-98c3-7607eb405405\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F52b2a7de-abd8-462a-9a54-aa3b8252e936\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%202.png\" data-asset-id=\"45993ebc-ccf0-490d-98c3-7607eb405405\" data-image-id=\"45993ebc-ccf0-490d-98c3-7607eb405405\" alt=\"Graph - Kentico vs Sitecore - cost effective | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#3 – Quick return on investment\u003C\u002Fh3\u003E\n\u003Cp\u003EWhen you choose Kentico, you’re also far more likely to recoup your spend rapidly - due to several crucial benefits: \u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003ERapid implementation time\u003C\u002Fli\u003E\n  \u003Cli\u003EImmediate access to a full suite of features\u003C\u002Fli\u003E\n  \u003Cli\u003ECost-effective, accessible training\u003C\u002Fli\u003E\n  \u003Cli\u003EAccess to expert implementation partners like Devotion\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\nWe typically see customers getting a return on their Kentico investment in just 15 months.\u003C\u002Fp\u003E\n\u003Ch3\u003E#4 – It’s secure, cohesive, and built in-house\u003C\u002Fh3\u003E\n\u003Cp\u003EAll of Kentico’s features are native to Kentico, and are built and supported by their in-house team. Why should this matter to you? It means all the features work as a cohesive unit rather than as independent features that have been developed independently. \u003C\u002Fp\u003E\n\u003Cp\u003ESitecore, by contrast, has been developed as a collection of functionality and features, some of which have been acquired from third parties. This means a more disjointed experience, and less streamlined support.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"86b7766d-1c63-4e6b-9495-77e501f76875\" data-image-id=\"86b7766d-1c63-4e6b-9495-77e501f76875\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F018a66f5-f2ff-4472-bdfc-41bba5a44c6d\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%203.png\" data-asset-id=\"86b7766d-1c63-4e6b-9495-77e501f76875\" data-image-id=\"86b7766d-1c63-4e6b-9495-77e501f76875\" alt=\"Graph - Kentico vs Sitecore - secure, cohesive, and built inhouse | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#5 – Scalability and flexibility\u003C\u002Fh3\u003E\n\u003Cp\u003EIn an uncertain economic climate, it’s reassuring to have a solution that can scale up or down with your business - and which delivers essential performance and reliability. While Kentico offers crucial agility, Sitecore is more of an inflexible, up-front investment. And while Kentico is available as a cloud-first software-as-a-service (SaaS) package, Sitecore isn’t quite there yet. \u003C\u002Fp\u003E\n\u003Cp\u003EHave a look at some of this recent user feedback, assembled by \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EG2\u003C\u002Fa\u003E and Gartner (\u003Ca href=\"#form\"\u003Erefer to the eBook\u003C\u002Fa\u003E):\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"5ce81005-3617-4c47-be68-62cf92be3d2c\" data-image-id=\"5ce81005-3617-4c47-be68-62cf92be3d2c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F42d47135-adbf-456c-8492-f5f10245f674\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%204.png\" data-asset-id=\"5ce81005-3617-4c47-be68-62cf92be3d2c\" data-image-id=\"5ce81005-3617-4c47-be68-62cf92be3d2c\" alt=\"Graph - Kentico vs Sitecore - scalability and flexibility | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#6 – Quality support and training\u003C\u002Fh3\u003E\n\u003Cp\u003EWhen investing in any new technology platform, support and training is crucial. This is a key area in which Kentico frequently outperforms Sitecore, according to \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fcompare_reports\u002Fkentico-xperience-and-sitecore-experience-platform-bb4e66cc-c78e-4de0-82e4-e34e2c5c0c33.embed?featured=kentico&secure%5Bgated_consumer%5D=0c5b04e7-d847-4b3f-aaff-265f56480657&secure%5Btoken%5D=57d8153f636c9a3b77d8dbff3a66ac6fb62c89abba612994b95ed3a7b89df5f7&utm_campaign=gate-815681\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EG2\u003C\u002Fa\u003E: \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"1f9550b0-145a-4688-981c-5684f5618017\" data-image-id=\"1f9550b0-145a-4688-981c-5684f5618017\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F918d871e-562f-45cd-829b-904e8039e34c\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%205.png\" data-asset-id=\"1f9550b0-145a-4688-981c-5684f5618017\" data-image-id=\"1f9550b0-145a-4688-981c-5684f5618017\" alt=\"Graph - Kentico vs Sitecore - quality support and training | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E#7 – Easy to get started\u003C\u002Fh3\u003E\n\u003Cp\u003EA great benefit of Kentico for both our team - and our clients - is Kentico’s inherent simplicity and ease of implementation. By contrast, Sitecore implementations can be complex and require in-depth technical skills. Take a look at these key differences:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"23ea66eb-80e9-4f38-a1cb-41ee1017a400\" data-image-id=\"23ea66eb-80e9-4f38-a1cb-41ee1017a400\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdd2e786f-0f53-4468-81ee-371b1c618494\u002FWhy%20Kentico%20is%20better%20than%20Sitecore%20-%20table%206.png\" data-asset-id=\"23ea66eb-80e9-4f38-a1cb-41ee1017a400\" data-image-id=\"23ea66eb-80e9-4f38-a1cb-41ee1017a400\" alt=\"Graph - Kentico vs Sitecore - easy to get started | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EWant to learn more? \u003C\u002Fh3\u003E\n\u003Cp\u003EIf you are interested in learning more about Kentico and whether or not it’s the right option for your business, please don’t hesitate to \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\u002F?__hstc=76629258.10b4562c61696c4f3b8aa073969b9e14.1674442591327.1679264166736.1679277329328.35&__hssc=76629258.1.1679277329328&__hsfp=2609362085\"\u003Eget in touch\u003C\u002Fa\u003E. Our team can assess your current solution and provide you with detailed recommendations on the best course of action. And before you go, and don't forget to download the eBook:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff6744e65-7dd5-4412-bd08-fa627c0d2f6d\u002Febook-with-shadow.png\" data-asset-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" data-image-id=\"0b157309-96db-43f9-a9ba-1d0609a2c63e\" alt=\"eBook cover with the title "Kentico vs Sitecore: The full story." | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n66936a8c_b233_0146_c954_9e3e374fd90b\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Csub\u003EAll statistics and pricing are current at the time of publication.\u003C\u002Fsub\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:es},cta_panel__cta_label:{type:a,name:w,value:et},cta_panel__cta_url:{type:a,name:x,value:by},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:jY},search__meta_description:{type:a,name:o,value:jZ},search__og_title:{type:a,name:p,value:jY},search__og_description:{type:a,name:q,value:jZ},search__og_image:{type:c,name:r,value:[{name:"Devotion chooses Kentico over Sitecore - Our client CHOICE has too.jpg",description:"Headline stating \"Devotion chooses Kentico over Sitecore. Our client, CHOICE, has too\" next to a red heart with a photo inside it showing a tablet with the CHOICE website on it being held in two hands | Devotion",type:g,size:286790,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb0e384fa-58fa-4b73-8e6d-ccb8ca80c08a\u002FDevotion%20chooses%20Kentico%20over%20Sitecore%20-%20Our%20client%20CHOICE%20has%20too.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:eu},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[{name:ev,description:bN,type:Y,size:ew,url:bO,width:bP,height:bQ,renditions:{}}]},hubspot_formid:{type:a,name:T,value:ex}}},{system:{id:"19dcddc3-e40b-47a4-badb-fa5634d26550",name:"NECA appoints Devotion as their digital partner for platform redevelopment",codename:"neca_appoints_devotion_as_their_digital_partner_fo",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-03-13T03:37:50.3435313Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"NECA appoints Devotion as their digital partner for platform redevelopment - hero.jpg",description:"A blurry version of the NECA logo on a blue background | Devotion",type:g,size:21353,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F64949f92-4f99-4f68-9da3-b8cfb678f052\u002FNECA%20appoints%20Devotion%20as%20their%20digital%20partner%20for%20platform%20redevelopment%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"NECA appoints Devotion as their digital partner for platform redevelopment."},subtitle:{type:a,name:B,value:fZ},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"neca-appoints-devotion-for-kentico-platform-redevelopment"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2023-02-23T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"2a3d6bdc-ff54-42d9-a800-9b067eaea81b":{image_id:"2a3d6bdc-ff54-42d9-a800-9b067eaea81b",description:"National Electrical and Communications Association (NECA) logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8a0dd8c6-41f7-41f4-b47a-9c5e89bca129\u002Fneca-nat-logo-text.jpg",width:ab,height:57}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has been appointed by NECA, the National Electrical and Communications Association, to reimagine its digital platform. Devotion was appointed after a competitive tender process.\u003C\u002Fp\u003E\n\u003Cp\u003EThe project will involve a complete overhaul of the user experience, with a focus on existing and prospective member engagement. The eCommerce function will be completely rebuilt and repositioned to better reflect the organisation.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"http:\u002F\u002Fkentico.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E has been selected as the DXP, with platform management efficiencies and business processes also featuring heavily on the requirements schedule. The automation of content administration and digital marketing tasks will deliver a significant benefit to the NECA business, by freeing up core resources.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"2a3d6bdc-ff54-42d9-a800-9b067eaea81b\" data-image-id=\"2a3d6bdc-ff54-42d9-a800-9b067eaea81b\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8a0dd8c6-41f7-41f4-b47a-9c5e89bca129\u002Fneca-nat-logo-text.jpg\" data-asset-id=\"2a3d6bdc-ff54-42d9-a800-9b067eaea81b\" data-image-id=\"2a3d6bdc-ff54-42d9-a800-9b067eaea81b\" alt=\"National Electrical and Communications Association (NECA) logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout NECA\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.neca.asn.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ENational Electrical and Communications Association (NECA)\u003C\u002Fa\u003E is Australia's peak body for the electrical and communications sector. As a not-for-profit membership organisation, NECA provides advice and support to over 6,200 business members and has represented the industry’s interests to the government, regulators, and industry bodies in Australia for over 100 years as the leading voice.\u003C\u002Fp\u003E\n\u003Cp\u003ENECA is run by contractors, for contractors, and represents members in all states and territories of Australia. Each chapter of NECA is unique because each market is different. But each state and territory provides our members with a package of core services built around:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EIndustrial relations (IR),\u003C\u002Fli\u003E\n  \u003Cli\u003EWorkplace, health & safety (WHS),\u003C\u002Fli\u003E\n  \u003Cli\u003ETechnical support  - including TKB,\u003C\u002Fli\u003E\n  \u003Cli\u003ETraining & development, and\u003C\u002Fli\u003E\n  \u003Cli\u003EApprentice training & support (via our GTOs).\u003C\u002Fli\u003E\n  \u003Cli\u003ELegal Advice, Assistance & Representation (via NECA Legal)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to reimagine your digital offering?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:j_},search__meta_description:{type:a,name:o,value:fZ},search__og_title:{type:a,name:p,value:j_},search__og_description:{type:a,name:q,value:fZ},search__og_image:{type:c,name:r,value:[{name:"NECA appoints Devotion as their digital partner for platform redevelopment.jpg",description:"Headline stating \"NECA appoints Devotion as their digital partner for platform redevelopment\" next to a heart with a picture of the NECA logo within it | Devotion",type:g,size:43382,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F648328a4-5b21-4fb2-9c3c-9433fb334a95\u002FNECA%20appoints%20Devotion%20as%20their%20digital%20partner%20for%20platform%20redevelopment.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"3a14d3b5-1e77-47ed-93c7-0a17d8ef8d0f",name:"Devotion launches new websites for the Nomad Group of restaurants",codename:"devotion_launches_new_websites_for_the_nomad_group",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-03-13T05:05:21.2005609Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Devotion launches new websites for the Nomad Group of restaurants - hero.jpg",description:"Blurred photo of the NOMAD Sydney dining room | Devotion",type:g,size:78120,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F39a7b21e-a6a3-4a0f-8d2a-8ecdd7938f8a\u002FDevotion%20launches%20new%20websites%20for%20the%20Nomad%20Group%20of%20restaurants%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Devotion launches new websites for the NOMAD Group of restaurants."},subtitle:{type:a,name:B,value:"Two down and one to go, with the launch of Beau and the NOMAD Group websites."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"devotion-launches-new-websites-for-the-nomad-group"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2023-01-29T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"c39f0fa9-7f75-4d74-b47f-02a200e6062e":{image_id:"c39f0fa9-7f75-4d74-b47f-02a200e6062e",description:"Beau restaurant website shown on an Apple desktop computer, an iPad, and an iPhone | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1d3628ae-6c44-46af-a988-a4b96ab46c66\u002FBeau-restaurant_Devotion.png",width:f_,height:j$},"3b3c67a6-ce17-486d-b314-0836dd744b2d":{image_id:"3b3c67a6-ce17-486d-b314-0836dd744b2d",description:"NOMAD Group website shown on an Apple desktop computer and an iPhone | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb1371dba-7dff-467a-8d8d-2724abb702b6\u002FNomad-group_Devotion.png",width:f_,height:j$}},links:{},modular_content:[],value:"\u003Cp\u003EWe’re proud to announce that two new websites have been launched for the NOMAD Group. A third website is in the works, to support the opening of \u003Cem\u003EReine & La Rue\u003C\u002Fem\u003E, NOMAD Group’s, soon-to-be, new Melbourne venture.\u003C\u002Fp\u003E\n\u003Cp\u003EBeau is the newest venue for the NOMAD Group. Located just down the road from NOMAD Sydney, Beau features an all-day eatery serving manoush and middle eastern street food and an intimate bar and kitchen that’s open till late. \u003Ca href=\"https:\u002F\u002Fbeau.sydney\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECheck out what Beau has to offer on their new website\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"c39f0fa9-7f75-4d74-b47f-02a200e6062e\" data-image-id=\"c39f0fa9-7f75-4d74-b47f-02a200e6062e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1d3628ae-6c44-46af-a988-a4b96ab46c66\u002FBeau-restaurant_Devotion.png\" data-asset-id=\"c39f0fa9-7f75-4d74-b47f-02a200e6062e\" data-image-id=\"c39f0fa9-7f75-4d74-b47f-02a200e6062e\" alt=\"Beau restaurant website shown on an Apple desktop computer, an iPad, and an iPhone | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ENOMAD Group, the business behind the venues, also needed a new home. Working with internationally recognised design consultancy and long-time collaborator, \u003Ca href=\"https:\u002F\u002Fm35.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E, for the overarching brand aesthetic, we redeveloped and relaunched a simple site that pulls together the overarching brand story and introduces the various venues within the group. \u003Ca href=\"https:\u002F\u002Fnomad.group\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECheck out the NOMAD Group corporate website\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"3b3c67a6-ce17-486d-b314-0836dd744b2d\" data-image-id=\"3b3c67a6-ce17-486d-b314-0836dd744b2d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb1371dba-7dff-467a-8d8d-2724abb702b6\u002FNomad-group_Devotion.png\" data-asset-id=\"3b3c67a6-ce17-486d-b314-0836dd744b2d\" data-image-id=\"3b3c67a6-ce17-486d-b314-0836dd744b2d\" alt=\"NOMAD Group website shown on an Apple desktop computer and an iPhone | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to stand out online?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ka},search__meta_description:{type:a,name:o,value:kb},search__og_title:{type:a,name:p,value:ka},search__og_description:{type:a,name:q,value:kb},search__og_image:{type:c,name:r,value:[{name:"Devotion launches new websites for the Nomad Group of restaurants.jpg",description:"Headline stating \"Devotion launches new website for the NOMAD Group of restaurants\" next to a heart with a picture of a restaurant dining room in it | Devotion",type:g,size:279849,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Faa276970-611a-415c-91f3-0d0913c4f4d9\u002FDevotion%20launches%20new%20websites%20for%20the%20Nomad%20Group%20of%20restaurants.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c7661030-a976-4e46-bd0c-aed7ab0ae338",name:"Manly Spirits appoints Devotion as their digital marketing partner",codename:"manly_spirits_appoints_devotion_as_their_digital_m",language:b,type:u,collection:b,sitemap_locations:[],last_modified:kc,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Manly Spirits appoints Devotion as their digital marketing partner - hero.jpg",description:"Three blurred bottles of Manly Spirits 'The Beaches' gin, sitting in front of a turquoise background | Devotion",type:g,size:66679,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd60be11a-6d87-4c3c-bd16-ffb9d12ee688\u002FManly%20Spirits%20appoints%20Devotion%20as%20their%20digital%20marketing%20partner%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:kd},subtitle:{type:a,name:B,value:f$},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"manly-spirits-appoints-devotion-clients-devotion-sydney"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-12-21T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"8651c16a-c83c-4375-addf-7aa8423f5b92":{image_id:"8651c16a-c83c-4375-addf-7aa8423f5b92",description:"Manly Spirits logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Febf90290-5189-412f-873d-32c60fa69d74\u002FManly-Spirits-Co_Logo_Devotion.png",width:ab,height:102}},links:{},modular_content:[ke],value:"\u003Cp\u003EManly Spirits, a leading independent distillery on Sydney’s Northern Beaches, has appointed Devotion as their digital marketing services partner. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion will be responsible for PPC across all channels and optimising and managing organic content relevant to SEO. Stay tuned for more to come from this amazing local success story.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"8651c16a-c83c-4375-addf-7aa8423f5b92\" data-image-id=\"8651c16a-c83c-4375-addf-7aa8423f5b92\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Febf90290-5189-412f-873d-32c60fa69d74\u002FManly-Spirits-Co_Logo_Devotion.png\" data-asset-id=\"8651c16a-c83c-4375-addf-7aa8423f5b92\" data-image-id=\"8651c16a-c83c-4375-addf-7aa8423f5b92\" alt=\"Manly Spirits logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Manly Spirits\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fmanlyspirits.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EManly Spirits\u003C\u002Fa\u003E is a craft distillery that creates Australian Gins, Botanical Vodkas and Whiskies that rival the best in the world. The company takes much of its inspiration from the stunning surrounding marine coastline of New South Wales. \u003C\u002Fp\u003E\n\u003Cp\u003ETheir innovative approach and desire to keep things interesting sees them using sustainably sourced local marine botanicals for distillation in their white spirits - something unique and worth celebrating.  \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n2e78fb64_3d76_01d4_26b1_5c092c011b26\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:kf},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Manly Spirits appoints Devotion | Clients | Devotion Sydney"},search__meta_description:{type:a,name:o,value:f$},search__og_title:{type:a,name:p,value:kd},search__og_description:{type:a,name:q,value:f$},search__og_image:{type:c,name:r,value:[{name:"Manly Spirits appoints Devotion as their digital marketing partner.jpg",description:"Headline stating \"Manly Spirits appoints Devotion as their digital marketing partner\" next to a red heart with a photo of Manly Spirits gin bottles inside it | Devotion",type:g,size:57197,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd7916801-d99a-4159-be79-0dbc89208c68\u002FManly%20Spirits%20appoints%20Devotion%20as%20their%20digital%20marketing%20partner.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[eA]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"845365f4-e856-4d67-8322-decf70c5eb60",name:kg,codename:"konica_minolta_launches_new_websites_in_australia_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:kh,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Konica Minolta launches new websites in Australia and New Zealand - hero.jpg",description:"A blurred photo of the Konica Minolta website shown on a laptop | Devotion",type:g,size:34708,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb9ad7b76-a347-44c2-bc47-afa7c48356e2\u002FKonica%20Minolta%20launches%20new%20websites%20in%20Australia%20and%20New%20Zealand%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:kg},subtitle:{type:a,name:B,value:ga},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"konica-minolta-launches-new-websites-in-australia-and-nz"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-10-31T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{"5835ee28-cb30-4408-af52-af2ef8d06ed9":{codename:"untitled_content_item_5835ee2",type:bR,url_slug:"konica-minolta"}},modular_content:[ki],value:"\u003Cp\u003EWe're thrilled to announce that we have just relaunched Konica Minolta's new Australian and New Zealand websites. We've worked with the team for over ten years, and this iteration marks a significant shift in the brand's approach to user experience.\u003C\u002Fp\u003E\n\u003Cp\u003EThe sites were reimagined from the ground up, focusing on simplified customer journeys and how the extensive portfolio of products and services needed to be visualised.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico remains integral to Konica Minolta's online success and a significant part of the project involved transitioning them from v12 to v13. This migration is substantial and is discussed further in our \u003Ca data-item-id=\"5835ee28-cb30-4408-af52-af2ef8d06ed9\" href=\"\"\u003Ecase study\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EInitial results have been extremely positive and include a \u003Cstrong\u003E202% increase in calls\u003C\u002Fstrong\u003E, which are defined as conversions.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can read more in the \u003Ca data-item-id=\"5835ee28-cb30-4408-af52-af2ef8d06ed9\" href=\"\"\u003EKonica Minolta case study\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6bb5ad9a_5111_019e_a133_cc779e23d38c\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for digital strategy and development help?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kj},search__meta_description:{type:a,name:o,value:ga},search__og_title:{type:a,name:p,value:kj},search__og_description:{type:a,name:q,value:ga},search__og_image:{type:c,name:r,value:[{name:"Konica Minolta launches new websites in Australia and New Zealand.jpg",description:"Headline stating that \"Konica Minolta launches new websites in Australia and New Zealand\" next to a red heart, with the Konica Minolta website shown within it | Devotion",type:g,size:226426,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc627684e-66c4-4a9a-9490-95c7899f98b2\u002FKonica%20Minolta%20launches%20new%20websites%20in%20Australia%20and%20New%20Zealand.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"177cfdd6-aa48-472d-af91-1baa2bc317b2",name:"How AI can help businesses with Keyword research",codename:"how_ai_can_help_seos_with_keyword_research",language:b,type:u,collection:b,sitemap_locations:[],last_modified:kk,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"How AI can help SEOs with Keyword research - hero.jpg",description:"Person doing a keyword search on computer",type:g,size:444233,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc9b64951-e79f-47bd-9bd8-0836ccd4d49b\u002FHow%20AI%20can%20help%20SEOs%20with%20Keyword%20research%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"How AI can help businesses with keyword research."},subtitle:{type:a,name:B,value:"Expedite your SEO keyword research with the power of Artificial Intelligence."},read_time:{type:C,name:D,value:8},url_slug:{type:m,name:E,value:"ai-and-keyword-research"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:c$,codename:da}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:gb,codename:gc}]},publish_date:{type:K,name:L,value:"2022-09-26T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8":{image_id:"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8",description:"Moz Whiteboard Image exploring rankbrain results for best netflix shows",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F21955609-3954-445a-9d69-693bd541c65a\u002Fmoz-rankbrain.jpg",width:ak,height:1080},"61183da9-a11f-4381-9822-4576ebfdbc8a":{image_id:"61183da9-a11f-4381-9822-4576ebfdbc8a",description:W,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdab338c6-fddd-4f89-b858-df7649ec54d0\u002FScreen%20Shot%202022-09-08%20at%202.42.10%20pm.png",width:575,height:99}},links:{},modular_content:[kl],value:"\u003Cp\u003EMost people with a fundamental understanding of search engine optimisation (SEO) know that keywords are essential. They are the foundation of a good SEO marketing strategy, and businesses typically have a general idea of what keywords they'd like to rank for. For example, if the client runs an affordable plumbing business in Sydney, they would likely want to rank for \"cheap plumbing Sydney.\" \u003C\u002Fp\u003E\n\u003Cp\u003EAlthough it's easy in theory to select the keywords they'd like to rank for, businesses without experienced SEO specialists often don't really understand what goes into ranking for those terms or if they should be aiming for those keywords in the first place. That's where artificial intelligence comes in.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.techtarget.com\u002Fsearchenterpriseai\u002Fdefinition\u002FAI-Artificial-Intelligence\"\u003EArtificial intelligence\u003C\u002Fa\u003E (AI) refers to the development of computers and computer systems capable of performing tasks that usually rely on some form of human intelligence. These systems, like the human brain, also use the data they collect to learn, allowing AI systems to refine and improve their processing via machine learning.\u003C\u002Fp\u003E\n\u003Cp\u003EArtificial intelligence has changed the game for \u003Ca href=\"https:\u002F\u002Fwww.outranking.io\u002Fseo-ai\u002F\"\u003ESEO keyword research\u003C\u002Fa\u003E (among other \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Finsights\u002Fai-and-digital-marketing-strategy\"\u003Emarketing activities\u003C\u002Fa\u003E). AI and keyword research are perfect for each other because the AI tool can sort hundreds of thousands of terms into a refined list of keywords that are relevant to your business. Newer tools that use AI to help sort and categorise terms expedite the keyword research process by not only finding relevant keywords,  but also by categorising them by intent, volume, trend, and broader topic. With that being said, let’s take a look at some of the ways that AI helps SEO specialists and businesses with their keyword research.\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EAI helps define a good starting point for keyword research\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ESEO keyword research is exactly like any other type of research in that you have to start somewhere, and finding the right starting point for research can be tricky. Most people will start with the service or product and go from there, but considering the sheer volume of keywords available it can feel overwhelming. A lot of the AI keyword tools available help people doing keyword research by not just showing data for the terms you feed directly into the tool, but also providing matching terms, related terms, and search suggestions. Let’s break that down using our cheap Sydney plumbing business as an example.\u003C\u002Fp\u003E\n\u003Cp\u003EIf our starting keyword was “plumbing Sydney”, then:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003E Matching terms:\u003C\u002Fstrong\u003E Contains the words you used in the original search in any order. \n    \u003Cul\u003E\n      \u003Cul\u003E\n        \u003Cli\u003EExample: “cheap plumbing Sydney,” “shower plumbing Sydney”\u003C\u002Fli\u003E\n      \u003C\u002Ful\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ERelated terms: \u003C\u002Fstrong\u003EThese are queries that have been identified as relevant to your original search even if the terms you used aren’t present.\n    \u003Cul\u003E\n      \u003Cul\u003E\n        \u003Cli\u003EExample: “emergency plumber near me” \u003C\u002Fli\u003E\n      \u003C\u002Ful\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ESearch suggestions: \u003C\u002Fstrong\u003EThese are autocomplete suggestions for your original keyword - aka what Google suggests when you begin to type in a search. You can actually do this directly via Google, but Google only shows you about ten or so suggestions whereas a tool shows you as many as there are available.\n    \u003Cul\u003E\n      \u003Cul\u003E\n        \u003Cli\u003EExample: “best plumber Sydney” “Sydney plumbing specialists”\u003C\u002Fli\u003E\n      \u003C\u002Ful\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EAlthough AI keyword tools aren’t all the same, many utilise this structure to help SEO specialists and businesses find new keywords and kick off their research. The search can then be repeated across different services within the business, for example, shower installation or drain installation - and suddenly you have a wealth of keywords that are relevant to your business. \u003C\u002Fp\u003E\n\u003Cp\u003ENow that you’ve pulled a bunch of keywords, it’s time to cull them down. This brings us to the next way that AI helps with keyword research.\u003C\u002Fp\u003E\n\u003Ch2\u003EAI sorts search terms by intent\u003C\u002Fh2\u003E\n\u003Cp\u003EYou may be thinking, if a search query is relevant to the business, why should the intent behind the keyword matter? Whenever you Google something, Google may return hundreds of result pages, so it needs a way to decide what to show the user. Google's internal AI algorithm, known as RankBrain, uses signals to determine which result to prioritise for a query, with one of the most critical signals being intent. This means Google's algorithm assesses what the user is \u003Cem\u003Elooking to do\u003C\u002Fem\u003E, then matches the user to the website best suited to their query, intent, and location.\u003C\u002Fp\u003E\n\u003Cp\u003EMoz has a fantastic breakdown that explains \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Foptimizing-for-rankbrain-whiteboard-friday\"\u003Ehow RankBrain works\u003C\u002Fa\u003E, using the query \"best shows on Netflix\" as an example:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8\" data-image-id=\"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F21955609-3954-445a-9d69-693bd541c65a\u002Fmoz-rankbrain.jpg\" data-asset-id=\"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8\" data-image-id=\"e62a6ae7-414a-4d39-bc79-d896a2fc6fd8\" alt=\"Moz Whiteboard Image exploring rankbrain results for best netflix shows\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"ff8a5a74_2fa3_01a0_c2e9_3abe938a7d1e\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003ESo\u003Ca href=\"https:\u002F\u002Fwww.convinceandconvert.com\u002Fdigital-marketing\u002Fkeyword-intent-can-boost-your-conversion-rate\u002F\"\u003E intent is a pretty big deal\u003C\u002Fa\u003E when it comes to selecting the right keywords to reach your target audience. Let’s have a look at the different intents a search term can be classified as, as well as well as some examples:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EInformational: The user is looking for an answer to a specific question.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek salad recipe”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003ETransactional: The user is looking to complete a purchase.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek cookbooks Australia”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003ECommercial: The user is searching for a brand or service\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek language schools Melbourne” \u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003ENavigational: The user is looking to navigate to a specific website or page.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Stalactites restaurant Melbourne”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EThe first way to determine which keywords to prioritise is to assess how your website brings your audience value, then select an intent that matches that value. For example, if your website offers traditional Greek recipes from your grandmother, the intent that best fits your site is informational intent because the user would be looking for Greek recipes to cook. Because artificial intelligence can sort by intent, it gives content writers a better idea of what keywords to prioritise because it shows us what’ll ultimately provide value for the user and the business.\u003C\u002Fp\u003E\n\u003Cp\u003EArtificial intelligence also helps businesses understand how users are currently engaging with their business from a keyword perspective. By understanding the types of keywords and intent that lead users to the site, we can understand the role the website plays for the user and then change the keywords if they don't align with the business's goals. \u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EAI sorts your keywords by difficulty\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EKeyword difficulty refers to how hard it is for a website to achieve a top ten ranking for the specified keyword, usually represented as a percentage. If a keyword has a difficulty score of 19, we know that it won’t take that much effort to rank within the top 10 for that term. Inversely, if the keyword score is 87, it may not even be worth pursuing because the competition would be too difficult to overtake. In essence, by assessing the keyword difficulty, marketers and content writers can prioritise low-hanging fruit in the short term, and work towards building content for those higher difficulty keywords in the long term. So how can we use keyword difficulty for a more practical application?\u003C\u002Fp\u003E\n\u003Cp\u003EOther than identifying generic low-hanging fruit for your business, keyword difficulty also comes in handy when doing competitive keyword research. Say you’ve conducted some research on the terms your direct competitors are ranking for, and you notice that there are keywords that currently sit below a difficulty score of 40. Your business can begin to optimise content for those keywords and start to outrank your competitors for that term. \u003C\u002Fp\u003E\n\u003Cp\u003EAnother way that assessing keyword difficulty can help with your marketing strategy is to leverage search engine marketing (SEM) for higher difficulty terms that are important to your business. Instead of pouring hours into creating content that would barely move the needle, you can use paid advertising to send users to your site from that very same keyword with a lot less effort. For example, if your business sells a whole range of streetwear products, but you’re trying to sell more Nike shoes for women.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"61183da9-a11f-4381-9822-4576ebfdbc8a\" data-image-id=\"61183da9-a11f-4381-9822-4576ebfdbc8a\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdab338c6-fddd-4f89-b858-df7649ec54d0\u002FScreen%20Shot%202022-09-08%20at%202.42.10%20pm.png\" data-asset-id=\"61183da9-a11f-4381-9822-4576ebfdbc8a\" data-image-id=\"61183da9-a11f-4381-9822-4576ebfdbc8a\" alt=\"\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EYou notice the keyword difficulty is really high, but the cost per click (CPC) is only 35 cents, so you could prioritise SEM advertising on this term (and similar) for the month. \u003C\u002Fp\u003E\n\u003Ch3\u003ETakeaway\u003C\u002Fh3\u003E\n\u003Cp\u003EAlthough Google's algorithm utilises many different signals to determine whether a site should rank for a search term, keyword research is deeply important to a site's SEO success because it influences the content creation process. The classic marketing idiom \"content is king\" continues to ring true, so ensuring that content is written with the desired keywords and topics in mind is an essential strategic move for any website interested in making the most out of their SEO.\u003C\u002Fp\u003E\n\u003Cp\u003EAI does a lot to help out with and expedite the keyword research process, but we also understand that keyword research can still be very tedious. If you’re looking for comprehensive keyword research and an accompanying SEO strategy, we suggest hiring an AI-first digital agency (like Devotion) to help you out. Contact our team today to chat with us about what your SEO needs are, and we can help you craft a tailored SEO strategy complete with AI-supported keyword research. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:km},search__meta_description:{type:a,name:o,value:kn},search__og_title:{type:a,name:p,value:km},search__og_description:{type:a,name:q,value:kn},search__og_image:{type:c,name:r,value:[{name:"How AI can help SEOs with Keyword research (1).jpg",description:W,type:g,size:254031,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3ae4b120-379b-441b-8d74-ae6f4ed7458d\u002FHow%20AI%20can%20help%20SEOs%20with%20Keyword%20research%20%281%29.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"5a61167f-4595-4d4d-b0e0-c8e9a763bfa6",name:"Tips on Conducting SEO Keyword Research",codename:"tips_on_conducting_seo_keyword_research",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-01-24T23:32:27.3982491Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Tips on conducting keyword research - hero.jpg",description:"Computer screen showing information in windows",type:g,size:333211,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F25e533be-a636-4d9f-897d-0f320572d121\u002FTips%20on%20conducting%20keyword%20research%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"Tips on conducting SEO keyword research"},subtitle:{type:a,name:B,value:"Get our top tips for conducting SEO keyword research."},read_time:{type:C,name:D,value:5.5},url_slug:{type:m,name:E,value:"tips-for-conducting-seo-keyword-research"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:c$,codename:da}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:dd,codename:de}]},publish_date:{type:K,name:L,value:"2022-09-19T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"cea1ec30-00d1-4826-b5c7-75a15f8c4069":{image_id:jd,description:je,url:jf,width:jg,height:fO},"0b3ccc7a-8676-4e9a-aef3-ea59ae010017":{image_id:"0b3ccc7a-8676-4e9a-aef3-ea59ae010017",description:"Graph showing keyword search data about the terms dresses and black mini dresses",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F18a14b67-0811-434d-a8f9-314fa7f296b4\u002FScreen%20Shot%202022-10-12%20at%204.50.17%20pm.png",width:1084,height:189},"10137632-b2a0-4f36-80d9-2d57a454a891":{image_id:"10137632-b2a0-4f36-80d9-2d57a454a891",description:"Keyword difficulty and volume for variations on florist keywords",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fda77599b-c9ce-4ed1-890f-59521dd79176\u002FScreen%20Shot%202022-10-12%20at%203.33.26%20pm.png",width:411,height:aS},"eacbcf20-2865-4a12-9809-d978f755ac54":{image_id:"eacbcf20-2865-4a12-9809-d978f755ac54",description:"graph depicting keyword popularity over two years for \"christmas tree ornaments\"",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9c135d99-3177-4256-9a21-f684bbde23db\u002FScreen%20Shot%202022-09-20%20at%207.27.56%20am.png",width:1281,height:ko}},links:{},modular_content:[],value:"\u003Cp\u003ESearch Engine Optimisation (SEO) is key to the way a lot of us conduct our online business and build digital marketing strategies. Making sure a business pops up when a relevant term is searched for on Google (or Bing if that’s your vibe) is essential to ensure you’re reaching your ideal customer, so businesses work really hard to improve their site’s organic traffic. One of the steps taken to improve SEO rankings may include conducting comprehensive keyword research. Marketers do this to best understand how users are searching in relation to what the business sells, then compile a list of keywords for the business. After the list is finalised, marketers can use this data to build content on the site including blog posts, product descriptions, and metadata. \u003C\u002Fp\u003E\n\u003Cp\u003EHowever, if you’ve ever done keyword research for your own brand or for someone else, you likely know how overwhelming it can be. Conducting keyword research can be tedious, time-consuming, and confusing if you’re not 100% sure about what you’re looking for. So if you’re doing keyword research for the first time or the fiftieth, and you’re looking for a little bit of guidance, here are some things to keep in mind. \u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EKeyword Relevancy\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ESeems obvious, but the first thing you should ask yourself is if the term is relevant to the business. When you do a keyword search, there’s a chance that hundreds of possible keyword ideas will come up and you can’t prioritise every single term. Knowing which keywords are relevant to you is especially important if the product, service, or brand name contains words with more than one meaning, or if the brand name references an entirely different thing because you have to assess which definition the user is actually searching for. \u003C\u002Fp\u003E\n\u003Cp\u003ELet’s have a look at Kathmandu as an example. Kathmandu is both a retail clothing store and the capital of Nepal - so there will be a slight overlap between the two searches despite differing content. Google circumvents this issue by assessing multiple factors, including user location, previous search history, and site cookies if enabled to provide the best user experience, but how do you know which search terms are relevant in this case? \u003C\u002Fp\u003E\n\u003Cp\u003EThe first thing is common sense. If Kathmandu flights come up or places to eat in Kathmandu, you can safely assume that the user isn’t going to be interested in clothing. If the term can potentially be used for both the city and the brand, the best course of action would be to check the term’s parent topic and then do a reverse search using a keyword tool to check what the other related terms are. If the term overwhelmingly relates to either the brand or the city then that shows us what the user is interested in. As you can see in the image below, the generic term “Kathmandu'' ranks more for the brand than the city despite being a shared generic term.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" data-image-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Facb398e1-3532-43e6-ac68-b740b1fb3933\u002FScreen%20Shot%202022-10-12%20at%203.18.29%20pm.png\" data-asset-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" data-image-id=\"cea1ec30-00d1-4826-b5c7-75a15f8c4069\" alt=\"data about the keyword kathmandu represented in graphs and tables\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch2\u003E\u003Cstrong\u003EAssess the Keyword difficulty\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EKeyword difficulty refers to how difficult it would be to achieve a top 10 SERP ranking and is usually represented on a 100-point scale depending on the keyword research tool you're using. If you are building a new website, it’s important to keep in mind that it’s likely you won’t be able to rank for a term that has a high keyword difficulty and it’s best to focus on easier terms initially to improve your ranking. Say your business sells dresses, if you were to only optimise for the keyword \"dresses\" the business would be competing more directly with companies like ASOS and The Iconic. However, if the business optimised instead for \"black mini dresses\" (assuming they sell black mini dresses of course), then there is a higher possibility of achieving a high search ranking.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0b3ccc7a-8676-4e9a-aef3-ea59ae010017\" data-image-id=\"0b3ccc7a-8676-4e9a-aef3-ea59ae010017\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F18a14b67-0811-434d-a8f9-314fa7f296b4\u002FScreen%20Shot%202022-10-12%20at%204.50.17%20pm.png\" data-asset-id=\"0b3ccc7a-8676-4e9a-aef3-ea59ae010017\" data-image-id=\"0b3ccc7a-8676-4e9a-aef3-ea59ae010017\" alt=\"Graph showing keyword search data about the terms dresses and black mini dresses\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EThat’s not to say you can’t include those harder difficulty terms at all - they’ll usually make an appearance on your site anyway if they’re relevant to your business. If your site has been around for a while and already ranks within the first few pages for the term, then you have a bit more freedom with the terms you decide to target and can aim for keywords with a higher difficulty score.\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EVariation between long tail keywords and short tail keywords\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EUsually, long tail keywords are lower volume but more conversion focused (think wedding florist Sydney) because they’re more specific, whereas short tail keywords (florist) are more generic and have a higher search volume. More generic high-level terms are usually more competitive and have a higher keyword difficulty, as more businesses will attempt to rank for those top-level terms. If we take a look at the florist example we just mentioned, the image below shows the generic \"florist\" term has a higher keyword difficulty (KD) and higher volume, making it more difficult to rank for in comparison to the long tail term \"wedding florist sydney.\"\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"10137632-b2a0-4f36-80d9-2d57a454a891\" data-image-id=\"10137632-b2a0-4f36-80d9-2d57a454a891\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fda77599b-c9ce-4ed1-890f-59521dd79176\u002FScreen%20Shot%202022-10-12%20at%203.33.26%20pm.png\" data-asset-id=\"10137632-b2a0-4f36-80d9-2d57a454a891\" data-image-id=\"10137632-b2a0-4f36-80d9-2d57a454a891\" alt=\"Keyword difficulty and volume for variations on florist keywords\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EWhen selecting keywords for an organic search strategy, variation between the two types is essential in capturing users who are ready to buy, but also remaining top of mind for those who are beginning their research. We always recommend, focussing on keywords that bring both you and your customer value. If your goal is to sell flowers, then you should be using keywords that facilitate purchase - which brings us to the next tip…\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003EChoose keywords with the right intent\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EKeyword intent has always been important but only recently have keyword tools like SEMRush begun to attach p to their keyword reports. Keyword intent is split into the following categories:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EInformational:\u003C\u002Fstrong\u003E The user is looking for an answer to a specific question.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek salad recipe”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ETransactional: \u003C\u002Fstrong\u003EThe user is looking to complete a purchase.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek cookbooks Australia”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ECommercial: \u003C\u002Fstrong\u003EThe user is searching for a brand or service\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Greek language schools Melbourne” \u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ENavigational: \u003C\u002Fstrong\u003EThe user is looking to navigate to a specific website or page.\n    \u003Cul\u003E\n      \u003Cli\u003EExample: “Stalactites restaurant Melbourne”\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EBefore building a keyword strategy, you should decide on which goal you’d like to achieve with your website. Are you an informational resource? Do you sell a service? Assessing your goals gives you a better idea of which keywords would be most beneficial for your business to target because you can select terms that have an intent that matches your goals. Looking at the example we used in the intent category breakdown, if the business sells Greek cuisine cookbooks, then transactional intent is the most valuable for the business.\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cstrong\u003ECheck the keyword’s seasonality\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EDepending on your business, you may be using keywords that trend depending on the season - for example, if you sell Christmas tree ornaments it’s likely that the relevant keywords (Christmas tree, Christmas decorations, etc.) will only be popular from October to December, so it’s important to prepare for this trend by creating and releasing content early. If your business sells evergreen products or services, then consider using keywords that are consistent throughout the year.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"eacbcf20-2865-4a12-9809-d978f755ac54\" data-image-id=\"eacbcf20-2865-4a12-9809-d978f755ac54\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9c135d99-3177-4256-9a21-f684bbde23db\u002FScreen%20Shot%202022-09-20%20at%207.27.56%20am.png\" data-asset-id=\"eacbcf20-2865-4a12-9809-d978f755ac54\" data-image-id=\"eacbcf20-2865-4a12-9809-d978f755ac54\" alt=\"graph depicting keyword popularity over two years for "christmas tree ornaments"\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EIf we take a look at the graph above taken from the Google Ads keyword planner, we can see that “Christmas tree ornaments” spikes in November but starts to gain traction in August. With that information in mind, our SEO strategy would prioritise creating content with the trending term from July until December.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003ETakeaway\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EKeyword research is a necessary component of a good SEO strategy, acting as a guide for all the content you produce and how you optimise your on-page SEO. As a result, it’s important that you’re selecting realistic and relevant keywords to prioritise for your business. By taking into account keyword relevancy, difficulty, variety, intent, and seasonality, businesses can effectively position their SEO to achieve overarching goals. \u003C\u002Fp\u003E\n\u003Cp\u003EIf you’re interested in an SEO strategy from Devotion’s expert marketing team, please contact us for a free discovery session and find out how Devotion can help your business achieve its digital goals. \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kp},search__meta_description:{type:a,name:o,value:kq},search__og_title:{type:a,name:p,value:kp},search__og_description:{type:a,name:q,value:kq},search__og_image:{type:c,name:r,value:[{name:"Tips on conducting keyword research.jpg",description:"Title card with the words tips on conducting keyword research and a person using a computer",type:g,size:216614,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F90469737-9087-4cfc-885d-97407b3b506f\u002FTips%20on%20conducting%20keyword%20research.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"7052d270-4749-478a-80fa-694778c01c80",name:kr,codename:"fmg_launches_their_new_digital_platform",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-01-24T23:33:50.2401045Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"FMG launches their new digital platform - hero.jpg",description:"Computer showing FMG's new digital platform",type:g,size:360784,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe16ca055-9977-4cb0-bc8d-869b9d172b41\u002FFMG%20launches%20their%20new%20digital%20platform%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:kr},subtitle:{type:a,name:B,value:gd},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"fmg-website-launches-client-launch-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-08-31T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to announce that our new platform for FMG, a SaaS-based Advisor Marketing Platform in the United States, has just launched.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion worked alongside \u003Ca href=\"https:\u002F\u002Frdcl.financial\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERDCL\u003C\u002Fa\u003E out of California, who undertook the critical repositioning work, and \u003Ca href=\"https:\u002F\u002Fm35.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E, a Sydney-based design and brand agency we've partnered with many times.\u003C\u002Fp\u003E\n\u003Cp\u003EThe three specialty agencies, working as a single team, were set the challenge of making FMG the number 1 SaaS provider to Financial Advisors. To achieve this, digital success would be critical, and the focus for Devotion was to create a compelling user experience focused on lead nurturing and, ultimately, lead conversion.  \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Ffmg\"\u003ERead our FMG case study\u003C\u002Fa\u003E to see the success of the platform to date.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a website that converts?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ks},search__meta_description:{type:a,name:o,value:gd},search__og_title:{type:a,name:p,value:ks},search__og_description:{type:a,name:q,value:gd},search__og_image:{type:c,name:r,value:[{name:"FMG launches their new digital platform..jpg",description:"Headline stating \"GMG launches their new digital platform\" next to a heart with a picture of the FMG homepage within it | Devotion",type:g,size:205646,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1479e042-e6db-42bc-a8e2-026a85fcf209\u002FFMG%20launches%20their%20new%20digital%20platform..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"a63f32bf-a784-4473-bb4c-d7ef9912a5fa",name:kt,codename:"prezzee_engages_devotion_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-11-25T03:10:19.8670941Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kt},subtitle:{type:a,name:B,value:"The world's leading eGift card platform, Prezzee, has engaged Devotion for consulting and implementation skills on their Kontent.ai platform."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"prezzee-appoints-devotion-client-win-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-08-01T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{"10a36b46-20bd-4ec9-b43d-0006c1f32ee9":{image_id:"10a36b46-20bd-4ec9-b43d-0006c1f32ee9",description:"Prezzee colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F46776b35-48ec-4e8a-b904-5f26e459233b\u002Fprezzee_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to announce that Prezzee, the world's leading eGift card platform, has engaged Devotion to provide expert Kontent.ai consulting and implementation skills.  \u003C\u002Fp\u003E\n\u003Cp\u003EThe core focus for the Devotion team in the short term will be streamlining the current digital platform with a focus on efficient content modelling, reusability of content and code, and scalability.\u003C\u002Fp\u003E\n\u003Cp\u003EKontent.ai is a global leader in the composable IT (headless CMS) space. Prezzee has been using it successfully for several years, however, wanted an outside opinion on how they could be using the platform better. Devotion was engaged to perform an audit, and then help Prezzee execute on the recommendations provided. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion is the only \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKontent.ai\u003C\u002Fa\u003E Premium Partner - the highest tier - to be located in Australia and the United States. We've successfully delivered Kontent.ai projects across verticals from government and IT, to SaaS-based services and healthcare. The composable\u002Fmodular architecture approach is gaining rapid adoption by digitally mature organisations, and it's an area we're excelling in.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"10a36b46-20bd-4ec9-b43d-0006c1f32ee9\" data-image-id=\"10a36b46-20bd-4ec9-b43d-0006c1f32ee9\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F46776b35-48ec-4e8a-b904-5f26e459233b\u002Fprezzee_logo_colour.png\" data-asset-id=\"10a36b46-20bd-4ec9-b43d-0006c1f32ee9\" data-image-id=\"10a36b46-20bd-4ec9-b43d-0006c1f32ee9\" alt=\"Prezzee colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Prezzee\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.prezzee.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EPrezzee\u003C\u002Fa\u003E is a leading global eGift card platform with operations in North America, the United Kingdom, Australia, and New Zealand. \u003C\u002Fp\u003E\n\u003Cp\u003EThey make everyday gift-giving simple and personal with the ability to send a digital gift card, from over 300 retail brands, to friends and family worldwide in seconds. You can even personalise the experience with your own video.\u003C\u002Fp\u003E\n\u003Cp\u003EThe Prezzee platform extends to business, with the ability to reward teams and incentivise customers with customised gift cards sent in bulk. An API is available to help small, and large companies grow revenue and market share with a customised white-label marketplace.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need expert help with Kontent.ai?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ku},search__meta_description:{type:a,name:o,value:kv},search__og_title:{type:a,name:p,value:ku},search__og_description:{type:a,name:q,value:kv},search__og_image:{type:c,name:r,value:[{name:"Prezzee partners with Devotion..jpg",description:"Headline stating that \"Prezzee partners with Devotion\", next to a heart showing Prezzee gift cards | Devotion",type:g,size:235537,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6c05bb3a-164b-4940-8491-3077b8274dc6\u002FPrezzee%20partners%20with%20Devotion..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"6c2355a9-a837-4c45-9560-7ab4fea83ed3",name:kw,codename:"the_nomad_group_of_restaurants_appoints_devotion_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:kx,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kw},subtitle:{type:a,name:B,value:"The uber-popular Nomad Group has partnered with Devotion to deliver digital platforms for its growing group of restaurants in Sydney and Melbourne."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"nomad-appoints-devotion-client-win-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-07-05T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{},links:{},modular_content:[ky],value:"\u003Cp\u003EDevotion has been appointed to work alongside regular design and branding collaborators, M35, to launch a series of new websites for the Nomad Group.\u003C\u002Fp\u003E\n\u003Cp\u003EOff the back of the success of their Nomad flagship restaurant in Surry Hills, an award-winning Mediterranean diner, the group is opening new restaurants in Sydney and Melbourne. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fm35.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E is creating the brand and visual language for each new restaurant, and the Devotion team will use this to craft the digital user experience. The underlying principles will be to ensure the websites are inspiring, simple to use, and reflective of the Nomad ethos.\u003C\u002Fp\u003E\n\u003Cp\u003EStay tuned for some tasty results, and in the meantime, read \u003Ca href=\"https:\u002F\u002Fwww.broadsheet.com.au\u002Fsydney\u002Ffood-and-drink\u002Farticle\u002Fcoming-soon-beau-surry-hills-laneway-wine-bar-deli-nomad\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBroadsheet's latest article on Beau, their upcoming Surry Hills Laneway Wine Bar and Deli\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout the Nomad Group\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ESome of the world's finest produce and best wine is found here in Australia. The Nomad Group sources the best produce from small growers who share that passion and, inspired by their travels through Spain, Morocco, and the Middle East, they cook with fire and smoke. Check out \u003Ca href=\"https:\u002F\u002Fnomad.sydney\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ENomad Sydney\u003C\u002Fa\u003E for more.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a964d747_81d7_011c_c9b1_e0f1a069d002\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for an expert digital implementation partner?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kz},search__meta_description:{type:a,name:o,value:kA},search__og_title:{type:a,name:p,value:kz},search__og_description:{type:a,name:q,value:kA},search__og_image:{type:c,name:r,value:[{name:"The Nomad group of restaurants appoints Devotion..jpg",description:"Headline stating \"The Nomad group of restaurants appoints Devotion\" with a heart inset with the front of the Nomad restaurant at night with the lights on | Devotion",type:g,size:307517,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4bafa12d-31d4-4df6-8242-a785bedaac74\u002FThe%20Nomad%20group%20of%20restaurants%20appoints%20Devotion..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"985e9f4b-2429-4aa2-a3a4-c81b76eafcef",name:kB,codename:"a_brand_new_luxaflex_experience_launches_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:ge,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kB},subtitle:{type:a,name:B,value:gf},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"luxaflex-website-launches-client-launch-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-07-01T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{},links:{},modular_content:[kC,kD],value:"\u003Cp\u003EWe're thrilled to announce that we have launched \u003Ca href=\"https:\u002F\u002Fwww.luxaflex.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ELuxaflex's new digital platform\u003C\u002Fa\u003E, as well as a series of specialist websites for their B2B operations. These additional sites include the corporate presence for \u003Ca href=\"https:\u002F\u002Fwww.hunterdouglas.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EHunter Douglas\u003C\u002Fa\u003E, Luxafelx's parent company.\u003C\u002Fp\u003E\n\u003Cp\u003EThe reimagining of Luxaflex's consumer-facing website has been eight months in the making, with detailed strategy, user experience, and solution architecture phases preceding the technical implementation. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E has been implemented as the new DXP, providing Luxaflex with an easy-to-use, robust, and scalable solution. Initial results have been extremely positive since launch, and include:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003E2,816%\u003C\u002Fstrong\u003E increase in soft leads\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E52%\u003C\u002Fstrong\u003E reduction in bounce rate\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E11%\u003C\u002Fstrong\u003E increase in users\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E21%\u003C\u002Fstrong\u003E increase in sessions\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003E14,386%\u003C\u002Fstrong\u003E increase in contact us submissions\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n06c33e5d_846a_019f_7fcf_9b00948ddf96\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\n\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6a83a0a8_fd95_01b6_0c22_9c322955b561\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a strategically-led Kentico solution?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kE},search__meta_description:{type:a,name:o,value:gf},search__og_title:{type:a,name:p,value:kE},search__og_description:{type:a,name:q,value:gf},search__og_image:{type:c,name:r,value:[{name:"A new Luxaflex experience launches..jpg",description:"Headline stating \"A new Luxaflex experience launches\" with a heart showing a selection of website pages from the Luxaflex site on an iPad | Devotion",type:g,size:212899,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fcc3db21f-ac08-4196-8970-0205de6b81ba\u002FA%20new%20Luxaflex%20experience%20launches..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"a096c0d0-1c68-4e93-b604-810314196919",name:kF,codename:"lgt_crestone_s_new_digital_presence_is_launched_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-11-29T04:48:10.7828036Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kF},subtitle:{type:a,name:B,value:"Devotion has launched a new Kentico website for LGT Crestone, a private wealth advisor to high and ultra-high net-worth families, family offices and for-purpose organisations."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"lgt-crestone-website-launches-client-launch-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-06-15T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{"f98b0c74-6900-491b-8947-74aea8632bad":{image_id:"f98b0c74-6900-491b-8947-74aea8632bad",description:"LGT Crestone | LGT Crestone website homepage shown on a laptop | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fabce1ad8-5717-4b9c-8906-1c956a446f9e\u002Fdevotion_lgt-crestone_hero.jpg",width:ae,height:ag}},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to launch LGT Crestone's new digital presence in the Australian market. Crestone, now wholly owned by LGT, one of the largest family-owned wealth management firms in the world, approached Devotion to architect and deliver an engaging online experience for their existing and prospective clients.\u003C\u002Fp\u003E\n\u003Cp\u003EThe website has been designed to be extremely easy-to-use, for both viewers and content administrators, and to realise LGT Crestone’s brand and positioning. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E has been implemented to streamline content management across the LGT Crestone business. They wanted to easily bring to life stories related to Crestone's expertise in socially responsible investing, alternative investing, intergenerational wealth, and philanthropy. Kentico was deemed the perfect platform as it focuses on ease-of-use and efficient content authoring.\u003C\u002Fp\u003E\n\u003Cp\u003EStay tuned for the case study (coming soon), but in the meantime, check out the \u003Ca href=\"https:\u002F\u002Fwww.lgtcrestone.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ELGT Crestone website\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"f98b0c74-6900-491b-8947-74aea8632bad\" data-image-id=\"f98b0c74-6900-491b-8947-74aea8632bad\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fabce1ad8-5717-4b9c-8906-1c956a446f9e\u002Fdevotion_lgt-crestone_hero.jpg\" data-asset-id=\"f98b0c74-6900-491b-8947-74aea8632bad\" data-image-id=\"f98b0c74-6900-491b-8947-74aea8632bad\" alt=\"LGT Crestone | LGT Crestone website homepage shown on a laptop | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout LGT Crestone\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.lgtcrestone.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ELGT Crestone\u003C\u002Fa\u003E provides private wealth advice to high and ultra-high net-worth families, family offices and for-purpose organisations, focused on long-term generational results. Crestone is now wholly owned by LGT - bringing together all the benefits that Crestone previously offered with LGT's scale, stability, and expertise.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a new digital platform that converts?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kG},search__meta_description:{type:a,name:o,value:kH},search__og_title:{type:a,name:p,value:kG},search__og_description:{type:a,name:q,value:kH},search__og_image:{type:c,name:r,value:[{name:"LGT Crestone's \u2028new digital \u2028presence is launched..jpg",description:"Headline stating \"LGT Crestone's \u2028new digital \u2028presence is launched\" with a heart showing a laptop screen with the LGT Crestone homepage on it | Devotion",type:g,size:270085,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feb7dc402-4eca-43cb-a3dc-579c40063d08\u002FLGT%20Crestone%27s%20%E2%80%A8new%20digital%20%E2%80%A8presence%20is%20launched..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"820dcc0e-87f7-48c0-b86d-583bfd6b4662",name:kI,codename:"choice_made_the_right_choice_in_digital_partner_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-11-25T02:27:13.6531913Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kI},subtitle:{type:a,name:B,value:"Australia's leading consumer advocacy group, CHOICE, has appointed Devotion as their digital partner as they migrate from Sitecore to Kentico."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"choice-appoints-devotion-client-win-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-06-10T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{"1c4b7483-2986-4049-a108-929351721cec":{image_id:"1c4b7483-2986-4049-a108-929351721cec",description:"Choice colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8142541b-e235-4344-89c5-561236103b23\u002Fchoice_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EWe're thrilled to announce that Devotion has partnered with CHOICE, Australia's leading consumer advocacy group, to help them migrate from Sitecore to Kentico.\u003C\u002Fp\u003E\n\u003Cp\u003EAshwin Sridhar, the Chief Data & Technology Officer at CHOICE, elaborated on the decision to change DXP platforms by stating that \"\u003Cem\u003EKentico was selected after an extensive evaluation that focused on product features and functionality, ease of use, scalability, and price. Critically, Kentico's feature set aligned better with our business needs and the transparent licensing cost was significantly more palatable than Sitecore's. Another factor we couldn't overlook was the cost of development on the Kentico platform; again, this was more economical than Sitecore.\"\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe project will use Devotion's industry-leading \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E strategy, architecture, and development skills. The project will feature development teams from CHOICE and Devotion in a collaborative implementation process.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"1c4b7483-2986-4049-a108-929351721cec\" data-image-id=\"1c4b7483-2986-4049-a108-929351721cec\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8142541b-e235-4344-89c5-561236103b23\u002Fchoice_logo_colour.png\" data-asset-id=\"1c4b7483-2986-4049-a108-929351721cec\" data-image-id=\"1c4b7483-2986-4049-a108-929351721cec\" alt=\"Choice colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout CHOICE\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.choice.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECHOICE\u003C\u002Fa\u003E is the leading independent and member-funded consumer advocacy group in Australia. They exist to ensure every Australian consumer \u003Cem\u003Egets a fair go\u003C\u002Fem\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EAs an organisation, they provide a voice for anything consumer-related, from saving money, to choosing the best products and services for Australian families.\u003C\u002Fp\u003E\n\u003Cp\u003EWith 60 years of experience campaigning for rights, making shopping easier, testing products, and giving unbiased advice about food, finance, and health, CHOICE has the expertise to ensure that Australian consumers get the best information.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help from the #1 Kentico partner in Australia?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kJ},search__meta_description:{type:a,name:o,value:kK},search__og_title:{type:a,name:p,value:kJ},search__og_description:{type:a,name:q,value:kK},search__og_image:{type:c,name:r,value:[{name:"CHOICE made the right choice in digital partner..jpg",description:"Headline stating that CHOICE made the right choice in digital partner, with a heart image showing a person writing on a pad of paper | Devotion",type:g,size:238364,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F813a40c4-17a6-40b1-a62a-3f6ea752aa5f\u002FCHOICE%20made%20the%20right%20choice%20in%20digital%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"f20361f3-f5d8-4d4c-bde9-ba3dbedd5339",name:kL,codename:"devotion___now_proudly_carbon_neutral_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-26T02:19:07.5197503Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kL},subtitle:{type:a,name:B,value:"We're now 100% carbon neutral, and it's just a part of Devotion's approach to being ethically sound, and socially and environmentally responsible."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"devotion-now-proudly-carbon-neutral"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cZ,codename:c_}]},publish_date:{type:K,name:L,value:"2022-06-06T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"ffd41b99-f549-4e82-88b8-24413da84bcb":{image_id:"ffd41b99-f549-4e82-88b8-24413da84bcb",description:"Devotion's annual carbon footprint graphs - 4.83t of CO2 per employee with 100% offset | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F23cf6b55-bf4f-4423-bb30-765e74101877\u002FDevotion_carbon_footprint_Trace.png",width:1206,height:634}},links:{},modular_content:[],value:"\u003Ctable\u003E\u003Ctbody\u003E\n  \u003Ctr\u003E\u003Ctd\u003E\u003Cp\u003EAs a business owner, it’s actually very easy to claim you’re committed to the planet and to more sustainable, ethical ways of working. Proving it, however, is a different story.\u003C\u002Fp\u003E\n\u003Cp\u003EAt Devotion, we’ve always tried to act with a conscience – recycling our office waste; investing in carbon neutral power; donating to a range of great charities; ensuring we have very equitable employment practices, and so on.   \u003C\u002Fp\u003E\n\u003Cp\u003EHowever, the reality remains that – as a digital agency – we have a responsibility to help minimise the impact which digitalisation has on the planet. The carbon footprint of digital gadgets, the internet, and the systems supporting them is actually similar to that produced by the airline industry (and not the one watered down by COVID). While Devotion isn’t, of course, solely responsible for the world’s gadgets or internet’s emissions, it’s a space in which we do play a part, and so the choices we make - and the recommendations we make to our clients – are important. \u003C\u002Fp\u003E\n\u003Cp\u003ESo, around a year ago, we decided to put our money where our mouth is and embark on some important initiatives that would allow us to both measure our impact, and do as much as we can to minimise it.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EFirst step: B-Corp Certification\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EAs an initial step, we began our journey to \u003Ca href=\"https:\u002F\u002Fbcorporation.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EB Corp Certification\u003C\u002Fa\u003E - something we’d thought about for some time.\u003C\u002Fp\u003E\n\u003Cp\u003EB Corp Certification is the big-ticket item when it comes to becoming environmentally certified. It indicates that a business is meeting high standards of verified performance, accountability and transparency, on everything from employee benefits and charitable giving, to supply chain practices and input materials.\u003C\u002Fp\u003E\n\u003Cp\u003EGetting certified isn’t easy – and rightly so. It’s a rigorous assessment process, and organisations that do get certified need to demonstrate high social and environmental performance; make a legal commitment by changing their corporate governance; and exhibit transparency by publicly showcasing their performance details.\u003C\u002Fp\u003E\n\u003Cp\u003EWe’re not there yet, but we’re well on the way.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003ENext: Measuring our impact with Trace\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EAnother important priority was that Devotion became carbon neutral. This is something \u003Ca href=\"https:\u002F\u002Fwww.our-trace.com\u002Fpost\u002Fb-corp-certification-carbon-neutral\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ehighly recommended\u003C\u002Fa\u003E by B Corp, for obvious reasons, and simply measuring and offsetting your emissions gives you considerable credits towards your certification.\u003C\u002Fp\u003E\n\u003Cp\u003ESo, were we carbon neutral? What \u003Cem\u003Ewas\u003C\u002Fem\u003E our actual impact? Somewhat concerningly, we didn’t actually know. Not in real, tangible terms, anyway.\u003C\u002Fp\u003E\n\u003Cp\u003EThis brought us to our next initiative: \u003Ca href=\"https:\u002F\u002Fwww.our-trace.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETrace\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003ETrace is a local Australian business that we’d heard great things about. They have a digital platform that helps climate conscious individuals and businesses to measure, reduce and offset their carbon footprint, and track their impact over time through simple and engaging digital tools. \u003C\u002Fp\u003E\n\u003Cp\u003EThey also choose to align themselves with projects that “deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable development Goals.” In short, they’re an ethical business that plays in a space where it’s not unusual to find unquestionable players.\u003C\u002Fp\u003E\n\u003Cp\u003EAccording to Trace, they’re “on a mission to remove the barriers to becoming carbon neutral by making it accessible, effective and rewarding to take action.”\u003C\u002Fp\u003E\n\u003Cp\u003ESo, how did we stack up? Here’s the macro view of our carbon footprint. Energy is obviously a key contributor for our business, as were emissions from our suppliers - who generously spent time with us to define and review their impact. The experience has certainly made us realise the vital importance of choosing future suppliers with a similar mindset and commitment to sustainability.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"ffd41b99-f549-4e82-88b8-24413da84bcb\" data-image-id=\"ffd41b99-f549-4e82-88b8-24413da84bcb\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F23cf6b55-bf4f-4423-bb30-765e74101877\u002FDevotion_carbon_footprint_Trace.png\" data-asset-id=\"ffd41b99-f549-4e82-88b8-24413da84bcb\" data-image-id=\"ffd41b99-f549-4e82-88b8-24413da84bcb\" alt=\"Devotion's annual carbon footprint graphs - 4.83t of CO2 per employee with 100% offset | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EAnd in very positive news, we’re now officially 100% carbon neutral. This means that we’ve offset all of our emissions by funding handpicked climate projects domestically, and internationally. You can check out \u003Ca href=\"https:\u002F\u002Fwww.our-trace.com\u002Fbrand\u002Fdevotion-digital\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EDevotion's Trace dashboard\u003C\u002Fa\u003E for more information.\u003C\u002Fp\u003E\n\u003Cp\u003EWe’d like to reduce our actual emissions even further so that we’re making less of an impact in the first place, and Trace has provided us with a “reduction checklist” which we’re actively working through.  \u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003ESo, what now?\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003EWhile our initial results aren’t perfect, we’re very proud of the progress we’ve made so far, and having all-important transparency means we can now start to make very definite steps towards improvement.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you want to have a chat about the process and the steps we’ve taken, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\"\u003Eget in touch\u003C\u002Fa\u003E. We’d love to chat.\u003C\u002Fp\u003E\n\u003C\u002Ftd\u003E\u003C\u002Ftr\u003E\n\u003C\u002Ftbody\u003E\u003C\u002Ftable\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"If you're interested in working with an agency with a conscience, we'd love to chat."},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Devotion is now proudly carbon neutral | Insights"},search__meta_description:{type:a,name:o,value:kM},search__og_title:{type:a,name:p,value:"Devotion – now proudly 100% carbon neutral."},search__og_description:{type:a,name:q,value:kM},search__og_image:{type:c,name:r,value:[{name:"Devotion – now proudly 100% carbon neutral..jpg",description:"Image of the Australian bush with the title \"Devotion is now 100% carbon neutral\" | Devotion",type:g,size:387818,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd20c21d6-4c9b-4f4d-9c2e-68e0bf6f9789\u002FDevotion%20%E2%80%93%20now%20proudly%20100%25%20carbon%20neutral..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"179c831e-6fb3-47dd-98cd-f715a66c57c7",name:"Burst SMS appoints Devotion for performance marketing",codename:"burst_sms_appoints_devotion_for_performance_market",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-11-29T03:42:07.8041061Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Burst SMS appoints Devotion for performance marketing."},subtitle:{type:a,name:B,value:"Leading Australian SMS service, Burst SMS, has partnered with Devotion, who will take on the responsibility for performance-based digital marketing across key B2B channels."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"burst-sms-appoints-devotion-client-win-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-05-15T00:00:00Z",display_timezone:bS},article:{type:i,name:M,images:{"5255ef11-35f1-491d-841a-cd70263510ed":{image_id:"5255ef11-35f1-491d-841a-cd70263510ed",description:"Burst SMS colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb15ea941-96e8-4d8b-930d-eee5f3a0746a\u002Fburstsms_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EBurst SMS, a leader in business-related online SMS services, has appointed Devotion as their performance marketing agency. Devotion will be responsible for PPC across key channels relevant to the B2B audience.\u003C\u002Fp\u003E\n\u003Cp\u003E\"We're thrilled to be working with a great Australian success story like Burst\" said Joe Peschardt, Devotion's Client Business Director. \"Their appetite for growth aligns exceptionally well to our business and we're confident in delivering the results they're looking for,\" he continued.\u003C\u002Fp\u003E\n\u003Cp\u003EBurst joins other successful client wins for Devotion in May, including \u003Ca href=\"https:\u002F\u002Fwww.buzzycompany.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBuzzy\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Forganicfoodhub.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EOrganic Food Hub\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"5255ef11-35f1-491d-841a-cd70263510ed\" data-image-id=\"5255ef11-35f1-491d-841a-cd70263510ed\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb15ea941-96e8-4d8b-930d-eee5f3a0746a\u002Fburstsms_logo_colour.png\" data-asset-id=\"5255ef11-35f1-491d-841a-cd70263510ed\" data-image-id=\"5255ef11-35f1-491d-841a-cd70263510ed\" alt=\"Burst SMS colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Burst SMS\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fburstsms.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBurst SMS\u003C\u002Fa\u003E is a global online messaging platform, delivering messages since 2008. They pride themselves on providing an easy-to-use online SMS platform with a focus on marketing, operations, and advanced SMS API solutions. Innovation is what they strive for, by building new communication features to enhance customer experiences.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a performance marketing specialist?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kN},search__meta_description:{type:a,name:o,value:kO},search__og_title:{type:a,name:p,value:kN},search__og_description:{type:a,name:q,value:kO},search__og_image:{type:c,name:r,value:[{name:"Burst SMS \u2028appoints Devotion for performance marketing..jpg",description:"Headline stating \"Burst SMS appoints Devotion for performance marketing\" alongside a heart with a mobile phone illustration within it | Devotion",type:g,size:195395,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1e6080a9-9376-4e2e-b1b6-ad087cdaecda\u002FBurst%20SMS%20%E2%80%A8appoints%20Devotion%20for%20performance%20marketing..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c3e5d5c2-9399-4fff-b22b-a5ed44e84da5",name:gg,codename:"devotion_appointed_by_complysci_as_their_digital_p",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-17T23:41:36.8585451Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Devotion appointed by ComplySci as their digital partner. - hero.jpg",description:"A person sitting in front of a computer looking at the ComplySci website | Devotion",type:g,size:390464,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0e942bd3-edf7-421b-bc23-abb46a0abd59\u002FDevotion%20appointed%20by%20ComplySci%20as%20their%20digital%20partner.%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:gg},subtitle:{type:a,name:B,value:"Compliance software leader, ComplySci, has engaged Devotion to redevelop their customer-facing websites.  "},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"devotion-appointed-by-complysci-as-their-digital-partner"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-04-26T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EComplySci approached Devotion in late 2022 to \"reposition their brand and gain a clear industry leadership position through digital\". Since then, they have acquired three other companies: RIA, NRS, and Illumis, all of which will require a reimagined digital presence. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion will form part of a broad agency team, working alongside \u003Ca href=\"https:\u002F\u002Frdcl.financial\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERDCL\u003C\u002Fa\u003E, a US-based strategy agency, and regular collaborator \u003Ca href=\"http:\u002F\u002Fm35.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E, a leading independent brand design agency based in Sydney.\u003C\u002Fp\u003E\n\u003Cp\u003ERDCL has been engaged to reposition the brands, including brand architecture (following the recent acquisitions), and to develop a new messaging platform. Devotion will take the outputs from RDCL, and the design direction from their collaboration with M35, to modernise the online experience and visual aesthetic for all the websites.\u003C\u002Fp\u003E\n\u003Ch2\u003EAbout ComplySci\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.complysci.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EComplySci\u003C\u002Fa\u003E is part of \u003Ca href=\"https:\u002F\u002Fwww.comply.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECOMPLY\u003C\u002Fa\u003E, a business offering expansive technology capabilities, expert consulting and continuing education resources for the compliance industry.\u003C\u002Fp\u003E\n\u003Cp\u003ECOMPLY serve more than 7,000 clients, including registered investment advisors, private equity firms and hedge funds.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a new digital development agency?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Devotion appointed by ComplySci as their digital partner  "},search__meta_description:{type:a,name:o,value:kP},search__og_title:{type:a,name:p,value:gg},search__og_description:{type:a,name:q,value:kP},search__og_image:{type:c,name:r,value:[{name:"Devotion appointed by ComplySci as their digital partner..jpg",description:"Headline stating \"Devotion appointed by ComplySci as their digital partner\" next to a red heart with photo of the ComplySci website within it | Devotion",type:g,size:269538,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9fdc1bc6-6d1f-4bb3-8c72-df83aa66380c\u002FDevotion%20appointed%20by%20ComplySci%20as%20their%20digital%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"1a79022e-7359-4d01-a16b-75e753db403a",name:"MyCase launches their new website.",codename:"mycase_launches_their_new_website_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:kQ,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"MyCase launches their new website - hero.jpg",description:"A blurred photo of the MyCase website shown on a laptop | Devotion",type:g,size:34855,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa2766770-4574-4579-9382-57ef741963b7\u002FMyCase%20launches%20their%20new%20website%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:"MyCase launches its new website."},subtitle:{type:a,name:B,value:"Devotion has launched a new digital platform for MyCase, a leading cloud-based legal practice management software provider in the US."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"mycase-launches-its-new-website"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-04-25T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"c1481c43-7564-46ac-bbcd-360253e0f19c":{image_id:"c1481c43-7564-46ac-bbcd-360253e0f19c",description:"MyCase | Laptop and smartphone showing sections of the MyCase website | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5d982e44-d348-49a4-aa49-587db7f8230e\u002Fdevotion_mycase_gallery1.jpg",width:ae,height:ag},"881c776b-4d78-4343-b114-a55a55f959ec":{image_id:"881c776b-4d78-4343-b114-a55a55f959ec",description:"MyCase | Three smartphones showing sections of the MyCase website | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe02bcf9d-44f4-449c-8468-651839d4a22b\u002Fdevotion_mycase_gallery3.jpg",width:ae,height:ag}},links:{},modular_content:[kR],value:"\u003Cp\u003EWe're excited to announce that the wholly reimagined MyCase website launched today.\u003C\u002Fp\u003E\n\u003Cp\u003EMyCase is a leading cloud-based legal practice management software provider serving thousands of legal professionals across the United States. As a company that depends on its digital platform for driving business, MyCase recognised the importance of creating a website focused on conversion.\u003C\u002Fp\u003E\n\u003Cp\u003ETo achieve this goal, MyCase turned to Devotion, a leading Australian-based web development agency known for its focus on customer experience. Devotion worked closely with MyCase to understand their unique business needs and goals and to create a website that would be visually appealing and highly effective at converting visitors into customers.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion began the process by performing a detailed user journey analysis, aided by thorough A\u002FB testing previously performed on the existing platform by MyCase. This provided valuable insights into how audiences responded to varied messaging, the hierarchy of information, and key conversion cues. Based on these insights, Devotion prototyped and tested multiple conversion paths, refining them until they were optimised for MyCase's specific audiences and their needs.\u003C\u002Fp\u003E\n\u003Cp\u003EThe resulting platform is clean and straightforward, with a user-driven approach to content depth that makes it easy for first-time visitors to navigate. This approach aligns strongly with the conversion paths established upfront during the UX phase of the project. The overall look and feel of the site reflects the new MyCase identity developed by leading Australian brand agency \u003Ca href=\"https:\u002F\u002Fm35.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E, which is a testament to the team's dedication to creating a best-in-class digital experience.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"c1481c43-7564-46ac-bbcd-360253e0f19c\" data-image-id=\"c1481c43-7564-46ac-bbcd-360253e0f19c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5d982e44-d348-49a4-aa49-587db7f8230e\u002Fdevotion_mycase_gallery1.jpg\" data-asset-id=\"c1481c43-7564-46ac-bbcd-360253e0f19c\" data-image-id=\"c1481c43-7564-46ac-bbcd-360253e0f19c\" alt=\"MyCase | Laptop and smartphone showing sections of the MyCase website | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EThanks to Devotion and its partners' work, MyCase has achieved a significant repositioning, a complete brand reinvention, and a website that serves as a key business driver. Ongoing research and A\u002FB testing will ensure the site remains optimised for MyCase's evolving business needs, providing a valuable tool for legal professionals across the United States. \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7e0c8337_e778_015b_128c_1aa05869e7a3\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EOverall, MyCase's partnership with Devotion has been a resounding success, demonstrating the power of a customer-focused approach to web development.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can read more in our \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Fmycase\u002F\"\u003EMyCase case study\u003C\u002Fa\u003E or simply check out the \u003Ca href=\"https:\u002F\u002Fwww.mycase.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ewebsite\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"881c776b-4d78-4343-b114-a55a55f959ec\" data-image-id=\"881c776b-4d78-4343-b114-a55a55f959ec\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe02bcf9d-44f4-449c-8468-651839d4a22b\u002Fdevotion_mycase_gallery3.jpg\" data-asset-id=\"881c776b-4d78-4343-b114-a55a55f959ec\" data-image-id=\"881c776b-4d78-4343-b114-a55a55f959ec\" alt=\"MyCase | Three smartphones showing sections of the MyCase website | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a customer-centric website development team?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kS},search__meta_description:{type:a,name:o,value:kT},search__og_title:{type:a,name:p,value:kS},search__og_description:{type:a,name:q,value:kT},search__og_image:{type:c,name:r,value:[{name:"MyCase launches their new website.jpg",description:"Headline stating \"MyCase launches its new digital platform\" next to a red heart with a photo of the MyCase website on a laptop being shown | Devotion",type:g,size:217088,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F27638ede-4864-43cb-9648-a2d6d51bd531\u002FMyCase%20launches%20their%20new%20website.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:fe,name:cu,codename:ff,language:b,type:u,collection:b,sitemap_locations:[],last_modified:fg,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:cu},subtitle:{type:a,name:B,value:fh},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:fi},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aL,codename:aM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aN,codename:aO}]},publish_date:{type:K,name:L,value:fj,display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:fk},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:fl},cta_panel__cta_label:{type:a,name:w,value:fm},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:cv},search__meta_description:{type:a,name:o,value:cw},search__og_title:{type:a,name:p,value:cv},search__og_description:{type:a,name:q,value:cw},search__og_image:{type:c,name:r,value:[{name:fn,description:fo,type:g,size:fp,url:fq,width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"154ef642-bca1-455f-8192-0e2fb8c00e1f",name:kU,codename:"greenpeace_launches_the_2022_green_electricity_gui",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gh,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:kU},subtitle:{type:a,name:B,value:"The 2022 Green Electricity Guide, which ranks Australian electricity providers by their climate credentials, launched today."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"greenpeace-launches-2022-green-electricity-guide-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2022-02-08T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"e373c211-d29d-4f5f-a423-44ecfb99b4ed":{image_id:"e373c211-d29d-4f5f-a423-44ecfb99b4ed",description:"Two hands holding an iPad that shows the Greenpeace Green Electricity Guide | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0e3e034e-ea3f-4350-9fab-d37dd84196d5\u002Fdevotion_green-electricity-guide_greenpeace.jpg",width:kV,height:5000}},links:{},modular_content:[kW,kX],value:"\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.greenelectricityguide.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EThe guide\u003C\u002Fa\u003E aims to cut through much of the 'greenwashing and spin' that takes place and provides a meaningful resource for consumers when choosing their electricity provider.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion worked closely with the Greenpeace team to develop the Hubspot platform, which ranks 48 Australian energy retailers and gives each an overall score out of five. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"e373c211-d29d-4f5f-a423-44ecfb99b4ed\" data-image-id=\"e373c211-d29d-4f5f-a423-44ecfb99b4ed\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0e3e034e-ea3f-4350-9fab-d37dd84196d5\u002Fdevotion_green-electricity-guide_greenpeace.jpg\" data-asset-id=\"e373c211-d29d-4f5f-a423-44ecfb99b4ed\" data-image-id=\"e373c211-d29d-4f5f-a423-44ecfb99b4ed\" alt=\"Two hands holding an iPad that shows the Greenpeace Green Electricity Guide | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ESix main criteria were used to determine the scores and the rankings: providing renewable energy, ending coal use by 2030, halting fossil fuel expansion, supporting new renewable energy, transparency of marketing and pollution, and environmental harm. \u003C\u002Fp\u003E\n\u003Cp\u003EJoe Peschardt, Devotion's Client Business Director, stated \"\u003Cem\u003Eto be involved with Greenpeace on a project that allows people to make an informed choice about the environmental credentials of their energy provider is a fantastic opportunity for the team. The Green Electricity Guide highlights how easy it is for us all to switch to a greener energy supplier. That simple household change can have a massive impact on our environment\u003C\u002Fem\u003E.\"\u003C\u002Fp\u003E\n\u003Cp\u003EThe platform will be widely publicised over the coming months with users being encouraged to 'Make the Switch'. By switching to greener providers, Greenpeace is looking to send a clear message to electricity companies to get serious about tackling climate change.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"f33e4c56_c141_01f6_baa1_0a60b07a7d8a\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ELearn more about the 2022 Green Electricity Guide in this video from Greenpeace:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"baa9b2db_4655_01a9_8ca2_e3a2afdd959a\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help with Hubspot and campaign conversion?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:kY},search__meta_description:{type:a,name:o,value:kZ},search__og_title:{type:a,name:p,value:kY},search__og_description:{type:a,name:q,value:kZ},search__og_image:{type:c,name:r,value:[{name:"Greenpeace launches the 2022 Green Electricity Guide..jpg",description:"Title Card: Greenpeace launches the 2022 Green Electricity Guide",type:g,size:221600,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4bb3850c-6a39-440b-b794-0b7c69051926\u002FGreenpeace%20launches%20the%202022%20Green%20Electricity%20Guide..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"37a9e0e7-2d83-4f29-a543-591ff068caf0",name:k_,codename:"black_hawk__masterpet__appoints_devotion_to_reimag",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-18T03:55:27.2609068Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Black Hawk (Masterpet) appoints Devotion to reimagine their consumer experience - hero.jpg",description:"Blurred photo of a farmer of one knee patting his Australian cattle dog | Devotion",type:g,size:54649,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F74157cd2-b07c-4c92-871b-3ef7291113ed\u002FBlack%20Hawk%20%28Masterpet%29%20appoints%20Devotion%20to%20reimagine%20their%20consumer%20experience%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:k_},subtitle:{type:a,name:B,value:gi},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"black-hawk-appoints-devotion-to-reimagine-their-website"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-02-07T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"8d386668-4250-4278-9278-051be6c5fd65":{image_id:"8d386668-4250-4278-9278-051be6c5fd65",description:"Black Hawk colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc08796a6-20b0-4aac-bf5b-aee876dcab08\u002Fblackhawk_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EBlack Hawk, a leading pet food brand in Australia, has recently announced that it has appointed Devotion as its digital agency of choice to lead the brand's digital transformation. As part of this partnership, Devotion will be tasked with reimagining Black Hawk's website and developing a strong online customer engagement strategy with a particular focus on enhancing the overall consumer experience.\u003C\u002Fp\u003E\n\u003Cp\u003EBlack Hawk has been providing premium pet food products to Australian pet owners for over a decade. The brand has built a reputation for its high-quality, natural ingredients and its commitment to providing pets with optimal nutrition. Black Hawk's products are available in pet stores across the country and online, making the brand accessible to pet owners nationwide.\u003C\u002Fp\u003E\n\u003Cp\u003EThe decision to partner with Devotion comes as part of Black Hawk's commitment to staying ahead of the competition in the highly competitive pet food market. With the rise of eCommerce and the increasing importance of digital channels in the retail landscape, Black Hawk recognises the need to modernise its digital platforms and deliver a seamless customer experience across all touch points.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion is well-positioned to help Black Hawk achieve these goals, with years of experience developing engaging digital experiences and a deep understanding of the consumer landscape. This understanding will help deliver a website that meets Black Hawk's technical requirements and aligns with the brand's overall strategic objectives.\u003C\u002Fp\u003E\n\u003Cp\u003EThe focus of the partnership will be on enhancing the overall consumer experience. The new website will be designed to make it easier for customers to find information about Black Hawk's products and prepare the business for a future transition to digital commerce. It will also incorporate features such as product reviews and recommendations, making it easier for customers to make informed decisions.\u003C\u002Fp\u003E\n\u003Cp\u003EBlack Hawk's decision to partner with Devotion clearly indicates the brand's commitment to investing in its digital future. With a strong focus on enhancing the overall consumer experience, Black Hawk is poised to cement its position as a leading pet food brand in Australia for years to come.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"8d386668-4250-4278-9278-051be6c5fd65\" data-image-id=\"8d386668-4250-4278-9278-051be6c5fd65\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc08796a6-20b0-4aac-bf5b-aee876dcab08\u002Fblackhawk_logo_colour.png\" data-asset-id=\"8d386668-4250-4278-9278-051be6c5fd65\" data-image-id=\"8d386668-4250-4278-9278-051be6c5fd65\" alt=\"Black Hawk colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout Black Hawk\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fblackhawkpetcare.com\u002Fau\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBlack Hawk\u003C\u002Fa\u003E is a premium pet food brand based in Australia and is part of the Masterpet group, a leading supplier of pet products in Australasia. The brand was founded in 2007 by a group of passionate pet owners dedicated to providing pets with the highest quality nutrition possible. Black Hawk's products are made using only the best natural ingredients, and the brand is committed to ensuring that every pet receives optimal nutrition for a long, happy, and healthy life. Today, Black Hawk is a leading pet food brand in Australia, with a wide range of products available both in stores and online. The brand's commitment to quality, nutrition, and customer satisfaction has made it a favorite among pet owners across the country.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for a digital agency to reimagine your consumer engagement?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:k$},search__meta_description:{type:a,name:o,value:gi},search__og_title:{type:a,name:p,value:k$},search__og_description:{type:a,name:q,value:gi},search__og_image:{type:c,name:r,value:[{name:"Black Hawk (Masterpet) appoints Devotion to reimagine their consumer experience.jpg",description:"Headline stating \"Black Hawk (Masterpet) appoints Devotion to reimagine their consumer experience\" next to a red heart with a photo of a man and a dog inside it | Devotion",type:g,size:278421,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4728112a-5bdc-4b9d-b82e-f7aac7248f7f\u002FBlack%20Hawk%20%28Masterpet%29%20appoints%20Devotion%20to%20reimagine%20their%20consumer%20experience.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"024aa6b0-e428-4f7c-b025-40bff2cbe209",name:"EAC Animal Care Appoints Devotion",codename:"eac_animal_care_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T05:30:48.1784399Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"EAC Animal Care appoints Devotion as their performance marketing agency."},subtitle:{type:a,name:B,value:"Australia's highest quality pet supplement provider has engaged Devotion to deliver performance marketing campaigns."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"eac-appoints-devotion-as-their-performance-marketing-agency"},author:{type:f,name:F,value:[cA]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2022-01-21T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"db657e8b-73d8-4888-b255-52484d0c2488":{image_id:"db657e8b-73d8-4888-b255-52484d0c2488",description:"EAC Animal Care logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0548478-2920-48db-96f5-117c1161fca4\u002Feac-animal-care_logo.jpg",width:cy,height:153}},links:{},modular_content:[],value:"\u003Cp\u003EWe're pleased to announce that EAC Animal Care has appointed Devotion as their digital marketing partner. As part of this ongoing relationship, we will provide them with performance marketing services, consultations on CRO for their Shopify website, and ongoing support in utilising new AI technology across their online business.\u003C\u002Fp\u003E\n\u003Cp\u003EOur performance marketing strategies are aimed at supporting an overall growth plan, which EAC has already brought to market. Devotion will deliver sophisticated marketing campaigns aimed at demand generation, brand and product awareness, and improving customer retention.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"db657e8b-73d8-4888-b255-52484d0c2488\" data-image-id=\"db657e8b-73d8-4888-b255-52484d0c2488\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0548478-2920-48db-96f5-117c1161fca4\u002Feac-animal-care_logo.jpg\" data-asset-id=\"db657e8b-73d8-4888-b255-52484d0c2488\" data-image-id=\"db657e8b-73d8-4888-b255-52484d0c2488\" alt=\"EAC Animal Care logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout EAC\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Feacanimalcare.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EEAC Animal Care\u003C\u002Fa\u003E is an Australian family business based in the Barossa Valley, South Australia established in 2017. They specialise in nutraceutical solutions for your loved pets’ and horses’ health and wellbeing. EAC works closely with veterinarians, animal nutritionists, and behaviourists to help formulate these products to increase the quality of life for all their animal customers.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a growth marketing specialist?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:la},search__meta_description:{type:a,name:o,value:lb},search__og_title:{type:a,name:p,value:la},search__og_description:{type:a,name:q,value:lb},search__og_image:{type:c,name:r,value:[{name:"EAC appoints Devotion as their digital agency partner..jpg",description:W,type:g,size:211802,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F411e731e-7b37-4b35-9ce9-107a2079d37a\u002FEAC%20appoints%20Devotion%20as%20their%20digital%20agency%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"051595f3-94b2-4ac9-9fc7-24c2e00f024e",name:lc,codename:"a_new_industry_benchmark_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-02-08T03:37:00.0196283Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lc},subtitle:{type:a,name:B,value:"Devotion launches 24\u002F7 'Peace of Mind' booking engine for Entire Travel Group in response to COVID-related challenges. "},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"a-new-travel-industry-benchmark-insights-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2021-12-15T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"4137c87f-58f6-4781-a4f6-ed8f5204f511":{image_id:"4137c87f-58f6-4781-a4f6-ed8f5204f511",description:"Entire Travel Group booking website shown on a laptop | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0160163-1467-435f-964d-54a17fe9f003\u002Fdevotion_entire-travel-group_booking.jpg",width:2839,height:1596}},links:{},modular_content:[],value:"\u003Cp\u003EEntire Travel Group, a longstanding Devotion client, has launched their 'Peace of Mind' booking plan, which gives customers a full refund on COVID-related cancellations, and at the same time, ensures travel agents are not financially impacted.\u003C\u002Fp\u003E\n\u003Cp\u003EThe functionality, which also includes a quoting system for travel agents, was rolled out to the website in early November in response to two significant travel industry issues - consumer confidence and travel agents' financial security. Entire Travel Group sets a new industry benchmark for others to follow by addressing these challenges.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"4137c87f-58f6-4781-a4f6-ed8f5204f511\" data-image-id=\"4137c87f-58f6-4781-a4f6-ed8f5204f511\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0160163-1467-435f-964d-54a17fe9f003\u002Fdevotion_entire-travel-group_booking.jpg\" data-asset-id=\"4137c87f-58f6-4781-a4f6-ed8f5204f511\" data-image-id=\"4137c87f-58f6-4781-a4f6-ed8f5204f511\" alt=\"Entire Travel Group booking website shown on a laptop | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EThe booking features build on the Kentico Xperience platform launched in 2019, which was named the Best Customer Success winner in the Kentico Site of the Year awards. \u003C\u002Fp\u003E\n\u003Cp\u003EYou can \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Fentire-travel-group\"\u003Eread a case study on the Entire Travel Group website here\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.entiretravel.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Evisit the website here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking to deliver more from your online assets?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ld},search__meta_description:{type:a,name:o,value:le},search__og_title:{type:a,name:p,value:ld},search__og_description:{type:a,name:q,value:le},search__og_image:{type:c,name:r,value:[{name:"A new travel industry benchmark.jpg",description:"Title Card: A new travel industry benchmark",type:g,size:161506,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F903b07f7-a02a-4b76-af6c-aab4c0937dbb\u002FA%20new%20travel%20industry%20benchmark.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c5d091cb-b315-40c1-8291-d72b5c7fadd8",name:eB,codename:"ampc_launches_their_new_digital_presence",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-18T05:08:43.9120081Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"AMPC launches their new digital presence - hero.jpg",description:"A blurred image showing the Australian Meat Processor Corporation (AMPC) website on a laptop | Devotion",type:g,size:52313,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3960b4ac-5774-4998-88cd-453f43d80dc0\u002FAMPC%20launches%20their%20new%20digital%20presence%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:eB},subtitle:{type:a,name:B,value:"Devotion has launched a new Kentico website and membership platform for AMPC, the Australian Meat Processor Corporation."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"ampc-launches-their-new-digital-presence"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2021-12-14T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"612488e1-07cf-43b7-a3ef-fe5d7a1790a3":{image_id:"612488e1-07cf-43b7-a3ef-fe5d7a1790a3",description:"The Australian Meat Processor Corporation (AMPC) website shown on an tablet and two smartphones | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F92750af9-6cd8-4e03-b59d-1e804deabd78\u002Fdevotion_australian-meat-processor-corporation%28ampc%29_gallery5.jpg",width:ae,height:ag},"7b7c4e66-054d-4ea3-ac8c-45012275e4ca":{image_id:"7b7c4e66-054d-4ea3-ac8c-45012275e4ca",description:"The Australian Meat Processor Corporation (AMPC) website shown on three smartphones | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F56a64d4f-baa6-49a0-8591-4577a9eebe14\u002Fdevotion_australian-meat-processor-corporation%28ampc%29_gallery4.jpg",width:ae,height:ag}},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to announce that Devotion has launched a new website for the Australian Meat Processor Corporation (AMPC), a prominent organisation representing Australia's red meat processing industry. The website was developed to provide a modern and intuitive digital experience for AMPC's members, and to showcase the company's commitment to driving innovation and growth in the industry.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"612488e1-07cf-43b7-a3ef-fe5d7a1790a3\" data-image-id=\"612488e1-07cf-43b7-a3ef-fe5d7a1790a3\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F92750af9-6cd8-4e03-b59d-1e804deabd78\u002Fdevotion_australian-meat-processor-corporation%28ampc%29_gallery5.jpg\" data-asset-id=\"612488e1-07cf-43b7-a3ef-fe5d7a1790a3\" data-image-id=\"612488e1-07cf-43b7-a3ef-fe5d7a1790a3\" alt=\"The Australian Meat Processor Corporation (AMPC) website shown on an tablet and two smartphones | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EDevotion collaborated closely with AMPC to create a website that is easy to navigate, visually appealing, and informative. The site features dynamic content highlighting AMPC's research and development initiatives, industry news and insights, and resources to support the meat processing industry's sustainability and growth.\u003C\u002Fp\u003E\n\u003Cp\u003EThe website was built on \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E, a user-friendly DXP that enables AMPC to efficiently manage and update content across the site. The platform also supports personalised content delivery, allowing AMPC to tailor messaging and offerings to individual members based on their preferences and behaviours.\u003C\u002Fp\u003E\n\u003Cp\u003E\"We're excited to have partnered with AMPC on this important project,\" said Joe Peschardt, Devotion's Client Business Director. \"Our team worked diligently to create a website that reflects AMPC's values and mission while delivering a best-in-class digital experience for their members. We're confident that the new site will help AMPC achieve their business goals and provide a valuable resource for their members.\"\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout AMPC\u003C\u002Fh3\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.ampc.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Meat Processor Corporation (AMPC)\u003C\u002Fa\u003E is a specialist research and development (R&D) provider for Australia's red meat processing industry. The organisation is dedicated to supporting the industry's sustainability, efficiency and growth, and offers a range of programs and initiatives to help businesses and stakeholders in the industry to thrive. AMPC represents more than 135 meat processing plants, and is committed to driving innovation and best practices in the industry.\u003C\u002Fp\u003E\n\u003Cp\u003ECheck out the \u003Ca href=\"https:\u002F\u002Fwww.ampc.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Enew website here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"7b7c4e66-054d-4ea3-ac8c-45012275e4ca\" data-image-id=\"7b7c4e66-054d-4ea3-ac8c-45012275e4ca\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F56a64d4f-baa6-49a0-8591-4577a9eebe14\u002Fdevotion_australian-meat-processor-corporation%28ampc%29_gallery4.jpg\" data-asset-id=\"7b7c4e66-054d-4ea3-ac8c-45012275e4ca\" data-image-id=\"7b7c4e66-054d-4ea3-ac8c-45012275e4ca\" alt=\"The Australian Meat Processor Corporation (AMPC) website shown on three smartphones | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a website development expert?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:eB},search__meta_description:{type:a,name:o,value:lf},search__og_title:{type:a,name:p,value:eB},search__og_description:{type:a,name:q,value:lf},search__og_image:{type:c,name:r,value:[{name:"AMPC launches their new digital presence..jpg",description:"Headline stating \"AMPC launches their new digital presence\" next to a red heart with a photo of the AMP website shown within it | Devotion",type:g,size:239529,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb6e27742-e11f-47ed-9160-87ac059096fc\u002FAMPC%20launches%20their%20new%20digital%20presence..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"8a170d20-26fa-4911-9355-cdd2fba50baf",name:eC,codename:"achs_rebrands_and_relaunches_digital_presence",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-18T05:46:21.8093482Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"ACHS rebrands and relaunches digital presence - hero.jpg",description:"A blurred photo of the ACHS website on a laptop | Devotion",type:g,size:53089,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fea7792af-68db-455f-a6c2-7fb149bb6f84\u002FACHS%20rebrands%20and%20relaunches%20digital%20presence%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:eC},subtitle:{type:a,name:B,value:gj},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"achs-rebrands-and-relaunches-digital-presence"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2021-12-09T13:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"c4cff459-5177-43f0-88fe-f32ff38ca2de":{image_id:"c4cff459-5177-43f0-88fe-f32ff38ca2de",description:"The ACHS website shown on a tablet and two smartphones | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3cfc8e37-d16f-4d02-a075-a374ebd26edb\u002Fdevotion_achs_gallery4.png",width:ae,height:ag},"6962427a-761c-4e41-9c64-128b495370ca":{image_id:"6962427a-761c-4e41-9c64-128b495370ca",description:"ACHS | The ACHS website shown on a tablet | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3d482f79-6c41-426c-8813-f82b5c99a6dc\u002Fdevotion_achs_gallery2.png",width:ae,height:ag}},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to announce the launch of a new website for the Australian Council on Healthcare Standards (ACHS). ACHS, a not-for-profit organisation specialising in healthcare accreditation for over 46 years, approached Devotion to embark on a digital transformation to meet market expectations and remain relevant to its target audience. Devotion was awarded the project to develop a modern-looking website, making use of new technologies, and that met contemporary best practice expectations, while acting as a long-term partner to ACHS's in-house IT and development team.\u003C\u002Fp\u003E\n\u003Cp\u003ETo tackle the challenge of reimagining ACHS and its global equivalent ACHSI, Devotion undertook an initial \u003Cem\u003EDiscover\u003C\u002Fem\u003E and \u003Cem\u003EDefine\u003C\u002Fem\u003E project to ensure all requirements were captured, and to perform a technical audit of the existing systems and infrastructure, and how they would fit together with the new site, on a new \u003Ca href=\"http:\u002F\u002Fwww.kentico.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E platform. The depth and breadth of their content was vast, requiring a full audit of all their content, with most requiring a complete rewrite. Algolia was integrated to deliver robust federated search capabilities, and Microsoft Dynamics was integrated to administer permission levels and access directly in their CRM. The resulting website, developed with portability to ACHSI in mind, features a reimagined user interface that brings the rebrand to life, and delivers a much more intuitive way to consume the content across all arms of the business.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"c4cff459-5177-43f0-88fe-f32ff38ca2de\" data-image-id=\"c4cff459-5177-43f0-88fe-f32ff38ca2de\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3cfc8e37-d16f-4d02-a075-a374ebd26edb\u002Fdevotion_achs_gallery4.png\" data-asset-id=\"c4cff459-5177-43f0-88fe-f32ff38ca2de\" data-image-id=\"c4cff459-5177-43f0-88fe-f32ff38ca2de\" alt=\"The ACHS website shown on a tablet and two smartphones | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout ACHS\u003C\u002Fh3\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.achs.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Council on Healthcare Standards (ACHS)\u003C\u002Fa\u003E is a not-for-profit organisation that has been providing healthcare accreditation in Australia and internationally for over 46 years. The organisation is dedicated to improving the quality of healthcare provision, and supports healthcare organisations to achieve accreditation against internationally recognised standards. ACHS offers a range of services, including assessments, education, consulting, and research, to support healthcare organisations to improve their performance and enhance the patient experience.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.achs.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EThe new ACHS website can be seen here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"6962427a-761c-4e41-9c64-128b495370ca\" data-image-id=\"6962427a-761c-4e41-9c64-128b495370ca\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3d482f79-6c41-426c-8813-f82b5c99a6dc\u002Fdevotion_achs_gallery2.png\" data-asset-id=\"6962427a-761c-4e41-9c64-128b495370ca\" data-image-id=\"6962427a-761c-4e41-9c64-128b495370ca\" alt=\"ACHS | The ACHS website shown on a tablet | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to relaunch your digital presence?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:eC},search__meta_description:{type:a,name:o,value:gj},search__og_title:{type:a,name:p,value:eC},search__og_description:{type:a,name:q,value:gj},search__og_image:{type:c,name:r,value:[{name:"ACHS rebrands and relaunches digital presence.jpg",description:"Headline stating \"ACHS rebrands and relaunches digital presence\" next to a red heart with the ACHS website shown within it | Devotion",type:g,size:47411,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd9c85bad-6b73-4361-a090-72c120699607\u002FACHS%20rebrands%20and%20relaunches%20digital%20presence.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"85767f68-ac12-484a-9bb7-83b74038f793",name:lg,codename:"should_your_business_be_advertising_on_tiktok_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-09-29T04:17:54.1721132Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lg},subtitle:{type:a,name:B,value:"TikTok is everywhere, and now every marketing agency and brand they represent is wondering how they can capitalise from the app's exponential growth. But is it the right platform for you?"},read_time:{type:C,name:D,value:jS},url_slug:{type:m,name:E,value:"pros-and-cons-tiktok-ads"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:eD,codename:eE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:lh,codename:li}]},publish_date:{type:K,name:L,value:"2021-11-26T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"786aa9bc-3265-45a7-8dc9-5316510c2d74":{image_id:"786aa9bc-3265-45a7-8dc9-5316510c2d74",description:"Iphone with the tiktok app and account displayed",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F60f44eb0-333f-4f2b-aa96-fdede03f0b12\u002Fdigital-marketing_og-image_devotion.png",width:j,height:k},"d0abf3c4-c77f-48b5-b813-4ac816f02622":{image_id:"d0abf3c4-c77f-48b5-b813-4ac816f02622",description:"The tiktok ad library structure",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F14eb4341-a10a-46d8-934f-d5522d877d56\u002Ftiktok-ads-library.png",width:lj,height:651}},links:{"75d1ed33-e923-4378-a281-530da18bbc6f":{codename:lk,type:u,url_slug:ll}},modular_content:[],value:"\u003Cp\u003EThere's no denying it - TikTok is everywhere. From the music on the radio to the clothes people are wearing, the Chinese-made app has become an influential powerhouse and now, every marketing agency and brand they represent is wondering how they can capitalise from TikTok's monumental growth.\u003C\u002Fp\u003E\n\u003Cp\u003EIn July of 2020, TikTok launched its self-serve advertising platform, making sponsored content more accessible to small and medium sized businesses. But how do you know if it's the \u003Cem\u003Eright \u003C\u002Fem\u003Eplatform for you? In this article we'll assess whether or not TikTok is actually a viable (and most importantly, profitable) platform for your business and whether or not it should feature in your digital marketing strategy.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"786aa9bc-3265-45a7-8dc9-5316510c2d74\" data-image-id=\"786aa9bc-3265-45a7-8dc9-5316510c2d74\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F60f44eb0-333f-4f2b-aa96-fdede03f0b12\u002Fdigital-marketing_og-image_devotion.png\" data-asset-id=\"786aa9bc-3265-45a7-8dc9-5316510c2d74\" data-image-id=\"786aa9bc-3265-45a7-8dc9-5316510c2d74\" alt=\"Iphone with the tiktok app and account displayed\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch2\u003EWhat is TikTok?\u003C\u002Fh2\u003E\n\u003Cp\u003EAs always, basics first.\u003C\u002Fp\u003E\n\u003Cp\u003ETikTok, formerly known as Musical.ly is a social media app that focuses on the creation and sharing of short form videos. Users who upload up to a minute long videos, can make use of the app's catalogue of licensed music, effects and transitions to create engaging video content for a wide range of interests and niches - including, but not limited to; comedy, food, art, crafts, fitness and fashion.\u003C\u002Fp\u003E\n\u003Cp\u003EAlthough the age seems to skew to a younger target audience, statistics are showing that TikTok isn't just a social media platform for kids. The number of adult TikTok users is continuously growing, currently accounting for around \u003Ca href=\"https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Fws\u002F2020\u002F08\u002F11\u002Fadvertising-on-tiktok\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E49% of total users\u003C\u002Fa\u003E. The app is available across 155 countries in 75 languages, and was the most downloaded application in 2020.\u003C\u002Fp\u003E\n\u003Cp\u003EIn essence, TikTok's user count is continuing to grow, and with that so is their potential as a great marketing tool that can be utilised by \u003Ca href=\"https:\u002F\u002Fwww.designrush.com\u002Fagency\u002Fsocial-media-marketing\" data-new-window=\"true\" title=\"social media marketing agencies\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Esocial media marketing agencies\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch2\u003ETypes of TikTok Ads\u003C\u002Fh2\u003E\n\u003Cp\u003EDespite it's basic layout and premise, TikTok does offer some variety when it comes to their advertising formats, each with their own pros and cons depending on your marketing and business goals. If TikTok advertising is done right, ads run on the platform have great potential for generating brand awareness, revenue and even facilitating business growth.\u003C\u002Fp\u003E\n\u003Cp\u003EAs with any social media platform, it's important to understand the types of ads that are offered by the app to see if it integrates into an overarching digital strategy. Let's take a look at the different ad formats that TikTok offers:\u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003E\u003Cstrong\u003ETopview ads:\u003C\u002Fstrong\u003E Topview ads are the ads users see as soon as the enter the platform, and are great for capturing a user's attention as they engage with the app. Topview ads have similar features to regular content users engage with on TikTok, including an option to like, follow and share, as well as the added CTA feature.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EBrand takeover ads:\u003C\u002Fstrong\u003E Brand takeover ads, like topview ads, are viewed as the user opens the app but without the button CTA, or option to like or comment.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EIn-Feed ads:\u003C\u002Fstrong\u003E Ads that appear in-feed are the most like organic content, appearing as users swipe on the app amongst other content. Otherwise, features are the same as topview ads, allowing users to share, comment, like and tap the CTA button.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EBranded hashtag challenges: \u003C\u002Fstrong\u003EGives users the ability to participate in your campaign and create content around your niche. This is the most involved of all ad types and requires the most user participation.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EBranded effects:\u003C\u002Fstrong\u003E Branded effects are any filters, stickers and special effects built by a brand for the platform. They encourage users to interact with and share branded content for your business.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ETikTok has great variety in the types of video advertising available, and it's likely that at least one of the formats can serve your overarching business goals. TikTok's focus on creators also makes influencer marketing a viable option for brands that are interested in affiliate marketing with creators in their niche.\u003C\u002Fp\u003E\n\u003Ch2\u003EPros and Cons of Advertising on TikTok\u003C\u002Fh2\u003E\n\u003Cp\u003ELike all other advertising platforms, TikTok has pros and cons when it comes to running ads on the app. Of course, since the advertising component of the platform is relatively new, there's tonnes of room to grow and adapt as the needs of marketing agencies change with new tech and privacy legislation, so we'll update the list below if there are any significant changes.\u003C\u002Fp\u003E\n\u003Cp\u003ELet's get stuck into some pros and cons.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro #1: You can reach a diverse audience\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EAs we mentioned before, TikTok does skew towards a younger target market, but this is changing. As time goes on and users become less interested in platforms like Facebook (especially with the \u003Ca data-item-id=\"75d1ed33-e923-4378-a281-530da18bbc6f\" href=\"\"\u003Edeath of the third party cookie\u003C\u002Fa\u003E, more older users are migrating to TikTok.\u003C\u002Fp\u003E\n\u003Cp\u003EIn fact,\u003Ca href=\"https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Fws\u002F2020\u002F08\u002F11\u002Fadvertising-on-tiktok\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E 59% of users\u003C\u002Fa\u003E are from Millenial, Gen X or Baby Boomer generations! The split between males and females is also generally pretty even, with 44.4% of users identifying as female. So if your product or service already has a really well defined target audience, then it's pretty likely that your ideal customer is already active on the app.\u003C\u002Fp\u003E\n\u003Cp\u003EIn charge of a brand with international clients or customers? No problem! TikTok is also available in 155 countries, enabling businesses to garner brand awareness on a worldwide stage, delivering relevant advertising to the right customer at the right place and time.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECon #1: Limitations with content types\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThere's no way around it - TikTok is a video sharing platform and ONLY a video sharing platform. So if your brand's digital strategy relies heavily on static infographics, impactful images and sharing articles then it might not be suitable for your digital marketing strategy.\u003C\u002Fp\u003E\n\u003Cp\u003EIf your digital marketing agency or business owner is gung ho on marketing via TikTok, there are some sneaky ways around this issue. You could use the infographic in the background of a video and have someone explain the data, or use the CTA to link to an article or form.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro #2: TikTok users are engaged\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EAs any good digital marketing agency will tell you, you should be advertising where your ideal user is getting their information - and a lot of them are using TikTok. \u003Ca href=\"https:\u002F\u002Fbrands.joinstatus.com\u002Fadvertising-on-tiktok\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EUser engagement on TikTok\u003C\u002Fa\u003E is on the up, and it doesn't look to be slowing down anytime soon. TikTok is host to so many different types of content across so many niches and interests that it's almost guaranteed that your business will be able to find your target audience on the social media app - not to mention they're more engaged than users are on Instagram and Facebook.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECon #2: TikTok isn't the best social media for ALL industries\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EMarketing, simply put, is not and cannot be a one size fits all fix. Every digital marketing strategy and overarching plan we do is bespoke to each of our clients and their needs, so it stands to reason that TikTok isn't going to be in every client's digital strategy. Just because a lot of users in your niche are on TikTok, doesn't mean that it's the right place to spend your marketing budget.\u003C\u002Fp\u003E\n\u003Cp\u003EFor example, if you own a plumbing business, we wouldn't recommend TikTok advertising as people only really look for plumbing services when they're having plumbing issues, or they're renovating\u002Fbuilding a bathroom. This doesn't mean that you can't post engaging content organically to the app, but it won't necessarily be conducive to your businesses growth like some more traditional marketing methods would be.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro #3: The TikTok self-serve advertising platform is similar to the platforms we already know and love\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EIf you've been advertising using Facebook or LinkedIn, no doubt you're pretty familiar with the self-serve ad platform. Luckily, the structure that TikTok has built out for their platform is actually pretty \u003Ca href=\"https:\u002F\u002Fblog.hootsuite.com\u002Ftiktok-advertising\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Esimilar to Facebook's\u003C\u002Fa\u003E - including campaign structure, objective, ad groups, targets and campaign bidding strategy. This is great news because your digital marketing team won't need to learn any new skills, but apply their existing ones to the new platform. This also means you'll get access to \u003C\u002Fp\u003E\n\u003Cp\u003EThe one thing we should note here, is that running a digital marketing campaign on TikTok can be rather expensive, requiring a minimum daily spend of \u003Ca href=\"https:\u002F\u002Fwww.theupcoming.co.uk\u002F2020\u002F03\u002F20\u002Fthe-pros-and-cons-of-tiktok-advertising\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E$50USD\u003C\u002Fa\u003E (about $70AUD). Therefore, you're going to need to devote a good chunk of your marketing budget to TikTok, and if you commit to the investment, make sure you're making the most of it! Check your content to make sure that the assets are compelling, and that you're addressing your audience's needs.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d0abf3c4-c77f-48b5-b813-4ac816f02622\" data-image-id=\"d0abf3c4-c77f-48b5-b813-4ac816f02622\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F14eb4341-a10a-46d8-934f-d5522d877d56\u002Ftiktok-ads-library.png\" data-asset-id=\"d0abf3c4-c77f-48b5-b813-4ac816f02622\" data-image-id=\"d0abf3c4-c77f-48b5-b813-4ac816f02622\" alt=\"The tiktok ad library structure\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003ECon #3: TikTok videos take time to produce, especially if they're high quality\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECreating high quality content for any ad platform is going to take time, but we think it's safe to say a video is likely going to take more time to produce than a Twitter text post or a responsive Google ad. Creating engaging videos that feel natural to the TikTok environment is also going to take research in order to understand the types of videos users in your niche typically engage with on the app. The great thing about TikTok videos is that you don't necessarily need to spend lots of money on production in order to make a good video, but you do need to have a clear idea of what your videos want to achieve - is it to raise brand awareness? Improve inbound marketing efforts? Or is it to drive more revenue from your ecommerce store?\u003C\u002Fp\u003E\n\u003Cp\u003EIf you're going to take the leap into TikTok content, make sure you and your marketing team are setting yourselves up for success. You can do this by optimising the content itself for your desired conversion - so make sure you're using clear CTAs, easy-to-navigate landing pages and relevant hashtags.\u003C\u002Fp\u003E\n\u003Ch4\u003ETakeaway\u003C\u002Fh4\u003E\n\u003Cp\u003ETikTok has truly taken off, and the introduction of the self serve advertising platform shows that the app understands its value from a digital marketing point of view - whether or not it's right for you just depends on your business and business goals. Although the creation of TikTok videos can take time to produce and the advertising costs can be expensive, TikTok also offers diverse, engaged audiences for every niche imaginable. If your digital marketing team or digital marketing agency wants to succeed with TikTok ads, our number one tip is to make sure you research what works within your niche.\u003C\u002Fp\u003E\n\u003Cp\u003ETikTok's variety in content and advertising options means great flexibility and space for creativity with your ads. Want more information? \u003C\u002Fp\u003E\n\u003Cp\u003EYou can \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Ebook a free discovery session with our digital marketing team\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003Eto see if TikTok really is the best option for you and where it could sit in your overarching digital strategy. \u003C\u002Fp\u003E\n\u003Cp\u003EAlternatively, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Econtact us today\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003Efor any other questions.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you interested in incorporating TikTok into your digital marketing strategy? Check out what sets us at Devotion apart."},cta_panel__cta_label:{type:a,name:w,value:"Contact Us."},cta_panel__cta_url:{type:a,name:x,value:gk},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lm},search__meta_description:{type:a,name:o,value:ln},search__og_title:{type:a,name:p,value:lm},search__og_description:{type:a,name:q,value:ln},search__og_image:{type:c,name:r,value:[{name:"digital-marketing_og-image_devotion.jpg",description:"Title card: should your business be advertising on tiktok?",type:g,size:219073,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F90d76a68-6233-4ef6-93dc-8f1412d3a3dd\u002Fdigital-marketing_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"fc2451de-7a5d-42c4-9757-d690ad410aed",name:lo,codename:"best_wine_website_award_winner_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-02-06T23:50:01.0922516Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lo},subtitle:{type:a,name:B,value:"Australian Wine CONNECT has been awarded the 'Best Wine Website of the Year' at the 2021 Wine Communicator awards."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"best-wine-website-award-winner-insights-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:fS,codename:fT}]},publish_date:{type:K,name:L,value:"2021-11-24T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"28cc844d-3994-4287-96d0-953fe3d14256":{image_id:"28cc844d-3994-4287-96d0-953fe3d14256",description:"Laptop on a desk showing the Australian Wine Connect homepage | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1970948c-a98d-4c11-bf72-4eff57b9702b\u002Fdevotion_australia-wine-connect_hopmepage.jpg",width:3268,height:1838}},links:{},modular_content:[],value:"\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fconnect.australianwine.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Wine CONNECT\u003C\u002Fa\u003E, Wine Australia's always-on virtual showcase, has been awarded the 'Best Wine Website or App' at the \u003Ca href=\"https:\u002F\u002Fwinecommunicators.com.au\u002Fwine-communicator-awards-finalists-and-winners-2\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E2021 Wine Communicator awards\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EThe annual WCA Wine Communicator Awards recognise outstanding contribution to, and excellence in, wine communication in all its forms. WCA Executive Officer, Andrew Stark commented, \"Last night's virtual Awards Ceremony was a wonderful opportunity to celebrate excellence in communication and acknowledge the innovation that individuals and businesses have shown in a challenging year.\"\u003C\u002Fp\u003E\n\u003Cp\u003ECONNECT has been architected from the ground up as a new way for Wine Australia to engage with their audience in a time of reduced travel and cancelled trade exhibitions - a direct answer to Andrew Stark's remarks regarding the challenging year. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"28cc844d-3994-4287-96d0-953fe3d14256\" data-image-id=\"28cc844d-3994-4287-96d0-953fe3d14256\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1970948c-a98d-4c11-bf72-4eff57b9702b\u002Fdevotion_australia-wine-connect_hopmepage.jpg\" data-asset-id=\"28cc844d-3994-4287-96d0-953fe3d14256\" data-image-id=\"28cc844d-3994-4287-96d0-953fe3d14256\" alt=\"Laptop on a desk showing the Australian Wine Connect homepage | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EDevotion worked closely with \u003Ca href=\"https:\u002F\u002Fwww.wineaustralia.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cem\u003EWine Australia\u003C\u002Fem\u003E\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fimagination.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cem\u003EImagination\u003C\u002Fem\u003E\u003C\u002Fa\u003E in bringing the always-on platform to life. It offers business-to-business matching services for retailers, importers, and on-trade in the United States of America (USA), Canada, the United Kingdom (UK), Asia, and beyond.\u003C\u002Fp\u003E\n\u003Cp\u003EThe platform, built using a best-of-breed composable architecture with \u003Ca href=\"http:\u002F\u002Fkontent.io\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKontent by Kentico\u003C\u002Fa\u003E at the core, is split into three sections: \u003Cstrong\u003EExpo\u003C\u002Fstrong\u003E, \u003Cstrong\u003EDiscover \u003C\u002Fstrong\u003Eand \u003Cstrong\u003EConversations.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003E\u003Cstrong\u003EExpo \u003C\u002Fstrong\u003Eis Wine Australia's answer to trade fairs for the next 12 months and beyond, with powerful search functionality that allows buyers to match with new and exciting wineries across the country, searching by style, producer, and even import markets.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EDiscover \u003C\u002Fstrong\u003Eis the educational element, offering in-depth information on Australia's wine regions. This section also allows trade to explore specially curated wine selections based on topical themes.\u003C\u002Fli\u003E\n  \u003Cli\u003EThe \u003Cstrong\u003EConversations \u003C\u002Fstrong\u003Esection hosts all of the up-and-coming sessions that include thought-leadership keynotes, virtual tasting, and also allows the community to view previous tastings and masterclasses.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003EAs a team, we're proud to have helped deliver a platform assisting Australian businesses to grow domestically and internationally in these challenging times. We're also excited to continue expanding the platform's features and functionality.\u003C\u002Fp\u003E\n\u003Cp\u003ERead more on:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwinecommunicators.com.au\u002Fawards\u002Fwine-communicator-awards\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Communicator Awards\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Fwine-australia\u002F\"\u003EWine Australia\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fwork\u002Faustralian-wine\u002F\"\u003EAustralian Wine\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you in need of strategic digital thinking?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lp},search__meta_description:{type:a,name:o,value:lq},search__og_title:{type:a,name:p,value:lp},search__og_description:{type:a,name:q,value:lq},search__og_image:{type:c,name:r,value:[{name:"Best Wine Website award winner.jpg",description:"Title Card: Best Wine Website award winner",type:g,size:206885,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fcff6095f-1fbe-4839-8855-5d4f9eb81dea\u002FBest%20Wine%20Website%20award%20winner.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"6c6bee63-7d3e-42f5-9e46-f4571a2ed679",name:"Meriton now building with Devotion.",codename:"meriton_turn_to_devotion_for_digital_support",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T05:45:07.6568322Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meriton Australia now building (digitally) with Devotion. "},subtitle:{type:a,name:B,value:"Meriton, Australia's largest residential home and apartment developer, is now working with Devotion for digital development services.  "},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"meriton-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2021-11-15T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"1ef4482c-f2e9-4944-b111-eb92131e6c8a":{image_id:"1ef4482c-f2e9-4944-b111-eb92131e6c8a",description:"Meriton logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3bc1ab19-2d57-4faa-9330-72ca6790b7a4\u002Fmeriton-logo-264x196111.jpg",width:264,height:196}},links:{},modular_content:[],value:"\u003Cp\u003EFor more than 59 years, Meriton has been synonymous with Australian property development and has become the largest and most successful. Meriton is the largest residential home builder and has built, sold and leased more than 76,000 residential apartments and hotel suites across Sydney, Brisbane and the Gold Coast.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion was selected by Meriton, because of our customer-first approach and strong property development experience. \u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion's Creative and Managing Director, stated that \"the opportunity to work with Australia's leading property development company is exciting. We have extensive experience in the category with both local and international clients, and we're looking to take our thinking one step further.\" \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"1ef4482c-f2e9-4944-b111-eb92131e6c8a\" data-image-id=\"1ef4482c-f2e9-4944-b111-eb92131e6c8a\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3bc1ab19-2d57-4faa-9330-72ca6790b7a4\u002Fmeriton-logo-264x196111.jpg\" data-asset-id=\"1ef4482c-f2e9-4944-b111-eb92131e6c8a\" data-image-id=\"1ef4482c-f2e9-4944-b111-eb92131e6c8a\" alt=\"Meriton logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Meriton\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EEstablished in 1963, \u003Ca href=\"https:\u002F\u002Fwww.meriton.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EMeriton\u003C\u002Fa\u003E has significantly impacted the Australian landscape. The private company has designed, developed and built more than 76,000 apartments and some of the tallest residential towers across the east coast of Australia. \u003C\u002Fp\u003E\n\u003Cp\u003EMeriton offers sales, leasing and property management services and the luxury accommodation brand Meriton Suites with more than 19 locations nationwide. Meriton has spearheaded the apartment revolution with sophisticated, high-quality apartments. Its founder and managing director, billionaire property entrepreneur Harry Triguboff, is still passionately involved in the design and construction of all projects.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for industry-leading development services?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lr},search__meta_description:{type:a,name:o,value:ls},search__og_title:{type:a,name:p,value:lr},search__og_description:{type:a,name:q,value:ls},search__og_image:{type:c,name:r,value:[{name:"Meriton Australia now building (digitally) with Devotion..jpg",description:"Title card with the blog title - Meriton Australia now building (digitally) with Devotion.",type:g,size:237786,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F13067c81-1ea9-4f6e-889e-dbd68eabb0f1\u002FMeriton%20Australia%20now%20building%20%28digitally%29%20with%20Devotion..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"75d1ed33-e923-4378-a281-530da18bbc6f",name:lt,codename:lk,language:b,type:u,collection:b,sitemap_locations:[],last_modified:lu,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lt},subtitle:{type:a,name:B,value:"Third-party cookies have served the average digital marketer well, but alas their time has finally come. Not sure what this change means for you and your marketing team? "},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:ll},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:db,codename:dc}]},publish_date:{type:K,name:L,value:"2021-10-27T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"d5fc0faa-838f-491e-b671-eec0105405ed":{image_id:"d5fc0faa-838f-491e-b671-eec0105405ed",description:"Desk with a plant and laptop with code on the screen",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb337aa4f-5f23-47ac-bf0e-fc73901a48af\u002Fjames-harrison-vpOeXr5wmR4-unsplash.jpg",width:kV,height:3376},"572c5c52-422c-4d43-9fd4-1880746adbbf":{image_id:"572c5c52-422c-4d43-9fd4-1880746adbbf",description:"graffiti showing mark zuckerberg surrounded by the facebook logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbefe58f6-1313-4cab-8ce4-1437853b3d18\u002Fannie-spratt-5psJeebVp9o-unsplash.jpg",width:8846,height:5918},"b7a8a482-b292-4846-ae2c-238c946e2a3c":{image_id:gl,description:gm,url:gn,width:j,height:eF}},links:{},modular_content:[lv],value:"\u003Cp\u003EThird-party cookies have served the average digital marketer well, but alas their time has finally come. Not sure what this change means for you and your marketing team? This article will cover all the main details of the decline of the third-party cookie - what are they? What happened to them? How will this change impact your digital marketing? And what can be done to make sure you're still seeing positive growth (hint: it's\u003Ca href=\"https:\u002F\u002Fshanebarker.com\u002Fblog\u002Fai-digital-marketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E artificial intelligence\u003C\u002Fa\u003E).\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d5fc0faa-838f-491e-b671-eec0105405ed\" data-image-id=\"d5fc0faa-838f-491e-b671-eec0105405ed\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb337aa4f-5f23-47ac-bf0e-fc73901a48af\u002Fjames-harrison-vpOeXr5wmR4-unsplash.jpg\" data-asset-id=\"d5fc0faa-838f-491e-b671-eec0105405ed\" data-image-id=\"d5fc0faa-838f-491e-b671-eec0105405ed\" alt=\"Desk with a plant and laptop with code on the screen\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch2\u003EWhat are Third-Party Cookies?\u003C\u002Fh2\u003E\n\u003Cp\u003EFirst let's bring it all the way back to basics - what's a cookie?\u003C\u002Fp\u003E\n\u003Cp\u003ECookies are snippets of code that are used to anonymously track customer behaviour as users move around the internet. Third-party cookies refer to when those snippets of code are hosted on a site other than your own, including those hosted on social media sites. They aren't as scary they sound, they just help to ensure that you're getting a good experience when you're browsing online. Cookies help make sure you're logged in when you're revisiting a site, tailor your advertising experience and recommend content based on your preferences.\u003C\u002Fp\u003E\n\u003Cp\u003ECookies also provide valuable insight into how users engage with businesses, allowing them to gain visibility over their customer's interests and problems. Then, using analytics, companies can derive actionable insights from customer data which helps with conversion rate optimisation, content creation and social media strategy. Cookies are generally very safe and are essential in providing users with a positive customer experience - so why are third-party cookies coming to an end?\u003C\u002Fp\u003E\n\u003Ch2\u003EWhat's With the Controversy?\u003C\u002Fh2\u003E\n\u003Cp\u003EThe year is 2015, a simpler time. Some would even say a precedented time. Digital marketing is operating as it always had (with technological upgrades here and there), with Facebook, Google and any other relevant social media (RIP Vine) using big data to make sure each company's marketing team could deliver tailor made advertising to the right user at the right time in the right place. Life was pretty simple for the average digital marketer, but big, BIG changes were on the horizon.\u003C\u002Fp\u003E\n\u003Cp\u003EJump to 2018, and the \u003Ca href=\"https:\u002F\u002Fwww.theguardian.com\u002Fnews\u002F2018\u002Fmar\u002F17\u002Fcambridge-analytica-facebook-influence-us-election\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECambridge Analytica scandal\u003C\u002Fa\u003E hits international headlines, sparking widespread debates regarding internet privacy. But what does a three year old scandal have to do with cookies, you ask? The increased scrutiny and subsequent outrage with Cambridge Analytica's (and by extension, Facebook's) massive data breach has led users to be more critical and more observant of how companies are using customer data. And the general consensus is that users don't like the idea of companies following their every move whilst they're jumping from site to site (irrespective of how much better it makes the overall customer experience).\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"572c5c52-422c-4d43-9fd4-1880746adbbf\" data-image-id=\"572c5c52-422c-4d43-9fd4-1880746adbbf\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbefe58f6-1313-4cab-8ce4-1437853b3d18\u002Fannie-spratt-5psJeebVp9o-unsplash.jpg\" data-asset-id=\"572c5c52-422c-4d43-9fd4-1880746adbbf\" data-image-id=\"572c5c52-422c-4d43-9fd4-1880746adbbf\" alt=\"graffiti showing mark zuckerberg surrounded by the facebook logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ESo, jumping to 2021, big tech companies are working hard to make sure their customers are happy and more importantly, feeling safe on the internet. Apple has led the pack, allowing users to opt out of being tracked via third-party cookies, with Google Chrome expected to retire third-party cookies by 2023. This is great news for the customer as they've been given more agency over their internet experience, but can create complications for your digital marketing team as it limits how targeted your marketing can be. So how are digital marketers responding to the challenge?\u003C\u002Fp\u003E\n\u003Ch2\u003EAI Digital Marketing and First-Party Data Post Third-Party Cookies\u003C\u002Fh2\u003E\n\u003Cp\u003EThere are lots of reasons that first party data and artificial intelligence are going to help the average business owner and big business alike when it comes to the death of third-party cookies, so let's break it down.\u003C\u002Fp\u003E\n\u003Ch3\u003EFirst-Party Data\u003C\u002Fh3\u003E\n\u003Cp\u003EFirst-party data refers simply to the data collected directly on the site with the user's permission - think things like email sign ups and CRM data. The great thing about first-party data is that it's accurate, qualified and you own it! Not to mention, since the customer voluntarily gives the data to you, you can use it for marketing purposes without violating their privacy.\u003C\u002Fp\u003E\n\u003Cp\u003EFirst-party data sources include:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EWebsite analytics\u003C\u002Fli\u003E\n  \u003Cli\u003EApp analytics\u003C\u002Fli\u003E\n  \u003Cli\u003ECRM records\u003C\u002Fli\u003E\n  \u003Cli\u003EConversations between ai chatbots\u002Fsales people and the customer\u003C\u002Fli\u003E\n  \u003Cli\u003ESupport\u002Fcustomer service tickets\u003C\u002Fli\u003E\n  \u003Cli\u003ECustomer reviews\u003C\u002Fli\u003E\n  \u003Cli\u003EWebsite form submissions\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ESince the data collected is taken directly from the source after engaging with your business, you can use this data to predict consumer behaviour, understand customer needs and personalise their advertising. Sifting through big data is a big job, and leaves you open to inaccuracies and misconceptions - that's where ai technology comes in...\u003C\u002Fp\u003E\n\u003Ch3\u003EArtificial Intelligence\u003C\u002Fh3\u003E\n\u003Cp\u003EArtificial intelligence takes the guess work out of working with big data sets. AI can read, interpret and present insights from large data sets quickly and without human error. Not to mention that customer behaviour is constantly changing depending on the platform they're using, and without the right ai tool, those changes can be awfully hard to keep track of.\u003C\u002Fp\u003E\n\u003Cp\u003EArtificial intelligence tracks and interprets consumer behaviour, allowing digital marketers to create a highly personalised user experience that serves your business needs. For example, using ai chatbots to respond to customer queries - the artificial intelligence reads through the ways you've responded in the past and creates a response that's both accurate and feels human.\u003C\u002Fp\u003E\n\u003Cp\u003EArtificial intelligence also helps with setting up comprehensive digital marketing strategies - ensuring everything from content strategy to your Google Ads set up is done in a way that's relevant and conducive to your business goals. If you want to learn more about how AI can help your business' marketing, check out our article on \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Finsights\u002Fai-and-digital-marketing-strategy\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ehow artificial intelligence can improve your digital marketing strategy\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003ETakeaway\u003C\u002Fh3\u003E\n\u003Cp\u003EThe death of the third party cookie doesn't have to spell disaster for your marketing team as long as you're prepared to make some changes and remain agile. The two best things you can do is start investing in collecting first party data, and to start considering how artificial intelligence can help you process the data and alleviate pressure. Agencies that specialise in \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAI marketing\u003C\u002Fa\u003E (like ours *wink wink*) can help navigate these changes, especially if your marketing team is already spread thin. If you're interested in what an AI-first marketing agency can do for you, book a free discovery session with our head of marketing and growth by clicking the button below.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F441840f7-eebf-498a-a4e6-ed4789d2461a\u002FDevotion_Free-Download_The-Marketing-Executives-Guide-to-AI-and-Marketing.png\" data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" alt=\"The Marketing Executives Guide to AI and Marketing book.\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n212e064b_dd26_018d_2c1e_54913330718b\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EAll in all, changes are definitely on the horizon but considering privacy and data concerns, we at Devotion see nothing but positives when it comes to the decline of third-party cookies, and as long as you're prepared to deal with the changes so should you!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EOur focus on intelligent automation is what sets us apart as an AI-first marketing team.\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EIf you're interested in growing your business through implementing an AI marketing solution or utilising an AI-first marketing team, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Econtact us today\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:lw},cta_panel__cta_label:{type:a,name:w,value:lx},cta_panel__cta_url:{type:a,name:x,value:gk},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ly},search__meta_description:{type:a,name:o,value:lz},search__og_title:{type:a,name:p,value:ly},search__og_description:{type:a,name:q,value:lz},search__og_image:{type:c,name:r,value:[{name:"digital-marketing_og-image_devotion (1).jpg",description:"Title card: rest in peace: The decline of third-party cookies",type:g,size:250834,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9caa5331-3b91-4443-8e28-fa48ebed8521\u002Fdigital-marketing_og-image_devotion%20%281%29.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"eb38e91b-cc66-418d-83a7-14eb827cbb44",name:lA,codename:"kate_owen_gallery_appoints_devotion_as_digital_str",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T05:17:50.1332327Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lA},subtitle:{type:a,name:B,value:"Multiple award winning gallery in Sydney’s Inner West, specialising in contemporary Aboriginal art for modern interiors, Kate Owen gallery, appoints Devotion to build their 2022 digital marketing strategy."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"kate-owen-gallery-appoints-devotion-as-strategy-consultants"},author:{type:f,name:F,value:[cA]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:lB,display_timezone:W},article:{type:i,name:M,images:{"af9a0fdb-9b48-4a46-8d93-5954252f9c13":{image_id:"af9a0fdb-9b48-4a46-8d93-5954252f9c13",description:"Kate Owen Gallery logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9e892600-e6fe-4c59-8ba2-0b036593a321\u002Fkate-owen-gallery-logo.jpg",width:eG,height:113}},links:{},modular_content:[],value:"\u003Cp\u003EWe are pleased to announce that Kate Owen Gallery has partnered with Devotion to create a growth strategy to help their successful business scale results and increase revenue.\u003C\u002Fp\u003E\n\u003Cp\u003EOur process of developing a growth strategy for Kate Owen Gallery will begin with immersing ourselves in the business and working to define the best approach to grow through digital marketing. We will be diving headfirst into researching key competitors, the industry landscape and optimising their online messaging. \u003C\u002Fp\u003E\n\u003Cp\u003EWe'll then analyse key revenue streams and determine the best path to ongoing digital success. We define the best plan and tactics that will support critical metrics through every stage of a customer's journey. Devotion will also be auditing current digital activities to ensure these efforts are delivering the best return.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"af9a0fdb-9b48-4a46-8d93-5954252f9c13\" data-image-id=\"af9a0fdb-9b48-4a46-8d93-5954252f9c13\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9e892600-e6fe-4c59-8ba2-0b036593a321\u002Fkate-owen-gallery-logo.jpg\" data-asset-id=\"af9a0fdb-9b48-4a46-8d93-5954252f9c13\" data-image-id=\"af9a0fdb-9b48-4a46-8d93-5954252f9c13\" alt=\"Kate Owen Gallery logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Kate Owen Gallery\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kateowengallery.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKate Owen Gallery\u003C\u002Fa\u003E is a contemporary Aboriginal art gallery in Rozelle in Sydney's inner-west. They provide an avenue for emerging and established Aboriginal artists to exhibit, sell and promote their work.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:kf},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lC},search__meta_description:{type:a,name:o,value:lD},search__og_title:{type:a,name:p,value:lC},search__og_description:{type:a,name:q,value:lD},search__og_image:{type:c,name:r,value:[{name:"Kate Owen Gallery appoints devotion.jpg",description:W,type:g,size:259918,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa6df9a8f-f409-4d2e-869d-3b020592c867\u002FKate%20Owen%20Gallery%20appoints%20devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao,ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"5da4f51e-13ac-4b4f-8668-4d5e6a257201",name:lE,codename:"flip_insurance_appoints_devotion_as_their_performa",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T05:32:40.1704395Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lE},subtitle:{type:a,name:B,value:"Flip is on-demand injury cover that helps you do more of what you love. They've appointed Devotion as their performance marketing agency to help them achieve growth in the start-up ecosystem. \n"},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"flip-appoints-devotion-as-performance-marketing-agency"},author:{type:f,name:F,value:[cA]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:lB,display_timezone:W},article:{type:i,name:M,images:{"3a8e8dbd-e0c1-4715-9a09-345077d17195":{image_id:"3a8e8dbd-e0c1-4715-9a09-345077d17195",description:"Flip Insurance logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa45414e5-fd6b-483f-93e4-3931887b6ee3\u002F1632803325966.jpg",width:ab,height:ab}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion is proud to be appointed as the performance marketing agency for Flip Insurance. \u003C\u002Fp\u003E\n\u003Cp\u003EAs a start-up in the very competitive insurance industry, Flip is looking for a performance marketing strategy to kickstart their success, by generating massive awareness and qualified leads, to validate their offering of on-demand insurance.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion will be executing strategies across social media marketing, search marketing, display and YouTube. Ad creative, account optimisation, and copywriting will all be generated through the use of AI tools that allow the team at Devotion to provide industry-leading service and competitive results.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"3a8e8dbd-e0c1-4715-9a09-345077d17195\" data-image-id=\"3a8e8dbd-e0c1-4715-9a09-345077d17195\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa45414e5-fd6b-483f-93e4-3931887b6ee3\u002F1632803325966.jpg\" data-asset-id=\"3a8e8dbd-e0c1-4715-9a09-345077d17195\" data-image-id=\"3a8e8dbd-e0c1-4715-9a09-345077d17195\" alt=\"Flip Insurance logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EWhat the flip is Flip?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.getflip.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFlip\u003C\u002Fa\u003E is on-demand injury cover that helps you do more of what you love. At just $9 per week or $6 per day, Flip won’t break the bank. Just pay for what you need. Flip offers lightning-fast activation with no waiting period and promises a \"No BS\" experience for insurance customers.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a performance marketing strategy?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lF},search__meta_description:{type:a,name:o,value:lG},search__og_title:{type:a,name:p,value:lF},search__og_description:{type:a,name:q,value:lG},search__og_image:{type:c,name:r,value:[{name:"Flip.jpg",description:W,type:g,size:212680,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F16fd1a31-f0f8-464c-8c0d-176d311b862b\u002FFlip.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"d4cb9945-b468-4f56-b4e7-fca552372304",name:lH,codename:"how_artificial_intelligence_can_improve_your_digit",language:b,type:u,collection:b,sitemap_locations:[],last_modified:lI,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lH},subtitle:{type:a,name:B,value:"Using artificial intelligence and machine learning to improve your digital marketing strategy"},read_time:{type:C,name:D,value:hz},url_slug:{type:m,name:E,value:"ai-and-digital-marketing-strategy"},author:{type:f,name:F,value:[bI]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:eH,codename:eI}]},publish_date:{type:K,name:L,value:"2021-08-30T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"01dace56-76be-4ff5-ae7c-f8ca6633c23d":{image_id:"01dace56-76be-4ff5-ae7c-f8ca6633c23d",description:"laptop on table displaying analytics and graphs",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feb0f5f95-5536-4b60-8769-bd270c10d18b\u002Fcarlos-muza-hpjSkU2UYSU-unsplash.jpg",width:2426,height:1728},"b7a8a482-b292-4846-ae2c-238c946e2a3c":{image_id:gl,description:gm,url:gn,width:j,height:eF}},links:{},modular_content:[lJ],value:"\u003Cp\u003EArtificial intelligence (AI) and digital marketing are technologies moving at full speed. Although they may seem like disparate terms, recently there’s been quite a bit of crossover between AI and digital marketing as marketers have realised that AI could change the way we put together and execute digital strategies.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"01dace56-76be-4ff5-ae7c-f8ca6633c23d\" data-image-id=\"01dace56-76be-4ff5-ae7c-f8ca6633c23d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feb0f5f95-5536-4b60-8769-bd270c10d18b\u002Fcarlos-muza-hpjSkU2UYSU-unsplash.jpg\" data-asset-id=\"01dace56-76be-4ff5-ae7c-f8ca6633c23d\" data-image-id=\"01dace56-76be-4ff5-ae7c-f8ca6633c23d\" alt=\"laptop on table displaying analytics and graphs\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EDigital marketers have been interacting with technology like automation tools and CRMs for years now, so it’s no surprise that this transition to technology with more analytical power like artificial intelligence can help us make better decisions when using data to plan our marketing strategies. AI basically allows marketers to streamline complex functions like personalisation, targeting, and segmentation by removing human errors through learning and pattern recognition in a fraction of the time - leaving more resources for marketers to focus on how we can help companies achieve business objectives. \u003C\u002Fp\u003E\n\u003Cp\u003ESo with that being said, let’s take a look at some ways that AI can improve your digital marketing strategy and help you engage your ideal customer.\u003C\u002Fp\u003E\n\u003Ch2\u003EUsing AI to make your digital marketing strategies better\u003C\u002Fh2\u003E\n\u003Cp\u003EDigital marketing strategies are an essential element in growing and developing your business through digital avenues. The notion that you have to reach the right people at the right time and place certainly isn't new, but it has been redefined as companies explore how digital marketing can reach more of their consumers in a time where attention is fractured across a broad digital landscape. A great digital marketing strategy is important when it comes to driving \u003Ca href=\"https:\u002F\u002Fleadgenera.com\u002Fknowledge-hub\u002Flead-generation\u002Fwhat-is-lead-generation-in-digital-marketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eleads and revenue\u003C\u002Fa\u003E, but as with most \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fstrategy\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Edigital strategies\u003C\u002Fa\u003E they have to be custom-tailored to each client's needs. Although each client presents a unique set of challenges and strengths, there are consistencies across all digital strategies - and AI doesn't necessarily have to reinvent the wheel here. AI works best in conjunction with an expert human team, essentially doing the heavy lifting when it comes to the more laborious parts of crafting the perfect strategy.\u003C\u002Fp\u003E\n\u003Cp\u003EHere's how digital marketing strategies can be improved using AI:\u003C\u002Fp\u003E\n\u003Ch3\u003E#1 AI makes developing a digital strategy less time consuming\u003C\u002Fh3\u003E\n\u003Cp\u003EAs more businesses realise the value of digital marketing, the demand for an Artificial Intelligence (AI) solution to make the process of creating a digital strategy easier and more efficient has never been greater. Compared to a human employee, an AI application is inherently less time consuming and more productive. This is one of the main reasons why Artificial Intelligence is growing in popularity among digital marketers and business owners alike.\u003C\u002Fp\u003E\n\u003Cp\u003EAI uses algorithms to \"read\" data, meaning that instead of spending hours and hours sifting through pages of data, AI can process it and pull out information that helps marketers make decisions about what should go into a digital marketing strategy in a more efficient way. Furthermore, because AI is automated it means that human error is all but eliminated - saving time because you don't have to double or triple-check that your data is accurate and that you haven't missed anything. When the more labour intensive work is taken care of, marketers can devote their time to coming up with creative solutions for their clients, improving turnaround times and increasing client satisfaction.\u003C\u002Fp\u003E\n\u003Ch3\u003E#2 AI takes the guesswork out of digital marketing\u003C\u002Fh3\u003E\n\u003Cp\u003EIt's very easy to fall into a trap of assumptions when it comes to digital marketing strategy - assuming we know where customers are, what they're interested in and how they would find value in your product or service is usually okay, but what if we're wrong? What if there was a way that we could validate these assumptions in a quick and efficient manner? One of the benefits of working with artificial intelligence is the fact that some AI is designed specifically to recognise patterns - in fact, we use this type of AI every day on social media platforms such as Facebook and Instagram. Audience segmentation is an integral part of any marketing plan because you need to understand who uses your product or service, where they are, what interests them and why you can add value to their lives. Once you understand who your target audience is, you can build a digital marketing strategy that directly engages with them and their needs.\u003C\u002Fp\u003E\n\u003Cp\u003EIn all cases, customers of a particular brand, product or service will share some similar characteristics, whether it's the social media platforms they use, the stage of life they're in or the content they consume, AI can take seemingly disparate data and pull out those shared traits. As a result, digital marketing specialists can take those shared traits and create tailored audiences that are high value, and likely to convert. The same level of understanding is nearly impossible without AI assistance - the sheer time it would take to capture, analyse and derive insights manually from the same amount of data would take months! But luckily, AI can do this in a matter of days and the best part is that the data is always refreshed, which means the digital marketing strategy will always remain agile and adaptable.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd AI isn't only taking the guesswork out of social media strategy, but also search engine optimisation. Gone are the days of looking at endless pages of keyword data, now there are artificial intelligence tools that can not only pull the most relevant and high-value keywords but even segment them by intent so you know you're investing in keywords that deliver measurable results. As a result, content strategies become supercharged by focussing on data-backed, high intent keywords that are designed to bring users in your target audience who are ready to convert to your site.\u003C\u002Fp\u003E\n\u003Ch3\u003E#3 AI automatically optimises your digital marketing campaigns\u003C\u002Fh3\u003E\n\u003Cp\u003EIf you've ever run a Facebook ad, congratulations, you've used AI in your digital marketing! Facebook, TikTok, Twitter - pretty much any digital platform uses AI in their advertising, and for good reason too. These \u003Ca href=\"https:\u002F\u002Fwww.smartinsights.com\u002Fdigital-marketing-platforms\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Esocial media platforms\u003C\u002Fa\u003E have access to huge amounts of data and use that data to make sure users are actively enjoying their time on the platform, which they do by serving their users content they like to engage with. The same principle applies to ads. You can target audiences whose interests and demographics align with your ideal customers through the data collected and categorised by the platform's internal AI mechanics, but that's only one way that AI helps with paid social strategies.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you create multiple variations of an ad, or even multiple audiences under the one social media campaign, the platform's machine learning algorithm will test the ads and audiences and prioritise spend on the ad and audience combinations that are more likely to convert. Furthermore, you can even pick what conversion you'd like to optimise for - for example, if you are an eCommerce business you can choose to optimise for product purchases on your website. The AI takes all of this information and shows the ad to users who are in your target audience who are more likely to follow through with the specified conversion action. As a result, your marketing plan can yield more results in less time by utilising the internal AI used by the social media platform you're advertising on.\u003C\u002Fp\u003E\n\u003Ch2\u003EHow can we use artificial intelligence in digital marketing strategy?\u003C\u002Fh2\u003E\n\u003Ch3\u003E#1 Email marketing\u003C\u002Fh3\u003E\n\u003Cp\u003EYou probably already know that email marketing has evolved over the years. No matter how much it changes, there will always be new emails to be sent and new products to advertise which makes email one of the most valuable digital marketing channels - and the best part is that marketing to this audience is free. Artificial Intelligence makes email marketing more efficient by using machine learning and pattern recognition to help segment audiences, clean email lists and determine what send times are optimal for your audience. By automating these tasks, AI can significantly improve email interaction rates and increase the potential for your emails to convert. Email marketing automation allows you to consistently communicate with your customer according to the actions they take on your website which means you're always engaging your most valuable audiences without the insane time commitment.\u003C\u002Fp\u003E\n\u003Ch3\u003E#2 AI chatbots\u003C\u002Fh3\u003E\n\u003Cp\u003EChatbot technology has been around for many years, but Facebook, Twitter, and many other social media platforms and sites have recently added chatbots to their platforms that can be utilised by marketers for marketing campaigns. Chatbots can help with lots of tasks that would take humans a lot of time and resources, like answering simple customer questions and taking surveys. The AI algorithms used by chatbots recognise patterns in interactions between you and your audience, which it then uses to create replies that satisfy consumer queries. What's great about chatbots is that because they're fully run using artificial intelligence, they can reply to customers outside of business hours and in a variety of languages - something especially beneficial if you have an international product or service. Chatbots present a great opportunity to integrate AI into your digital marketing plan in a way that isn't too complicated or overwhelming for the AI novice, and it can constantly be improved if you like to get a bit more technically involved.\u003C\u002Fp\u003E\n\u003Ch3\u003E#3 Content marketing\u003C\u002Fh3\u003E\n\u003Cp\u003EHave you heard the sentiment that \"content is king?\" Although the sentiment is old, it does still ring true! Content is key to making a website successful, and a content strategy is a necessary component in an overarching digital strategy. Content helps qualify your users by boosting brand awareness and making sure that your service or product helps solve whatever problem they may have. AI helps make your content and in turn, \u003Ca href=\"https:\u002F\u002Fneilpatel.com\u002Fwhat-is-seo\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ESEO strategy\u003C\u002Fa\u003E more valuable by providing unique, data-driven recommendations on what content will work best in connecting you and your business to your target audience. In fact, we used AI to write the very article you're currently reading! Not only can AI point you in the right direction when it comes to picking content topics and keywords, but AI can also help you write highly optimised, valuable content pieces that contribute to your site's search engine ranking position (SERP).\u003C\u002Fp\u003E\n\u003Ch2\u003EWhy can an AI-first agency deliver better results and a better experience?\u003C\u002Fh2\u003E\n\u003Cp\u003EAlthough we're huge fans of AI and we're always excited by the possibilities of what AI can do, it can be an overwhelming and confusing world to step into. After all, featuring artificial intelligence so prominently in a digital marketing strategy is a relatively new practice and researching the right AI solution for you can take up a lot of time and resources. Luckily, there is a way to make the most of AI tech without having to put in the hours of research, and that's by hiring an AI-first digital agency. Digital agencies that prioritise the use of AI (such as yours truly Devotion Digital) do so in order to deliver better experiences for the businesses we service but also those businesses' customers. This means researching and using the very best artificial intelligence technology across all aspects of digital marketing strategy - including social media, search engine optimisation, search engine marketing, and content strategy and creation.\u003C\u002Fp\u003E\n\u003Cp\u003EAnother reason AI-first digital agencies produce better results and a better experience, is that we work with AI, but we don't rely on it. At the end of the day every customer is human, and every person that uses social media, or gets an email, or interacts with your website, is human too. And humans like talking to humans. We love using AI because it gives us more time to make sure that the things only humans can do - like creating a compelling, creative digital strategy - are done properly with exceptional attention to detail, and are backed by hard data. Not to mention, when the mundane laborious tasks associated with digital marketing are taken care of by a highly efficient and accurate AI system, turnaround time is faster, optimisation is clearer and \u003Ca href=\"https:\u002F\u002Fwww.ingenuitydigital.com\u002Fdefining-your-digital-marketing-goals\u002F\"\u003Emarketing objectives\u003C\u002Fa\u003E are easier to achieve.\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\n\u003Cfigure data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F441840f7-eebf-498a-a4e6-ed4789d2461a\u002FDevotion_Free-Download_The-Marketing-Executives-Guide-to-AI-and-Marketing.png\" data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" alt=\"The Marketing Executives Guide to AI and Marketing book.\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n45622c25_ef2e_0186_b07a_717ad589a42b\"\u003E\u003C\u002Fobject\u003E\n\u003Ch2\u003ETakeaway\u003C\u002Fh2\u003E\n\u003Cp\u003EIn a time where the internet is so central to our world, a well thought out, agile, digital marketing strategy is essential in order to achieve business success. In digital marketing, there is a lot of wasted potential because the amount of data, research, and technology available feels overwhelming, so some marketers or businesses either use it wrong or avoid it altogether. Artificial intelligence takes care of those overwhelming tasks - finding, analysing and using data in ways that human marketers can't. It's a way of automating work that a human would normally take hours or even days to do -- searching for information, discovering new topics and trends, analysing data and deciding which actions need to be taken.\u003C\u002Fp\u003E\n\u003Cp\u003EArtificial intelligence can completely \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Finsights\u002Fhow-ai-is-revolutionising-digital-marketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Erevolutionise the way we think of digital marketing\u003C\u002Fa\u003E and digital marketing strategy, and some forward-thinking agencies are realising the value that AI can bring to the businesses they represent. Whether a business is looking for social media marketing, SEO strategy or an overarching digital strategy, we're confident that AI can help ensure that the solution presented is data backed and results oriented.\u003C\u002Fp\u003E\n\u003Cp\u003EThere's just no question about it - AI and digital marketing strategy truly is, a match made in heaven.\u003C\u002Fp\u003E\n\u003Cp\u003EAre you interested in reinforcing your digital marketing strategy using AI?\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E Check out what sets us at Devotion apart.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EIf you want to grow your business through implementing an AI marketing solution or utilising an AI-first marketing team, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Econtact us today\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:lw},cta_panel__cta_label:{type:a,name:w,value:lx},cta_panel__cta_url:{type:a,name:x,value:gk},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lK},search__meta_description:{type:a,name:o,value:"Interested in improving your digital marketing strategy? Here’s how AI can change your marketing strategy and help you gain competitive advantages."},search__og_title:{type:a,name:p,value:lK},search__og_description:{type:a,name:q,value:"How can AI make your digital marketing strategy better? This article will explain how AI can change the quality of your search engine optimisation, digital advertising and more."},search__og_image:{type:c,name:r,value:[{name:"digital-marketing_og-image_devotion (1).png",description:"title card with the blog title - how artificial intelligence can improve your digital marketing strategy",type:Y,size:210021,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F85bf04b7-b14c-4b1e-afd0-557bf33a05de\u002Fdigital-marketing_og-image_devotion%20%281%29.png",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao,ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"0ce15361-11d5-4c8e-9a9e-cb0e54698136",name:go,codename:"how_ai_is_revolutionising_digital_marketing_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:lL,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:go},subtitle:{type:a,name:B,value:"Using intelligent automation to streamline marketing efforts and get better results."},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"how-ai-is-revolutionising-digital-marketing"},author:{type:f,name:F,value:[cA]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:db,codename:dc}]},publish_date:{type:K,name:L,value:"2021-08-13T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d":{image_id:"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d",description:"results",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdc44ff32-382b-4907-9a3c-134c2b19cf35\u002Fstephen-dawson-qwtCeJ5cLYs-unsplash.jpg",width:2947,height:2121},"b7a8a482-b292-4846-ae2c-238c946e2a3c":{image_id:gl,description:gm,url:gn,width:j,height:eF},"d0c5fbd9-2b0f-4099-8b08-b8466952399b":{image_id:"d0c5fbd9-2b0f-4099-8b08-b8466952399b",description:"The various Stranger Things tiles that can appear on Netflix according to your preferences",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0afaced-9f7f-491f-b484-d6e3bdda3eba\u002F1_xwD8rVHPapbfmrl6AIbQbA.png",width:1464,height:858}},links:{},modular_content:[lM],value:"\u003Cp\u003EHey everyone, the following article you're about to read about digital marketing was actually written in part by an AI assistant. I made a few slight grammatical edits, but the bulk of the content was AI-generated. The content was also written using AI that predicts the authority and ranking from a search engine optimisation (SEO) standpoint, so I'll go ahead and edit this article with the results of that prediction once Google has had a chance to do its thing. Anyway... here's the article:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d\" data-image-id=\"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdc44ff32-382b-4907-9a3c-134c2b19cf35\u002Fstephen-dawson-qwtCeJ5cLYs-unsplash.jpg\" data-asset-id=\"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d\" data-image-id=\"1516a7a9-3689-4a8c-b5e9-50801fe5ee1d\" alt=\"results\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EArtificial intelligence is getting more attention than ever before. Whether you believe it's the next big thing for marketing agencies or a buzzword that means nothing, artificial intelligence has the ability to change the digital marketing landscape radically.\u003C\u002Fp\u003E\n\u003Cp\u003EMaybe you've noticed the effects yourself; brands seem to be getting more personal, online marketing channels are getting better at optimising, and larger companies like Google have been making AI technology a focus in their acquisition strategy. If you're browsing the same internet as I am, you should be able to notice a big change on the horizon. This change is happening by automating processes with AI and marketing platforms utilising algorithms that understand your behaviour, needs and tastes better than ever before. After the age of spam and mass marketing, artificial intelligence gives businesses the ability to make marketing strategies live and breathe like humans again.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this post, we'll explore how AI impacts the digital marketer's day-to-day, and how AI technology can be integrated into your marketing team.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F441840f7-eebf-498a-a4e6-ed4789d2461a\u002FDevotion_Free-Download_The-Marketing-Executives-Guide-to-AI-and-Marketing.png\" data-asset-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" data-image-id=\"b7a8a482-b292-4846-ae2c-238c946e2a3c\" alt=\"The Marketing Executives Guide to AI and Marketing book.\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n324cc128_6e6b_018c_288b_6acba4524500\"\u003E\u003C\u002Fobject\u003E\n\u003Ch2\u003EWhat is AI in digital marketing?\u003C\u002Fh2\u003E\n\u003Cp\u003ESo, what is AI in digital marketing? What does AI marketing look like? How is it being used? We'll break things down to help you understand what artificial intelligence actually is, why digital marketers should care, and how AI changes digital marketing.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is AI?\u003C\u002Fh3\u003E\n\u003Cp\u003ETo start, we need to understand what AI is. Artificial intelligence has many different definitions, but the simplest way for marketers to think about it is this: AI is the science of making computers smarter.\u003C\u002Fp\u003E\n\u003Cp\u003EBut I wouldn't worry about AI taking over Matrix style just yet, in fact, digital marketers have been using AI technology for years whenever they create social media campaigns (among other uses). The main difference is that until now it hasn't really featured prominently in digital marketing strategy - and now is the perfect time and opportunity to start.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat are the different types of AI?\u003C\u002Fh3\u003E\n\u003Cp\u003EAI assists marketers in many ways, from refining your target audience which helps optimise your inbound marketing, to sifting through data to determine the best times to launch your outbound marketing.\u003C\u002Fp\u003E\n\u003Cp\u003ETo best understand how AI can help marketing teams, it's important to note that there are many different types of AI. When it comes to digital marketing, two types of AI with big impacts on marketing are machine learning and natural language processing.\u003C\u002Fp\u003E\n\u003Ch4\u003EMachine Learning\u003C\u002Fh4\u003E\n\u003Cp\u003EMachine learning, simply put, refers to computers using data and algorithms to more effectively imitate the way humans learn and behave. This is an iterative process that is constantly repeating and as a result refining in order to improve machine learning's accuracy.\u003C\u002Fp\u003E\n\u003Cp\u003ESounds scary? Well it shouldn't! AI is just another one of the many digital tools in a marketer's metaphorical belt. In fact, companies have been using machine learning for years, with some even using it as an effective tactic to retain customers.\u003C\u002Fp\u003E\n\u003Cp\u003EFor example, Netflix uses machine learning in order to tailor not only your film and TV recommendations but also the thumbnails for each show and movie, and the more you engage with the app, the more personalised your recommended content becomes. This was virtually impossible with traditional marketing, and is a great example of a digital marketing tactic that is only possible due to AI! That means that artificial intelligence has been apart of the Netflix content strategy for years, and it mostly goes unnoticed by Netflix's average customer. But what about with digital marketing? How can machine learning help marketers utilise their digital tools in a more effective way?\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d0c5fbd9-2b0f-4099-8b08-b8466952399b\" data-image-id=\"d0c5fbd9-2b0f-4099-8b08-b8466952399b\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa0afaced-9f7f-491f-b484-d6e3bdda3eba\u002F1_xwD8rVHPapbfmrl6AIbQbA.png\" data-asset-id=\"d0c5fbd9-2b0f-4099-8b08-b8466952399b\" data-image-id=\"d0c5fbd9-2b0f-4099-8b08-b8466952399b\" alt=\"The various Stranger Things tiles that can appear on Netflix according to your preferences\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EA machine learning algorithm can help marketers predict their target audience from past data, influence their marketing strategy by analysing data or allow them to create and manage their programmatic advertising. Digital ads on social media are managed and optimised by machine learning algorithms by using predictive analytics to find your target audience. All-in-all, machine learning is a branch of AI that marketers should be using from strategy to execution levels - and not just with paid advertising either.\u003C\u002Fp\u003E\n\u003Cp\u003EGoogle (and any other search engine you may use) are well versed in machine learning, using it to predict the type of content the user wants to see based off of how they structure their search query - this means understanding user intent. Is the user looking for information? Are they looking to buy? Are they looking to navigate to a specific website? Google uses machine learning to assess whether or not users are satisfied with what results they are shown then applies these learnings to future searches - constantly refining the process and connecting brands with potential customers via search.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a result, marketers can reverse engineer their SEO strategy based off of the findings provided by search engines, creating tailored content that reaches their target audience at all stages of the marketing funnel.\u003C\u002Fp\u003E\n\u003Ch4\u003ENatural Language Processing\u003C\u002Fh4\u003E\n\u003Cp\u003ENatural language processors (NLP) refer to the AI that gives computers the ability to understand the way humans talk and text. Similar to machine learning, we interact with NLPs everyday. Speech recognition and NLPs work together to create smart assistants like Siri and Alexa. Ever wonder how Siri knows what content you're looking for even though your query was littered with typos? That's natural language processing, baby!\u003C\u002Fp\u003E\n\u003Cp\u003ENLPs have a significant impact on digital marketing strategy, most notably through social media and content marketing. For example, an AI chatbot can have a considerable effect on your lead generation strategy. Chatbots do this by ensuring that the customer can get answers to general questions regarding your business at any time of day, something previously impossible in traditional marketing (unless you hired round the clock support staff, which can be pretty pricey for a smaller business).\u003C\u002Fp\u003E\n\u003Cp\u003EAnother way NLPs are valuable to digital marketing strategy is they help streamline your content marketing efforts. Digital tools that utilise AI can identify optimisation opportunities in your existing content as well as potential content topics that will help with your digital goals - whether it be brand awareness or an improved ROI. In fact, we use this tech ourselves here at Devotion for our own content marketing. If you'd read this article when it was initially published, you may have noticed some differences during this re-read - that's because we used an AI tool to help optimise it. The original article was actually written in part using a Natural Language Processor called GPT-3 developed by \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Fblog\u002Fgpt-3-apps\u002F\"\u003EOpenAI\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EWhen it comes to content, more often than not NLPs work best in conjunction with machine learning algorithms, constantly updating and refining to better interpret human language and intent. This comes in handy when developing a content strategy - where knowing what your target audience is searching for is paramount in creating content that speaks to your audience's pain points. Not to mention it's extremely useful in bolstering brand awareness since you're serving content that actually engages and interests your audience.\u003C\u002Fp\u003E\n\u003Ch2\u003EHow can artificial intelligence benefit digital marketing?\u003C\u002Fh2\u003E\n\u003Ch3\u003EAhead of the curb?\u003C\u002Fh3\u003E\n\u003Cp\u003EDigital marketers who are already integrating AI into their digital marketing strategy are simply ahead of the game. In 5 years, AI will most likely automate up to 80% of tasks that marketers spend their time doing today. But don't worry, although it sounds like AI has the potential to take over human jobs, it's actually quite the opposite. By taking care of the nitty gritty stuff like sifting through and organising data, it actually frees up your human digital marketing team to focus on bigger picture strategies and paid ad campaigns that engage your target customer.\u003C\u002Fp\u003E\n\u003Cp\u003EWe've found that by integrating artificial intelligence into our digital marketing at Devotion, we can spend more time on things that actually matter whilst making the most of each digital channel. Our team has more capacity to solve problems and focus on providing our clients with a better customer experience. Working intentionally with artificial intelligence also prepares us for changes coming to the digital world, and as a result we're better equipped to deal with the fast moving ever-changing digital marketing landscape.\u003C\u002Fp\u003E\n\u003Ch3\u003EAI is a huge asset!\u003C\u002Fh3\u003E\n\u003Cp\u003ENot to mention AI is a huge asset when it comes to optimisations on digital platforms that support advertising such as Twitter and Facebook. Digital strategy that utilises these platforms are already using AI in a big way, so making sure your ad content is optimised for your ideal audience can really assist in improving brand awareness and increasing your overall return on investment. Social media is constantly changing, and each platform's audience is becoming more and more ad savvy - AI helps marketers work with digital platforms seamlessly and keeps us ahead of the curb. AI basically makes a digital marketing agency (like us) more adaptable, more agile and puts us in a better position to create effective digital marketing plans.\u003C\u002Fp\u003E\n\u003Ch3\u003ETakeaway\u003C\u002Fh3\u003E\n\u003Cp\u003ESimply put, AI digital marketing automation can do things we used to spend way too much time doing. We're also able to use predictive analytics to influence our digital marketing campaigns, giving our clients better results. Companies that are making artificial intelligence a priority in their digital marketing will be able to scale their campaigns and gain market share well before their competition. Are you ready for the AI revolution?\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EOur focus on intelligent automation is what sets us apart as an AI-first marketing team.\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EIf you're interested in growing your business through implementing an AI marketing solution or utilising an AI-first marketing team, \u003Ca href=\"https:\u002F\u002Fwww.devotion.com.au\u002Fcontact-us\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Econtact us today\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Want to grow your business? "},cta_panel__cta_label:{type:a,name:w,value:lN},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"AI is Changing Digital Marketing | Insights | Devotion"},search__meta_description:{type:a,name:o,value:"What is AI in digital marketing? We break down key insights into how brands can use AI to streamline their marketing efforts and get better results."},search__og_title:{type:a,name:p,value:go},search__og_description:{type:a,name:q,value:"How is artificial intelligence impacting the marketing industry? We break down key insights into how brands can use intelligent automation to streamline their marketing efforts and get better results."},search__og_image:{type:c,name:r,value:[{name:"How-AI-is-revolutionising-digital-marketing_og-image_devotion.png",description:"How AI is revolutionising digital marketing image with a red heart and Devotion logo | Devotion",type:Y,size:269661,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F70576aa6-103d-44f3-b91a-e68824f1b78d\u002FHow-AI-is-revolutionising-digital-marketing_og-image_devotion.png",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"ef7910fa-a33d-40ee-8ea0-bd4f0b9c460b",name:gp,codename:"pdcn_appoints_devotion_as_performance_marketing_ag",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T05:06:05.0865089Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"PDCN appoints Devotion as their performance marketing agency."},subtitle:{type:a,name:B,value:gq},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"pdcn-appoints-devotion-as-performance-marketing-agency"},author:{type:f,name:F,value:[cA]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2021-08-10T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7":{image_id:"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7",description:"Physical Disability Council of NSW logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffa5c5acd-6518-4f6e-b911-5023220d525c\u002FPDCN-Hero-Logo-low-res.jpeg",width:ab,height:lO}},links:{},modular_content:[],value:"\u003Cp\u003EThe Physical Disability Council of New South Wales has appointed Devotion as their performance marketing Agency. \u003C\u002Fp\u003E\n\u003Cp\u003EThe Physical Disability Council of New South Wales (PDCN) is a non-profit organisation that exists \"to improve the quality of life for those with physical disabilities, their families and carers through better services and support.\" Recently, PDCN engaged with Devotion to help them grow their reach and presence. \u003C\u002Fp\u003E\n\u003Cp\u003EWhat does Devotion do for PDCN? Currently, Devotion is running social media marketing for PDCN to generate leads, as well as educate through email marketing campaigns to increase brand and service awareness for the non-profit organisation.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion has undertaken this campaign pro bono, as we are committed to supporting the mission of the organisation.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7\" data-image-id=\"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffa5c5acd-6518-4f6e-b911-5023220d525c\u002FPDCN-Hero-Logo-low-res.jpeg\" data-asset-id=\"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7\" data-image-id=\"4eeb6dbf-2ac7-4299-aa68-ecfe3c7e29d7\" alt=\"Physical Disability Council of NSW logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout The Physical Disability Council of New South Wales\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.pdcnsw.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EPDCN\u003C\u002Fa\u003E is a systemic disability advocacy organisation seeking to influence or secure positive long-term changes that remove barriers and address discriminatory practices to ensure the collective rights and interests of people with disability are upheld.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for performance marketing?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:gp},search__meta_description:{type:a,name:o,value:gq},search__og_title:{type:a,name:p,value:gp},search__og_description:{type:a,name:q,value:gq},search__og_image:{type:c,name:r,value:[{name:"PDCN.jpg",description:W,type:g,size:337735,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F562e2db4-40e7-4b09-91c4-f9ca9a0fbe47\u002FPDCN.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"67f02c3c-c28a-4d1d-9c41-cc20c218e312",name:eJ,codename:"canwell_medicinal_cannabis_telehealth_platform_lau",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2023-04-18T06:50:45.1536963Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[{name:"Canwell medicinal cannabis telehealth platform launched - hero.jpg",description:"Blurred photo of a laptop with the Canwell Australia website on the screen | Devotion",type:g,size:51207,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbc3f551b-18c0-4910-82e8-aa9050cae516\u002FCanwell%20medicinal%20cannabis%20telehealth%20platform%20launched%20-%20hero.jpg",width:ak,height:al,renditions:{}}]},title:{type:a,name:z,value:eJ},subtitle:{type:a,name:B,value:"Devotion has launched an online telehealth platform for Canwell, Australia’s most convenient medicinal cannabis service."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"canwell-medicinal-cannabis-telehealth-platform-launched"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ax,codename:ay}]},publish_date:{type:K,name:L,value:"2021-07-31T14:00:00Z",display_timezone:aj},article:{type:i,name:M,images:{"16ac889e-c44d-4840-b975-2791752ebe3d":{image_id:"16ac889e-c44d-4840-b975-2791752ebe3d",description:"Canwell Australia website homepage on a laptop and a mobile phone | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1f59b0df-c898-484b-bc8c-6427181fc476\u002Fdevotion_canwell_gallery1.jpg",width:ae,height:ag}},links:{},modular_content:[],value:"\u003Cp\u003EWe're proud to announce the website launch of Canwell Australia, a medicinal cannabis and telehealth provider. The website was designed to provide a seamless user experience for Canwell's patients seeking information about the company's services and how to access them.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a growing number of Australians turn to medicinal cannabis to complement or replace 'conventional' medicines, Canwell is dedicated to improving access to medical cannabis products for patients with chronic conditions. The company offers a range of services, including medical consultations with top Australian doctors trained explicitly in plant-based medication, prescriptions, product delivery, and patient education and support. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion worked closely with Canwell to create a website that reflects the company's values and mission while delivering a best-in-class digital experience for their clients. The site features dynamic content that highlights Canwell's expertise in medicinal cannabis, telehealth, and chronic disease management, as well as resources to support patients and healthcare professionals in the field.\u003C\u002Fp\u003E\n\u003Cp\u003EThe website uses a composable IT architecture, combining best-of-breed services to deliver specific functional needs. \u003Ca href=\"http:\u002F\u002FKontent.ai\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKontent.ai\u003C\u002Fa\u003E is used as the content engine, providing Canwell with robust and efficient content management features. The platform also supports personalised content delivery, allowing Canwell to control messaging to individual clients based on their preferences and needs.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"16ac889e-c44d-4840-b975-2791752ebe3d\" data-image-id=\"16ac889e-c44d-4840-b975-2791752ebe3d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1f59b0df-c898-484b-bc8c-6427181fc476\u002Fdevotion_canwell_gallery1.jpg\" data-asset-id=\"16ac889e-c44d-4840-b975-2791752ebe3d\" data-image-id=\"16ac889e-c44d-4840-b975-2791752ebe3d\" alt=\"Canwell Australia website homepage on a laptop and a mobile phone | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout Canwell Australia\u003C\u002Fh3\u003E\n\u003Cp\u003ECanwell Australia is a medicinal cannabis and telehealth provider that is dedicated to improving access to medical cannabis products for patients with chronic conditions. The company offers a range of services, including doctor consultations, prescriptions, product delivery, and patient education and support. Canwell is committed to supporting patients and healthcare professionals in the field and driving innovation and industry best practices.\u003C\u002Fp\u003E\n\u003Cp\u003EFor more information on the project, please \u003Ca href=\"https:\u002F\u002Fdevotion.com.au\u002Fwork\u002Fcanwell-australia\"\u003Eread the case study\u003C\u002Fa\u003E or \u003Ca href=\"https:\u002F\u002Fwww.canwell.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Evisit the Canwell website\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:d},cta_panel__cta_url:{type:a,name:x,value:d},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:eJ},search__meta_description:{type:a,name:o,value:lP},search__og_title:{type:a,name:p,value:eJ},search__og_description:{type:a,name:q,value:lP},search__og_image:{type:c,name:r,value:[{name:"Canwell medicinal cannabis telehealth platform launched.jpg",description:"Headline stating \"Canwell medicinal cannabis telehealth platform launched\" next to a red heart with a photo of the Canwell website shown within it | Devotion",type:g,size:271003,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fed8d601d-01ad-49a0-b151-55434c8559df\u002FCanwell%20medicinal%20cannabis%20telehealth%20platform%20launched.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b81708af-d543-4966-9e41-c8e0fd5fa35e",name:lQ,codename:"untitled_content_item_b81708a",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-03-25T06:12:11.9172539Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lQ},subtitle:{type:a,name:B,value:lR},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"fmg-suite-appoints-devotion-as-digital-partner"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2021-05-26T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce":{image_id:"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce",description:"FMG Suite logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F36603fb8-41fc-46aa-9392-40f709d55215\u002Fq84zgabubgfmj1442cxs.webp",width:170,height:62}},links:{},modular_content:[],value:"\u003Cp\u003EFMG Suite (FMG) is a leading US-based Software as a Service (SaaS) provider of marketing automation and associated services for financial professionals. FMG allows their clients (financial advisors) to stay connected to their customers through the provision of best-practice websites, email marketing templates, social media content, and automation. Thousands of advisors trust FMG to nurture leads, deepen client relationships, and help them grow their businesses.\u003C\u002Fp\u003E\n\u003Cp\u003EFMG is at an exciting juncture and optimistically looking forward to the future. As part of that future, Devotion has been selected as the digital partner of record following an international tender process. Devotion forms part of a new team of agencies and is excited to work with a leading US-based strategy agency \u003Ca href=\"https:\u002F\u002Frdcl.financial\u002F\"\u003ERDCL\u003C\u002Fa\u003E and a leading independent brand design agency, \u003Ca href=\"http:\u002F\u002Fm35.com.au\u002F\"\u003EM35\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion's Creative and Managing Director, stated that \"this is a fantastic opportunity to partner with a SAAS business in the highly competitive US market. The careful balance of brand, positioning, and conversion will be critical to achieving the levels of success we all want. FMG brings a deep understanding of their customers and a fantastic product to the table and it's on us to do what we're good at.\"\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce\" data-image-id=\"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F36603fb8-41fc-46aa-9392-40f709d55215\u002Fq84zgabubgfmj1442cxs.webp\" data-asset-id=\"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce\" data-image-id=\"3fd8d62a-f242-4a76-a66a-aa5e23d0cfce\" alt=\"FMG Suite logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout FMG Suite\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ffmgsuite.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFMG Suite\u003C\u002Fa\u003E provides marketing automation and creative content for financial professionals. They're not your run-of-the-mill SaaS company; they work together to create and deliver beautiful, purposeful website designs, automated marketing tools, and award-winning educational content.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for strategically led digital specialists?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lS},search__meta_description:{type:a,name:o,value:"FMG Suite (FMG), a leading US-based SAAS provider, appoints Devotion following an international tender process. "},search__og_title:{type:a,name:p,value:lS},search__og_description:{type:a,name:q,value:lR},search__og_image:{type:c,name:r,value:[{name:"FMG Suite\u2028appoints Devotion as their digital partner..jpg",description:"Title card with the blog title - FMG Suite appoints Devotion as their digital partner.",type:g,size:243192,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F87a38697-74e0-44fd-b231-4dfccef76336\u002FFMG%20Suite%E2%80%A8appoints%20Devotion%20as%20their%20digital%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"4b7e5431-2000-4ddb-9656-f605448898fc",name:lT,codename:"kentico_best__entertainment__hospitality__and_tour",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gr,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lT},subtitle:{type:a,name:B,value:"Devotion's commitment to technical excellence has been rewarded, winning the Entertainment, Hospitality, and Tourism category in Kentico's 2020 Site of the Year awards for our G'day Parks digital platform."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"kentico-site-of-the-year-2020-award-winner"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2021-04-20T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{"e8fab31a-0242-4e67-a4e9-e851e7c627d0":{codename:"g_day_parks_e8fab31",type:bR,url_slug:"gday-parks"}},modular_content:[lU,lV],value:"\u003Cp\u003EOur website for G'day Parks, Australia's leading community of independent caravan and holiday parks, was today awarded the \u003Cem\u003EEntertainment, Hospitality, and Tourism\u003C\u002Fem\u003E category winner in the 2020 Kentico Site of the Year Awards.\u003C\u002Fp\u003E\n\u003Cp\u003EAs the name suggests, this category recognises websites developed for the entertainment, hospitality, and tourism industries, something Kentico Xperience is exceptionally well suited for and strong in.\u003C\u002Fp\u003E\n\u003Cp\u003EThe website delivered for G'day Parks is architected to be customer-first. It makes searching for a park, selecting accommodation and dates, and finally making a booking, simple. To deliver this, a wide range of Kentico features were utilised, as well as the development of some custom modules, bespoke to the G'day Parks business. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion partnered with the internal G'day Parks development team to deliver the project, which took a pause midway through, with the travel industry severely impacted by the COVID-19 pandemic.\u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion’s Creative & Managing Director said,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7e2a61b9_855b_0176_227b_881d7c7b3dd2\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003ESince launch, results have been outstanding with a 60% increase in organic search traffic, a 37% increase in conversion, and a 30 to 40% increase in revenue attributed to the website.\u003C\u002Fp\u003E\n\u003Cp\u003E\"What's also exciting\", adds Andrew, \"is this is the second year in a row that Devotion has been recognised in Kentico's global Site of the Year awards. We're currently working on how we make it a hattrick!\u003C\u002Fp\u003E\n\u003Cp\u003ERead the full \u003Ca data-item-id=\"e8fab31a-0242-4e67-a4e9-e851e7c627d0\" href=\"\"\u003EG'day Parks case study\u003C\u002Fa\u003E, visit the \u003Ca href=\"https:\u002F\u002Fgdayparks.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EG'day Parks website\u003C\u002Fa\u003E, or check out the \u003Ca href=\"https:\u002F\u002Fxperience.io\u002Fdiscover\u002Fsite-of-the-year\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Efull list of Kentico 2020 Site of the Year winners\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n0c37b5e3_b565_0181_c60a_90489437e93f\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for an award winning Kentico solution?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lW},search__meta_description:{type:a,name:o,value:"Devotion's commitment to technical excellence has been rewarded, winning the Entertainment and Tourism category in Kentico's 2020 Site of the Year awards."},search__og_title:{type:a,name:p,value:lW},search__og_description:{type:a,name:q,value:"Devotion's commitment to technical excellence has been rewarded, winning the Entertainment, Hospitality, and Tourism category in Kentico's 2020 Site of the Year awards for our G'day Parks website."},search__og_image:{type:c,name:r,value:[{name:"Kentico best 'Entertainment, Hospitality, and Tourism' 2020 award winner.jpg",description:"Devotion heart with title stating \"Winner. Kentico best Entertainment, Hospitality, and Tourism 2020 Site of the Year.\" | Devotion",type:g,size:209778,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fef1b6029-2fca-4a08-b81f-27cf4518273a\u002FKentico%20best%20%27Entertainment%2C%20Hospitality%2C%20and%20Tourism%27%202020%20award%20winner.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"869429d3-a4d3-4f0f-84ee-b6713a482e9c",name:lX,codename:"devotion_recognised_as_kentico_kontent_premium_par",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-02-03T03:07:58.6330174Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:lX},subtitle:{type:a,name:B,value:lY},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"devotion-becomes-kentico-kontent-premium-partner"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2021-04-16T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f":{image_id:"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f",description:"Kentico Kontent logo and Kentico Kontent Premium partner badge for Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8c52a03f-3ef7-4ce9-a87b-d13bf6c99696\u002FDevotion_Kentico-Kontent-logos.jpg",width:385,height:55}},links:{"0efa3252-c28b-4b4f-8c16-060e12633a2c":{codename:"my_mirror_0efa325",type:bR,url_slug:"my-mirror"},"f58d9f83-ff3a-4b78-b979-5612203a839d":{codename:"wine_australia_b2c_website",type:bR,url_slug:"australian-wine"}},modular_content:[],value:"\u003Cp\u003EDevotion has been working with Kentico Kontent since its first evolution as a content hub (Kentico Draft), over three years ago. It's been an exciting journey as the platform has matured alongside the market, with headless CMS adoption significantly on the rise. \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002Fresources\u002Fgartner-market-guide-2\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGartner now states\u003C\u002Fa\u003E, \"\u003Cem\u003EHeadless\u003C\u002Fem\u003E has grown from a buzzword to a necessary layer in modern content management technology stacks.\"\u003C\u002Fp\u003E\n\u003Cp\u003EThe microservices approach, which a headless CMS like Kontent fits within, ensures best-of-breed services can be integrated for all key functions. This modern approach to web development utilises SaaS applications in an integrated manner, which delivers development and end-user efficiencies. It also allows us to develop using \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002Fresources\u002Fstate-of-jamstack-2020-data-deep-dive\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EJAMstack\u003C\u002Fa\u003E (J for Javascript, A for API, and M for markup), a modern approach to building fast, secure, and cost-effective websites and apps. This is something our development team just loves.\u003C\u002Fp\u003E\n\u003Cp\u003ESome of our recent success stories using Kontent include an online telehealth service for \u003Ca data-item-id=\"0efa3252-c28b-4b4f-8c16-060e12633a2c\" href=\"\"\u003EMy Mirror\u003C\u002Fa\u003E, a consumer wine site for \u003Ca data-item-id=\"f58d9f83-ff3a-4b78-b979-5612203a839d\" href=\"\"\u003EAustralian Wine\u003C\u002Fa\u003E, and a B2B wine platform for \u003Ca href=\"https:\u002F\u002Fconnect.australianwine.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Australia\u003C\u002Fa\u003E. There's more in development at present, which is really exciting.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f\" data-image-id=\"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8c52a03f-3ef7-4ce9-a87b-d13bf6c99696\u002FDevotion_Kentico-Kontent-logos.jpg\" data-asset-id=\"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f\" data-image-id=\"b0172ce6-c59a-4cbe-810c-0cff00ca0f1f\" alt=\"Kentico Kontent logo and Kentico Kontent Premium partner badge for Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fkontent.ai\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Kontent\u003C\u002Fa\u003E is a recognised leader in the headless CMS market due to its ability to empower enterprise business users and developers. Content Collections - a feature of Kontent - promote sharing common content throughout the business, while allowing individual teams to manage their own content without interference. The authoring experience adapts to each customer's content structure, leading to faster content creation, while real-time collaboration and workflow ensure content adheres to brand, quality, and regulatory requirements. \u003C\u002Fp\u003E\n\u003Cp\u003EWell-structured content is delivered to websites and applications via an API, providing complete separation from the presentation layer. This frees developers to build digital experiences using their favourite technologies, allowing content teams to focus on producing high-quality content with the confidence it will look great on any channel or device.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for help with Kentico Kontent or advice on going headless?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:lZ},search__meta_description:{type:a,name:o,value:lY},search__og_title:{type:a,name:p,value:lZ},search__og_description:{type:a,name:q,value:"Devotion has achieved the highest partner status, becoming a Kentico Kontent Premium Partner. Kentico Kontent is a recognised leader in the headless CMS market and we're thrilled with the recognition."},search__og_image:{type:c,name:r,value:[{name:"Devotion recognised as Kentico Kontent Premium Partner.jpg",description:"Devotion heart with \"Devotion recognised as Kentico Kontent Premium Partner\" written on it in front of the Kentico Kontent website.",type:g,size:234678,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6cac1b00-1bb2-43c5-b0e0-0f051bd062cb\u002FDevotion%20recognised%20as%20Kentico%20Kontent%20Premium%20Partner.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c386efae-5a78-4fa8-a988-16c9114cda79",name:"Bullivants appoints Devotion",codename:"bullivants_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:13:28.9064447Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Bullivants appoints Devotion as their new digital agency"},subtitle:{type:a,name:B,value:"Australia’s oldest and largest provider of lifting, rigging, and safety-related services for the industrial sector has appointed Devotion to re-platform them to Kentico."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"bullivants-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2021-02-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"08789678-4c46-464f-b536-8451f7eca367":{image_id:"08789678-4c46-464f-b536-8451f7eca367",description:"Bullivants logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8db8a001-7773-4422-9487-55cf95ff1203\u002FDevotion_Bullivants-logo.jpg",width:df,height:160}},links:{},modular_content:[],value:"\u003Cp\u003EBullivants, part of the Wesfarmers group of companies, is Australia’s oldest, largest and yet most progressive specialist provider of lifting, rigging, safety and related services to the industrial sector. Their current website is built on an old version of Sitefinity and requires a re-platform as it has reached its end-of-life. Kentico has been selected for its ease of use, enterprise-ready feature set, and security controls, and Devotion has been appointed to implement the platform, with increasing customer engagement tools and eCommerce being handled in subsequent phases.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"08789678-4c46-464f-b536-8451f7eca367\" data-image-id=\"08789678-4c46-464f-b536-8451f7eca367\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8db8a001-7773-4422-9487-55cf95ff1203\u002FDevotion_Bullivants-logo.jpg\" data-asset-id=\"08789678-4c46-464f-b536-8451f7eca367\" data-image-id=\"08789678-4c46-464f-b536-8451f7eca367\" alt=\"Bullivants logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout Bullivants\u003C\u002Fh3\u003E\n\u003Cp\u003ESince 1891 \u003Ca href=\"https:\u002F\u002Fwww.bullivants.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBullivants\u003C\u002Fa\u003E have been providing a comprehensive solution to help their customers operate safely and efficiently. They are Australia’s oldest and largest provider of lifting, rigging, safety and related services to the industrial sector.\u003C\u002Fp\u003E\n\u003Cp\u003EBullivants is a part of the Wesfarmers group of companies and operates as a separate business under the Industrial Specialists Division. The support provided by the group strengthens Bullivants ability to provide industry-leading service and solutions to their customers.\u003C\u002Fp\u003E\n\u003Cp\u003EThe Bullivants team, its products, services, facilities, and systems are uniquely focused on providing expert safety and load management solutions for their customers. They have built their business by working with their customers and developing their range of products and services around their requirements.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:l_},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Devotion Digital Agency | Client Win | Bullivants"},search__meta_description:{type:a,name:o,value:l$},search__og_title:{type:a,name:p,value:"Devotion appointed by Bullivants, part of Wesfarmers Group"},search__og_description:{type:a,name:q,value:l$},search__og_image:{type:c,name:r,value:[{name:"Bullivants appoints Devotion as their new digital agency.jpg",description:"Devotion heart with \"Bullivants appoints Devotion\" written on it in front of the Bullivants website",type:g,size:211208,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F7e238bf0-5eb5-42f8-bc5a-8b41a85aa34d\u002FBullivants%20appoints%20Devotion%20as%20their%20new%20digital%20agency.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"1db1503f-e92e-49a4-a3c9-f0b9231d2926",name:"BRP partners with Devotion",codename:"brp_partners_with_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:12:15.9879706Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:eK},subtitle:{type:a,name:B,value:"Global outdoor vehicle adventure giant, BRP, has again partnered with Devotion, with a focus on digital strategy."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"brp-partners-with-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2020-12-20T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8":{image_id:"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8",description:"BRP Can-Am colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feafd83a5-0e03-4fc1-ad91-48d25885ac96\u002Fbrp-can-am_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EWe're extremely happy to announce that we're working with the fantastic team at BRP Australia again, this time in a strategic capacity. While the nature of the project remains under wraps,  the scope is exciting and will provide BRP, its distributors, as well as the end consumer, with deeper digital opportunities and better engagement.\u003C\u002Fp\u003E\n\u003Cp\u003EMore to come! \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8\" data-image-id=\"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feafd83a5-0e03-4fc1-ad91-48d25885ac96\u002Fbrp-can-am_logo_colour.png\" data-asset-id=\"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8\" data-image-id=\"dadaa425-0dc6-4dcf-b62a-943f9e14c5d8\" alt=\"BRP Can-Am colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout BRP\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.brp.com\u002Fen\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBRP\u003C\u002Fa\u003E create innovative ways to move – on snow, on water, on asphalt or dirt – even in the air.\u003C\u002Fp\u003E\n\u003Cp\u003EHeadquartered in the Canadian town of Valcourt, Quebec, BRP has been reimagining the way people access the world since 2003 and beyond. Building on a tradition of ingenuity and intense customer focus that goes all the way back to 1937, BRP operate manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria. \u003C\u002Fp\u003E\n\u003Cp\u003EThier portfolio of industry-leading and distinctive products comprises Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for help with your digital strategy?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Devotion Digital Agency | Client Win | BRP"},search__meta_description:{type:a,name:o,value:eK},search__og_title:{type:a,name:p,value:eK},search__og_description:{type:a,name:q,value:eK},search__og_image:{type:c,name:r,value:[{name:"BRP partners with Devotion for digital strategy services.jpg",description:"Devotion heart with \"BRP appoints Devotion\" written on it in front of a Sea-doo, on of the BRP range of personal watercraft",type:g,size:309488,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd58b3875-9491-4961-a60f-aae8048175b3\u002FBRP%20partners%20with%20Devotion%20for%20digital%20strategy%20services.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"d7199341-1992-4ef5-9243-506bbd2e83ae",name:ma,codename:"google_s_mobile_first_indexing__coming_march_2021",language:b,type:u,collection:b,sitemap_locations:[],last_modified:mb,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:ma},subtitle:{type:a,name:B,value:"From March 2021, no desktop content will be indexed by Google. Is your website ready for the update?"},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"googles-mobile-first-indexing-coming-march-2021"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:dd,codename:de}]},publish_date:{type:K,name:L,value:"2020-11-24T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[mc],value:"\u003Ch3\u003EWhat is Google indexing?\u003C\u002Fh3\u003E\n\u003Cp\u003EEvery time you Google something, you receive a list of websites that Google thinks are the most relevant to your search. The order that these links are displayed to you is determined by indexing. In the background, the mighty Googlebot is \u003Cem\u003Ecrawling\u003C\u002Fem\u003E the internet, scanning and evaluating the relevance of a website's content, to present you with results that most closely align with your query.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhy mobile-first?\u003C\u002Fh4\u003E\n\u003Cp\u003EHistorically, Googlebot has crawled the desktop version of a page, but this has slowly been changing as more and more users move over to mobile. Websites often display different information on their desktop and mobile sites, with less on their mobile version, in an attempt to optimise content on the smaller screen size. However, as mobile usage continues to overtake that of desktop, Google wants the internet to be more mobile-minded.\u003C\u002Fp\u003E\n\u003Ch3\u003EMobile-first indexing: a timeline\u003C\u002Fh3\u003E\n\u003Ch4\u003ENovember 2016\u003C\u002Fh4\u003E\n\u003Cp\u003EGoogle first \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2016\u002F11\u002Fmobile-first-indexing.html\"\u003Eannounced\u003C\u002Fa\u003E that they had begun the process of transitioning their indexing from desktop- to mobile-first as a result of most users at the time already searching from a mobile device. The announcement explained that the \"algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site\", giving website owners fair warning to begin the mobile optimisation process.\u003C\u002Fp\u003E\n\u003Ch4\u003EJuly 2019\u003C\u002Fh4\u003E\n\u003Cp\u003EMobile-first indexing was enabled by default for all new websites. By this point, Google was also monitoring and evaluating existing pages and transitioning them over to mobile-first indexing when they were ready. Your website's mobile-first indexing status can be checked through the URL Inspection Tool.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n67a20e86_6306_016d_8826_bc1360f97b7a\"\u003E\u003C\u002Fobject\u003E\n\u003Ch4\u003EMarch 2020\u003C\u002Fh4\u003E\n\u003Cp\u003EGoogle \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fannouncing-mobile-first-indexing-for.html\"\u003Eannounced\u003C\u002Fa\u003E that they would be switching to exclusively mobile-first indexing as of September 2020. At the time of this announcement, it was reported that 70% of sites shown in Google search results had already been shifted over to the new system.\u003C\u002Fp\u003E\n\u003Ch4\u003EJuly 2020\u003C\u002Fh4\u003E\n\u003Cp\u003EIn the depths of the Coronavirus pandemic, Google \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F07\u002Fprepare-for-mobile-first-indexing-with.html\"\u003Eextended\u003C\u002Fa\u003E its mobile-first indexing timeframe from September 2020 to the end of March 2021, giving sites more time to prepare for the change.\u003C\u002Fp\u003E\n\u003Ch3\u003EHow do I prepare for the change?\u003C\u002Fh3\u003E\n\u003Cp\u003EMobile-first indexing means that Google will only get the information of your site from the mobile version to determine indexing and ranking, so it is vital that Googlebot can see the full content and all resources of your site there (desktop-only sites will be dropped from the index). It is important to note that Google Search will continue to show the URL that is the most appropriate to users (whether it's a desktop or mobile URL).\u003C\u002Fp\u003E\n\u003Cp\u003EGoogle has provided a \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fmobile-sites\u002Fmobile-first-indexing\"\u003Edetailed guide\u003C\u002Fa\u003E to help sites optimise their mobile crawlability. Some important considerations include:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EIf you have structured data on your site, make sure that it's present on both versions of your site to ensure Googlebot can see all of your content\u003C\u002Fli\u003E\n  \u003Cli\u003EPut the same metadata on both versions of your site\u003C\u002Fli\u003E\n  \u003Cli\u003EFollow the \u003Ca href=\"https:\u002F\u002Fwww.betterads.org\u002Fstandards\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBetter Ads Standard\u003C\u002Fa\u003E when displaying ads on mobile devices\u003C\u002Fli\u003E\n  \u003Cli\u003EMake sure that the images on your mobile site follow the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fadvanced\u002Fguidelines\u002Fgoogle-images\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eimage best practices\u003C\u002Fa\u003E (important: ensure that all images on mobile have a descriptive alt-tag)\u003C\u002Fli\u003E\n  \u003Cli\u003EMake sure that the videos on your mobile site follow the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fadvanced\u002Fguidelines\u002Fvideo\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Evideo best practices\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003EIf your site has separate URLs for the desktop and mobile versions of a page:\n    \u003Cul\u003E\n      \u003Cli\u003EMake sure to serve structured markup for both the desktop and mobile version\u003C\u002Fli\u003E\n      \u003Cli\u003EUse the \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F6062598\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Erobots.txt testing tool\u003C\u002Fa\u003E to verify that your mobile version is accessible to Googlebot\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need to make your website mobile-first?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:md},search__meta_description:{type:a,name:o,value:me},search__og_title:{type:a,name:p,value:md},search__og_description:{type:a,name:q,value:me},search__og_image:{type:c,name:r,value:[{name:"Google's mobile-first indexing_ coming March 2021.jpg",description:"Devotion heart with \"Google's mobile-first indexing: coming March 2021\" written on it in front of a Google app on an iPhone",type:g,size:273262,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F13ba831b-fde6-4ff0-b6a6-16560396821c\u002FGoogle%27s%20mobile-first%20indexing_%20coming%20March%202021.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao,ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"80bf0374-2aac-4efd-a5b6-55fefdf7ff59",name:"Standards Australia appoints Devotion",codename:"untitled_content_item_80bf037",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:34:42.7433788Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:mf},subtitle:{type:a,name:B,value:"The country’s leading independent, non-governmental, and not-for-profit standards organisation has chosen Devotion for their Kentico development skills."},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"standards-australia-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2020-11-04T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"ad7640c7-0c80-41c5-aeb3-650e141ab8de":{image_id:"ad7640c7-0c80-41c5-aeb3-650e141ab8de",description:"Standards Australia logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feba45a35-d40c-429b-9080-59e4d03d923e\u002Fstandards-australia-logo.png",width:418,height:lO}},links:{},modular_content:[],value:"\u003Cp\u003EStandards Australia, the country's leading independent, non-governmental, not-for-profit standards organisation, has partnered with Devotion to upgrade their existing Kentico infrastructure and implement a number of content-related efficiency measures. Devotion is well-positioned to manage this process, having upgraded a number of key client websites from Kentico Portal to MVC in an efficient and best-practice manner. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"ad7640c7-0c80-41c5-aeb3-650e141ab8de\" data-image-id=\"ad7640c7-0c80-41c5-aeb3-650e141ab8de\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Feba45a35-d40c-429b-9080-59e4d03d923e\u002Fstandards-australia-logo.png\" data-asset-id=\"ad7640c7-0c80-41c5-aeb3-650e141ab8de\" data-image-id=\"ad7640c7-0c80-41c5-aeb3-650e141ab8de\" alt=\"Standards Australia logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003E\u003Cbr\u003E\u003C\u002Fh3\u003E\n\u003Ch3\u003EAbout Standards Australia\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.standards.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStandards Australia\u003C\u002Fa\u003E is the country’s leading independent, non-governmental, not-for-profit standards organisation. As representatives of the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC), Standards Australia are also specialists in the development and adoption of internationally-aligned standards in Australia.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:l_},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mg},search__meta_description:{type:a,name:o,value:mf},search__og_title:{type:a,name:p,value:mg},search__og_description:{type:a,name:q,value:"Standards Australia appoints Devotion as their new Kentico digital agency."},search__og_image:{type:c,name:r,value:[{name:"Standards Australia appoints Devotion as their new Kentico agency..jpg",description:"Devotion heart with \"Standards Australia appoints Devotion\" written on it in front of the Standards Australia website",type:g,size:225015,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1540232a-ab2d-4f1e-998d-779ee4288d16\u002FStandards%20Australia%20appoints%20Devotion%20as%20their%20new%20Kentico%20agency..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"f38342bf-ea8f-4191-9218-4826e343afd6",name:"TenX Pro appoints Devotion",codename:"tenx_pro_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:36:00.9622716Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"TenX Pro partners with Devotion to relaunched their eCommerce offering."},subtitle:{type:a,name:B,value:"Up and coming tennis challenger brand TenX Pro has partnered with Devotion to deliver a new eCommerce experience."},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"tenx-pro-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2020-11-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"14f0493d-10b0-4d19-b635-18232c260052":{image_id:"14f0493d-10b0-4d19-b635-18232c260052",description:"TenX Pro colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2f92b2e1-c344-4020-860e-b036f5b9999a\u002Ftenx_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion has officially been appointed by TenX Pro as their digital agency of choice. Through this partnership, Devotion will design and implement a new eCommerce website for TenX Pro on Shopify, looking to improve customer experience and showcase their premium range of high tech tennis racquets and accessories.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"14f0493d-10b0-4d19-b635-18232c260052\" data-image-id=\"14f0493d-10b0-4d19-b635-18232c260052\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2f92b2e1-c344-4020-860e-b036f5b9999a\u002Ftenx_logo_colour.png\" data-asset-id=\"14f0493d-10b0-4d19-b635-18232c260052\" data-image-id=\"14f0493d-10b0-4d19-b635-18232c260052\" alt=\"TenX Pro colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout TenX Pro\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftenxpro.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETenX Pro\u003C\u002Fa\u003E are designers and manufacturers of premium tennis equipment intended to provide expert playability, custom feel, and outstanding quality. The company's innovative product technology has been designed to provide greater strike power, better stroke control, better balance point, and feel & reduced racquet vibration, enabling tennis players to improve their game. The company's \u003Ca href=\"https:\u002F\u002Ftenxpro.com\u002Fsponsorship-application\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Epersonalised sponsorship programs\u003C\u002Fa\u003E are designed to support players and coaches in the industry reach their full potential, providing significant discounts across their full product range and access to pro-stock-performance racquets.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need to improve your eCommerce experience?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mh},search__meta_description:{type:a,name:o,value:mi},search__og_title:{type:a,name:p,value:mh},search__og_description:{type:a,name:q,value:mi},search__og_image:{type:c,name:r,value:[{name:"TenX Pro partners with Devotion to relaunched their eCommerce offering..jpg",description:"Devotion heart with \"TenX Pro partners with Devotion to relaunch their eCommerce offering\" written on it in front of the TenX Pro website",type:g,size:229929,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffac05409-71b4-41f1-b34c-f2465707bd80\u002FTenX%20Pro%20partners%20with%20Devotion%20to%20relaunched%20their%20eCommerce%20offering..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[eA]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"a531ef3e-f313-4c33-940a-47b8d7c4fa1a",name:"Kentico Xperience 13 is out, and it even runs on a Raspberry Pi",codename:"kentico_xperience_13_is_out__and_it_even_runs_on_a",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gs,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Kentico Xperience 13 is out, and it even runs on a Raspberry Pi."},subtitle:{type:a,name:B,value:"I tested this on one of the most popular $60 single-board computers, the Raspberry Pi, to see if it really does support .NET Core. And it worked!"},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"kentico-xperience-13-is-out-and-it-even-runs-on-a-raspberry-pi"},author:{type:f,name:F,value:[dg]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:c$,codename:da}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2020-10-30T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[mj,mk],value:"\u003Cp\u003EWell, sort of.\u003C\u002Fp\u003E\n\u003Cp\u003EXperience 13 brings exciting new features and improvements, including a redesigned and improved marketing automation application, a new routing system that reduces the headaches of setting up URLs for your content pages, and most importantly, .NET Core support.\u003C\u002Fp\u003E\n\u003Cp\u003ESo, does it \u003Cem\u003Ereally\u003C\u002Fem\u003E support .NET Core?\u003C\u002Fp\u003E\n\u003Cp\u003EMy idea was to test this on one of the most popular $60 single-board computers: the Raspberry Pi. And it worked!\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a6bd0665_354c_01d4_7184_5306b4915a44\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EWhy would this matter?\u003C\u002Fh3\u003E\n\u003Cp\u003ERunning Xperience sites on a small machine is probably not something that would be done in a production scenario with serious applications. But hosting them on different hosting environments other than Windows is definitely something that we’ve been looking forward to.\u003C\u002Fp\u003E\n\u003Cp\u003EThere’s nothing wrong with Windows-based hosting environments, but having the choice to deploy anywhere can bring deployment, maintenance and cost benefits.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd who knows - maybe a few Xperience instances hosted on some Raspberry Pis in a web farm environment might be someone’s IoT project in the future?\u003C\u002Fp\u003E\n\u003Ch4\u003ECaveats\u003C\u002Fh4\u003E\n\u003Cp\u003EThings are heading the right direction, but there are still things to consider if you decide to host Xperience in a non-Windows environment:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EThe Admin (CMS) instance is not .NET Core compatible. We’re eagerly waiting for this, and it’s definitely on Kentico’s roadmap.\u003C\u002Fli\u003E\n  \u003Cli\u003ESo far, there is one issue with Linux compatibility in the form of \u003Ca href=\"https:\u002F\u002Fdocs.xperience.io\u002Fdeveloping-websites\u002Fdeveloping-xperience-applications-using-asp-net-core\u002Fdeploying-and-hosting-asp-net-core-applications#DeployingandhostingASP.NETCoreapplications-Linuxdeployments%E2%80%93knownissues\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Esome troubles with resized images\u003C\u002Fa\u003E. There might be more as time progresses, but they’re not necessarily blockers as long as there are workarounds and potential fixes.\u003C\u002Fli\u003E\n  \u003Cli\u003EYour dependencies need to be compatible with the operating system. If you use a library that references the full .NET Framework, you could have runtime incompatibilities.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EHow do you set this up?\u003C\u002Fh3\u003E\n\u003Cp\u003EIn case you are interested in repeating my experiment, here’s a rough guide.\u003C\u002Fp\u003E\n\u003Cp\u003EYou will need:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EA development machine with:\n    \u003Cul\u003E\n      \u003Cli\u003EVisual Studio or another IDE like Visual Studio Code\u003C\u002Fli\u003E\n      \u003Cli\u003EMicrosoft SQL Server\u003C\u002Fli\u003E\n      \u003Cli\u003EThe .NET Core SDK\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003EA Raspberry Pi 2 or newer, and \u003C\u002Fli\u003E\n  \u003Cli\u003EAn SD card\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch4\u003EInstalling and preparing the site\u003C\u002Fh4\u003E\n\u003Col\u003E\n  \u003Cli\u003EGet the Xperience 13 installer, and install it on your machine.\u003C\u002Fli\u003E\n  \u003Cli\u003EInstall a new Xperience instance with the Dancing Goat sample site.\u003C\u002Fli\u003E\n  \u003Cli\u003EOpen the \u003Ccode\u003EDancingGoatCore\u003C\u002Fcode\u003E solution in Visual Studio or your favourite .NET IDE.\u003C\u002Fli\u003E\n  \u003Cli\u003EA certain feature of the Dancing Goat sample site didn’t function properly on the Pi, and that is the Smart Search index rebuilder. I didn’t look into potential solutions, so let’s remove it.\n    \u003Col\u003E\n      \u003Cli\u003EDelete the following files from the project:\u003Cbr\u003E\n \u003Ccode\u003EInfrastructure\\SmartSearchIndexRebuildMiddleware.cs\u003C\u002Fcode\u003E\u003Cbr\u003E\n \u003Ccode\u003EHelpers\\SmartSearchIndexRebuildStartupFilter.cs\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n      \u003Cli\u003EIn the Startup.cs file, remove the following line:\u003Cbr\u003E\n \u003Ccode\u003Eservices.AddSingleton<IStartupFilter>(new SmartSearchIndexRebuildStartupFilter());\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n      \u003Cli\u003EAssuming all NuGet packages have been restored, publish the application:\u003Cbr\u003E\n \u003Ccode\u003Edotnet publish DancingGoatCore.csproj --configuration Debug --self-contained false --runtime linux-arm\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n    \u003C\u002Fol\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Ch4\u003ESetting up the Raspberry Pi\u003C\u002Fh4\u003E\n\u003Col\u003E\n  \u003Cli\u003EDownload \u003Ca href=\"https:\u002F\u002Fwww.raspberrypi.org\u002Fdownloads\u002Fraspberry-pi-os\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERaspberry Pi OS\u003C\u002Fa\u003E and flash it to your SD card (using balenaEtcher or a similar utility).\u003C\u002Fli\u003E\n  \u003Cli\u003EEject the SD card, insert it into the Pi and boot it up.\u003C\u002Fli\u003E\n  \u003Cli\u003EDownload the ASP.NET Core Runtime ARM32 binaries from the \u003Ca href=\"https:\u002F\u002Fdotnet.microsoft.com\u002Fdownload\u002Fdotnet-core\u002F3.1\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E.NET Core download page\u003C\u002Fa\u003E.\u003Cbr\u003E\nThe filename would be along the lines of \u003Ccode\u003Easpnetcore-runtime-3.1.9-linux-arm-tar.gz\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003ECreate a new directory and extract the binaries archive:\u003Cbr\u003E\n \u003Ccode\u003Emkdir dotnet-core\u003C\u002Fcode\u003E\u003Cbr\u003E\n \u003Ccode\u003Etar zxf aspnetcore-runtime-3.1.9-linux-arm-tar.gz -C .\u002Fdotnet-core\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cul\u003E\n  \u003Cli\u003ESet the \u003Ccode\u003EDOTNET_ROOT\u003C\u002Fcode\u003E and \u003Ccode\u003EPATH\u003C\u002Fcode\u003E environment variables:\u003Cbr\u003E\n \u003Ccode\u003Eexport DOTNET_ROOT=$HOME\u002Fdotnet-core\u003C\u002Fcode\u003E\u003Cbr\u003E\n \u003Ccode\u003Eexport PATH=$PATH:$HOME\u002Fdotnet-core\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003EYou should now be able to check if \u003Ccode\u003Edotnet\u003C\u002Fcode\u003E is running correctly:\u003Cbr\u003E\n \u003Ccode\u003Edotnet --info\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch4\u003ECopy the site files and run it\u003C\u002Fh4\u003E\n\u003Col\u003E\n  \u003Cli\u003ECopy the Dancing Goat website files from the \u003Ccode\u003Epublish\u003C\u002Fcode\u003E directory from your development machine into a folder on the Raspberry Pi. You can use SFTP if SSH is enabled.\u003C\u002Fli\u003E\n  \u003Cli\u003EChange the file permissions of the \u003Ccode\u003EDancingGoatCore\u003C\u002Fcode\u003E file\u003Cbr\u003E\n \u003Ccode\u003Echmod 755 DancingGoatCore\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003ESet the \u003Ccode\u003EASPNETCORE_URLS\u003C\u002Fcode\u003E environment variable to allow the site to be accessed from any IP, on port 80\u003Cbr\u003E\n \u003Ccode\u003Eexport ASPNETCORE_URLS=”http:\u002F\u002F*:80”\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003EFinally, run the site and try to access it from a browser!\u003Cbr\u003E\n \u003Ccode\u003E.\u002FDancingGoatCore\u003C\u002Fcode\u003E\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e94cf5ec_b9cf_01be_825b_9e771df26418\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Interested in learning more about Kentico Xperience?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ml},search__meta_description:{type:a,name:o,value:"Kristian Bortnik, Devotion's Head of Development, installs Kentico Xperience on a $60 Raspberry Pi, and proves that it really does support .NET Core."},search__og_title:{type:a,name:p,value:ml},search__og_description:{type:a,name:q,value:"Kristian Bortnik, Devotion's Head of Development, installs Kentico Xperience on a $60 Raspberry Pi, and proves that it really does support .NET Core. Read the article for a step-by-step guide."},search__og_image:{type:c,name:r,value:[{name:"Kentico Xperience 13 is out, and it even runs on a Raspberry Pi..jpg",description:"Devotion heart with \"Kentico Xperience 13 is out, and it even runs on a Raspberry Pi\" written on it in front of a Raspberry Pi with a Kentico logo stuck on it",type:g,size:305518,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe12a7eaf-512f-491c-8cf0-92eabd639640\u002FKentico%20Xperience%2013%20is%20out%2C%20and%20it%20even%20runs%20on%20a%20Raspberry%20Pi..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"73516312-5831-4e02-818d-1932249ecaaa",name:"ACHS appoints Devotion",codename:"achs_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T03:48:03.3230973Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"ACHS appoints Devotion as their digital agency partner."},subtitle:{type:a,name:B,value:"The Australian Council of Healthcare Standards (ACHS) has selected Devotion to lead its digital transformation."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"australian-council-of-healthcare-standards-appoints-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2020-10-22T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"412b0623-1bd8-4e1b-aa66-f35cc50df92f":{image_id:"412b0623-1bd8-4e1b-aa66-f35cc50df92f",description:"The Australian Council on Healthcare Standards (ACHS) colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F437038f7-e026-46a2-99c3-9fae6ce47c52\u002Fachs_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EThe Australian Council of Healthcare Standards (ACHS), Australia's leading health care assessment and accreditation provider, have chosen Devotion as its digital agency of choice to lead their digital transformation. As part of this new partnership, Devotion will redevelop ACHS's entire digital platform and build the company a strong online customer engagement strategy.\u003C\u002Fp\u003E\n\u003Cp\u003EWhile ACHS is one of the oldest and most successful accreditation providers, the need exists to modernise their digital platforms in line with their recent rebrand. A focus on delivering an exceptional customer experience across every digital touch-point, will be a key project driver.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"412b0623-1bd8-4e1b-aa66-f35cc50df92f\" data-image-id=\"412b0623-1bd8-4e1b-aa66-f35cc50df92f\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F437038f7-e026-46a2-99c3-9fae6ce47c52\u002Fachs_logo_colour.png\" data-asset-id=\"412b0623-1bd8-4e1b-aa66-f35cc50df92f\" data-image-id=\"412b0623-1bd8-4e1b-aa66-f35cc50df92f\" alt=\"The Australian Council on Healthcare Standards (ACHS) colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout ACHS\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.achs.org.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EThe Australian Council on Healthcare Standards (ACHS)\u003C\u002Fa\u003E is an independent, not-for-profit organisation dedicated to improving quality in health care. The ACHS Council represents governments, consumers and peak health bodies throughout Australia. As Australia's leading health care assessment and accreditation provider, the ACHS works with health care professionals, consumers, and government and industry stakeholders to develop and continually review health standards in Australia.\u003C\u002Fp\u003E\n\u003Cp\u003ETheir mission is to strengthen safe, quality healthcare by continuously advancing standards and education nationally and internationally.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need help with customer engagement?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mm},search__meta_description:{type:a,name:o,value:mn},search__og_title:{type:a,name:p,value:mm},search__og_description:{type:a,name:q,value:mn},search__og_image:{type:c,name:r,value:[{name:"ACHS appoints Devotion as their digital agency partner..jpg",description:"Devotion heart with \"ACHS appoints Devotion as their digital agency partner\" written on it in front of the ACHS website",type:g,size:201425,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb9d91ffe-ae78-4c45-bf59-0252ad3674d0\u002FACHS%20appoints%20Devotion%20as%20their%20digital%20agency%20partner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"abb2eda7-b3bb-45fa-92d1-35619e0986c0",name:"UX Design ≠ UI Design",codename:"ux_design___ui_design",language:b,type:u,collection:b,sitemap_locations:[],last_modified:mo,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"UX Design ≠ UI Design."},subtitle:{type:a,name:B,value:"Though often confused, UI Design and UX Design cannot be used interchangeably - and it does matter."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"ux-design-is-not-ui-design-ux-devotion"},author:{type:f,name:F,value:[eL]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:"UX",codename:"ux"}]},publish_date:{type:K,name:L,value:"2020-07-08T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"54b2bb37-7a46-46eb-a531-d2520e01d39f":{image_id:"54b2bb37-7a46-46eb-a531-d2520e01d39f",description:"Sarah Campbell, Head of UX, Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3b4aa99a-c0d3-4998-bace-23ebf60f7e40\u002Fsarah-campbell_head-of-ux_devotion.jpg",width:eM,height:eM},"29d3b910-074a-4d7a-8f2c-71627ab2ef35":{image_id:"29d3b910-074a-4d7a-8f2c-71627ab2ef35",description:"Wesley Joseph, Head of Design, Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F02896206-87dc-4392-85b7-e9c6dd24d43b\u002Fwesley-joseph_head-of-design_devotion.jpg",width:eM,height:eM}},links:{"afbdee44-b49f-4fc1-bd7d-ccce200277c4":{codename:eL,type:aG,url_slug:gt},"79a06e41-1668-4dac-95ca-5939e24a217f":{codename:gu,type:aG,url_slug:mp}},modular_content:[mq],value:"\u003Cp\u003EThere are many analogies to differentiate User Experience (UX) and User Interface (UI) design, but the one I favour the most is the house: UX is the structure and the function (electrics, plumbing, layout); UI is the paint, the faucets, doorknobs, and other hardware. Let’s get more specific. \u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is User Experience Design?\u003C\u002Fh3\u003E\n\u003Cp\u003EUser Experience encompasses the whole journey that a potential or active customer takes in interacting with a company - the term isn’t solely associated with digital and can incorporate everything from interactions with customer service to product packaging. A UX Designer conducts competitive analyses, considers business and marketing goals and objectives, and determines what users' pain points are, and how a certain product or service will solve them. \u003C\u002Fp\u003E\n\u003Cp\u003EConsidering a company’s digital assets, a UX Designer always returns to the users, and maps out their journeys, considering information architecture - how content is organised and labelled - and what features and functionality the users might need. By understanding the target audience’s goals, UX designers can make good decisions that take an audience where they want to go - efficiently. They then create wireframes - these are the blueprint for the asset being delivered. \u003C\u002Fp\u003E\n\u003Ch3\u003EWhat is User Interface Design?\u003C\u002Fh3\u003E\n\u003Cp\u003EUnlike UX, UI is strictly a digital term. UI Design is about the look and feel of the asset the user interacts with to answer their need. It’s all about making sure it’s as intuitive as possible - and this requires careful consideration of every element a user will encounter - themed appropriately, and aesthetically pleasing. If the UI is really good, the user may not even realise it’s there.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n85367c00_78c2_0168_43a0_43c741aab7d7\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EThe two disciplines complement each other\u003C\u002Fh3\u003E\n\u003Cp\u003EWhere the two overlap is in user interaction; but whereas UX designers are in charge of determining how the user interface operates, UI designers are tasked with how it will look when interacted with. They’re also integral in determining how accessible it is.\u003C\u002Fp\u003E\n\u003Cp\u003EResearch is important to both - and ideally iterative. A UX Designer often researches with the help of prototypes and usability sessions. Or, if it’s a digital asset already available to the public, it may be testing with the help of 2 or more different versions of an interface to determine which one users prefer. UI Designers need to understand user expectations - and ensure the visual language they’re using matches the theme of the application they are designing. This often involves research into how similar apps have been designed in the past. Not only is there no sense in reinventing the wheel, it’s recommended that designers stick to what has worked before. \u003C\u002Fp\u003E\n\u003Ch3\u003EWhy is the distinction important?\u003C\u002Fh3\u003E\n\u003Cp\u003EBusinesses needing a digital asset brought to market, need to understand what services are being offered by the agencies they are looking to partner with - otherwise they may end up hiring an agency that does not offer all the services they require, or doesn’t have the expertise to complete the job. UX and UI are essential parts of driving revenue growth through great customer experience, and should not be skimped on.\u003C\u002Fp\u003E\n\u003Ch3\u003EMeet the heads of Devotion’s UX and UI Teams\u003C\u002Fh3\u003E\n\u003Cfigure data-asset-id=\"54b2bb37-7a46-46eb-a531-d2520e01d39f\" data-image-id=\"54b2bb37-7a46-46eb-a531-d2520e01d39f\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3b4aa99a-c0d3-4998-bace-23ebf60f7e40\u002Fsarah-campbell_head-of-ux_devotion.jpg\" data-asset-id=\"54b2bb37-7a46-46eb-a531-d2520e01d39f\" data-image-id=\"54b2bb37-7a46-46eb-a531-d2520e01d39f\" alt=\"Sarah Campbell, Head of UX, Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003ESarah Campbell\u003C\u002Fstrong\u003E, \u003Cem\u003EHead of UX\u003C\u002Fem\u003E\u003Cbr\u003E\nI've been working for Devotion for 10 years this September - woohoo! I head up the UX team and love the satisfaction that comes with crafting customer experiences that deliver meaningful results, to both the business (our client) and the end-user. \u003Ca data-item-id=\"afbdee44-b49f-4fc1-bd7d-ccce200277c4\" href=\"\"\u003ELearn a bit more about \u003C\u002Fa\u003Eme.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"29d3b910-074a-4d7a-8f2c-71627ab2ef35\" data-image-id=\"29d3b910-074a-4d7a-8f2c-71627ab2ef35\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F02896206-87dc-4392-85b7-e9c6dd24d43b\u002Fwesley-joseph_head-of-design_devotion.jpg\" data-asset-id=\"29d3b910-074a-4d7a-8f2c-71627ab2ef35\" data-image-id=\"29d3b910-074a-4d7a-8f2c-71627ab2ef35\" alt=\"Wesley Joseph, Head of Design, Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EWesley Joseph\u003C\u002Fstrong\u003E, \u003Cem\u003EHead of Design\u003C\u002Fem\u003E\u003Cbr\u003E\nWes has also been working for Devotion for 10 years (in November), and heads up Devotion’s UI team. \u003Ca data-item-id=\"79a06e41-1668-4dac-95ca-5939e24a217f\" href=\"\"\u003ELearn a bit more about Wes\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Do you need help with UX and UI Design?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mr},search__meta_description:{type:a,name:o,value:ms},search__og_title:{type:a,name:p,value:mr},search__og_description:{type:a,name:q,value:ms},search__og_image:{type:c,name:r,value:[{name:"ux-design-≠-ui-design_og-image_devotion.jpg",description:"Devotion heart with \"UX Design ≠ UI Design\" written on it in front of  UX design vs. UI design infographic",type:g,size:156407,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F9205d719-e61a-4c85-b672-8bb970fcc76b\u002Fux-design-%3D%CC%B8-ui-design_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"017c6583-151e-4284-a58d-ffcbd38859e0",name:"Kentico EMS becomes Kentico Xperience",codename:"untitled_content_item",language:b,type:u,collection:b,sitemap_locations:[],last_modified:mt,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Kentico EMS becomes Kentico Xperience."},subtitle:{type:a,name:B,value:"Xperience is Kentico’s newly rebranded Digital Experience Platform, or DXP."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"kentico-ems-becomes-kentico-xperience"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2020-05-29T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"2f1b7004-8af0-43ac-a53a-0d34c3d41321":{image_id:"2f1b7004-8af0-43ac-a53a-0d34c3d41321",description:"Kentico brand and product structure | Xperience by Kentico logo | Kentico Kontent logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F97afe5c3-fef0-437f-bd47-2b48503b9103\u002FKentico_brand-structure_Devotion.png",width:dh,height:235}},links:{},modular_content:[mu],value:"\u003Cp\u003EAs of today, Kentico EMS and Kentico CMS are no longer, with the launch of Kentico Xperience, a new brand for their digital experience platform (DXP). While the underlying product remains the same, the positioning in the market is changing to better reflect the solution and its core capabilities, which have evolved over the years. What was once a content management system with marketing features, is now an enterprise-level digital experience platform, used by some of the world’s leading organisations.\u003C\u002Fp\u003E\n\u003Ch3\u003EThe landscape has shifted\u003C\u002Fh3\u003E\n\u003Cp\u003EIn January this year, Gartner announced the retirement of the \u003Ca href=\"https:\u002F\u002Fwww.cmswire.com\u002Fdigital-experience\u002Fwhy-did-gartner-kill-the-web-content-management-magic-quadrant\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWCM Magic Quadrant\u003C\u002Fa\u003E. In doing so, it announced to the market that “Client demand has been shifting from WCM to the broader scope of DXP (Digital Experience Platforms). Irina Guseva, lead analyst and lead author of the former WCM Magic Quadrant, went on to state that,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n849cbb75_6b78_0168_e383_692c12919a8c\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EKentico released their first CMS in 2004 - and Devotion has used the platform since 2008 - with the market, and product, maturing significantly since then. In 2011, Kentico released Kentico EMS, a groundbreaking solution for mid-tier enterprises that combined content management, digital marketing, and eCommerce. \u003C\u002Fp\u003E\n\u003Cp\u003EAs EMS continued to mature, in line with the changing market, the focus on pure web content management plateaued, with greater emphasis on the product as a digital experience platform solution. \u003C\u002Fp\u003E\n\u003Ch3\u003ESo, what’s changed?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe simple answer is nothing related to the actual software, its features, or functions. This is a rebrand to better represent the DXP solution and its core capabilities. It allows Kentico Software to better differentiate their products and brand hierarchy in the market, for both clients and industry analysts.\u003C\u002Fp\u003E\n\u003Cp\u003EXperience, as a brand name, does a good job of explaining what the platform does. While Kentico as the overarching brand is ambiguous, Xperience is obvious. It positions the platform as a true DXP, designed to deliver digital experiences across multiple channels. With my agency hat on, I think this will make it much easier to position in the minds of our clients, and ultimately sell.\u003C\u002Fp\u003E\n\u003Ch3\u003EThe new brand hierarchy\u003C\u002Fh3\u003E\n\u003Cp\u003EAs of today, the company and products are now represented clearly. This has been Kentico’s goal for some time, having released Kentico Kontent, their cloud-based Content-as-a-Service (CaaS) product fairly recently. The new brand structure, supported by clearly defined identities, product positionings, and new websites is:\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"2f1b7004-8af0-43ac-a53a-0d34c3d41321\" data-image-id=\"2f1b7004-8af0-43ac-a53a-0d34c3d41321\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F97afe5c3-fef0-437f-bd47-2b48503b9103\u002FKentico_brand-structure_Devotion.png\" data-asset-id=\"2f1b7004-8af0-43ac-a53a-0d34c3d41321\" data-image-id=\"2f1b7004-8af0-43ac-a53a-0d34c3d41321\" alt=\"Kentico brand and product structure | Xperience by Kentico logo | Kentico Kontent logo | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Software\u003C\u002Fa\u003E - the umbrella company for the two content management products below, with over 250 employees across the world.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fxperience.io\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Xperience\u003C\u002Fa\u003E - DXP solution combining content management, digital marketing, and commerce.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fkontent.ai\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Kontent\u003C\u002Fa\u003E - a cloud-based Content-as-a-Service platform, or headless CMS. \u003C\u002Fp\u003E\n\u003Ch3\u003EDo I like it?\u003C\u002Fh3\u003E\n\u003Cp\u003EYes, absolutely, but I’m also biased because Kentico EMS, the product being rebranded, is such a strong performer in the space. Xperience does a fantastic job of reflecting its impressive capabilities, and the move away from an acronym-led brand to one that describes an end-consumer benefit is smart.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Interested in finding out more on the Kentico Xperience DXP?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mv},search__meta_description:{type:a,name:o,value:"Xperience is Kentico’s newly rebranded Digital Experience Platform, or DXP. Andrew Whitehead, Devotion's Creative & Managing Director talks about the new brand."},search__og_title:{type:a,name:p,value:mv},search__og_description:{type:a,name:q,value:"Xperience is Kentico’s newly rebranded Digital Experience Platform, or DXP. Andrew Whitehead, Devotion's Creative & Managing Director, talks about the new brand and what it means for Kentico."},search__og_image:{type:c,name:r,value:[{name:"Kentico EMS becomes Kentico Xperience..jpg",description:"Devotion heart with \"Kentico EMS becomes Kentico Xperience\" written on it in front of the Kentico Xperience website",type:g,size:165613,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F0596b827-2731-42e8-a297-384d284bf8c0\u002FKentico%20EMS%20becomes%20Kentico%20Xperience..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"9fa95bbf-927e-4677-8b34-d03bc3b862a9",name:mw,codename:"local_seo__the_value_of_reviews_for_local_business",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2022-08-25T23:57:17.917138Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:mw},subtitle:{type:a,name:B,value:gv},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"local-seo-the-value-of-reviews-for-local-businesses"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:gb,codename:gc}]},publish_date:{type:K,name:L,value:"2020-05-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"a0d2effe-6d89-4a86-9f56-18bd6711c11b":{image_id:"a0d2effe-6d89-4a86-9f56-18bd6711c11b",description:"2019 Local Search Ranking Factors Survey graphs",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F186429cd-86bb-4c75-8de9-71939edc72ef\u002FAnnotation%202020-05-12%20194645.png",width:439,height:479}},links:{},modular_content:[],value:"\u003Cp\u003EIt’ll be another six months before the 2019 Local Search Ranking Factors Survey is released but in anticipation of that, and in solidarity with local businesses across the world, there's never been a more opportune time to be thinking local.\u003C\u002Fp\u003E\n\u003Ch3\u003ELooking Back \u003C\u002Fh3\u003E\n\u003Cfigure data-asset-id=\"a0d2effe-6d89-4a86-9f56-18bd6711c11b\" data-image-id=\"a0d2effe-6d89-4a86-9f56-18bd6711c11b\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F186429cd-86bb-4c75-8de9-71939edc72ef\u002FAnnotation%202020-05-12%20194645.png\" data-asset-id=\"a0d2effe-6d89-4a86-9f56-18bd6711c11b\" data-image-id=\"a0d2effe-6d89-4a86-9f56-18bd6711c11b\" alt=\"2019 Local Search Ranking Factors Survey graphs\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EGoogle My Business\u003C\u002Fh4\u003E\n\u003Cp\u003EIn 2018 the biggest shift came from Google My Business (GMB) signals which you can see reflected in the graph below. After finally divorcing GMB from Google+, Google had been adding features to GMB at an accelerated rate, likely as a way to continue to monetise the platform. What changes occurred? Google Posts, Google Q&A, services, messaging and videos all became available to all users. \u003C\u002Fp\u003E\n\u003Ch4\u003EReviews\u003C\u002Fh4\u003E\n\u003Cp\u003EThe other biggest area of disruption? Reviews. The more reviews (and high-quality reviews) your local business has (bonus points if they have keywords in them), the more likely you are to rank in local results. You should already be responding to all reviews (positive or negative), and also be encouraging or incentivising your existing customers to write one on your behalf. We know that reviews drive rankings, but they also drive conversions. There’s nothing more powerful than positive word of mouth. We call this a win-win.\u003C\u002Fp\u003E\n\u003Ch3\u003ELooking Ahead\u003C\u002Fh3\u003E\n\u003Cp\u003EThere will be a time when we return to normal - and a large part of that is visiting and engaging with our favourite (and new!) local businesses. In the interim, there are a number of things you can do digitally to enhance your local SEO value and performance to make sure that you’re beating out the competition. In short, the need to optimise for local SEO and engage with your customers is now. Here’s how:\u003C\u002Fp\u003E\n\u003Ch4\u003ELeverage Syndicated Review Sites\u003C\u002Fh4\u003E\n\u003Cp\u003ESites that syndicate their reviews to major search engines (think Google and Bing), as well as other sites (i.e. online travel agencies), are more valuable than those that live alone (like reviews on your own website). The reason? A greater volume of potential customers will see these reviews on more websites AND Google likely counts these multiple times in their search algorithm.\u003C\u002Fp\u003E\n\u003Ch4\u003EFocus on Customer Experience\u003C\u002Fh4\u003E\n\u003Cp\u003EGoogle notes that businesses should “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.” The search engine continues to stress the importance of this, noting, “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”\u003C\u002Fp\u003E\n\u003Cp\u003EResponding to reviews builds trust with your customers and with search engines. Why? Because it’s in the best interest of search engines to recommend credible businesses to customers. \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s clear that local businesses need to work on improving their local SEO and their customer experience - and that the two go hand in hand. Most have an average of 39 online reviews (Search Engine Journal) and while that may sound like a great start, they surely have more than that many happy customers. Even when there are fluctuations among local search, top rated-organisations continue to come out ahead (literally). So while you’ve arguably got some time on your hands due to decreased foot traffic, consider spending some time investing in your digital presence. \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Still have questions on local SEO?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mx},search__meta_description:{type:a,name:o,value:gv},search__og_title:{type:a,name:p,value:mx},search__og_description:{type:a,name:q,value:gv},search__og_image:{type:c,name:r,value:[{name:"Local SEO_ The value of reviews for local businesses.jpg",description:"Devotion heart with \"Local SEO: The value of reviews for local businesses\" written on it in front of a Google review page",type:g,size:170986,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4276bd9c-8f2f-4bda-a16b-29db7f10b155\u002FLocal%20SEO_%20The%20value%20of%20reviews%20for%20local%20businesses.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"7ea61f54-096b-4c57-bac8-d40cb2a37021",name:"Devotee debrief: A leadership Q&A with Joe + Andrew",codename:"devotee_debrief__a_leadership_q_a_with_joe___andre",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-30T02:34:29.2982708Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Devotee debrief: A leadership Q&A with Joe + Andrew."},subtitle:{type:a,name:B,value:"We’re taking you behind the scenes to better know the leaders of Devotion."},read_time:{type:C,name:D,value:ej},url_slug:{type:m,name:E,value:"leadership-qa-joe-andrew-devotee-debrief"},author:{type:f,name:F,value:[gu]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cZ,codename:c_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:my,codename:mz}]},publish_date:{type:K,name:L,value:"2020-05-06T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"757bd424-f366-459a-8726-bdab81c34165":{image_id:"757bd424-f366-459a-8726-bdab81c34165",description:"Joe Peschardt and Andrew Whitehead riding push bikes in New York.",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F656a0b77-9d30-4f6b-ae37-196850b7e590\u002FJoe-Andrew-NewYork.jpg",width:gw,height:538}},links:{},modular_content:[],value:"\u003Cp\u003EWe had originally planned for a member of our team to sit down with us in our Paddington office and ask us a series of mostly professional (sometimes personal) questions so that you could get to know us - the leaders of Devotion - a little better. \u003C\u002Fp\u003E\n\u003Cp\u003EIf that were the case this introductory paragraph would set the scene for what a typical morning might look like (read: Andrew was at the office at the crack of dawn, Joe arrives with coffees). Instead, we’re sitting down at opposite ends of Sydney (more than 1.5m apart) going through questions that our team collectively asked us to answer. You may be asking why? The reason is simple. At the core of any business - yours and ours - are people. And it’s important to know, and like, the people you work with.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you’re still reading, we think we’ll get on just fine.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhy Devotion?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew: \u003C\u002Fem\u003EDepends what you mean by the question. If it’s about the name, then that’s easy - it’s almost 20 years old. It came from being passionate about our clients, the ones who pay the bills and ensuring they have passionate customers, the ones who keep them in business. We wanted something emotive, that spoke to what we were looking to do every day - build or create devotion. We also ask every person that becomes a devotee to pick something they’re devoted to for their business card - the only stipulation is no family as we’re all devoted to that, and no religion, as that’s a minefield!\u003C\u002Fp\u003E\n\u003Cp\u003EIf you mean why Devotion in the sense of why am I still involved, almost 20 years later, it’s because I love what we do. We’ve got an awesome team, a great set of diverse clients, and every day brings something different. Oh and Joe’s a pretty good business partner to have :)\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe: \u003C\u002Fem\u003EIt started over a pizza and a beer for me at Fox Studios with Andrew. The pizza was terrible but Andrew and I worked, and still do; he even managed to convince me to ride a bicycle in lycra. \u003C\u002Fp\u003E\n\u003Cp\u003ELooking back with my first child about to be born it really was the best time of my life to leave ‘big agencies’, and take a chance... But it felt right, and still does. And I genuinely believe that the best days lie ahead of us; we have smart people, great customers, and big plans. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"757bd424-f366-459a-8726-bdab81c34165\" data-image-id=\"757bd424-f366-459a-8726-bdab81c34165\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F656a0b77-9d30-4f6b-ae37-196850b7e590\u002FJoe-Andrew-NewYork.jpg\" data-asset-id=\"757bd424-f366-459a-8726-bdab81c34165\" data-image-id=\"757bd424-f366-459a-8726-bdab81c34165\" alt=\"Joe Peschardt and Andrew Whitehead riding push bikes in New York.\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat industry buzzword(s) drive you crazy these days? Why?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: Strategy. Everyone seems to use it. Unfortunately, the term has been overused and is now so commonplace and broad, that it’s largely meaningless.\u003C\u002Fp\u003E\n\u003Cp\u003EAnother term that drives me crazy because of its misuse is ‘disruption’. Not many brands have the desire and\u002For ability to disrupt, but marketers love to call an idea that comes from a different angle a ‘disruptor’ - it’s not.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: All of them. I was talking to my old man the other day, and for me he is one of the smartest people I know. He was on a certain well-known brand’s website and asked me “what do they actually do” after 10 minutes of trying to figure it out. There were so many buzzwords and random jargon. Very little was actually English, certainly not easily understandable; Shakespeare was clearer. So, my advice is to keep it bloody simple, as everyone should be clear about what you do. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat is the most important way that organisations can adapt to changing customer expectations on a digital landscape?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: I’m not sure how I can say how businesses should adapt, but I can definitely say that being aware of changing expectations is key. Understand your customer, understand the market, and constantly learn from where you see success, and more importantly where you fail.  \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: Visit your own website, and go through your own customer experience. Then go about improving it - it’s never been more important than now.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow has the availability of data changed the way in which your agency works with clients?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: Data used to be closely guarded by organisations. It used to be tough to get, and so often riddled with issues, that driving any meaningful insights from it was near impossible. Today, we start every engagement with a discussion around success. What does it look like, how will it be measured, and who is to be informed? This ensures that from the outset, the solution, whatever it may be, is architected to deliver on its objectives.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: Direct marketing has been using data for decades, but the shift to digital has accelerated this exponentially. The challenge with data is to make sure that you pay attention to the right information. There is so much information out there, the key is focussing on the metrics that matter to your business. Again, simplification here can be your biggest competitive advantage.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow do you manage expectations (both internal and external)? How do you manage your own?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: I handball it to Joe :) No, in all seriousness, expectation management is the key to successfully managing any relationship - be it with your clients or internal team. We speak a lot about this at Devotion, and what it really comes down to is good and frequent communication, transparency, and trust. The key is that the frequent comms need to be meaningful, and not just there to fill the empty spaces. As for managing my own expectations, that’s an ongoing battle!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: I’m very lucky, from a business point of view, to have Andrew. We temper each other's expectations and help each other through the less glamorous times of owning a business. Neither of us wants to let the other down - we both played a lot of team sports, and I think those principals have stuck with us. We do like beating each other though in almost everything… From a customer point of view, we are not a “yes” business, but “no” is never a constructive answer to a problem or a challenge; and solving problems is what we do. Personally I had a milestone birthday this year, and if you had asked me where I wanted to be 20 years ago - I’m pretty bloody close to it. Very, very lucky. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? Why?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: An architect or designer. I grew up drawing everything and anything. I then became fascinated with art and design and chose the latter of my interests. I studied visual communications, a fascinating blend of communication theory and design, and then got hands-on. Years later, I started doing less design and more strategy (there’s that word again), and now own and manage a business. I still often think about what things would be like if I’d followed the architectural path.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: I still ask this question. The dream of being a professional surfer or rugby player has officially died, not due to talent that I didn’t have, but sadly father time has caught up with me. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat is something that you learned from your first job that is still valuable today?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: Never ask someone to do something that you wouldn’t do yourself. That and the fact that the stationery cupboard is never locked!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: My first job was in the local surf shop, and we were judged not only on the amount you sold but the number of items you sold to each customer. To this day, I still really have no idea what a “single to concave channel” in a surfboard is, or what it really does, but I got good at saying it with confidence; and then throwing in a leash, grip pad, and a couple of blocks of wax. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat has been the biggest challenge at Devotion since you’ve started on this journey? Please describe how you’ve adapted.\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: From a business perspective, it’s always about stability and growth. It’s always looking to where the new work is coming from and how you are sustainable over time. There’s a huge responsibility in employing people, so providing a secure and stable environment has always been a priority (even more so no during this pandemic).\u003C\u002Fp\u003E\n\u003Cp\u003EPersonally, I’ve always felt two particular challenges. Firstly to do with letting go. We built the business on quality and being fastidious, and that’s in my nature. Letting go of that for other people to manage has been tough. Secondly, it’s ensuring that the work-life balance is kept in check. This is an ongoing challenge that I’m yet to master!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: The beauty of this job is that there is a new challenge daily; though some are certainly bigger than others. There are the constant worries of cash flow, and making sure that all of the team are looked after. But, the biggest challenge for me, has been learning to say no. I’m terrible at it. Finding the right balance of “how hard can that be” with what we actually do well, has, and is, a constant struggle. Some of the stuff we’re most proud of has come from having a go, but it has also sent us down into a few holes; none we haven’t been able to get out of. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat is your top-secret (not-so-secret anymore) superpower?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: Getting up early. It may not be a superpower, and it’s definitely not top-secret, but the early bird definitely catches the worm. 6 - 9 are my power hours.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: Answering a question, without actually answering it. Case in point. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you have an irrational fear of?\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cem\u003EAndrew\u003C\u002Fem\u003E: Glitter. Not only is it destroying the world’s oceans, but it sticks to everything, forever... It should be banned.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EJoe\u003C\u002Fem\u003E: Andrew in lycra. Means he is going to pressure me to get on the bicycle with him... \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Do you feel like learning more?"},cta_panel__cta_label:{type:a,name:w,value:mA},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mB},search__meta_description:{type:a,name:o,value:mC},search__og_title:{type:a,name:p,value:mB},search__og_description:{type:a,name:q,value:mC},search__og_image:{type:c,name:r,value:[{name:"Devotee debrief.\u2028A leadership Q&A \u2028with Joe + Andrew..jpg",description:"Devotion heart with \"Devotee debrief: A leadership Q&A with Joe and Andrew\" written on it in front of a photo of Joe and Andrew",type:g,size:220238,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1b43aa88-d010-4abe-bed9-b7573912a83b\u002FDevotee%20debrief.%E2%80%A8A%20leadership%20Q%26A%20%E2%80%A8with%20Joe%20%2B%20Andrew..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap,ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"7ab0a608-a556-416b-bc01-d3c6795a1aa9",name:"Kentico SOTY 2019 - ETG",codename:"devotee_debrief__a_leadership_q_a_with_joe___andre_7ab0a60",language:b,type:u,collection:b,sitemap_locations:[],last_modified:bT,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Kentico Best Customer Success 2019 award winner."},subtitle:{type:a,name:B,value:"Devotion’s ongoing focus on customer experience has been rewarded, winning Kentico's Best Customer Success award in 2019 for our Entire Travel Group digital platform."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"kentico-site-of-they-year-2019-winner"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2020-05-05T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"b81b49c4-086c-4627-8581-37b11dc17655":{image_id:"b81b49c4-086c-4627-8581-37b11dc17655",description:"Kentico Site of the Year 2019 - Best Customer Success Winner - Devotion for Entire Travel Group",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2eb76ccc-ecba-48f0-8c61-a4eb8614c606\u002FDevotion_SOTY-Best-Customer-Success-Entire-Travel-Group.png",width:gw,height:315}},links:{"211aabe1-1aad-4c3c-8135-085219936da6":{codename:"entire_travel_group_211aabe",type:bR,url_slug:"entire-travel-group"}},modular_content:[mD,mE,mF,mG,mH,mI,mJ],value:"\u003Cp\u003EOur website for Entire Travel Group, an award-winning B2B travel wholesaler with B2C services, was last week awarded the \u003Cem\u003EBest Customer Success Special Jury Award\u003C\u002Fem\u003E in the 2019 Kentico Site of the Year Awards.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b81b49c4-086c-4627-8581-37b11dc17655\" data-image-id=\"b81b49c4-086c-4627-8581-37b11dc17655\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2eb76ccc-ecba-48f0-8c61-a4eb8614c606\u002FDevotion_SOTY-Best-Customer-Success-Entire-Travel-Group.png\" data-asset-id=\"b81b49c4-086c-4627-8581-37b11dc17655\" data-image-id=\"b81b49c4-086c-4627-8581-37b11dc17655\" alt=\"Kentico Site of the Year 2019 - Best Customer Success Winner - Devotion for Entire Travel Group\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EThe industry awards are voted by the general public, with the Special Jury Award categories undergoing closer scrutiny by a Kentico committee.\u003C\u002Fp\u003E\n\u003Cp\u003EThe committee were incredibly impressed with the outstanding results being achieved since launch which included a 2,042% increase in users, a 75% increase in average session duration, and a 1,841% increase in organic search traffic. \u003C\u002Fp\u003E\n\u003Cp\u003EThe platform was redeveloped from the ground up in Kentico EMS (Enterprise Marketing Solution), which included the consolidation of 10 sub-brand websites into a cohesive, customer-focused platform. Joe Peschardt, Devotion's Client Business Director said that,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n4ddc556a_4c69_0101_e6bd_7825eaa9fe03\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EAbout Entire Travel Group\u003C\u002Fh3\u003E\n\u003Cp\u003EEntire Travel Group live, breathe, and dream travel. They don’t just call themselves “experts” - they back it up by immersing themselves in the destinations they represent, building strong relationships on the ground, and identifying exclusive products and curated experiences for B2B and B2C customers. \u003C\u002Fp\u003E\n\u003Cp\u003EYou can read our full \u003Ca data-item-id=\"211aabe1-1aad-4c3c-8135-085219936da6\" href=\"\"\u003Ecase study on Entire Travel Group here\u003C\u002Fa\u003E, or \u003Ca href=\"https:\u002F\u002Fwww.entiretravel.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Evisit their website here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6209b03f_8cc5_01d4_14b6_3d65d826d8b6\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a09bedbf_5449_0198_bdbb_3360972653fc\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7d7f18f9_dada_011f_a919_67b72aba65fe\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n97b60517_07fb_01b1_3796_3e60b63f9b5c\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9053bd7c_e33a_0116_20d4_481200af2618\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n97bbbdfe_edb2_0195_50af_ab8f9ae061b1\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Do you need help creating an award winning digital platform?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mK},search__meta_description:{type:a,name:o,value:"Devotion is proud to announce that our digital platform for Entire Travel Group has been awarded Kentico's Best Customer Success award for 2019!"},search__og_title:{type:a,name:p,value:mK},search__og_description:{type:a,name:q,value:"Devotion is proud to announce that our digital platform for Entire Travel Group has been awarded Kentico's Best Customer Success award for 2019! Read up about it here."},search__og_image:{type:c,name:r,value:[{name:"Kentico Best Customer Success 2019 award winner..jpg",description:"Devotion heart with \"Kentico Best Customer Success 2019 award winner\" written on it in front of Devotion's Kentico Site of the Year award",type:g,size:291070,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2272acc5-3c59-4ecb-bb3e-a2238e39695e\u002FKentico%20Best%20Customer%20Success%202019%20award%20winner..jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"49ff89e6-ce15-4aa8-bfa9-ce8985b54a22",name:mL,codename:"meet_bert__google_s_natural_language_processor_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-30T02:39:05.3313847Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:mL},subtitle:{type:a,name:B,value:"Are your customers talking about you? Explore why optimising for voice search is so important in today's landscape."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"google-bert-natural-language-processor"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:eD,codename:eE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:gb,codename:gc}]},publish_date:{type:K,name:L,value:"2020-04-27T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ELate last year, Google introduced us to a new player on the SEO landscape - BERT. So what is BERT exactly? According to Search Engine Land, it is “Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. In short, \u003Ca href=\"https:\u002F\u002Fai.googleblog.com\u002F2018\u002F11\u002Fopen-sourcing-bert-state-of-art-pre.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBERT\u003C\u002Fa\u003E can help computers understand language a bit more like humans do”.\u003C\u002Fp\u003E\n\u003Cp\u003EAs the biggest alteration to the Google Search Algorithm in the last five years, it is likely to impact 1 in 10 queries. But there is some good news out there for marketers in that the update is not designed to penalise websites, but is rather utilised to help the search engine understand search queries better. As long as your website is well-written (read: makes conscious use of the nuances in language), it will still be highly discoverable.\u003C\u002Fp\u003E\n\u003Cp\u003EAt its core, the utilisation of voice search is about ease of use for consumers. As consumer behaviour continues to shift, it is critical for brands to adapt to meet rising expectations and demands. In order to have a true impact, your audience must like what you have to say and the way in which you say it (read; quality, interactive content). But before they can do that, they have to be able to find you.\u003C\u002Fp\u003E\n\u003Cp\u003EThe numbers don’t lie. Let’s explore how your audience is likely searching and utilising the Internet:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E61 percent of 25-64-year-olds and 57 percent of 18-24-year-olds say they'll use voice search more actively in future (\u003Ca href=\"https:\u002F\u002Fwww.pwc.com\u002Fus\u002Fen\u002Fservices\u002Fconsulting\u002Flibrary\u002Fconsumer-intelligence-series\u002Fvoice-assistants.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EPwC Research\u003C\u002Fa\u003E)\u003C\u002Fli\u003E\n  \u003Cli\u003EAlmost one-third of 3.5 billion searches performed on Google every day are voice searches (\u003Ca href=\"https:\u002F\u002Fwww.theedesign.com\u002Fblog\u002F2017\u002Fvoice-search-impacts-digital-marketing\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETheeDesign Research\u003C\u002Fa\u003E)\u003C\u002Fli\u003E\n  \u003Cli\u003EMore than 30 percent of web browsing will be done without a screen by the end of 2020, (\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2016-10-18-gartner-reveals-top-predictions-for-it-organizations-and-users-in-2017-and-beyond\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGartner\u003C\u002Fa\u003E)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ENot sure where to start optimising for voice? We recommend taking a stab at low hanging fruit to improve your relevancy and user-experience to ensure that your site is well optimised for voice SEO. Here are some suggestions:\u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003EUtilise structured data.\u003C\u002Fli\u003E\n  \u003Cli\u003EImprove page speed.\u003C\u002Fli\u003E\n  \u003Cli\u003EGet to know your audience (and their intent). \u003C\u002Fli\u003E\n  \u003Cli\u003ETarget users further in the funnel by optimising for long-tail keywords.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Should you want to learn more about how you can improve your rankings and voice search capabilities, let’s connect."},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mM},search__meta_description:{type:a,name:o,value:mN},search__og_title:{type:a,name:p,value:mM},search__og_description:{type:a,name:q,value:mN},search__og_image:{type:c,name:r,value:[{name:"meet-bert-googles-natural-language-processor_og-image_devotion.jpg",description:"Devotion heart with \"Meet BERT, Google's Natural Language Processor\" written on it in front of a Google Home Mini",type:g,size:297890,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fcc1ef3fa-4ce9-41fd-9fe5-e2f4c5d67587\u002Fmeet-bert-googles-natural-language-processor_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"198ece9a-9697-44df-98f9-bdf77dd8603c",name:"Utilising Tweet Threads + Appended Tweets",codename:"utilising_tweet_threads___appended_tweets",language:b,type:u,collection:b,sitemap_locations:[],last_modified:mO,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:" Let’s Chat: Utilising Tweet Threads + Appended Tweets."},subtitle:{type:a,name:B,value:gx},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"utilising-tweet-threads-appended-tweets"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:c$,codename:da}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:lh,codename:li}]},publish_date:{type:K,name:L,value:"2020-04-15T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[mP],value:"\u003Cp\u003EIn the attention economy, every word counts. You need to grab the attention of your users - and keep it. That means that what you have to say has to resonate and so does the way in which you say it. Luckily on a social landscape, you can express a lot in one tweet especially when you layer in videos, GIFs, graphics, photos and other assets.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n27cee3b7_4af0_0108_8c6f_c5fe2c904c80\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EBut how do you tell a story that’s developing or continue to build on thoughts to engage your audience on a trending topic of interest for your business? On these occasions, we recommend utilising tweet threads. \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s now easier than ever to stitch tweets together (add a new tweet to an old tweet).  Here’s how:\u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003EClick the ‘new tweet’ button and compose a tweet.\u003C\u002Fli\u003E\n  \u003Cli\u003ESwipe down on the tweet composer and you’ll be able to view a list of previously published tweets.\u003C\u002Fli\u003E\n  \u003Cli\u003EClick the three-dot menu button and select the tweet you’d like to add to.\u003C\u002Fli\u003E\n  \u003Cli\u003EPublish the new tweet.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ETweet threads were first introduced three years ago as a way to publish longer-form content when Twitter had more stringent character restrictions (pro tip: you should still be keeping tweets concise). When launched, avoiding Twitter’s character limit was the primary objective and over time they have evolved. The added benefit of tweet threads is aligning to older content - and the SEO value that it provides. \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s likely that as the use of social media continues to evolve, so will the way that stories are told and linked on Twitter. If you’re having trouble reaching or growing your audiences, get in touch to find out how Devotion can help you engage people at the right time with the right message.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Does your social media program stack up?"},cta_panel__cta_label:{type:a,name:w,value:mA},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mQ},search__meta_description:{type:a,name:o,value:gx},search__og_title:{type:a,name:p,value:mQ},search__og_description:{type:a,name:q,value:gx},search__og_image:{type:c,name:r,value:[{name:"lets-chat-utulising-tweet-threads-and-appended-tweets_og-image_devotion.jpg",description:"Devotion heart with \"Let's Chat: Utilising Tweet Threads and Appended Tweets\" written on it in front of a Twitter feed",type:g,size:333199,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F20d691c4-7ee1-45eb-83cf-1ccffc28dc8d\u002Flets-chat-utulising-tweet-threads-and-appended-tweets_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"48dbe4b2-08b0-461e-bd44-e553aef70722",name:mR,codename:"is_anyone_searching_for_anything_other_than_corona",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-30T02:41:36.9635956Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:mR},subtitle:{type:a,name:B,value:" In the midst of the COVID-19 crisis, we’re exploring how your business can continue to optimise its search performance."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"anyone-searching-for-anything-other-than-coronavirus"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:eD,codename:eE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:dd,codename:de}]},publish_date:{type:K,name:L,value:"2020-04-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"d1d1c33b-ed85-412b-85f1-e16585505b6e":{image_id:"d1d1c33b-ed85-412b-85f1-e16585505b6e",description:"AU search interest 08 April 2020",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8c6ecc96-a9e1-4cc6-b006-8f7bc330f0e5\u002FAnnotation%202020-04-08%20193002.png",width:1017,height:331}},links:{},modular_content:[],value:"\u003Cp\u003EIf you’re experiencing news overload, you’re not alone. The world is in a state of bewilderment which means that people are looking for answers to questions common and previously unthought of. That can include queries like:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EWhat are stage 3 coronavirus restrictions?\u003C\u002Fli\u003E\n  \u003Cli\u003EHow long will coronavirus pandemic last?\u003C\u002Fli\u003E\n  \u003Cli\u003EWhen will coronavirus peak in Australia?\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EYou are likely searching for some of these, as is your audience. And if you’re a business owner or marketer, you may be wondering whether or not people are actually still looking for your organisation, product or service. You may even be questioning if SEO is an area in your marketing program you can cut back on.\u003C\u002Fp\u003E\n\u003Cp\u003EToday we’re exploring those issues in depth. \u003C\u002Fp\u003E\n\u003Ch4\u003EEvaluating Changing Search Behaviours \u003C\u002Fh4\u003E\n\u003Cp\u003EYou and your team are working from home. Your children aren’t going to school. Your favourite restaurant has closed. Daily life has changed for you - and your customers - and it’s likely also reflected in the ways in which you search for information, products and services or businesses online (whether you realise it or not). \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d1d1c33b-ed85-412b-85f1-e16585505b6e\" data-image-id=\"d1d1c33b-ed85-412b-85f1-e16585505b6e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8c6ecc96-a9e1-4cc6-b006-8f7bc330f0e5\u002FAnnotation%202020-04-08%20193002.png\" data-asset-id=\"d1d1c33b-ed85-412b-85f1-e16585505b6e\" data-image-id=\"d1d1c33b-ed85-412b-85f1-e16585505b6e\" alt=\"AU search interest 08 April 2020\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EOverall, search impressions have been down over the past few weeks unless you fall into a very specific sector like \u003Ca href=\"https:\u002F\u002Ftrends.google.com\u002Ftrends\u002Fstory\u002FUS_cu_4Rjdh3ABAABMHM_en_en-AU\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eessential consumer products or health and wellness\u003C\u002Fa\u003E. As everyone slowly adapts to a new normal, this will continue to change as they need to find new ways of doing things they previously did offline in a digital environment. So how do business owners and marketers stay in-the-know? By constantly leveraging data from Google Analytics and Google Trends to manage expectations, shift conversations and meet your customers where they are (but not in a panic!).\u003C\u002Fp\u003E\n\u003Ch4\u003EYour Organic Search Program\u003C\u002Fh4\u003E\n\u003Cp\u003EBrands that continue to be aware of the evolving nature of this pandemic and its impact on their business (in the short and long term) will rebound most effectively. Until then you should assess your overarching digital program with a critical eye, doubling down on lean effectiveness as much as possible. There are opportunities now that you can begin working on to ensure your ongoing success.\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EHave a contingency plan.\u003C\u002Fstrong\u003E If you’re a small business who has lost nearly all of your cash flow overnight, we know how much you’re hurting. Its blood, sweat, tears and your hard-earned money that is on the line right now. Have faith that consumer behaviour and confidence ALWAYS recover (we have short memories after all). You can minimise the disruption to your organic search performance in the event you need to temporarily close up (digital) shop by:\n    \u003Cul\u003E\n      \u003Cli\u003EAvoiding disabling your entire site (bad for SEO). Instead, issue an internal 503 error or an indexable homepage placeholder with a 200 status code.\u003C\u002Fli\u003E\n      \u003Cli\u003ELimit your site functionality if the services or products you are able to offer has shifted. Just be sure to follow Google’s guidelines regarding intrusive interstitials (UX still matters!).\u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EDo your homework.\u003C\u002Fstrong\u003E It’s a common misconception that to be successful at digital marketing you have to be always on. The truth is you need to be where it matters. And right now that means you have to be hunkered down doing the work that is going to position you for future success. It’s the less sexy part, but it’s what will drive results.\n    \u003Cul\u003E\n      \u003Cli\u003ENow that you've got some more time on your hands, start prioritising \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Fbeginners-guide-to-content-marketing\u002Fmarketing-funnel\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Etop and mid-funnel content\u003C\u002Fa\u003E. This may not convert in the short term but having a stockpile of content will give you the competitive edge you need when consumers resume normal purchasing behaviours. \u003C\u002Fli\u003E\n      \u003Cli\u003EAre there areas of your site’s performance that you’ve overlooked? Now is a great time to tidy up. We’re talking about improving page speed, updating photos with alt text, assessing your URL structure, making metadata updates, revamping your local listings, utilising structured data markup, leveraging heat mapping, etc. Start there. \u003C\u002Fli\u003E\n      \u003Cli\u003EIt’s also a good time to take a look at the calendar. It’s likely that your business is going to have a challenging Q4\u002FQ1. It could even extend further than that because we just don’t know how long we’ll be in this environment. But you can plan for the latter part of the year. Develop strong integrated marketing plans that move users through the purchase funnel across all distribution channels. Plan for online activations to increase during the year as people continue to spend more and more time inside (and online).  \u003C\u002Fli\u003E\n    \u003C\u002Ful\u003E\n  \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EWe know that many companies are genuinely concerned about whether or not this is a storm they can weather. And for good reason. At Devotion, we’re devoted to your success. Connect with us to learn more about our approach to digital during this time.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need help with Search Marketing?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mS},search__meta_description:{type:a,name:o,value:mT},search__og_title:{type:a,name:p,value:mS},search__og_description:{type:a,name:q,value:mT},search__og_image:{type:c,name:r,value:[{name:"is-anyone-searching-for-anything-other-than-coronavirus_og-image_devotion.jpg",description:"Devotion heart with \"Is anyone searching for anything other than Coronavirus?\" written on it in front of a laptop displaying a pie chart",type:g,size:495336,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F344c7e42-31c6-4a5b-bbeb-f2702e7b670a\u002Fis-anyone-searching-for-anything-other-than-coronavirus_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"4d63e9a6-ef0e-44d0-a262-ac7fe9b8cc33",name:mU,codename:"what_s_in_an_offer_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-08T03:30:46.2303819Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:mU},subtitle:{type:a,name:B,value:"How do you market effectively, sensitively and productively in today’s landscape?"},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"whats-in-an-offer"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:eH,codename:eI}]},publish_date:{type:K,name:L,value:"2020-04-09T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ESales and marketing are often all about the offer. But, when launched incorrectly an offer can actually devalue your brand, create distrust amongst consumers and cost you more in lost resources in the long run. Arguably, the way in which you promote your organisation has never been more important than right now.\u003C\u002Fp\u003E\n\u003Cp\u003EMany digital marketing companies offer a “free performance report”. It sure looks like a great deal, but sadly it isn’t. Honestly, it is useless. \u003C\u002Fp\u003E\n\u003Cp\u003EThe unspoken truth in digital is that every digital asset can be improved (yes, even the ones we will build) and that constant improvement is necessary. A \u003Cem\u003Ecomplimentary\u003C\u002Fem\u003E \u003Cem\u003Eperformance \u003C\u002Fem\u003Ereport is templated to allow mass convenient production which often uses curated numbers to dramatise the negative - I’m yet to see or hear of any such report that is positive, and tells you to stay with your current agency partner. Funny that. \u003C\u002Fp\u003E\n\u003Cp\u003EThe reality is that this sort of approach instantly devalues the skills and services of the agency as the engagement is transactional - what long term value has been demonstrated other than a list of immediate action items? What consideration has been taken for your key success metrics? Or most importantly your customers. Not one, that has been superseded by pressing a button and generating a report.\u003C\u002Fp\u003E\n\u003Cp\u003EFew people or companies are looking for a transactional relationship. The cost of acquiring a customer versus retaining them is reason enough alone. And that’s under normal circumstances.\u003C\u002Fp\u003E\n\u003Cp\u003EThe challenge for brands, and marketers right now is to define (re-define)  their value. What are you really offering? And, how do you promote it authentically and sensitively? This is of critical importance as consumers are taking note of brands who do this well and even worse those who don’t. \u003C\u002Fp\u003E\n\u003Cp\u003ESo what would our offer be? Good question. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion’s value is in our people, and our collective intelligence. Our team is full of smart people who are focused on working in partnership with our clients to identify, attract and convert the right customers.\u003C\u002Fp\u003E\n\u003Cp\u003EOur mission statement is simple; to enable our clients to grow their business and achieve their goals.\u003C\u002Fp\u003E\n\u003Cp\u003EThat is our offer.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you’re struggling to define your offer in today’s landscape please get in contact so we can create something together.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:d},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mV},search__meta_description:{type:a,name:o,value:mW},search__og_title:{type:a,name:p,value:mV},search__og_description:{type:a,name:q,value:mW},search__og_image:{type:c,name:r,value:[{name:"whats-in-an-offer_og-image_devotion.png",description:"Devotion heart with \"What's in an offer?\" written on it in front of people shaking hands at a business meeting",type:Y,size:590403,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F37f6115e-4fa8-4486-94df-b2c55f9020c1\u002Fwhats-in-an-offer_og-image_devotion.png",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"07524388-51bf-4cd4-a135-734ece6555fd",name:"COVID-19 | 02 - The case against social (media) distancing",codename:"covid_19___02___the_case_against_social__media__di",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:17:25.6848521Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"The case against social (media) distancing."},subtitle:{type:a,name:B,value:"In the midst of the COVID-19 crisis, we’re exploring how your business can stay healthy by leveraging digital marketing."},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"the-case-against-social-media-distancing"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:db,codename:dc}]},publish_date:{type:K,name:L,value:mX,display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EIn the midst of the COVID-19 pandemic, many businesses are being forced to pivot and find new ways to stay afloat. With rising uncertainty, it’s more important now than ever that you take steps to understand your audience and find genuine opportunities for connection. While we may be physically further from colleagues, partners and customers, now is \u003Cem\u003Enot\u003C\u002Fem\u003E the time to practice social media distancing. \u003C\u002Fp\u003E\n\u003Cp\u003EThere are arguably more eyes than ever in one place at one time: online. As workers across the world work remotely, your reach potential grows exponentially. But one misstep could make a huge difference in how your brand is perceived and how your customers and prospects react. We know that finding the right path forward can be confusing, so we’ve outlined strategies that can help your business engage communities on social media without taking advantage of a global public health crisis. \u003C\u002Fp\u003E\n\u003Ch3\u003EBuild and activate human connection\u003C\u002Fh3\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EPost responsively. \u003C\u002Fstrong\u003ENow is not the time to be overly promotional. If you do, your brand risks coming off as callous and profiteering from tragedy. Rather, you should act as a trusted advisor in your space, acknowledging the current situation and offering value and resources where you can. If you are in a unique position where you are an authority on health and human services you should, by all means, continue to speak about COVID-19. But if your business lies in another vertical, what do you do? You state your position and how your business (and therefore customers) are impacted and post with sensitivity. Now is actually a really great time to engage in interactive formats with audiences - via polls, webinars and social media takeovers, because everyone is online. Leverage one of your internal subject matter experts to go live (on Facebook or Instagram) from their home office. Doing so gives people an inside look at what it’s like to work for you and with you. You could also engage in a tweetstorm to answer some FAQs during this challenging time. All of these exercises help to build trust and credibility in the long term while humanising your brand. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EUnderstand your audience. \u003C\u002Fstrong\u003EIf you haven’t already, now is the time to dive into the data. You have to understand your audience - what drives them to act and what keeps them up at night. You need an understanding of where they can be found online as well as a plan for how different approaches and tactics may impact your business. When all of these puzzle pieces come together, you can craft the best message to communicate your value.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EStop business disruption in its tracks\u003C\u002Fh3\u003E\n\u003Cp\u003EYour business may have suffered from a major disruption in its supply chain or other operations. Some sectors like travel, have been hit harder than others. And your customers expect that. The best thing you can do is be as transparent and supportive as possible. Your audiences will react positively to what you are posting, so long as it is done with purpose and offers value (even if that value is comic relief). What does this look like in action?\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EDevelop a crisis communication response plan.\u003C\u002Fstrong\u003E You should prepare to release statements on how your new state of business will impact customers (including changes in customer service to heed expectations), how you are protecting your employees as well as other frequently asked questions.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ERespond quickly to inquiries and complaints. \u003C\u002Fstrong\u003EYou may have a legitimate reason for not responding in a timely manner. Perhaps you’re a toilet paper manufacturer and your business is currently thriving. Or it may be the unfortunate case that you’ve had to let go of your staff and are now under a resource crunch. Whatever the case, acknowledge inquiries and complaints immediately, even if just to say we hear you and we’ll be in touch. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EDon’t take the short-view.\u003C\u002Fstrong\u003E It’s well known and documented that marketing budgets may suffer cuts, some drastic (we see you 2008). But we also know from various studies (including Harvard Business Review) that strategic marketing and constant communication are critical to taking care of your business. While you need short term solutions to create connections and drive business as an immediate response, you should be wary of halting ongoing work that will contribute to long term growth in the aftermath of the virus. Choosing to reduce spend in many areas (including SEO and content marketing) will leave you in a vulnerable position once you’re on the other side of this. When it comes to paid search and social media, you should be focused (as always) on optimising for return on ad spend (ROAS). While search demand in certain categories (and thus impressions) have fallen, there is an opportunity in the volatility within the marketplace due to fewer bids for paid placements. An investment in your current (and future) state means that you’ll be poised for a faster, more efficient recovery. \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EThere is a greater need than ever for organisations to shift towards online activations as more and more communities across the globe self-isolate. We’ve seen from multiple economic downturns that digital marketing offers unique opportunities due to decreased competition - meaning that certain types of advertising will become less expensive to execute against. The question is, will you double down?\u003C\u002Fp\u003E\n\u003Cp\u003EWe recognise that this is a dramatic shift in strategy for many businesses and as digital marketing experts, we’re committed to helping you navigate these stormy seas. It’s time to pull ourselves up by the anchors. \u003C\u002Fp\u003E\n\u003Cp\u003EConnect with us today to learn more about how Devotion is committed to keeping your business healthy.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Contact us today"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:mY},search__meta_description:{type:a,name:o,value:mZ},search__og_title:{type:a,name:p,value:mY},search__og_description:{type:a,name:q,value:mZ},search__og_image:{type:c,name:r,value:[{name:"the-case-against-social-media-distancing_og-image_devotion.jpg",description:"Devotion heart with \"The case against social (media) distancing\" written on it in front of an iPhone with notifications floating on top",type:g,size:1032520,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F451b97a4-7dd4-4c72-99af-9af227660823\u002Fthe-case-against-social-media-distancing_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"3dc99f67-a8ca-4430-a49e-3f86d94e71f3",name:"Australian Meat Processor Corporation appoints Devotion",codename:"australian_meat_processor_corporation_appoints_dev",language:b,type:u,collection:b,sitemap_locations:[],last_modified:m_,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Australian Meat Processor Corporation appoints Devotion."},subtitle:{type:a,name:B,value:"AMPC has partnered with Devotion to lead their digital transformation, focussing initially on their primary customer-facing digital assets."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"australian-meat-processor-corporation-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:mX,display_timezone:W},article:{type:i,name:M,images:{"7aa8fefa-e623-44d6-b335-b3cad1c61ce6":{image_id:"7aa8fefa-e623-44d6-b335-b3cad1c61ce6",description:"Australian Meat Processor Corporation company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5b611da4-6deb-47ba-bc83-cc590264b6a6\u002FAMPC_logo.jpg",width:271,height:86}},links:{},modular_content:[m$],value:"\u003Cp\u003EToday, Devotion was officially appointed by the Australian Meat Processor Corporation (AMPC) to lead a digital transformation process. As part of this new partnership, Devotion will be redefining AMPC’s digital assets with a specific focus on improving the customer experience and putting in place a new scaleable digital experience platform.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion is well positioned to manage this process, having undertaken similar initiatives previously for both \u003Ca href=\"https:\u002F\u002Fwww.wool.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Wool Innovation (AWI)\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.wineaustralia.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Australia\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E“It’s a category close to my heart for those of you who know my devotion, and one that is often misrepresented. We’re looking forward to the challenge of representing the professionalism of the industry through all digital touch points,” says Andrew Whitehead, Devotion’s Creative and Managing Director. \u003C\u002Fp\u003E\n\u003Cp\u003EClaire Bond, Communication & Marketing Manager AMPC said the decision to appoint Devotion was an easy one. \u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9d90126f_c26c_014b_3f20_90f713652888\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EThe first phase of the digital transformation is expected to take 4-months to come to market, and progress is already well under way.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"7aa8fefa-e623-44d6-b335-b3cad1c61ce6\" data-image-id=\"7aa8fefa-e623-44d6-b335-b3cad1c61ce6\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5b611da4-6deb-47ba-bc83-cc590264b6a6\u002FAMPC_logo.jpg\" data-asset-id=\"7aa8fefa-e623-44d6-b335-b3cad1c61ce6\" data-image-id=\"7aa8fefa-e623-44d6-b335-b3cad1c61ce6\" alt=\"Australian Meat Processor Corporation company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EAbout AMPC\u003C\u002Fh3\u003E\n\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.ampc.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAustralian Meat Processor Corporation (AMPC)\u003C\u002Fa\u003E is the Rural Research and Development Corporation that supports the red meat processing industry throughout Australia. AMPC’s mandate is to provide research, development and extension (RD&E) services that improve the sustainability and efficiency of the sector.\u003C\u002Fp\u003E\n\u003Cp\u003ERed meat processor levies are strategically invested in research, development and extension programs that are aligned to targeted marketing initiatives. These programs deliver outcomes and benefits for both the Australian red meat processing industry and the broader Australian community.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a digital partner to drive your digital transformation?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:na},search__meta_description:{type:a,name:o,value:"Australian Meat Processor Corporation (AMPC) has partnered with Devotion to lead their digital transformation."},search__og_title:{type:a,name:p,value:na},search__og_description:{type:a,name:q,value:"Australian Meat Processor Corporation (AMPC) has partnered with Devotion to lead their digital transformation, focussing initially on their primary customer-facing digital assets."},search__og_image:{type:c,name:r,value:[{name:"australian-meat-processor-corporation-appoints-devotion_og-image_devotion.jpg",description:"Devotion heart with \"Australian Meat Processor Corporation appoints Devotion\" written on it in front of the AMPC website",type:g,size:542894,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fca1268ab-e9b3-48e0-b7c7-3f0756b450f6\u002Faustralian-meat-processor-corporation-appoints-devotion_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"1a0e44ea-755f-4020-9ec1-3480f7f85dc2",name:"COVID-19 | 01 - It's business (not) as usual",codename:"covid_19___01___it_s_business__not__as_usual",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-30T02:43:46.5642477Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"It’s business (not) as usual."},subtitle:{type:a,name:B,value:"Protecting our employees and clients is our primary objective. Read about our COVID-19 response."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"devotion-covid-19-response-business-not-as-usual"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cZ,codename:c_}]},publish_date:{type:K,name:L,value:"2020-03-26T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ESo every business has now written a version of this article - acknowledging the impact of COVID-19, the fact everyone’s hurting, and businesses are impacted at every end of the organisational spectrum, and without any real idea for how long or how bad.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion is not immune. We’ve seen budgets cut, projects put on hold, and key decision timeframes pushed out. However, we’re also in an enviable position to be able to continue to operate and to do business, just not as usual.\u003C\u002Fp\u003E\n\u003Cp\u003EWe have always operated with a flexible workplace mindset, which means our people have the ability to juggle their work with life’s other commitments. As such, we already have the tools, processes and approach required to make remote working highly effective. We recognise that we are in a privileged position and that the ability to work remotely, or the flexibility to do so, may not be afforded to everyone. But in an effort to ‘flatten the curve’, we’re all now doing it together. \u003C\u002Fp\u003E\n\u003Cp\u003ESo, what does this mean for us right now? It means that we’re meeting with clients and hosting workshops via video chat (Zoom, Google Hangouts, and GoTo Meeting). It means we're actively engaging in discussions about how we can continue to engage communities online while we’re all #AloneTogether, and brainstorming how to best navigate changes in consumer behaviour to ensure our clients' businesses come out of this unscathed.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a digital agency, we’re well equipped for this scenario and uniquely capable of ensuring business continuity due to the nature of our work.\u003C\u002Fp\u003E\n\u003Cp\u003EWe appreciate that for many of you, this may be your first time working in an entirely remote capacity and it’s caused your business to shift. So here are a few things to think about:\u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003E\u003Cstrong\u003EMake more time for FaceTime (literally).\u003C\u002Fstrong\u003E Sure, we all want to avoid meetings that could be an email. But at this juncture, we’re all craving human connection. So consider setting up a short video chat instead of sending an email. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ESet workspace boundaries.\u003C\u002Fstrong\u003E Try not to work where you eat or where you sleep and consider getting out of your PJs (even if it’s just into your favourite pair of trackies). If you have no other options, consider how you can get creative with your space. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ELeverage apps that block out other distractions. \u003C\u002Fstrong\u003EThis includes background noise as well as the need to check your personal social feeds throughout the day. \u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EGive yourself grace. \u003C\u002Fstrong\u003EThese are uncertain times and try as you might, each day may not be the perfect model of productivity. Give it all you’ve got and the rest will follow.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003ETrust each other.\u003C\u002Fstrong\u003E Rely on your people and processes. While we’re not all on top of each other to physically ‘monitor' progress, being present through constant communication is just as effective.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003EIn addition to these suggestions above, InVision published and interesting article today, on How to build (and sustain) culture in a remote environment, which introduced the idea of ‘leaning in’. This is a behavioural tendency often associated with engagement. For TV traditionalists, it’s the idea of someone sitting forward on the couch during a program - leaning in and feeling engaged. For those in the digital world, it’s causing someone to pay attention and interact - to proceed down the intended customer journey. Today, InVision appropriated the term to people’s approach to succeeding in the age of isolation. To make this all work, “we must lean 100% into it”. Well said. We have to all commit for it to succeed.\u003C\u002Fp\u003E\n\u003Cp\u003EOver the next couple of weeks, the team at Devotion will continue to work hard to provide our community with strategies to pivot existing campaigns and strategies and to meet new demands. As well as driving our own business forward, we’re committed to keeping our clients’ business viable, and people employed. \u003C\u002Fp\u003E\n\u003Cp\u003EWe encourage you to reach out and let us know how we can support you and your team through these challenging times.\u003C\u002Fp\u003E\n\u003Cp\u003EStay healthy and safe,\u003Cbr\u003E\n\u003Cstrong\u003EAndrew & Joe\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"We're here to chat"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nb},search__meta_description:{type:a,name:o,value:nc},search__og_title:{type:a,name:p,value:nb},search__og_description:{type:a,name:q,value:nc},search__og_image:{type:c,name:r,value:[{name:"its-business-not-as-usual_og-image_devotion.jpg",description:"Devotion heart with \"It's business (not) as usual\" written on it in front of open for business sign",type:g,size:421503,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F63dc9e66-bfe8-40df-a13a-e2d61d185492\u002Fits-business-not-as-usual_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"5995240c-ac05-4671-b8f0-baafff9a7071",name:"Google Nofollow Update",codename:"google_nofollow_update",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:45:23.8688092Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"How Will the Latest Nofollow Update Impact Rankings?"},subtitle:{type:a,name:B,value:gy},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"google-nofollow-update"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:dd,codename:de}]},publish_date:{type:K,name:L,value:"2020-03-10T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ELate last year, Google announced that it would be making changes to the ways in which it would treat nofollows. The latest part of this update, which affects crawling and indexing, was recently rolled out on March 1st. Previously, nofollow links were treated as directive but since March 1st Google has been treating nofollow links as “a hint” as far as crawling and indexing is concerned. \u003C\u002Fp\u003E\n\u003Cp\u003EWhat does this mean for your site? It’s time to review your nofollow policy. Rather than using nofollows in order to keep pages from being crawled, you should investigate other options like a meta robots noindex directive. \u003C\u002Fp\u003E\n\u003Cp\u003EWe have not yet seen significant impacts on rankings, and it’ll be difficult to predict in the near future if the update will negatively impact your organic search performance since it’s dependent upon which pages Google crawls and indexes. However, it’s likely that Google will choose not to index low quality pages. \u003C\u002Fp\u003E\n\u003Cp\u003EIf you’re looking for a silver lining somewhere - it’s possible that these changes will help sites get the link equity they deserve. Many websites place a nofollow on all links, but this change opens the possibility of passing on link equity - good news for those looking to build links, but potentially challenging for publishers in a new dynamic where there is a rush to create comments, user generated content and other edits. In fact, it’s been confirmed by Google that the reason this update was made was because Google was missing useful link signal information because of nofollows. Ultimately the search giant’s primary goal is delivering the most relevant, high quality search results possible. This is a change that should help them achieve that objective. \u003C\u002Fp\u003E\n\u003Cp\u003EIf you see a significant decline in organic search traffic or rankings, it may be worthwhile taking a look at which pages are indexed and crawled as well as adjusting your nofollow procedures. You should review your site to ensure that you are not making use of poor deployment of nofollows as this may have unintended negative consequences. \u003C\u002Fp\u003E\n\u003Cp\u003EOur suggestion? If your search performance remains the same, or continues to improve, no action is required on your end. f you see negative consequences, however, it may be time to move to a meta robots noindex. Don’t forget, for the noindex directive to be effective, the page must not be blocked by a robots.txt file. If the page is blocked by a robots.txt file, the crawler will never see the noindex directive, and the page can still appear in search results.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"If you're interested in learning more about Google updates"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nd},search__meta_description:{type:a,name:o,value:gy},search__og_title:{type:a,name:p,value:nd},search__og_description:{type:a,name:q,value:gy},search__og_image:{type:c,name:r,value:[{name:"how-will-the-latest-nofollow-update-impact-rankings_og-image_devotion.jpg",description:"Devotion heart with \"How will the latest nofollow update impact rankings?\" written on it in front of a computer screen displaying Google Analytics",type:g,size:292837,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fdebf66ea-d9e1-4be6-8a9f-01b9ee622734\u002Fhow-will-the-latest-nofollow-update-impact-rankings_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"9cfe666a-dc37-486d-83f8-d89e5a1549ab",name:"Google co-founders resign",codename:"google_co_founders_resign",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:44:13.6006289Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"On the 3rd of December, the co-founders of Google resigned."},subtitle:{type:a,name:B,value:"Larry Page and Sergey Brin stepping down from their leadership roles within Google marks the end of an era."},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"google-cofounders-resign"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:jv,codename:jw}]},publish_date:{type:K,name:L,value:"2019-12-06T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EOn the 3rd of December, the co-founders of Google resigned. \u003C\u002Fp\u003E\n\u003Cp\u003EIn the final month of the company's 21st year in operation, Sergey Brin and Larry Page, two men who changed the world, stepped aside from their respective roles as CEO and President of Alphabet.\u003C\u002Fp\u003E\n\u003Cp\u003ETheir \u003Ca href=\"https:\u002F\u002Fabc.xyz\u002Finvestor\u002Ffounders-letters\u002F2004-ipo-letter\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Efirst founder's letter\u003C\u002Fa\u003E (in 2004) stated \"Google is not a conventional company. We do not intend to become one. Throughout Google’s evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has helped us provide unbiased, accurate and free access to information for those who rely on us around the world.”\u003C\u002Fp\u003E\n\u003Cp\u003EIn my personal opinion, they’ve done exactly that. A company that has:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EAltered the way the world seeks information.\u003C\u002Fli\u003E\n  \u003Cli\u003EContributed to the commoditisation of data.\u003C\u002Fli\u003E\n  \u003Cli\u003ERevolutionised the advertising industry.\u003C\u002Fli\u003E\n  \u003Cli\u003ELed the way in the development of AI technology and it’s applications.\u003C\u002Fli\u003E\n  \u003Cli\u003EFacilitated the requirement of the “\u003Ca href=\"http:\u002F\u002Fwww.devotion.com.au\" title=\"digital agency\"\u003Edigital agency\u003C\u002Fa\u003E”.\u003C\u002Fli\u003E\n  \u003Cli\u003EEstablished itself as a verb.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EAll done as objectively as possible. All done in accordance with their original principals.\u003C\u002Fp\u003E\n\u003Cp\u003EGoogle is currently in the capable hands of its' CEO Subdar Pichai, who’s delivered phenomenal growth since taking the role 4 years ago, growing the business from 59,000 to 114,000 employees.\u003C\u002Fp\u003E\n\u003Cp\u003EAlthough Larry Page and Sergey Brin are stepping away from their active managerial roles, they will still remain involved in the business as board members and shareholders.\u003C\u002Fp\u003E\n\u003Cp\u003ERead the full announcement here:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fblog.google\u002Finside-google\u002Falphabet\u002Fletter-from-larry-and-sergey\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ehttps:\u002F\u002Fblog.google\u002Finside-google\u002Falphabet\u002Fletter-from-larry-and-sergey\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Want to talk digital?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ne},search__meta_description:{type:a,name:o,value:nf},search__og_title:{type:a,name:p,value:ne},search__og_description:{type:a,name:q,value:nf},search__og_image:{type:c,name:r,value:[{name:"google-co-founders-resign_og-image_devotionrs-resign_og-image_devotion.jpg",description:"Devotion heart with \"Google co-founders resign\" written on it in front of Google logo",type:g,size:605243,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fea37a0c9-8027-4236-860e-1a805b43e8a4\u002Fgoogle-co-founders-resign_og-image_devotionrs-resign_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"bfc94a02-d2d8-4dcb-af50-9ff6fd73ddf5",name:"3 keys for a Content-as-a-Service approach",codename:"n3_keys_for_a_content_as_a_service_approach",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T03:44:02.6479842Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"3 key reasons your business needs a Content-as-a-Service approach."},subtitle:{type:a,name:B,value:"Content-as-a-Service, or CaaS, is a new approach to managing content. Here's three reasons why businesses should be taking notice."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"3-reasons-for-a-content-as-a-service-approach"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:eD,codename:eE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:eH,codename:eI}]},publish_date:{type:K,name:L,value:"2019-11-26T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EIn today’s world, people expect fresh and accurate content at their fingertips – whether they’re interacting with you in a B2B or B2C context. Yet doing so can fast become an operational challenge – particularly if you’re relying on an outdated content management system. \u003C\u002Fp\u003E\n\u003Cp\u003EIn the last decade, we’ve seen the content management landscape change significantly. Large, on-premise content management solutions were replaced by cloud-based, SaaS solutions, which made content management much more agile and easy to manage. Then, we ushered in the headless CMS, which has enabled us to overcome the parameters of traditional content management, and easily publish any content to any device. \u003C\u002Fp\u003E\n\u003Cp\u003ENow, led by the headless CMS, we’re seeing an exciting new approach that’s shaking the digital agency realm up yet again: Content-as-a-Service. \u003C\u002Fp\u003E\n\u003Ch3\u003ESo what is Content-as-a-Service?\u003C\u002Fh3\u003E\n\u003Cp\u003EContent-as-a-Service (CaaS) is, essentially, a new and very flexible approach to content management. \u003C\u002Fp\u003E\n\u003Cp\u003EOur partners at Kentico describe CaaS as: “\u003Cem\u003Ea new mindset about how to create, manage, deliver and track content\u003C\u002Fem\u003E”. \u003C\u002Fp\u003E\n\u003Cp\u003EEssentially, it’s about leveraging centralised, cloud-based content to ‘service’ any number of applications that a business uses as part of their microservices architecture – and writing APIs to connect them. \u003C\u002Fp\u003E\n\u003Cp\u003EFor a particular business, for instance, this might include Shopify as a webstore, Hubspot or Marketo for marketing automation, or Forms.io for data capture.\u003C\u002Fp\u003E\n\u003Cp\u003EImportantly, the headless CMS functions as a content “hub”, where content is created, reviewed, stored, and measured. As core content remains in a central repository, it can be easily tracked and monitored, so you can continually optimise your content delivery.\u003C\u002Fp\u003E\n\u003Cp\u003EUnsure whether or not CaaS is right for your business? Here are thee key reasons to consider it:\u003C\u002Fp\u003E\n\u003Ch3\u003E#1 – Deliver content faster and easier  \u003C\u002Fh3\u003E\n\u003Cp\u003EFor many organisations, one of the major limitations of traditional content management is the process of actually producing content in the first place. Often, content is produced by several people, in different formats, with various approval cycles - many of which occur over email or via other collaboration software. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fkontent.ai\u002Fblog\u002Fmoving-to-caas-with-kentico-kontent\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EAccording to Kentico\u003C\u002Fa\u003E, most enterprises still fail to manage content, and “manage their content in silos that lead to duplication of content and efforts. That leads not only to internal inefficiencies, but, most importantly, to inconsistent digital experiences.”\u003C\u002Fp\u003E\n\u003Cp\u003EWith a CaaS approach, however, producing and distributing content can be far simpler and easier. This is because you’re sourcing content directly from a single, cloud-native repository. Plus, with the right approach, you can control the entire content lifecycle from beginning to end. \u003C\u002Fp\u003E\n\u003Cp\u003EFor instance, if you’re utilising an innovative headless CMS like \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Kontent\u003C\u002Fa\u003E as part of your CaaS approach, you can do everything in the one, central location. This includes planning your content (mapping products to your editorial calendar, assigning contributors and more), creating and reviewing content directly in the CMS (colleagues can comment and suggest changes), publishing it (via  APIs), and even optimising the content on the spot, based on real-time input from Google analytics and content metadata. \u003C\u002Fp\u003E\n\u003Cp\u003ESince you can collaborate on all your content in a single location, you avoid duplicating content in multiple systems as well as the pains of copy-pasting content across tools, updating your plans in various spreadsheets, and sending revisions by email.\u003C\u002Fp\u003E\n\u003Ch3\u003E#2 - Publish easily to multiple channels\u003C\u002Fh3\u003E\n\u003Cp\u003EToday, consumers expect to connect with you via multiple channels – in a seamless and consistent way. When working in an office, for instance, a customer may prefer to receive an email regarding an upcoming sale or special offer – whereas when they’re on the go and using a device, prefer to receive the same information via an ad on social media. \u003C\u002Fp\u003E\n\u003Cp\u003EA CaaS approach – with a headless CMS at its heart - makes this channel optimisation possible, as it enables you to very easily publish content in all kinds of ways, depending on what matters to your business.\u003C\u002Fp\u003E\n\u003Cp\u003EPlus, with a flexible CaaS approach, you can very quickly change tact if a certain channel is no longer desirable to a particular customer or audience. \u003C\u002Fp\u003E\n\u003Ch3\u003E#3 – Scale and adapt as you need to\u003C\u002Fh3\u003E\n\u003Cp\u003EOne of the great advantages of a CaaS approach is its scalability and flexibility. The number of applications that you wish to service with your content can be increased or decreased, based on your needs, at any time.\u003C\u002Fp\u003E\n\u003Cp\u003ESimilarly, if a particular application is no longer meeting your needs, or a new and better one emerges, you can simply swap it out for another, with a minor change to your overall microservices architecture. No major re-architecting or extensive programming.\u003C\u002Fp\u003E\n\u003Ch3\u003EWant to learn more about CaaS?\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"\u002Fcontact-us\"\u003EGet in touch with the team at Devotion\u003C\u002Fa\u003E. We can answer your questions and put you on the path that’s right for your business.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for help with your content management strategy?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ng},search__meta_description:{type:a,name:o,value:nh},search__og_title:{type:a,name:p,value:ng},search__og_description:{type:a,name:q,value:nh},search__og_image:{type:c,name:r,value:[{name:"3-key-reasons-your-business-needs-a-content-as-a-service-approach_og-image_devotion.jpg",description:"Devotion logo with text \"3 key reasons your business needs a content-as-a-service approach\" in a heart over a group of people in an office meeting",type:g,size:459723,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5285883d-357a-41b5-a680-ca91f1594e85\u002F3-key-reasons-your-business-needs-a-content-as-a-service-approach_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"7b38f963-79cb-49e2-b3fe-afdda9b40ac0",name:"Discovery Parks appoints Devotion",codename:"discovery_parks_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:32:05.6555025Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Discovery Parks appoints Devotion to redevelop their digital platforms."},subtitle:{type:a,name:B,value:"Australia's largest owner and operator of lifestyle holiday parks in Australia, has appointed Devotion as its digital agency, with an initial focus on key consumer-facing platforms."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"discovery-parks-appoints-devotion-as-its-digital-agency"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-10-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"d5738887-6a3d-4905-9a44-31953076a731":{image_id:"d5738887-6a3d-4905-9a44-31953076a731",description:"Discovery Parks company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb5b223da-c7e1-4807-a1eb-dbdab6fc0e6e\u002FDiscovery-Parks_Logo_Devotion.jpg",width:ni,height:fH}},links:{},modular_content:[],value:"\u003Cp\u003EDevotion Digital has recently been appointed by Discovery Parks as their digital agency of choice. With this new partnership, Sydney-based Devotion will redevelop a number of key consumer-facing digital platforms for Discovery Parks, the largest owner and operator of lifestyle holiday parks in Australia.\u003C\u002Fp\u003E\n\u003Cp\u003EIn addition to the Discovery Parks brand, Devotion will be engaged across the Top Parks and G’DAY Rewards businesses.\u003C\u002Fp\u003E\n\u003Cp\u003EInitially, Devotion will be tasked with redeveloping the websites for all three brands, focusing on delivering better customer experiences, efficient platform management utilising Kentico v12 MVC, deep integration to legacy systems, and platform scalability to support business growth.\u003C\u002Fp\u003E\n\u003Cp\u003E“\u003Cem\u003EThe holiday park market is booming and appeals to a huge cross section of Australia. Discovery Parks and Top Parks are brands focused on delivering experiences and creating memories for their customers. Tapping into this, and being able to provide a seamless experience from a customer’s first touchpoint, is really exciting\u003C\u002Fem\u003E.” says Andrew Whitehead, Devotion’s Creative and Managing Director. \u003C\u002Fp\u003E\n\u003Cp\u003E“\u003Cem\u003EThey have a strong internal CX and tech focus which aligns strongly with our business. They put their customer first and are investing in best-of-breed technology to support this vision,\u003C\u002Fem\u003E” he adds. \u003C\u002Fp\u003E\n\u003Cp\u003EStay tuned to see the results.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d5738887-6a3d-4905-9a44-31953076a731\" data-image-id=\"d5738887-6a3d-4905-9a44-31953076a731\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb5b223da-c7e1-4807-a1eb-dbdab6fc0e6e\u002FDiscovery-Parks_Logo_Devotion.jpg\" data-asset-id=\"d5738887-6a3d-4905-9a44-31953076a731\" data-image-id=\"d5738887-6a3d-4905-9a44-31953076a731\" alt=\"Discovery Parks company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ESince its inception in 2004, Discovery Parks has grown to be the largest owner and operator of lifestyle holiday parks in Australia, with a head office in Adelaide, South Australia.\u003C\u002Fp\u003E\n\u003Cp\u003ELocated in more than 60 of Australia's most desired holiday destinations, from the ski fields to the beach and everywhere in between, Discovery Parks offer a range of accommodation types to suit every budget, including parks that are now designated as pet-friendly and with disabled access.\u003C\u002Fp\u003E\n\u003Cp\u003ETo find out more about Discovery Parks, visit \u003Ca href=\"https:\u002F\u002Fwww.discoveryholidayparks.com.au\u002Fabout\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ediscoveryholidayparks.com.au\u002Fabout\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Top Parks\u003C\u002Fh3\u003E\n\u003Cp\u003ETop Parks is Australia’s largest group of holiday parks and offers choice for travellers with three styles of parks – Caravan, Holiday and Resort Parks. Each of the member parks reflect the environment in which they are located and offer the traveller a vast range of options.\u003C\u002Fp\u003E\n\u003Cp\u003ETo find out more about Top Parks, visit \u003Ca href=\"https:\u002F\u002Ftopparks.com.au\u002Fabout\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Etopparks.com.au\u002Fabout\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout G’DAY Rewards\u003C\u002Fh3\u003E\n\u003Cp\u003EG’DAY Rewards is the loyalty program for Discovery Parks and Top Parks, Australia’s largest network of holiday parks.\u003C\u002Fp\u003E\n\u003Cp\u003EMembers save on accommodation at over 270 parks across the country – from outback, beach, mountains, city, to wine regions, and more. In addition, G’DAY Rewards offers members discounts and added benefits through partnerships with trusted brands.\u003C\u002Fp\u003E\n\u003Cp\u003ETo find out more about G’DAY Rewards, visit \u003Ca href=\"https:\u002F\u002Fwww.gdayrewards.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Egdayrewards.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a digital partner with capability, credibility and experience?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nj},search__meta_description:{type:a,name:o,value:"Discovery Parks, Australia's largest owner and operator of lifestyle holiday parks in Australia, has appointed Devotion as its digital agency."},search__og_title:{type:a,name:p,value:nj},search__og_description:{type:a,name:q,value:"Discovery Parks, Australia's largest owner and operator of lifestyle holiday parks in Australia, has appointed Devotion as its digital agency, with an initial focus on key customer-facing platforms."},search__og_image:{type:c,name:r,value:[{name:"discovery-parks-appoints-devotion-to-redevelop-their-digital-platforms_og-image_devotion.jpg",description:"Devotion heart with \"Discovery Parks appoints Devotion to redevelop their digital platforms\" written on it in front of the Discovery Parks website",type:g,size:555987,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3d69b5b0-3741-4d2c-8b35-a7705af71ea2\u002Fdiscovery-parks-appoints-devotion-to-redevelop-their-digital-platforms_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"ae3cc525-426c-43c0-8449-a500445f7739",name:"Google's \"nofollow\" evolution",codename:"google_s__nofollow__evolution",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:46:40.4884369Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Google's \"nofollow\" evolution."},subtitle:{type:a,name:B,value:gz},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"google-nofollow-changes"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:dd,codename:de}]},publish_date:{type:K,name:L,value:"2019-09-19T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EGoogle has recently announced changes to the way nofollow links are measured. It’s timely and ridden with a mix of implications - especially given that 2019 is the year on-page ranking factors have edged ahead of off-page. Well, at least that seems to be the \u003Ca href=\"https:\u002F\u002Fsparktoro.com\u002Fblog\u002Fresources\u002Fgoogle-ranking-factors-2019\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Egeneral consensus\u003C\u002Fa\u003E amongst SEO experts. \u003C\u002Fp\u003E\n\u003Ch3\u003EHow did nofollow links work?\u003C\u002Fh3\u003E\n\u003Cp\u003EHere’s an example of a no follow link:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ccode\u003E<a href=\"https:\u002F\u002Fwww.devotion.com.au\">\u003Cbr\u003E\n<a href=\"https:\u002F\u002Fwww.devotion.com.au\" rel=\"nofollow\">\u003C\u002Fcode\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EBy adding the tag, you’re essentially telling Google not to pass any link juice on through this link. This means if a domain with high authority has linked to your website in one of their blogs and added a “nofollow” tag to the link - you won’t receive any SEO benefit from this.\u003C\u002Fp\u003E\n\u003Cp\u003E It was initially implemented by Google as a hard means through which to combat spam (think comments in forums and mass link production). However it seems as though they’ve pivoted on their position here.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat’s changed?\u003C\u002Fh3\u003E\n\u003Cp\u003EWell, let’s go straight to the source - here’s what \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2019\u002F09\u002Fevolving-nofollow-new-ways-to-identify.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGoogle had to say\u003C\u002Fa\u003E on the matter:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E“When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EAll the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EWe’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EEssentially, Google have decided to add an additional two elements to the nofollow system which will allow them to more accurately attribute and distribute link value .\u003C\u002Fp\u003E\n\u003Cp\u003E1. Sponsored link nofollow tags:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003Erel=\"sponsored”\u003C\u002Fstrong\u003E: Google suggests using this tag for promotional content.\u003C\u002Fp\u003E\n\u003Cp\u003E2. UGC nofollow tags\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003Erel=\"ugc\"\u003C\u002Fstrong\u003E:  Google suggests using this tag for content within comments, reviews, Q&A's ect.\u003C\u002Fp\u003E\n\u003Ch3\u003EDo I have to change my existing nofollow tags?\u003C\u002Fh3\u003E\n\u003Cp\u003EIn short - no. However, Google are moving to what they are referring to as a “hint model” which means the implications of your nofollow tags aren’t as absolute as they were under the previous system. \u003C\u002Fp\u003E\n\u003Ch3\u003EWhen are these changes happening?\u003C\u002Fh3\u003E\n\u003Cp\u003EFor ranking purposes, the system has already been set up to provide Google with the “hints” required to determine link value distribution however from a crawling and indexing perspective - the day to watch for is March 1, 2020. If you’ve been relying on your nofollow tags to block certain pages from indexing, we would suggest you correctly implement your robots.txt and no index protocol before this date.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhat does this all mean?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe perceived value of link equity has gradually been decreasing and it seems Google is dedicated to implementing a system that encourages legitimate engagement amongst users. Yes, the reality is that it could over-commoditise the real estate on forums, review pages and Q&A pages however it’s a step in the right direction with respect to ranking attribution. \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Interested in optimising your search visibility?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nk},search__meta_description:{type:a,name:o,value:gz},search__og_title:{type:a,name:p,value:nk},search__og_description:{type:a,name:q,value:gz},search__og_image:{type:c,name:r,value:[{name:"googles-nofollow-evolution_og-image_devotion.jpg",description:"Devotion heart with \"Google's nofollow evolution\" written on it in front of a page of HTML code",type:g,size:588961,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2a4f9a0c-7df9-4ced-af69-506b7ee6ad6c\u002Fgoogles-nofollow-evolution_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"fdfd5315-a555-4bc9-9272-f8aeb364c381",name:"Entire Travel Group appoints Devotion",codename:"entire_travel_group_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:nl,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Entire Travel Group appoints Devotion to redevelop their digital platform."},subtitle:{type:a,name:B,value:"One of the Australian travel industry’s most respected and successful companies has selected Devotion to redevelop their B2B and B2C digital platforms. "},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"entire-travel-group-appoints-devotion"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-07-29T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"e8c4db1d-985f-4826-b6b9-89643f3e9144":{image_id:"e8c4db1d-985f-4826-b6b9-89643f3e9144",description:"Entire Travel Group destination logos | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F189809e9-4a23-45d9-ba60-0e9651efe64e\u002Fentire-travel-group_brands_devotion.jpg",width:723,height:nm}},links:{"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec":{codename:ad,type:bU,url_slug:as}},modular_content:[nn],value:"\u003Cp\u003EEntire Travel Group, a leashing Australian travel specialist, has selected Devotion to redevelop their existing B2B and B2C digital platform. \u003C\u002Fp\u003E\n\u003Cp\u003EThe initial focus will be on reinventing the end-customer experience through the delivery of rich and personalised content. A shift from Magento to \u003Ca data-item-id=\"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec\" href=\"\"\u003EKentico EMS\u003C\u002Fa\u003E will see the introduction of marketing automation, deepening the ongoing relationship with customers, as well as delivering better business efficiencies. \u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion's Creative and Managing Director, said the Devotion team are looking forward to getting started. He added,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"ffa52fbf_7be5_0116_f751_73567f02b321\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003E\"It’s great to be working with such a passionate team which is focussed on delivering truly great customer experiences. It’s also rewarding to be involved with streamlining business processes as a result of a strategically aligned vision,” he added.\u003C\u002Fp\u003E\n\u003Ch4\u003EAbout Entire Travel Group\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.entiretravel.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EEntire Travel Group\u003C\u002Fa\u003E is Australia’s leading travel specialist (\u003Ca href=\"https:\u002F\u002Fwww.travelmonitor.com.au\u002Fcategory\u002Fnews\u002Ftodays-news\u002Fentire-travel-group-takes-out-best-specialty-wholesaler-awards-at-ntias\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBest Specialty Wholesaler at the 2019 National Travel Industry Awards\u003C\u002Fa\u003E) offering a portfolio of 9 wholesale brands focused on destinations across Europe, North America, the Pacific & Indian Oceans. Their stable of brands includes French Travel Connection, Spain & Portugal Travel Connection, CIT Italy, Switzerland Travel Connection, Barge Travel Connection, Tahiti Travel Connection, New Caledonia Travel Connection, Maldives Travel Connection and Canada & Alaska Specialist Holidays.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"e8c4db1d-985f-4826-b6b9-89643f3e9144\" data-image-id=\"e8c4db1d-985f-4826-b6b9-89643f3e9144\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F189809e9-4a23-45d9-ba60-0e9651efe64e\u002Fentire-travel-group_brands_devotion.jpg\" data-asset-id=\"e8c4db1d-985f-4826-b6b9-89643f3e9144\" data-image-id=\"e8c4db1d-985f-4826-b6b9-89643f3e9144\" alt=\"Entire Travel Group destination logos | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ETheir mission is to provide the best possible service, product, knowledge and advice through a team of highly specialised \u003Cem\u003EDestination Experts\u003C\u002Fem\u003E. These location experts are committed to sharing their on-the-ground knowledge to create seamless itineraries and memorable experiences. These may range from canal cruises to island escapes, from chateaux to overwater bungalows, or simply from golf to authentic cooking classes. \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to engage your audience and drive sales?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:no},search__meta_description:{type:a,name:o,value:np},search__og_title:{type:a,name:p,value:no},search__og_description:{type:a,name:q,value:np},search__og_image:{type:c,name:r,value:[{name:"entire-travel-group-appoints-devotion-to-redevelop-their-digital-platform_og-image_devotion.jpg",description:"Devotion heart with \"Entire Travel Group appoints Devotion to redevelop their digital platform\" written on it in front of the Entire Travel Group website",type:g,size:520549,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F97c992ee-ffe0-488c-980e-f05831584e74\u002Fentire-travel-group-appoints-devotion-to-redevelop-their-digital-platform_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:eW,name:cq,codename:eX,language:b,type:u,collection:b,sitemap_locations:[],last_modified:eY,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:cq},subtitle:{type:a,name:B,value:bz},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:eZ},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aL,codename:aM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aN,codename:aO}]},publish_date:{type:K,name:L,value:e_,display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:e$},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:bA},cta_panel__cta_label:{type:a,name:w,value:bB},cta_panel__cta_url:{type:a,name:x,value:bC},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:cr},search__meta_description:{type:a,name:o,value:bz},search__og_title:{type:a,name:p,value:cr},search__og_description:{type:a,name:q,value:bz},search__og_image:{type:c,name:r,value:[{name:fa,description:fb,type:Y,size:fc,url:fd,width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"06c67859-2985-4ce9-84e1-43d950b0a695",name:"Meet - John Stefanidis",codename:"meet___john_stefanidis",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:21:05.2456032Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet John Stefanidis."},subtitle:{type:a,name:B,value:gA},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"meet-john-stefanidis"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-06-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"47f479d4-8bbc-44f3-8c6c-c66dd1700976":{image_id:"47f479d4-8bbc-44f3-8c6c-c66dd1700976",description:"John Stefanidis with dog | Head of Digital Marketing | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3ad73be9-948a-4eb0-9504-150471fb7421\u002Fjohn-stefanidis.jpg",width:nq,height:eN},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{},modular_content:[],value:"\u003Cfigure data-asset-id=\"47f479d4-8bbc-44f3-8c6c-c66dd1700976\" data-image-id=\"47f479d4-8bbc-44f3-8c6c-c66dd1700976\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3ad73be9-948a-4eb0-9504-150471fb7421\u002Fjohn-stefanidis.jpg\" data-asset-id=\"47f479d4-8bbc-44f3-8c6c-c66dd1700976\" data-image-id=\"47f479d4-8bbc-44f3-8c6c-c66dd1700976\" alt=\"John Stefanidis with dog | Head of Digital Marketing | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EAn aeronautical engineer - my father was an engineer and I wanted to follow suit. I looked up the engineering that required the highest “UAI” and chose that. As I went through high school, it didn’t take me long to realise that it wasn’t my calling. \u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EI had worked in digital marketing across a few different businesses - both in house and agency. I loved the fast paced and dynamic side of agency and when Andrew and Joe presented me with an opportunity to build out a digital marketing department within Devotion, I jumped at the opportunity.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Col\u003E\n  \u003Cli\u003EHow quickly we can access global audiences\u003C\u002Fli\u003E\n  \u003Cli\u003EThe dynamic nature of the space\u003C\u002Fli\u003E\n  \u003Cli\u003EHow quickly you can impact the success of a business\u003C\u002Fli\u003E\n  \u003Cli\u003EDealing with people\u003C\u002Fli\u003E\n  \u003Cli\u003EWorking across solving a variety of business problems digitally\u003Cbr\u003E\n\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003EI’m doing it! I’m one of the lucky ones.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003EMake people lots of money!\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003EPlaying tennis and watching Liverpool beat Tottenham in the finals of the champions league. Sorry @Joe and @Andrew.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003EGame Of Thrones\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003EHoliday on an island in Greece.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003ENothing - I’ve never been embarrassed.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003EKingdragonslayer1992\u003C\u002Fstrong\u003E\u003Cbr\u003E\n2. Pencil or pen? \u003Cstrong\u003EPen\u003C\u002Fstrong\u003E\u003Cbr\u003E\n3. Morning or night? \u003Cstrong\u003ENight\u003C\u002Fstrong\u003E\u003Cbr\u003E\n4. Mac or PC? \u003Cstrong\u003EMac (come on PC people, grow up!)\u003C\u002Fstrong\u003E\u003Cbr\u003E\n5. What superpower would you like? \u003Cstrong\u003ETelekinesis\u003C\u002Fstrong\u003E\u003Cbr\u003E\n6. Name of your autobiography? \u003Cstrong\u003E“Fertilizer (making shit grow)”\u003C\u002Fstrong\u003E\u003Cbr\u003E\n7. Favourite Instagram person or brand? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fdadsaysjokes\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003E@dadsaysjokes\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n8. Tea or Coffee? \u003Cstrong\u003ECoffee\u003C\u002Fstrong\u003E\u003Cbr\u003E\n9. Favourite app? \u003Ca href=\"https:\u002F\u002Fwww.spotify.com\u002Fau\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003ESpotify\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n10. Your last $10, what would you spend it on? \u003Cstrong\u003EFacebook ads or penny stocks\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nr},search__meta_description:{type:a,name:o,value:gA},search__og_title:{type:a,name:p,value:nr},search__og_description:{type:a,name:q,value:gA},search__og_image:{type:c,name:r,value:[{name:"meet-john-stefanidis_og-image_devotion.jpg",description:"Devotion heart with \"Meet John Stefanidis\" written on it in front of a photo of John Stefanidis",type:g,size:260883,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa02f5cdb-e7be-42ac-b4f1-a522e3244000\u002Fmeet-john-stefanidis_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"31fd7c7f-46cf-4a69-b68e-2352a1964144",name:"Meet - Kristian Bortnik",codename:"meet___kristian_bortnik",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:21:51.6868686Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet Kristian Bortnik."},subtitle:{type:a,name:B,value:gB},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"meet-kristian-bortnik"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-05-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"a521c19f-ba4a-403f-8c33-2890b2e6897d":{image_id:"a521c19f-ba4a-403f-8c33-2890b2e6897d",description:"Kristian Bortnik on his motorbike | Devotee | Head of Development | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F28862c1c-bbe2-4b47-afc0-c122a2662ca1\u002Fkristian-bortnik.jpg",width:3135,height:2212},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{},modular_content:[],value:"\u003Cfigure data-asset-id=\"a521c19f-ba4a-403f-8c33-2890b2e6897d\" data-image-id=\"a521c19f-ba4a-403f-8c33-2890b2e6897d\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F28862c1c-bbe2-4b47-afc0-c122a2662ca1\u002Fkristian-bortnik.jpg\" data-asset-id=\"a521c19f-ba4a-403f-8c33-2890b2e6897d\" data-image-id=\"a521c19f-ba4a-403f-8c33-2890b2e6897d\" alt=\"Kristian Bortnik on his motorbike | Devotee | Head of Development | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EA pilot of a big commercial airliner! As a child, I was always excited to be at airports.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EI wanted to start a new chapter in my life by moving to Sydney, and it happened that Devotion was the missing piece in the puzzle.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Cp\u003ENo matter how many innovations, products and solutions are out there, there are always problems to solve and gaps to fill. It’s a relatively even playing field, and all you need is an idea and persistence.\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003EResearch and development, with a lot of funds to spare.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003EI help make websites and apps. Most children would understand that nowadays, be it good or not.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003ERiding my motorbike.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003EThe Office - the current favourite in the binge watching cycle.\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003ESome travelling, as well as developing my skills, to come back stronger after the break.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003ESome technical slip-ups in the early days of my career, that cost me a few days of extra work, are not something I’ll be able to forget.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003EKB\u003C\u002Fstrong\u003E\u003Cbr\u003E\n2. Pencil or pen? \u003Cstrong\u003EPen\u003C\u002Fstrong\u003E\u003Cbr\u003E\n3. Morning or night? \u003Cstrong\u003ENight\u003C\u002Fstrong\u003E\u003Cbr\u003E\n4. Mac or PC? \u003Cstrong\u003EBoth\u003C\u002Fstrong\u003E\u003Cbr\u003E\n5. What superpower would you like? \u003Cstrong\u003ETo slow time down\u003C\u002Fstrong\u003E\u003Cbr\u003E\n6. Name of your autobiography? \u003Cstrong\u003E“Sink or swim”\u003C\u002Fstrong\u003E\u003Cbr\u003E\n7. Favourite Instagram person or brand? \u003Cstrong\u003EAnything car or motorbike related\u003C\u002Fstrong\u003E\u003Cbr\u003E\n8. Tea or Coffee? \u003Cstrong\u003ECoffee\u003C\u002Fstrong\u003E\u003Cbr\u003E\n9. Favourite app? \u003Ca href=\"https:\u002F\u002Fwww.waze.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EWaze\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n10. Your last $10, what would you spend it on? \u003Cstrong\u003ECoffee probably\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ns},search__meta_description:{type:a,name:o,value:gB},search__og_title:{type:a,name:p,value:ns},search__og_description:{type:a,name:q,value:gB},search__og_image:{type:c,name:r,value:[{name:"meet-kristian-bortnik_og-image_devotion.jpg",description:"Devotion heart with \"Meet Kristian Bortnik\" written on it in front of a photo of Kristian Bortnik",type:g,size:263845,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff5e9edb7-3b02-468d-bdec-2df7d2065677\u002Fmeet-kristian-bortnik_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"3fe39173-0d35-408a-8d80-ac802aa6f0f5",name:"Spirits Platform appoints Devotion",codename:"untitled_content_item_3fe3917",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:33:57.2198139Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Spirits Platform appoints Devotion as their customer experience agency."},subtitle:{type:a,name:B,value:gC},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"spirits-platform"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-05-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"23ec83bb-35a2-490e-9102-cab3553e6380":{image_id:"23ec83bb-35a2-490e-9102-cab3553e6380",description:"Spirits Platform company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8b07c305-7ada-4040-b4b7-c6245a5ad6d2\u002Fspirits-platform-logo.png",width:ab,height:ab}},links:{},modular_content:[],value:"\u003Cp\u003ESpirits Platform, an Australian-based wholesaler of iconic alcoholic brands, has selected Devotion in a competitive tender to drive customer acquisition and engagement.\u003C\u002Fp\u003E\n\u003Cp\u003E“Spirits Platform are a fantastic company for us to partner with. They have approached the initial engagement with an attitude of partnership and trust. We’re genuinely excited to work closely with the team at Spirits, and deliver results across both their B2B and B2C customers,” said John Stefanidis, Devotion’s Head of Digital Marketing.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"23ec83bb-35a2-490e-9102-cab3553e6380\" data-image-id=\"23ec83bb-35a2-490e-9102-cab3553e6380\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8b07c305-7ada-4040-b4b7-c6245a5ad6d2\u002Fspirits-platform-logo.png\" data-asset-id=\"23ec83bb-35a2-490e-9102-cab3553e6380\" data-image-id=\"23ec83bb-35a2-490e-9102-cab3553e6380\" alt=\"Spirits Platform company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fspiritsplatform.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ESpirits Platform\u003C\u002Fa\u003E is an Australian-based sales, marketing and disruption platform for the spirits brands with whom they partner.\u003C\u002Fp\u003E\n\u003Cp\u003ESpirits Platform treasure every brand in their portfolio and are passionate about the brands they represent. They understand the Australian market and have a proven track record of delivering results.\u003C\u002Fp\u003E\n\u003Cp\u003EThe senior management team have almost 100 years of combined liquor industry experience, with extensive industry knowledge, insights, and key customer relationships.\u003C\u002Fp\u003E\n\u003Cp\u003EThe Spirits Platform premium portfolio of products include the high-quality whiskies, liqueurs and spirits (vodkas, gins, rum, brandy). From the infamous single malt whisky - The Macallan - to one of the most well-known liqueurs in the world - Cointreau - they have an extensive range to suit a huge variety of tastes and preferences. Then there’s every bartender’s weapon of choice, Chartreuse, a unique liqueur with abstract flavours that transforms any cocktail into a masterpiece and explosion of flavours.\u003C\u002Fp\u003E\n\u003Cp\u003EThe pinnacle of the portfolio is Louis XIII Cognac. Louis XIII Cognac is an exquisite blend of up to 1,200 grapes eaux-de-vie sourced 100% from Grande Champagne, the first cru of the Cognac region. Each decanter is the life achievement of generations of Cellar Masters.\u003C\u002Fp\u003E\n\u003Cp\u003EWhether you’re a liquor store, a venue, a collector or simply want a quality home bar, Spirits Platform have got you covered.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to drive customer acquisition and engagement?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nt},search__meta_description:{type:a,name:o,value:gC},search__og_title:{type:a,name:p,value:nt},search__og_description:{type:a,name:q,value:gC},search__og_image:{type:c,name:r,value:[{name:"spirits-platform-appoints-devotion-as-their-customer-experience-agency_og-image_devotion.jpg",description:"Devotion heart with \"Spirits Platform appoints Devotion as their customer experience agency\" written on it in front of ",type:g,size:326010,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb5dbbdb9-beea-4289-86d7-dc73e707900d\u002Fspirits-platform-appoints-devotion-as-their-customer-experience-agency_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap,ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"15ee7ba9-776d-490f-9825-77f418596bdf",name:"Meet - Wesley Joseph",codename:"meet___wesley_joseph",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:23:54.3168054Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet Wesley Joseph."},subtitle:{type:a,name:B,value:gD},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"meet-wesley-joseph"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-04-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"3f0172e5-7b72-4582-a677-d0517d879ced":{image_id:"3f0172e5-7b72-4582-a677-d0517d879ced",description:"Wesley Joseph reading a book titled 'Web Design For Kids' to a baby",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3d9bb068-d17a-4b15-919e-2aae2f6b69fe\u002FWesley-Joseph.jpg",width:dh,height:df},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{"afbdee44-b49f-4fc1-bd7d-ccce200277c4":{codename:eL,type:aG,url_slug:gt},"edea2b85-7c6d-40a8-a086-3d67c6d7650b":{codename:ac,type:aG,url_slug:cs}},modular_content:[],value:"\u003Cfigure data-asset-id=\"3f0172e5-7b72-4582-a677-d0517d879ced\" data-image-id=\"3f0172e5-7b72-4582-a677-d0517d879ced\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3d9bb068-d17a-4b15-919e-2aae2f6b69fe\u002FWesley-Joseph.jpg\" data-asset-id=\"3f0172e5-7b72-4582-a677-d0517d879ced\" data-image-id=\"3f0172e5-7b72-4582-a677-d0517d879ced\" alt=\"Wesley Joseph reading a book titled 'Web Design For Kids' to a baby\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EA professional basketball player, but when my early growth spurt halted, I came to the realisation that playing club basketball would be more achievable. \u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EI worked with \u003Ca data-item-id=\"afbdee44-b49f-4fc1-bd7d-ccce200277c4\" href=\"\"\u003ESarah\u003C\u002Fa\u003E, and \u003Ca data-item-id=\"edea2b85-7c6d-40a8-a086-3d67c6d7650b\" href=\"\"\u003EAndrew's\u003C\u002Fa\u003E wife at another digital agency for about 5 years. After Sarah moved to Devotion, and a large design job came in, I got the call up to join the then small team of 7 as a Senior designer. Almost a decade later I am now the Head of Design working closely with UX and front-end to create something that is both beautiful, and usable.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Cp\u003EDigital is alive! It's ever changing for both agency and consumer with the constant movement and introduction of new technologies and strategies. It's because of this that each day offers a variety of ways to solve client needs, making each day as interesting as the next.\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003EGetting flown around the world as a travel photographer.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003EI make websites and apps look nice.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003EBeing around family and friends, training for the next triathlon, and finding the next bit of TV to binge on.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003EGame Of Thrones - much to Joe and Whitey's dismay!\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003ETravel the globe with my wife and daughter.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003EFalling off my chair in a board meeting with a potential new client. It just wouldn’t recline... ¯\\_(ツ)_\u002F¯\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003EWezzo\u003C\u002Fstrong\u003E\u003Cbr\u003E\n2. Pencil or pen? \u003Cstrong\u003EDepends which one is the right tool for the job\u003C\u002Fstrong\u003E\u003Cbr\u003E\n3. Morning or night? \u003Cstrong\u003EBoth!\u003C\u002Fstrong\u003E\u003Cbr\u003E\n4. Mac or PC? \u003Cstrong\u003EMac\u003C\u002Fstrong\u003E\u003Cbr\u003E\n5. What superpower would you like? \u003Cstrong\u003ETime travel\u003C\u002Fstrong\u003E\u003Cbr\u003E\n6. Name of your autobiography? \u003Cstrong\u003E“Beards - they grow on you”\u003C\u002Fstrong\u003E\u003Cbr\u003E\n7. Favourite Instagram person or brand? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fkirbyjenner\u002F?hl=en\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003Ekirbyjenner\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n8. Tea or Coffee? \u003Cstrong\u003ECoffee\u003C\u002Fstrong\u003E\u003Cbr\u003E\n9. Favourite app? \u003Cstrong\u003EHard one as I’m a bit of an app addict, but one that I still use regularly and have so since the beginning is \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fapps.apple.com\u002Fau\u002Fapp\u002Fshazam\u002Fid284993459\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EShazam\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n10. Your last $10, what would you spend it on? \u003Cstrong\u003EThe lotto\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nu},search__meta_description:{type:a,name:o,value:gD},search__og_title:{type:a,name:p,value:nu},search__og_description:{type:a,name:q,value:gD},search__og_image:{type:c,name:r,value:[{name:"meet-wesley-joseph_og-image_devotion.jpg",description:"Devotion heart with \"Meet Wesley Joseph\" written on it in front of a photo of Wesley Joseph",type:g,size:223332,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbdd1a315-d028-427b-91ab-81f5ba729bf7\u002Fmeet-wesley-joseph_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"bd30a960-5c29-4b5f-aff9-70891b50c5df",name:"Pitney Bowes appoints Devotion",codename:"pitney_bowes_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:27:58.2581063Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Pitney Bowes appoints Devotion to improve their digital customer experience."},subtitle:{type:a,name:B,value:gE},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"pitney-bowes"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-04-05T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"b31d5f42-e717-43c2-9f0a-35ac971a54ae":{image_id:"b31d5f42-e717-43c2-9f0a-35ac971a54ae",description:"Pitney Bowes company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2be7277f-8762-48e9-82ea-04d25a4b1db4\u002Fpitney_bowes_logo.jpg",width:cy,height:74}},links:{},modular_content:[],value:"\u003Cp\u003EPitney Bowes, a global giant with over 90 years of history, and who can claim 90% of the Fortune 500 as customers, is the newest Devotion partner.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion's Head of UX, Sarah Campbell said \"I'm thrilled to be working with a business that is so focussed on their customer. Our brief was very specific: help us not confuse our customers. We were given the space to step back and come up with a much improved journey to conversion.\"\u003C\u002Fp\u003E\n\u003Cp\u003EInitially, Devotion is looking at Pitney Bowes' landing page strategy, focusing on conversion and optimising their brand and product delivery.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b31d5f42-e717-43c2-9f0a-35ac971a54ae\" data-image-id=\"b31d5f42-e717-43c2-9f0a-35ac971a54ae\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2be7277f-8762-48e9-82ea-04d25a4b1db4\u002Fpitney_bowes_logo.jpg\" data-asset-id=\"b31d5f42-e717-43c2-9f0a-35ac971a54ae\" data-image-id=\"b31d5f42-e717-43c2-9f0a-35ac971a54ae\" alt=\"Pitney Bowes company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.pitneybowes.com\u002Fau\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EPitney Bowes\u003C\u002Fa\u003E provides customer engagement, customer information management, global ecommerce, location intelligence, and mailing and shipping services to approximately 1 million customers in about 100 countries around the world. \u003C\u002Fp\u003E\n\u003Cp\u003EThey deliver innovations that help clients navigate this complex and always-evolving world of commerce - from helping them use data to market to the best customers, to efficiently enabling the sending of parcels and packages, to securing payments through statements and invoices.\u003C\u002Fp\u003E\n\u003Cp\u003E As of December 2016, Pitney Bowes employed approximately 14,000 people worldwide.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for a partner that's focused on conversion?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nv},search__meta_description:{type:a,name:o,value:gE},search__og_title:{type:a,name:p,value:nv},search__og_description:{type:a,name:q,value:gE},search__og_image:{type:c,name:r,value:[{name:"pitney-bowes-appoints-devotion-as-their-customer-experience-agency_og-image_devotion.jpg",description:"Devotion heart with \"Pitney Bowes appoints Devotion as their customer experience agency\" written on it in front of the Pitney Bowes website",type:g,size:399904,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F50e87869-553c-43e1-9177-5b6b1ddb89fb\u002Fpitney-bowes-appoints-devotion-as-their-customer-experience-agency_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"fb6f9fc4-8d7e-4bb3-be3b-c31573f11086",name:"Kentico user group wrap up",codename:"kentico_user_group_wrap_up",language:b,type:u,collection:b,sitemap_locations:[],last_modified:aF,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"That's a wrap on the first 'Kentico User Group Sydney' event for 2019."},subtitle:{type:a,name:B,value:"#KenticoUGSyd"},read_time:{type:C,name:D,value:bH},url_slug:{type:m,name:E,value:"kentico-user-group-sydney-wrapup"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:"Events",codename:"events"}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2019-04-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{"8c4b8989-3d96-4068-920e-426d216b4fd8":{codename:dg,type:aG,url_slug:gF}},modular_content:[nw,nx,ny,nz,nA,nB,nC,nD,nE,nF,nG,nH,nI,nJ,nK,nL,nM],value:"\u003Cp\u003EOver 50 Kentico community members attended the first Kentico User Group Sydney event for 2019, at Devotion’s Paddington office on Thursday, 28th March.\u003C\u002Fp\u003E\n\u003Cp\u003EIn between meeting new people, sharing ideas (and the odd war story), and enjoying the beer, wine, and grazing table, four inspiring presentations were given:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca data-item-id=\"8c4b8989-3d96-4068-920e-426d216b4fd8\" href=\"\"\u003EKristian Bortnik\u003C\u002Fa\u003E, Devotion’s Head of Development, gave a demo on how to create secure static websites with Gatsby and Kentico Cloud to kick the evening off. He was followed by Sasha Shevelev of Webcoda, with a presentation on best-practice approaches to images in Kentico, Boris Pocatko from Kentico chatting about Kentico Cloud extensions, and lastly Kristian Tasevski from UserCentric, who spoke on using Kentico Cloud for digital experience management - thinking beyond just content management.\u003C\u002Fp\u003E\n\u003Cp\u003EThe event was a huge success with lots of chatter about the next one. Stay tuned to \u003Cem\u003E#KenticoUGSyd\u003C\u002Fem\u003E on \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fexplore\u002Ftags\u002Fkenticougsyd\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInstagram\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsearch?q=kenticougsyd&src=typd\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETwitter\u003C\u002Fa\u003E for more.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6a21d4eb_a006_0178_b856_21a5e62b48e6\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n948f193e_c465_016c_2a22_cb945218f5ba\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" 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Kentico?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nN},search__meta_description:{type:a,name:o,value:nO},search__og_title:{type:a,name:p,value:nN},search__og_description:{type:a,name:q,value:nO},search__og_image:{type:c,name:r,value:[{name:"thats-a-wrap-on-the-first-kentico-user-group-sydney-event-for-2019_og-image_devotion.jpg",description:"Devotion heart with \"That's a wrap on the first Kentico User Group Sydney event for 2019\" written on it in front of a photo from the Kentico User Group 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Vote Now!"},subtitle:{type:a,name:B,value:"We're thrilled to announce, that for the second year running, we're nominated for Kentico Site of the Year, this time for our work with the Real Pet Food Company."},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"kentico-site-of-the-year-2018-award-finalist"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2019-03-28T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{"71539cd1-59b0-4722-94dd-f17d08d16485":{codename:nP,type:u,url_slug:nQ},"2d16d859-2996-45a5-952b-1ed0b8919e7a":{codename:"real_pet_food_company_2d16d85",type:bR,url_slug:"real-pet-food-company"}},modular_content:[nR,nS,nT,nU,nV],value:"\u003Cp\u003EKentico's Site of the Year competition recognises the best Kentico implementations from around the world. Each year, Kentico selects  three finalists for each category and asks the global audience to vote on their favourites.  In addition to each category winner, the website with the most overall votes is named Site of the Year.\u003C\u002Fp\u003E\n\u003Cp\u003EWe were pretty excited to \u003Ca data-item-id=\"71539cd1-59b0-4722-94dd-f17d08d16485\" href=\"\"\u003Ewin the eCommerce category\u003C\u002Fa\u003E last year with Wine Selectors, and would like to replicate that again. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ETo win, we need your help\u003C\u002Fstrong\u003E, and the help of as many of your family and friends as possible - share away. Click the link below, and vote for The Real Pet Food Company in the \u003Cem\u003EBest Business Services Site \u003C\u002Fem\u003Ecategory. It's that easy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EVoting has now closed.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Real Pet Food Company\u003C\u002Fh3\u003E\n\u003Cp\u003EThe Real Pet Food Company story began in the town of Burleigh in Queensland, where Tony and Christina Quinn started a small chilled dog roll facility under the name VIP Petfoods. The business saw quick and steady growth, and in 2015, the Quinn’s sold the business to Quadrant Private Equity. That’s where the Real Pet Food Company brand officially began. Over the next few years, the company acquired a range of top quality pet food companies that included Billy + Margot, Ivory Coat, CME and Nature’s Gift.\u003C\u002Fp\u003E\n\u003Cp\u003EIn late 2017, Real Pet Food Company decided to strive for one simple goal - to be a top 5 global Pet Food Business by 2022. But they were going to need some help.\u003C\u002Fp\u003E\n\u003Cp\u003EThat’s where Devotion came in.\u003C\u002Fp\u003E\n\u003Cp\u003EAlthough Real Pet Food Company were already using Kentico, they were failing to engage customers and were thus finding it hard to drive conversion. As a result, Devotion implemented a centralised digital platform with ecommerce that was customer focussed, simplifying the checkout process and designing each website in a way that was easy to navigate and understand. By using Kentico, Devotion was able to publish new websites for each of Real Pet Food Company’s flagship brands in a cost effective and brand-specific manner.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can read the full \u003Ca data-item-id=\"2d16d859-2996-45a5-952b-1ed0b8919e7a\" href=\"\"\u003Ecase study on Real Pet Food Company\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n5bf73697_92ac_01d1_db3d_43576d26c2b5\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"cc17ffe7_68e6_013d_9bd3_2825639db1e9\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n9287461b_0a21_0181_1882_3df3b454d113\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e9d1531e_85d4_01d0_bc4f_02fecdd509a2\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"d31a977d_f3a3_0146_e28e_386090af2607\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Vote for Real Pet Food Company (and Devotion) now!"},cta_panel__cta_label:{type:a,name:w,value:nW},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:nX},search__meta_description:{type:a,name:o,value:"Devotion is thrilled to announce that we're one again nominated for Kentico Site of the Year, this time for our work with the Real Pet Food Company."},search__og_title:{type:a,name:p,value:nX},search__og_description:{type:a,name:q,value:"Devotion is thrilled to announce, that for the second year running, we're nominated for Kentico Site of the Year, this time for our work with the Real Pet Food Company."},search__og_image:{type:c,name:r,value:[{name:nY,description:"Devotion heart with \"We're a finalist (again). Vote now!\" written on it in front of Kentico Site of the Year sticker",type:g,size:nZ,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa4198f2e-22a2-4e1f-8fff-9647d187c904\u002Fwere-a-finalist-vote-now_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"a8b8136e-3ab6-4b9c-aff0-94652fef1d16",name:"Meet - Sarah Campbell",codename:"meet___sarah_campbell",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:22:52.6463711Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet Sarah Campbell."},subtitle:{type:a,name:B,value:gG},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"meet-sarah-campbell"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-03-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"b00dbb7b-def1-471e-b635-a354445dd4c4":{image_id:"b00dbb7b-def1-471e-b635-a354445dd4c4",description:"Sarah Campbell | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc26f7105-9595-4856-af96-d0eb63a5ddf3\u002FSarahCampbell.jpg",width:dh,height:df},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{},modular_content:[],value:"\u003Cfigure data-asset-id=\"b00dbb7b-def1-471e-b635-a354445dd4c4\" data-image-id=\"b00dbb7b-def1-471e-b635-a354445dd4c4\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc26f7105-9595-4856-af96-d0eb63a5ddf3\u002FSarahCampbell.jpg\" data-asset-id=\"b00dbb7b-def1-471e-b635-a354445dd4c4\" data-image-id=\"b00dbb7b-def1-471e-b635-a354445dd4c4\" alt=\"Sarah Campbell | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EA marine biologist. One that swam with dolphins and did important research on marine mammals. Once I realised that only the independently wealthy or those willing to volunteer for the rest of their lives got the glamorous marine biology jobs, I started supplementing my university degree with marketing, organisational behaviour, and computer science courses. \u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EI worked in a couple of businesses in a marketing \u002F web manager capacity, including Microsoft in a contract role. I moved from that contract to working at Microsoft’s digital agency, as a Digital Producer. After more than a decade in production, I realised my true love was in UX, persona and audience definition, customer journeys, and strategy.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Cp\u003EDigital is constantly evolving; you have to constantly learn to keep up. I love that - I love the novelty of each project. Yes if you boil it down, giving someone the ability to transact online is just building them a cart, but every company has their own personality, unique rules, audiences, and processes that need to be taken into account. Work is rarely boring.\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003EI love my work, and can’t see myself doing much of anything else, however, what I do doesn’t really matter - not in the grand scheme of things. I’m not making a difference. If money and family were not considerations, I would like to build sustainable homes and communities for those in need.\u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003EHow young is this child? If school-aged, I would say that I draw the structure (blueprints) for websites - how the information should sit, and how they should be built and managed. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003EI love spending time with my husband, kids, and dog, and then escaping from them by going for a run or to the gym. I also love cooking - ramen is my current challenge.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003ESchitts Creek\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003ETravel the world - go to all the places on my bucket list, and enjoy all the food and experiences that the places have on offer.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003EThe need to be carried back to my hotel room by the CEO (my boss), after a series of drinking games with my colleagues at a conference.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003ECampbo\u003C\u002Fstrong\u003E\u003Cbr\u003E\n2. Pencil or pen? \u003Cstrong\u003ENeither - unless we’re talking the Apple Pencil\u003C\u002Fstrong\u003E\u003Cbr\u003E\n3. Morning or night? \u003Cstrong\u003EMorning\u003C\u002Fstrong\u003E\u003Cbr\u003E\n4. Mac or PC? \u003Cstrong\u003EMac\u003C\u002Fstrong\u003E\u003Cbr\u003E\n5. What superpower would you like? \u003Cstrong\u003ETeleportation\u003C\u002Fstrong\u003E\u003Cbr\u003E\n6. Name of your autobiography? \u003Cstrong\u003E“Constantly surprised at the stupidity of the human race” or “Kicking arse since 1976”\u003C\u002Fstrong\u003E\u003Cbr\u003E\n7. Favourite Instagram person or brand? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fcelestebarber\u002F?hl=en\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003ECeleste Barber\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n8. Tea or Coffee? \u003Cstrong\u003ECoffee\u003C\u002Fstrong\u003E\u003Cbr\u003E\n9. Favourite app? \u003Ca href=\"https:\u002F\u002Fitunes.apple.com\u002Fau\u002Fapp\u002Fduolingo\u002Fid570060128?mt=8\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EDuolingo\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\n10. Your last $10, what would you spend it on? \u003Cstrong\u003EThree plates of sushi at sushi train (two red and a green - otherwise I’d be over budget)\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:n_},search__meta_description:{type:a,name:o,value:gG},search__og_title:{type:a,name:p,value:n_},search__og_description:{type:a,name:q,value:gG},search__og_image:{type:c,name:r,value:[{name:"meet-sarah-campbell_og-image_devotion.jpg",description:"Devotion heart with \"Meet Sarah Campbell\" written on it in front of a photo of Sarah Campbell",type:g,size:259739,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fba37f46d-388e-4ab9-ac34-850c3aa41ce1\u002Fmeet-sarah-campbell_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"dd16083b-dd6a-4ffc-bcf0-d924c7c3fe67",name:"GPT Group appoints Devotion",codename:"gpt_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:n$,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"GPT Group appoints Devotion Digital as its digital agency."},subtitle:{type:a,name:B,value:"One of Australia’s largest diversified property groups, has selected Devotion as its digital agency, providing a broad range of  services to its retail and office divisions. "},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"gpt-group-appoints-devotion-as-its-digital-agency"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:oa,codename:ob}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-03-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[oc],value:"\u003Cp\u003EOn 1 March 2019, after a competitive tender and pitch process, Devotion Digital was officially appointed by the GPT Group to provide a broad range of digital services for its retail and office divisions.  \u003C\u002Fp\u003E\n\u003Cp\u003EThe GPT Group (GPT) is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation. \u003C\u002Fp\u003E\n\u003Cp\u003EAs part of this new partnership, Devotion will be providing ongoing website management services across GPT’s retail and office portfolios, as well as managing their hosting infrastructure, providing digital training and support, supplying analytics and reporting, and helping the group expand their current content management solution, to ensure greater scalability and best practice. \u003C\u002Fp\u003E\n\u003Cp\u003E“We are thrilled to have been appointed by GPT,” says Joe Peschardt, Devotion’s Client Services Director. “GPT is an extremely successful Australian business with a very strong focus on providing exceptional customer experiences, which aligns very well with Devotion’s own focus, as well as our expertise and experience.”\u003C\u002Fp\u003E\n\u003Cp\u003E“We look forward to helping GPT enhance its customer experience via digital channels as well as grow strategically by embracing new technology,” he adds. \u003C\u002Fp\u003E\n\u003Cp\u003EMelissa Prpic, GPT’s National Marketing Manager, says the decision to appoint Devotion was a clear one. She added,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a7910383_df6e_0194_fc00_c8bc57fec763\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EAbout GPT Group\u003C\u002Fh3\u003E\n\u003Cp\u003EThe GPT Group (GPT) is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation. GPT owns and manages a $24 billion portfolio of offices, logistics, business parks and prime shopping centres across Australia. The Group also has a substantial investor base with more than 32,000 shareholders.\u003C\u002Fp\u003E\n\u003Cp\u003EThe General Property Trust was launched as Australia’s first ever property trust when it was listed on the Australian Securities Exchange (ASX) in 1971. The trust was launched and managed by Lendlease who wanted to provide retail investors the opportunity to invest in a portfolio of high-quality commercial property assets.\u003C\u002Fp\u003E\n\u003Cp\u003EIn 2005, a proposal was put to shareholders for the management to be internalised. On approval, this resulted in GPT separating from Lendlease to become the independent company it is known as today. \u003C\u002Fp\u003E\n\u003Cp\u003ETo find out more, visit \u003Ca href=\"http:\u002F\u002Fwww.gpt.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Egpt.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Devotion\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion is an independently owned, full-service digital agency based in Sydney, Australia. We combine creativity with deep technical understanding to create smart, results-driven experiences that engage people, transform brands, grow businesses, and drive stronger connections. \u003Cem\u003EDevotion is what we create\u003C\u002Fem\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EFor more information, please contact: \u003Ca href=\"mailto:andrew@devotion.com.au\"\u003Eandrew@devotion.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a strategically-led partner with capability, credibility and experience?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:od},search__meta_description:{type:a,name:o,value:"GPT Group, one of Australia’s largest diversified property groups, has selected Devotion as its digital agency to provide a broad range of services. "},search__og_title:{type:a,name:p,value:od},search__og_description:{type:a,name:q,value:"GPT Group, one of Australia’s largest diversified property groups, has selected Devotion as its digital agency, providing a broad range of  services to its retail and office divisions. "},search__og_image:{type:c,name:r,value:[{name:"gpt-group-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",description:"Devotion heart with \"GPT Group appoints Devotion Digital as its digital agency\" written on it in front of the GPT Group website",type:g,size:614496,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ff8c3e2a9-3b74-47f0-b1db-e6a631757a08\u002Fgpt-group-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"54171b84-f9e1-4df1-9fb9-e37bd496e33b",name:"Just Better Care appoints Devotion",codename:"just_better_care_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:55:13.4425288Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Just Better Care Australia appoints Devotion as their digital agency partner."},subtitle:{type:a,name:B,value:"Just Better Care Australia, a dedicated provider of in-home aged care and disability support services, has selected Devotion to lead the redevelopment of their digital platform."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"just-better-care-australia-appoints-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-02-21T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"5544280d-f89b-444e-b746-56a9b0073375":{image_id:"5544280d-f89b-444e-b746-56a9b0073375",description:"Just Better Care company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefa42efa-101e-4cb2-8782-c9c900fe4652\u002Fjbc-logo.png",width:eG,height:nm}},links:{},modular_content:[],value:"\u003Cp\u003EWe're extremely proud to announce that \u003Ca href=\"http:\u002F\u002Fwww.justbettercare.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EJust Better Care Australia\u003C\u002Fa\u003E has appointed Devotion as their digital agency partner, with the initial focus on redeveloping their customer-facing website.\u003C\u002Fp\u003E\n\u003Cp\u003E\"We're excited to be working with an organisation like Just Better Care, as it provides not only an amazing service to the community, but also gives people a choice\" said Joe Peschardt, Devotion's Client Business Director. \"It's extremely rewarding partnering with a brand like this, when the people behind it, are so passionate about what they do.\"\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"5544280d-f89b-444e-b746-56a9b0073375\" data-image-id=\"5544280d-f89b-444e-b746-56a9b0073375\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefa42efa-101e-4cb2-8782-c9c900fe4652\u002Fjbc-logo.png\" data-asset-id=\"5544280d-f89b-444e-b746-56a9b0073375\" data-image-id=\"5544280d-f89b-444e-b746-56a9b0073375\" alt=\"Just Better Care company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EAcross Australia, Just Better Care provides in-home aged care and disability support services, to the community. They focus on providing each of their customers the ability to choose what they believe helps them to live as independently as they can, for as long as possible.\u003C\u002Fp\u003E\n\u003Cp\u003EJust Better Care, founded in 2005, is based in Manly, New South Wales, Australia and is a well-known franchisor of in-home non-medical and medical care services throughout Australia. The company has one corporate operation and over 30 independently owned and franchised operations across Australia, including in New South Wales, the ACT, Victoria and Queensland.\u003C\u002Fp\u003E\n\u003Cp\u003EIn September 2014, Just Better Care, joined the family of care franchise brands under \u003Ca href=\"http:\u002F\u002Fwww.caringbrandsintl.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECaring Brands International\u003C\u002Fa\u003E, a future-focused healthcare enterprise that includes \u003Ca href=\"https:\u002F\u002Fwww.interimhealthcare.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInterim HealthCare\u003C\u002Fa\u003E, a leader in the U.S. care franchise industry for over five decades, as well as \u003Ca href=\"https:\u002F\u002Fwww.bluebirdcare.co.uk\u002Fhome\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EBluebird Care\u003C\u002Fa\u003E in the UK and the Republic of Ireland.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for a digital partner that is focussed on delivering success?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oe},search__meta_description:{type:a,name:o,value:of},search__og_title:{type:a,name:p,value:oe},search__og_description:{type:a,name:q,value:of},search__og_image:{type:c,name:r,value:[{name:"just-better-care-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",description:"Devotion heart with \"Just Better Care appoints Devotion Digital as its digital agency\" written on it in front of the Just Better Care website",type:g,size:499042,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F2a85b110-ca53-4a5f-8711-6bd52105df7e\u002Fjust-better-care-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"60c6c291-f3f9-47ba-b7e8-df2923123ab7",name:"Just Karma appoints Devotion",codename:"just_karma_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:og,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Just Karma appoints Devotion as their digital marketing agency."},subtitle:{type:a,name:B,value:gH},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"just-karma"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2019-02-15T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"54e10498-8988-46c0-a1fb-6570c2428782":{image_id:"54e10498-8988-46c0-a1fb-6570c2428782",description:"Just Karma company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa3a004bb-43dc-4036-b4d3-4778e94a5d10\u002FJustKarma.jpg",width:cy,height:50}},links:{},modular_content:[oh],value:"\u003Cp\u003EAiming to establish themselves within the lucrative and highly competitive activewear space, Just Karma will bring to market an ethically produced range of products, of exceptional quality, at an accessible mass-market price.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"54e10498-8988-46c0-a1fb-6570c2428782\" data-image-id=\"54e10498-8988-46c0-a1fb-6570c2428782\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa3a004bb-43dc-4036-b4d3-4778e94a5d10\u002FJustKarma.jpg\" data-asset-id=\"54e10498-8988-46c0-a1fb-6570c2428782\" data-image-id=\"54e10498-8988-46c0-a1fb-6570c2428782\" alt=\"Just Karma company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EThe fundamental challenge for Devotion is to drive demand, ensuring Just Karma stands out in a highly competitive buyers market. The fundamental demand generation process is already underway - present through online influencers, however, the real challenge is achieving brand awareness and sales at scale.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion will take a tailored, bottum-up, digital marketing approach, with strategic focus initially on segmentation and the identification of key user behaviour that leads to conversion. A customer acquisition strategy, including channel planning, will then be developed to ensure sales targets are realised.\u003C\u002Fp\u003E\n\u003Cp\u003EStay tuned...\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7114da10_7dfe_01c7_3548_a9b5bb7f6ec8\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking to drive online sales?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oi},search__meta_description:{type:a,name:o,value:gH},search__og_title:{type:a,name:p,value:oi},search__og_description:{type:a,name:q,value:gH},search__og_image:{type:c,name:r,value:[{name:"just-karma-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",description:"Devotion heart with \"Just Karma appoints Devotion Digital as its Digital Agency\" written on it in front of a model wearing Just Karma activewear",type:g,size:508815,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6b74a662-8132-4402-a806-5b4a8b34caac\u002Fjust-karma-appoints-devotion-digital-as-its-digital-agency_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ao]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"cbc62e51-0afb-4ec6-aa6a-8756346560e8",name:"Meet - Joe Peschardt",codename:"meet___joe_peschardt",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:20:23.640484Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet Joe Peschardt."},subtitle:{type:a,name:B,value:oj},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"meet-joe-peschardt"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-02-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"e402cfee-2470-485c-a744-8c1e6410f490":{image_id:"e402cfee-2470-485c-a744-8c1e6410f490",description:"Joe Peschardt riding a blue bike on a bridge in New York | Devotion | New York",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe04811e4-f509-4d9d-8844-68990648e9a7\u002FJoe_NewYork.jpg",width:dh,height:df},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{"edea2b85-7c6d-40a8-a086-3d67c6d7650b":{codename:ac,type:aG,url_slug:cs}},modular_content:[],value:"\u003Ch4\u003E\u003Cbr\u003E\u003C\u002Fh4\u003E\n\u003Cfigure data-asset-id=\"e402cfee-2470-485c-a744-8c1e6410f490\" data-image-id=\"e402cfee-2470-485c-a744-8c1e6410f490\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe04811e4-f509-4d9d-8844-68990648e9a7\u002FJoe_NewYork.jpg\" data-asset-id=\"e402cfee-2470-485c-a744-8c1e6410f490\" data-image-id=\"e402cfee-2470-485c-a744-8c1e6410f490\" alt=\"Joe Peschardt riding a blue bike on a bridge in New York | Devotion | New York\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EAnything that involved a bat (playing cricket for Australia), ball (playing for the mighty Tottenham Hotspurs), or a surfboard. Closely followed by talking and telling stories... \u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EA fortunate meeting over a beer with \u003Ca data-item-id=\"edea2b85-7c6d-40a8-a086-3d67c6d7650b\" href=\"\"\u003E@andrewwhitehead\u003C\u002Fa\u003E, and that was that. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Cp\u003EThe people, the opportunities and the ever changing nature of the space. I enjoy working with people far smarter and more talented than I. There is always something to learn. \u003C\u002Fp\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003ECliche but I’m pretty happy with my current one! But packing a board bag and travelling the world surfing with my wife and kids has a certain appeal! \u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003ETalk to people, get told off, and make a lot of mistakes. But love it. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003ESpending as much time with my family and friends as possible - and turning off technology. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003EBillions. But recommend the first season of Goliath. And who doesn’t love Gibbs. \u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003ETurn off email, slack and everything else… and spend time with my family and friends. Then write a family list of what we want to do. Then do them. \u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003ETough to narrow down to a single incident… there have been plenty.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003EPesch\u003C\u002Fstrong\u003E\u003Cbr\u003E\n2. Pencil or pen? \u003Cstrong\u003ETexta\u003C\u002Fstrong\u003E\u003Cbr\u003E\n3. Morning or night? \u003Cstrong\u003ENight\u003C\u002Fstrong\u003E\u003Cbr\u003E\n4. 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Your last $10, what would you spend it on? \u003Cstrong\u003EA beer and race 4, number 2\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ok},search__meta_description:{type:a,name:o,value:"Joe is Devotion’s Client Business Director, and co-owner. 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Is my Portal Engine project dead?"},subtitle:{type:a,name:B,value:gI},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:"kentico-12-is-mvc-first"},author:{type:f,name:F,value:[dg]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2019-01-25T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"cb79a918-0e23-447d-b079-8c5463954efa":{image_id:"cb79a918-0e23-447d-b079-8c5463954efa",description:"Google search result for 'how long do websites live'",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F736c574e-f243-4eb7-9a1e-ef1b8a22bdbe\u002Fdevotion_blog_kentico121.png",width:891,height:594}},links:{"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec":{codename:ad,type:bU,url_slug:as}},modular_content:[om],value:"\u003Cp\u003EFor developers, MVC software architecture (or Model View Controller) is becoming increasingly essential in creating highly effective user experiences. By separating an application into three parts - the model, the view, and the controller - modifications to one of the parts can be done with minimal impact to the others.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd now, the long-awaited and inevitable transition to MVC has finally happened for Kentico EMS. If you work in a Kentico agency like \u003Ca data-item-id=\"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec\" href=\"\"\u003EDevotion\u003C\u002Fa\u003E, you’ve no doubt been eagerly waiting for the clock to tick over, so you can download your \u003Ccode\u003EKentico_12_0.exe\u003C\u002Fcode\u003E file and get cracking with the greatly improved MVC development experience.\u003C\u002Fp\u003E\n\u003Cp\u003EHowever, there’s one stumbling block: many developers have existing projects on the Portal Engine development model that they have to keep working on. And there are probably many new Portal Engine projects being discussed right now between Kentico agencies and their clients.\u003C\u002Fp\u003E\n\u003Cp\u003ERegardless of the fact that things have changed with the “MVC-first” release of Kentico 12, Kentico EMS is still a powerful fully-integrated CMS \u002F E-commerce \u002F Online Marketing platform, even on the Portal Engine development model. This hasn’t changed overnight.\u003C\u002Fp\u003E\n\u003Cp\u003EIf you have a website utilising Portal Engine, here are some answers to questions you may have: \u003C\u002Fp\u003E\n\u003Ch3\u003EIs MVC completely new to Kentico EMS?\u003C\u002Fh3\u003E\n\u003Cp\u003ENo. MVC has been available in \u003Ca data-item-id=\"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec\" href=\"\"\u003EKentico EMS\u003C\u002Fa\u003E for a while, but only a handful of Kentico partners adopted it. To be fair, the MVC support was not as good at it is now, but it was still powerful enough to be a platform for various impressive website builds. Kentico is now opening our eyes to the natural transition towards a modern technology. The best way to respond to this is to plan, and not panic.\u003C\u002Fp\u003E\n\u003Ch3\u003EI think my Kentico website is using MVC but can still use web parts and edit page templates. So does it?\u003C\u002Fh3\u003E\n\u003Cp\u003EIf this is the case, your Kentico website is \u003Cem\u003Enot \u003C\u002Fem\u003Eusing MVC - it's still using Portal Engine.\u003C\u002Fp\u003E\n\u003Cp\u003EWith the frustrations that ASP.NET Web Forms bring to developers, some development teams have created clever ways of utilising some MVC features within the Web Forms \u002F Portal Engine development model. However, this greatly increases the complexity of projects, and the end result is an extremely complex and bloated website build, making it very difficult to perform further development. In addition, the downsides of Web Forms don't go away - they're still there.\u003C\u002Fp\u003E\n\u003Cp\u003EAt Devotion we firmly believe that MVC is MVC, and Web Forms are Web Forms. Let’s keep them separate.\u003C\u002Fp\u003E\n\u003Ch3\u003ESo, when is the end of life for my Portal Engine project?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe simple answer is the year 2022.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n4fba23a3_53fe_01aa_ac95_ef787392cdda\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E2022 is 3 years away. The support for my website ends that soon?\u003C\u002Fh3\u003E\n\u003Cp\u003EThink about the time when your Portal Engine-based website was built. Now think about 5 years before that time. Was a website rebuild on your mind at the time? It most likely wasn't, or you were already in the middle of a rebuild.\u003C\u002Fp\u003E\n\u003Cp\u003EWebsites last a lot less than we would like them to, either due to the evolution of technology, or due to new ideas and ambitions. They’re no longer just a collection of pages containing useful information - they’re powerful marketing tools, and marketing strategies change.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"cb79a918-0e23-447d-b079-8c5463954efa\" data-image-id=\"cb79a918-0e23-447d-b079-8c5463954efa\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F736c574e-f243-4eb7-9a1e-ef1b8a22bdbe\u002Fdevotion_blog_kentico121.png\" data-asset-id=\"cb79a918-0e23-447d-b079-8c5463954efa\" data-image-id=\"cb79a918-0e23-447d-b079-8c5463954efa\" alt=\"Google search result for 'how long do websites live'\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EShould I upgrade my Portal Engine website to Kentico 12?\u003C\u002Fh3\u003E\n\u003Cp\u003EYes! It's always a good idea to be on top of new versions, as this will ensure your website is supported with the latest fixes and features, regardless of the fact that new versions of Kentico EMS might not bring a lot of new Portal Engine features to the table.\u003C\u002Fp\u003E\n\u003Cp\u003EAnother argument for is the data migration possibilities mentioned below.\u003C\u002Fp\u003E\n\u003Ch3\u003EWill there be a way of upgrading or migrating a Portal Engine website to MVC?\u003C\u002Fh3\u003E\n\u003Cp\u003EQuite a lot of \u003Ca data-item-id=\"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec\" href=\"\"\u003EKentico EMS\u003C\u002Fa\u003E features are \u003Ca href=\"https:\u002F\u002Fdocs.kentico.com\u002Fk12\u002Fkentico-development-models\u002Fsupported-features-on-mvc-sites\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eavailable in both Portal Engine and MVC development models\u003C\u002Fa\u003E. Data from some of these components can be exported from the Portal Engine project and imported into an MVC project, which can reduce some development time and rework. An example could be custom modules.\u003C\u002Fp\u003E\n\u003Cp\u003EHowever, at the end of the day - Portal Engine and MVC differ vastly, and a simple \"entire website migration\" would not only be unfeasible, but would negate the benefits of using MVC. Switching to MVC is a great way to start fresh. Out with the old, in with the new.\u003Cbr\u003E\nI have an existing Portal Engine website, and new additional sites I need to build. What should I do?\u003Cbr\u003E\nIf you have an existing Kentico EMS instance with one or many websites, and have plans to build another site, you could:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Cstrong\u003EAssess the similarities between the new site and the existing sites. Are they closely related in terms of functionality and\u002For look and feel?\u003C\u002Fstrong\u003E\u003Cbr\u003E\nIf they are very similar, it might be a better option to build the site on the existing Portal Engine instance.\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Cstrong\u003EDetermine how close you will be to the 2022 date when the new site is launched\u003C\u002Fstrong\u003E\u003Cbr\u003E\nIt might be worth building the new site on MVC if year 2022 is near. This is also a great way to start the journey of transitioning to MVC on a smaller scale.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EIs there way of building a \"hybrid\" instance that runs both Portal Engine and MVC?\u003C\u002Fh3\u003E\n\u003Cp\u003ENo. Kentico EMS sites running on MVC are configured differently than Portal Engine sites. One example is the fact that the administration area is entirely separate from the live site. This rules out running different development models side-by-side - they would need to be separate website instances.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhen it comes to my Kentico website, what should I do now?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe push for MVC has been coming for a long time, and Kentico needs to be backed by their clients for the transition to be successful. It’s a necessity in the modern world of rapidly evolving technologies, where Web Forms are falling behind at an exponential rate.\u003Cbr\u003E\nBut at the end of the day, it’s still a relatively new development model from the Kentico EMS perspective, and new things need time to adapt and be adapted to.\u003Cbr\u003E\nUtilising the Portal Engine is still perfectly fine, and will be fine for a while - but it’s the right time to start thinking about the future and next steps.\u003C\u002Fp\u003E\n\u003Cp\u003EBe sure to check out the \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Fmvc-transition-guide\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EMVC transition guide\u003C\u002Fa\u003E, as a go-to resource for “what, when and how” when it comes to the future of your project.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Let's chat about the future of your website"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:on},search__meta_description:{type:a,name:o,value:gI},search__og_title:{type:a,name:p,value:on},search__og_description:{type:a,name:q,value:gI},search__og_image:{type:c,name:r,value:[{name:"kentico-12-is-now-mvc-first-is-my-portal-engine-project-dead_og-image_devotion.jpg",description:"Devotion heart with \"Kentico 12 is now MVC-first. Is my Portal Engine project dead?\" written on it in front of a timeline infographic",type:g,size:274924,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1ad35a6e-fe5a-4a5d-bd37-9c0af88ba3d2\u002Fkentico-12-is-now-mvc-first-is-my-portal-engine-project-dead_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"8bf443dd-e185-461a-b1ca-cb525f43631b",name:"Meet - Andrew Whitehead",codename:"meet___andrew_whitehead",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:19:02.9317949Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Meet Andrew Whitehead."},subtitle:{type:a,name:B,value:oo},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:"meet-andrew-whitehead"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cD,codename:cE}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:cF,codename:cG}]},publish_date:{type:K,name:L,value:"2019-01-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"a94ef745-5056-4531-a222-2bf9f012c301":{image_id:"a94ef745-5056-4531-a222-2bf9f012c301",description:"Andrew Whitehead | Devotion | New York",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd3c7a25f-3c97-40bc-b318-9e261782f7ce\u002FAndrew-Whitehead.jpg",width:dh,height:df},"0630d073-6a1d-4994-a3fb-3d0760193919":{image_id:cH,description:cI,url:cJ,width:cK,height:cL}},links:{},modular_content:[],value:"\u003Ch4\u003E\u003Cbr\u003E\u003C\u002Fh4\u003E\n\u003Cfigure data-asset-id=\"a94ef745-5056-4531-a222-2bf9f012c301\" data-image-id=\"a94ef745-5056-4531-a222-2bf9f012c301\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd3c7a25f-3c97-40bc-b318-9e261782f7ce\u002FAndrew-Whitehead.jpg\" data-asset-id=\"a94ef745-5056-4531-a222-2bf9f012c301\" data-image-id=\"a94ef745-5056-4531-a222-2bf9f012c301\" alt=\"Andrew Whitehead | Devotion | New York\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch4\u003EWhat did you want to be when you grew up? \u003C\u002Fh4\u003E\n\u003Cp\u003EAn architect or 'something that involved drawing' for about as long as I can remember. When push came to shove towards the end of school, I chose graphic design (Visual Communications) over architecture as the uni degree was about half the length of time!\u003C\u002Fp\u003E\n\u003Ch4\u003EHow did you end up in your current role?\u003C\u002Fh4\u003E\n\u003Cp\u003EI started working at Devotion in the very early years as a designer. I'd moved into digital design by this stage and joined two former colleagues at the relatively new business. After a number of years I went travelling (with my now wife), and returned 18-months later for what I thought would be just a couple of months. Some 15 years later, I now co-own the business, do most of the strategic work, and run day-to-day operations - something of a shift from my graphic design roots.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you enjoy about working in the digital space? \u003C\u002Fh4\u003E\n\u003Cp\u003EThe pace of things. It's fast and fluid and at complete odds with the print world. I have nightmares about the old days that involved early morning press checks and pantone swatches. \u003C\u002Fp\u003E\n\u003Ch4\u003EIf you could do any job in the world, what would you do?\u003C\u002Fh4\u003E\n\u003Cp\u003EA food (and travel) writer that gets flown around the world, visiting the world's best restaurants. The highlight of any travel for me is the food. My mindset is simply 'get me to the next meal'!\u003C\u002Fp\u003E\n\u003Ch4\u003EHow would you describe what you do at Devotion to a child?\u003C\u002Fh4\u003E\n\u003Cp\u003EWe make websites and apps for companies. They'd probably then ask if we made YouTube and as much as I'd like to say yes, it may be a stretch too far.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat do you love doing when you’re not at work?\u003C\u002Fh4\u003E\n\u003Cp\u003EThe beach, camping, and travelling with the family are all pretty high on the agenda. Then there's also cooking and eating, which I'm obsessed with. I'll go a long way to taste something new.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the last thing you watched on TV?\u003C\u002Fh4\u003E\n\u003Cp\u003EI'm currently watching the latest season of \u003Cem\u003EBillions\u003C\u002Fem\u003E as well as an awesome four-part series called \u003Cem\u003ESalt, Fat, Acid, Heat\u003C\u002Fem\u003E on Netflix.\u003C\u002Fp\u003E\n\u003Ch4\u003EIf you took a year off work, what would you do? \u003C\u002Fh4\u003E\n\u003Cp\u003ETravel. I'd love to drive across the states in a campervan with the family, or introduce them to amazing wonders of South America.\u003C\u002Fp\u003E\n\u003Ch4\u003EWhat’s the most embarrassing thing that’s happened to you in your career? \u003C\u002Fh4\u003E\n\u003Cp\u003ESending an email to the incorrect recipient. I know everyone's done it, but it's a lesson you learn and a mistake you never make again.  \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg\" data-asset-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" data-image-id=\"0630d073-6a1d-4994-a3fb-3d0760193919\" alt=\"Devotion take 10\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E1. Nickname? \u003Cstrong\u003EWhitey\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E2. Pencil or pen? \u003Cstrong\u003EApple Pencil (best of both worlds)\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E3. Morning or night? \u003Cstrong\u003EMorning\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E4. Mac or PC? \u003Cstrong\u003EMac\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E5. What superpower would you like? \u003Cstrong\u003EFlying\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E6. Name of your autobiography? \u003Cstrong\u003ETime well served\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E7. Favourite Instagram person or brand? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fkook_of_the_day\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003E@Kook_of_the-day\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E (makes me laugh everytime)\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E8. Tea or Coffee? \u003Cstrong\u003ECoffee\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E9. Favourite app? \u003Ca href=\"https:\u002F\u002Fitunes.apple.com\u002Fau\u002Fapp\u002Fwaze-navigation-live-traffic\u002Fid323229106?mt=8\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EWaze\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E (gets me to where I need to be)\u003C\u002Fstrong\u003E\u003Cbr\u003E\n\u003Cstrong\u003E \u003C\u002Fstrong\u003E10. Your last $10, what would you spend it on? \u003Cstrong\u003EMy family\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:cM},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:op},search__meta_description:{type:a,name:o,value:"Andrew is Devotion’s Creative and Managing Director, and co-owner. When not obsessing over his next meal, he can be found spending time with the family."},search__og_title:{type:a,name:p,value:op},search__og_description:{type:a,name:q,value:oo},search__og_image:{type:c,name:r,value:[{name:"meet-andrew-whitehead_og-image_devotion.jpg",description:"Devotion heart with \"Meet Andrew Whitehead\" written on it in front of a photo of Andrew Whitehead",type:g,size:241823,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F565a1f62-e447-4734-9738-13eb239d9645\u002Fmeet-andrew-whitehead_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"e037926e-3e6b-47bf-8c01-0754f13fefa4",name:"Hamilton Island appoint Devotion",codename:"hamilton_island_appoint_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:50:24.9131501Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Hamilton Island choose Devotion for their Kentico development skills."},subtitle:{type:a,name:B,value:gJ},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"hamilton-island-appoint-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:oq,display_timezone:W},article:{type:i,name:M,images:{"b50911e1-e69e-45e8-9daa-60a2045d73fd":{image_id:"b50911e1-e69e-45e8-9daa-60a2045d73fd",description:"Hamilton Island Logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F292183e6-dcd0-41d9-8e3b-910c2bd35578\u002Flogo_HamiltonIsland.png",width:or,height:128}},links:{"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec":{codename:ad,type:bU,url_slug:as}},modular_content:[],value:"\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.hamiltonisland.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EHamilton Island\u003C\u002Fa\u003E, one of Australia’s most spectacular tourist destinations, has appointed Devotion as their digital development agency, working alongside their existing team.\u003C\u002Fp\u003E\n\u003Cp\u003EThey have engaged Devotion to deliver \u003Ca data-item-id=\"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec\" href=\"\"\u003EKentico\u003C\u002Fa\u003E-related development services on their flagship marketing asset, their customer-facing website. Kentico has been at the heart of their digital ecosystem for many years, and this is an opportunity to solidify its value within the organisation. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"b50911e1-e69e-45e8-9daa-60a2045d73fd\" data-image-id=\"b50911e1-e69e-45e8-9daa-60a2045d73fd\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F292183e6-dcd0-41d9-8e3b-910c2bd35578\u002Flogo_HamiltonIsland.png\" data-asset-id=\"b50911e1-e69e-45e8-9daa-60a2045d73fd\" data-image-id=\"b50911e1-e69e-45e8-9daa-60a2045d73fd\" alt=\"Hamilton Island Logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EHamilton Island is located in the heart of the Great Barrier Reef and Whitsunday Islands. Though it’s been inhabited for close to 8,000 years, Hamilton Island remains very much a pristine, natural environment.\u003C\u002Fp\u003E\n\u003Cp\u003ERenowned winemaker, Bob Oatley, and his family purchased Hamilton Island in 2003 and, following an exceptional investment and development program, they now present a world-class destination that promises leisure, lifestyle, adventure and escape in a region of incredible natural beauty.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Looking for a Kentico development partner?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:os},search__meta_description:{type:a,name:o,value:gJ},search__og_title:{type:a,name:p,value:os},search__og_description:{type:a,name:q,value:gJ},search__og_image:{type:c,name:r,value:[{name:"hamilton-island-choose-devotion-for-their-kentico-development-skills_og-image_devotion.jpg",description:"Devotion heart with \"Hamilton Island choose Devotion for their Kentico development skills\" written on it in front of the Hamilton Island website",type:g,size:522448,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F7ca9042f-e74d-4ad8-81af-8fd36d267078\u002Fhamilton-island-choose-devotion-for-their-kentico-development-skills_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"5e01dc56-a756-4bb3-9d4e-944358431bd4",name:"Kristian Bortnik Joins Devotion",codename:"kristian_bortnik_joins_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:17:05.0927611Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Devotion boosts technical capabilities hiring Kentico MVP, Kristian Bortnik."},subtitle:{type:a,name:B,value:gK},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"kristian-bortnik-joins-devotion"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:"New Devotee",codename:"new_devotee"}]},publish_date:{type:K,name:L,value:oq,display_timezone:W},article:{type:i,name:M,images:{},links:{"8c4b8989-3d96-4068-920e-426d216b4fd8":{codename:dg,type:aG,url_slug:gF}},modular_content:[],value:"\u003Cp\u003EDevotion has solidified it's position as one of Kentico's leading technical partners, by hiring Kristian Bortnik, a Kentico MVP. \u003C\u002Fp\u003E\n\u003Cp\u003EThe Kentico MVP Award recognises individual members of the Kentico community who actively engage and promote Kentico CMS and .Net. They are a small global group made up of enthusiastic developers who are passionate about Kentico and helping others.\u003C\u002Fp\u003E\n\u003Cp\u003EKristian comes with a wealth of knowledge having worked across the Kentico platform for 5+ years, in technical leadership roles, both in Australia and his native Serbia.\u003C\u002Fp\u003E\n\u003Cp\u003E\"Bringing in Kristian to lead the development team at Devotion, not only bolsters our technical capabilities, but also our ability to deliver deeper and more engaging business solutions,\" Devotion Creative & Managing Director Andrew Whitehead said. \"He's an exceptional leader and we look forward to him pushing us to deliver bigger and better things!\"\u003C\u002Fp\u003E\n\u003Cp\u003EKristian will be tasked with overseeing all development within the business, working alongside the UX, Design and Strategic heads. As the only MVP in the Sydney market, we also expect to see Kristian heavily involved in the local Kentico-based community.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca data-item-id=\"8c4b8989-3d96-4068-920e-426d216b4fd8\" href=\"\"\u003ERead more about Kristian here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Need to chat to a Kentico expert?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ot},search__meta_description:{type:a,name:o,value:gK},search__og_title:{type:a,name:p,value:ot},search__og_description:{type:a,name:q,value:gK},search__og_image:{type:c,name:r,value:[{name:"devotion-boosts-technical-capabilities-hiring-kentico-mvp-kristian-bortnik_og-image_devotion.jpg",description:"Devotion heart with \"Devotion boosts technical capabilities hiring Kentico MVP Kristian Bortnik\" written on it in front of Kristian Bortnik's Kentico MVP page",type:g,size:408237,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F81b4f813-b8a2-4011-9eb6-7bf5682e8a3a\u002Fdevotion-boosts-technical-capabilities-hiring-kentico-mvp-kristian-bortnik_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"1086e45d-aec1-4857-9aaa-7595036d84c6",name:"City 2 Surf 2018",codename:"city_2_surf_2018",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gL,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Team Devotion tackles the 2018 City2Surf."},subtitle:{type:a,name:B,value:"It's not all about work :)"},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"devotion-tackles-the-city-2-surf-2018"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cZ,codename:c_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:my,codename:mz}]},publish_date:{type:K,name:L,value:"2018-08-12T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[ou,ov],value:"\u003Cp\u003EEight keen Devotees tackled the 14km from Sydney's CBD to the shores at Bondi for the 2018 City2Surf. Light rain and cold winds graced the start line, but two kilometres in, those trivial issues were soon forgotten!\u003C\u002Fp\u003E\n\u003Cp\u003ELine honours go to Devotion's own in-house triathlete, George Stemmer, closely (or not so closely) followed by Andrew Whitehead, Katrina Whitehead, and Joe Peschardt.\u003C\u002Fp\u003E\n\u003Cp\u003ETraining for 2019 has already begun :)\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a4a683b3_cf37_01a8_b697_25d83d3aee9a\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7ca6a217_8054_013a_2373_6d45508df4b2\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Wanting to join in the fun?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ow},search__meta_description:{type:a,name:o,value:ox},search__og_title:{type:a,name:p,value:ow},search__og_description:{type:a,name:q,value:ox},search__og_image:{type:c,name:r,value:[{name:"team-devotion-tackles-the-city2surf_og-image_devotion.jpg",description:"Devotion heart with \"Team Devotion tackles the 2018 City2Surf\" written on it in front of the Devotion team at the City2Surf",type:g,size:557948,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6bab3339-c7d7-414c-8b12-ab14ae7ce704\u002Fteam-devotion-tackles-the-city2surf_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"97a51125-f3c8-475b-bf8c-5f1a8077bde6",name:"Fletcher Insulation appoints Devotion",codename:"fletcher_insulation_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:43:05.0005166Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Fletcher Insulation appoints Devotion to write their digital and content strategies."},subtitle:{type:a,name:B,value:oy},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"fletcher-insulation-appoint-devotion-for-digital-strategy"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2018-08-08T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"7a7cd97e-a427-4ef8-a8d8-2ab276211979":{image_id:"7a7cd97e-a427-4ef8-a8d8-2ab276211979",description:"Fletcher Insulation company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3b4aab9e-c8e2-4b32-be84-2ce26f6ff20e\u002FFletcherInsulationLogo.jpg",width:257,height:fH}},links:{},modular_content:[],value:"\u003Cp\u003ESydney: August 8, 2018. \u003Ca href=\"https:\u002F\u002Finsulation.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFletcher Insulation\u003C\u002Fa\u003E, part of the \u003Ca href=\"https:\u002F\u002Ffletcherbuilding.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFletcher Building Group\u003C\u002Fa\u003E, one of the largest building companies in Australasia, has appointed Devotion to lead the creation of digital and content strategies for the business. \u003C\u002Fp\u003E\n\u003Cp\u003EFletcher's has engaged Devotion to deliver a customer-first digital roadmap for their suite of well-known brands, including the iconic Pink Batts. This investment in strategic planning will deliver a digital platform that supports the current business offering, as well as identifying and delivering growth opportunities across the region.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"7a7cd97e-a427-4ef8-a8d8-2ab276211979\" data-image-id=\"7a7cd97e-a427-4ef8-a8d8-2ab276211979\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3b4aab9e-c8e2-4b32-be84-2ce26f6ff20e\u002FFletcherInsulationLogo.jpg\" data-asset-id=\"7a7cd97e-a427-4ef8-a8d8-2ab276211979\" data-image-id=\"7a7cd97e-a427-4ef8-a8d8-2ab276211979\" alt=\"Fletcher Insulation company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cstrong\u003EAbout Fletcher Insulation\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EFletcher Insulation is proud to be a part of the Fletcher Building Group, a multi-national company with over 20,000 employees. It is one of the largest building companies in Australasia.\u003C\u002Fp\u003E\n\u003Cp\u003EFletcher Building companies throughout the world manufacture and distribute an enormous range of building products and services. Their Australian brands include \u003Ca href=\"http:\u002F\u002Fwww.laminex.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ELaminex Australia\u003C\u002Fa\u003E, \u003Ca href=\"http:\u002F\u002Fwww.stramit.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStramit\u003C\u002Fa\u003E, \u003Ca href=\"http:\u002F\u002Fwww.rocla.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERocla\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Foliveri.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ETasman Sinkware (Oliveri sinks)\u003C\u002Fa\u003E, and \u003Ca href=\"http:\u002F\u002Fwww.fairdinkumsheds.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFair Dinkum Sheds\u003C\u002Fa\u003E. Fletcher Building Group’s worldwide brand, \u003Ca href=\"http:\u002F\u002Fwww.formica.com\u002Fen\u002Fau\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFormica\u003C\u002Fa\u003E, has effectively become a generic term for plastic laminate in the USA, Europe and Asia.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a strategic digital roadmap for your business?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oz},search__meta_description:{type:a,name:o,value:"Devotion has been selected to deliver digital and content strategies for one of Australia and New Zealand's largest insulation brands, Fletcher Insulation."},search__og_title:{type:a,name:p,value:oz},search__og_description:{type:a,name:q,value:oy},search__og_image:{type:c,name:r,value:[{name:"fletcher-insulation-appoints-devotion-to-write-their-digital-and-content-strategies_og-image_devotion.jpg",description:"Devotion heart with \"Fletcher Insulation appoints Devotion to write their digital and content strategies\" written on it in front of the Fletcher Insulation website",type:g,size:417159,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F209ce929-fb05-4d6f-a538-dbd6a3eb975b\u002Ffletcher-insulation-appoints-devotion-to-write-their-digital-and-content-strategies_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]},related_services:{type:f,name:O,value:[ap,X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:fr,name:fs,codename:ft,language:b,type:u,collection:b,sitemap_locations:[],last_modified:fu,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:fv},subtitle:{type:a,name:B,value:fw},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:fx},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aL,codename:aM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aN,codename:aO}]},publish_date:{type:K,name:L,value:fy,display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:ed},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:bA},cta_panel__cta_label:{type:a,name:w,value:bB},cta_panel__cta_url:{type:a,name:x,value:bC},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:cx},search__meta_description:{type:a,name:o,value:fz},search__og_title:{type:a,name:p,value:cx},search__og_description:{type:a,name:q,value:cT},search__og_image:{type:c,name:r,value:[{name:fA,description:fB,type:Y,size:fC,url:fD,width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:hl,name:hm,codename:hn,language:b,type:u,collection:b,sitemap_locations:[],last_modified:ho,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:hp},subtitle:{type:a,name:B,value:hq},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:hr},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aL,codename:aM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aN,codename:aO}]},publish_date:{type:K,name:L,value:hs,display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:ht},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:bA},cta_panel__cta_label:{type:a,name:w,value:bB},cta_panel__cta_url:{type:a,name:x,value:bC},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:ee},search__meta_description:{type:a,name:o,value:ef},search__og_title:{type:a,name:p,value:ee},search__og_description:{type:a,name:q,value:ef},search__og_image:{type:c,name:r,value:[{name:hu,description:hv,type:Y,size:hw,url:hx,width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"6415e9e3-da75-4f50-9658-def725a3fb58",name:"AHI appoints Devotion",codename:"ahi_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2024-09-30T02:48:52.9321504Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"AHI appoints Devotion as their digital agency partner."},subtitle:{type:a,name:B,value:gM},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"devotion-wins-accident-health-international-contract"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2018-06-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"1ecc969b-670a-49fc-9474-762a0eeb8aa9":{image_id:"1ecc969b-670a-49fc-9474-762a0eeb8aa9",description:"Accident Health International company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F69ea361d-a41d-450b-9944-672a5041c23d\u002Faccident-health-international_logo.png",width:aI,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EAccident Health International (AHI), a global specialist travel insurance underwriting agency has awarded Devotion, and leading indepenedent brand design agency \u003Ca href=\"http:\u002F\u002Fm35.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EM35\u003C\u002Fa\u003E, their business following a joint pitch process. \u003C\u002Fp\u003E\n\u003Cp\u003EThe specifics of the project remain commercial in confidence, however, the project spans multiple projects and focus areas within the AHI business.\u003C\u002Fp\u003E\n\u003Cp\u003EAndrew Whitehead, Devotion's Creative and Managing Director was excited by the opportunity, \"We get to partner with one of Australia's premier design agencies on a client that's fully committed to the journey ahead. There's a great opportunity to do some amazing work in a sector, that's often characterised as 'same same'.\"\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"1ecc969b-670a-49fc-9474-762a0eeb8aa9\" data-image-id=\"1ecc969b-670a-49fc-9474-762a0eeb8aa9\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F69ea361d-a41d-450b-9944-672a5041c23d\u002Faccident-health-international_logo.png\" data-asset-id=\"1ecc969b-670a-49fc-9474-762a0eeb8aa9\" data-image-id=\"1ecc969b-670a-49fc-9474-762a0eeb8aa9\" alt=\"Accident Health International company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EAccident & Health International Underwriting Pty Limited (AHI) is a specialist underwriting agency that provides general and highly personalised Personal Accident, Medical and Travel Insurance in Australia and abroad. They commenced operations in 1998 and have steadily grown to be market leaders.\u003C\u002Fp\u003E\n\u003Cp\u003EAHI have been voted by the members of the National Insurance Brokers Association of Australia as \"The best Travel, Personal Accident & Disability Underwriter in Australia\" for the years 2003\u002F04, 2005\u002F06, 2007\u002F08.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:oA},cta_panel__cta_label:{type:a,name:w,value:oB},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oC},search__meta_description:{type:a,name:o,value:gM},search__og_title:{type:a,name:p,value:oC},search__og_description:{type:a,name:q,value:gM},search__og_image:{type:c,name:r,value:[{name:"ahi-appoints-devotion-as-their-digital-agency-partner_og-image_devotion.jpg",description:"Devotion heart with \"AHI appoints devotion as their digital agency partner\" written on it in front of the AHI website",type:g,size:531357,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F11c3d05c-4d55-46af-9506-02b51f8d8e53\u002Fahi-appoints-devotion-as-their-digital-agency-partner_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"c1665773-e314-4ec2-94f5-08d78af3a4b8",name:"Shindigs appoints Devotion",codename:"shindigs_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:31:45.6350612Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Shindigs appoints Devotion to redesign their eCommerce platform. "},subtitle:{type:a,name:B,value:gN},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"shindigs-appoints-devotion-for-ecommerce-redesign"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2018-05-24T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EWe're throwing a party 🎉 as Shindings has joined the Devotion family. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.shindigs.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EShindigs\u003C\u002Fa\u003E is the Hunter's largest one-stop party warehouse, with thousands of party supplies available ranging from balloons, catering supplies, decorations, fancy dress, wigs and hats, to cake decorating supplies, birthday invitations, wedding supplies, baby shower decorations, party games and much, much more. They specialise in party supplies!\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion, has been engaged to improve all key eCommerce conversion metrics, with specific focus on user experience and design across devices. The site will then be developed by \u003Ca href=\"https:\u002F\u002Fwww.netohq.com\u002Fau\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ENeto\u003C\u002Fa\u003E, on the Neto platform.\u003C\u002Fp\u003E\n\u003Cp\u003EWatch this space!\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for an eCommerce solution?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oD},search__meta_description:{type:a,name:o,value:gN},search__og_title:{type:a,name:p,value:oD},search__og_description:{type:a,name:q,value:gN},search__og_image:{type:c,name:r,value:[{name:"shindigs-appoints-devotion-to-redesign-their-ecommerce-platform_og-image_devotion.jpg",description:"Devotion heart with \"Shindigs appoints Devotion to redesign their eCommerce platform\" written on it in front of product page on the Shindigs website",type:g,size:400464,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fbcacb4dc-d954-4922-b658-e841af473c50\u002Fshindigs-appoints-devotion-to-redesign-their-ecommerce-platform_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"71539cd1-59b0-4722-94dd-f17d08d16485",name:"Kentico Site of the Year 2017 Winner",codename:nP,language:b,type:u,collection:b,sitemap_locations:[],last_modified:b_,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Kentico eCommerce Site of the Year 2017 Winner."},subtitle:{type:a,name:B,value:"Devotion is proud to announce that Wine Selectors has been awarded Kentico's eCommerce Site of the Year for 2017!"},read_time:{type:C,name:D,value:an},url_slug:{type:m,name:E,value:nQ},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2018-03-21T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"753b4d68-3656-4241-a4a6-14e3863f953c":{image_id:"753b4d68-3656-4241-a4a6-14e3863f953c",description:"Kentico site of the year award 2017",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8555e2dd-88af-47f2-9081-5e773a8a433a\u002FDevotion_Kentico-site-of-the-year-2017.jpg",width:oE,height:or}},links:{"10d3ffbc-42b8-41d6-ac14-4bb0833b8e9a":{codename:oF,type:bR,url_slug:oG}},modular_content:[oH,oI,oJ,oK,oL,oM],value:"\u003Cp\u003EAustralian Wine Selectors was today awarded the \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002Fblog\u002Fkentico-site-of-the-year-2017-winners-announced\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E\u003Cstrong\u003EKentico eCommerce Site of the Year for 2017\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E based on a global public vote. While we don't know the exact tally, we assume it was a resounding victory!\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"753b4d68-3656-4241-a4a6-14e3863f953c\" data-image-id=\"753b4d68-3656-4241-a4a6-14e3863f953c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8555e2dd-88af-47f2-9081-5e773a8a433a\u002FDevotion_Kentico-site-of-the-year-2017.jpg\" data-asset-id=\"753b4d68-3656-4241-a4a6-14e3863f953c\" data-image-id=\"753b4d68-3656-4241-a4a6-14e3863f953c\" alt=\"Kentico site of the year award 2017\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EIn this morning's agency stand-up, Joe Peschardt (our Client Business Director) said that “huge credit must go to Wine Selectors for their commitment, energy, and constant drive in delivering a world class eCommerce platform. They gave us the opportunity to do something great, and we took that opportunity, and ran with it.” \u003C\u002Fp\u003E\n\u003Cp\u003EJoe and I believe that devotion is defined by what we create, and this award is a testament to this belief. \u003C\u002Fp\u003E\n\u003Cp\u003EThank you to those who voted, and if you want to celebrate, may we suggest you purchase an appropriate drop for the \u003Ca href=\"https:\u002F\u002Fwww.wineselectors.com.au\u002Fwine-shop\u002Fsparkling\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Eoccasion\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\n\u003Cp\u003EJake Boulton, Head of Digital at Australian Wine Selectors, said that,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n5a2b25de_e4dc_01bc_24af_84fb67f303c7\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EThe full list of \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002Fblog\u002Fkentico-site-of-the-year-2017-winners-announced\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Site of the Year 2017 winners can be read here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Wine Selectors\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"http:\u002F\u002Fwww.wineselectors.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Selectors\u003C\u002Fa\u003E proudly delivers the best Australian wine to over 200,000 customers. They also publish Selector magazine, the award winning publication that has a readership of over 92,000 and features some of Australia’s best loved foodies. Their existing digital platform was launched in 2012, and needed a complete revision, including the underlying systems and user experience.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico was selected as the platform of choice, specifically EMS, which enabled marketing automation, as well as complex ERP and point of sale integrations. The site needed to be PCI compliant, reflect a revitalised brand, and be developed in tandem with an overhaul of their internal systems.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can read our full \u003Ca data-item-id=\"10d3ffbc-42b8-41d6-ac14-4bb0833b8e9a\" href=\"\"\u003Ecase study on Australian Wine Selectors here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"c7061e2a_604f_01f2_1445_dfb4402fdcf8\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n8924f87e_1e0e_01f6_7306_d7a98d9b1e2f\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"cbcb29a6_11c5_01a9_8c60_f42d38cd7b07\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" 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way you access your world\" since 2003. \u003C\u002Fp\u003E\n\u003Cp\u003ETheir portfolio of industry-leading and distinctive products comprises Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft boats, Manitou pontoons, Evinrude marine propulsion systems, and Rotax engines for karts, motorcycles and recreational aircraft.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion, has been engaged initially to assist in repositioning the \u003Ca href=\"https:\u002F\u002Fau.brp.com\u002Foff-road\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ECan-Am\u003C\u002Fa\u003E brand within the Australian and New Zealand market.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"d42eac89-3613-4dbb-86fa-e23778eefc04\" data-image-id=\"d42eac89-3613-4dbb-86fa-e23778eefc04\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F6c65b995-72a6-4e04-9cad-65464b7d4f59\u002Fbrp-logo.png\" data-asset-id=\"d42eac89-3613-4dbb-86fa-e23778eefc04\" data-image-id=\"d42eac89-3613-4dbb-86fa-e23778eefc04\" alt=\"\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you interested in using digital to reposition your brand?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oR},search__meta_description:{type:a,name:o,value:"New client: Devotion Digital Agency Sydney strikes a partnership with BRP for a digital content strategy. Learn more about BRP and our content strategy here."},search__og_title:{type:a,name:p,value:oR},search__og_description:{type:a,name:q,value:oP},search__og_image:{type:c,name:r,value:[{name:"brp-appoints-devotion_og-image_devotion.jpg",description:"Devotion heart with \"BRP appoints Devotion\" written on it in front of the BRP can-am website",type:g,size:571406,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F25f514d2-7413-42d3-a447-98de0d51599d\u002Fbrp-appoints-devotion_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[ap]},related_platforms:{type:f,name:P,value:[]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"fa2169bc-ac2e-4eaf-82ef-d74c76e942a5",name:"Fleetcare appoints Devotion",codename:"fleetcare_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T04:34:31.1149308Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Fleetcare appoints Devotion."},subtitle:{type:a,name:B,value:"Australia's largest privately owned fleet management company, Fleetcare, has appointed Devotion as its new digital agency."},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"fleetcare-appoints-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:oQ,display_timezone:W},article:{type:i,name:M,images:{"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05":{image_id:"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05",description:"Fleetcare colour logo | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F51fcaaac-2d2b-4cb8-9840-1bae17bf6b50\u002Ffleetcare_logo_colour.png",width:aT,height:aI}},links:{},modular_content:[],value:"\u003Cp\u003EWe're extremely happy to announce that \u003Ca href=\"http:\u002F\u002Fwww.fleetcare.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EFleetcare\u003C\u002Fa\u003E has joined the growing Devotion partner family. \u003C\u002Fp\u003E\n\u003Cp\u003EFleetcare are Australia's largest privately owned fleet management company, offering a range of products and services designed for fleets of all sizes and even individuals. Fleetcare are specialists in business fuel cards, novated lease packages and fleet management. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion, has been engaged to redevelop their front facing digital platform, focussing on increasing acquisition, and retention of existing customers. A strong focus on UX, as well as systems integration will underpin the project.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05\" data-image-id=\"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F51fcaaac-2d2b-4cb8-9840-1bae17bf6b50\u002Ffleetcare_logo_colour.png\" data-asset-id=\"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05\" data-image-id=\"945f1f90-aa1a-4fcd-8e0a-21a3ba6e7b05\" alt=\"Fleetcare colour logo | Devotion\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you interested in joining the Devotion family?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:oS},search__meta_description:{type:a,name:o,value:"Devotion Digital Sydney has been officially selected as Fleetcare's Digital Agency of record! 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Vote Now."},subtitle:{type:a,name:B,value:gO},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"kentico-site-of-the-year-2017-finalist"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:cB,codename:cC}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:oU,codename:oV}]},publish_date:{type:K,name:L,value:"2018-02-16T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{"10d3ffbc-42b8-41d6-ac14-4bb0833b8e9a":{codename:oF,type:bR,url_slug:oG}},modular_content:[oW,oX,oY,oZ,o_],value:"\u003Ch3\u003EAbout Kentico Site of the Year \u003C\u002Fh3\u003E\n\u003Cp\u003EThe annual Kentico Site of the Year contest seeks out the best Kentico implementations from around the world. Three finalists are chosen from each category by Kentico, which is then put to a public vote (yours!) The website with the largest vote in each category is announced as the winner.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ETo win the public vote, we need your help\u003C\u002Fstrong\u003E. Simply click the link below and make your opinion count. Please feel free to share this news, as there's no better recognition, than public opinion.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EVoting has now closed.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe full list of \u003Ca href=\"https:\u002F\u002Fdevnet.kentico.com\u002Farticles\u002Fchoose-the-kentico-site-of-the-year-2017-winners\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Site of the Year 2017 winners can be read here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Wine Selectors\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"http:\u002F\u002Fwww.wineselectors.com.au\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Selectors\u003C\u002Fa\u003E proudly delivers the best Australian wine to over 200,000 customers. They also publish Selector magazine, the award winning publication that has a readership of over 92,000 and features some of Australia’s best loved foodies. Their existing digital platform was launched in 2012, and needed a complete revision, including the underlying systems and user experience.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico was selected as the platform of choice, specifically EMS, which enabled marketing automation, as well as complex ERP and point of sale integrations. The site needed to be PCI compliant, reflect a revitalised brand, and be developed in tandem with an overhaul of their internal systems.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can read our full \u003Ca data-item-id=\"10d3ffbc-42b8-41d6-ac14-4bb0833b8e9a\" href=\"\"\u003Ecase study on Australian Wine Selectors here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"fc3d8e57_ef43_0108_6812_b35562c3df96\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"f8675821_e3dd_01f3_4582_ca1a84769a1f\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n33265952_dcf1_0160_d9a7_711a14d25833\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n240fb51c_a1b3_016c_44f9_1a42920fe6d0\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n612bdbfd_cdf2_01cc_5598_cc7584f9f352\"\u003E\u003C\u002Fobject\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Vote for Wine Selectors now!"},cta_panel__cta_label:{type:a,name:w,value:nW},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:o$},search__meta_description:{type:a,name:o,value:gO},search__og_title:{type:a,name:p,value:o$},search__og_description:{type:a,name:q,value:gO},search__og_image:{type:c,name:r,value:[{name:nY,description:"Devotion heart with \"We're a finalist. Vote now.\" written on it in front of Devotion's Kentico Site of the Year: Best eCommerce site nomination",type:g,size:nZ,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc1832d0b-9033-413f-9c86-c642cba7ddc7\u002Fwere-a-finalist-vote-now_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"f2f7223e-5d20-4244-9ea6-1f21505ad2c0",name:"Real Pet Food appoints devotion (press release)",codename:"real_pet_food_company_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:29:59.0691208Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Real Pet Food Company appoints Devotion as digital agency partner."},subtitle:{type:a,name:B,value:gP},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"real-pet-food-company-appoints-devotion-as-their-digital-agency"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:oa,codename:ob}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2018-02-15T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003ELeading Australian pet food manufacturer and retailer, Real Pet Food Company, has appointed Devotion as its new digital agency, following a competitive pitch.\u003C\u002Fp\u003E\n\u003Cp\u003ERecently listed in the Australian Financial Review’s top 50 most innovative companies, Real Pet Food Company is committed to providing fresh, ethically-sourced, high quality pet food for cats and dogs.\u003C\u002Fp\u003E\n\u003Cp\u003EIn 2018, the business wishes to further expand its digital presence and provide more valuable and engaging experiences for its customers, and has selected Devotion as a key partner in making this happen. \u003C\u002Fp\u003E\n\u003Cp\u003E\"Devotion impressed us from the outset with their understanding of our business and proven track record. Their passion for what they do made the decision to appoint them an easy one for us. As a business, we have an ambitious roadmap, and we now have a digital partner in place that will help us achieve our goal of breaking into the top five global pet food businesses by 2020,” says Mohammed EL-Hassan, Digital Project Manager at Real Pet Foods Company.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion will be working closely with Real Pet Foods Company to facilitate more immersive and interactive content, enable online purchases where applicable, and develop a scalable digital platform that allows for brand expansion, functional growth, and integration with the business’ existing IT systems. \u003C\u002Fp\u003E\n\u003Cp\u003E“We are extremely proud to have been chosen as Real Pet Food Company’s ongoing digital partner. Real Pet Food Company has a very innovative approach, and their team’s enthusiasm for their high quality product is infectious. We can’t wait to help them evolve their business and brand in the online space,” says Andrew Whitehead, Devotion’s Managing Director.\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Real Pet Food Company\u003C\u002Fh3\u003E\n\u003Cp\u003EReal Pet Food Company was established in 1994 in Burleigh, Queensland under the name V.I.P Petfoods. In 2015, Quadrant Private Equity (QPE) took ownership and with this also came a change of name, and Real Pet Food Company was born.\u003C\u002Fp\u003E\n\u003Cp\u003EOver the next two years, seven brand and infrastructure acquisitions were made, including Nature’s Gift, Tucker Time, Dr B’s BARF, Billy + Margot, Ivory Coat, the CME Factory at Inverell, and the Jimbo’s business in New Zealand. In addition, new brands such as Farmers Market have been launched in Australia, New Zealand, the UK and the US. With nine manufacturing facilities across the globe producing all formats of pet food, Real Pet Food Company remains the largest chilled\u002Ffresh pet food manufacturer in the market.\u003C\u002Fp\u003E\n\u003Cp\u003EIn November 2017, QPE then sold Real Pet Food Company to a new group of some of Asia Pacific’s leading investors.\u003C\u002Fp\u003E\n\u003Cp\u003EReal Pet Food Company has a clear vision - to be a top five global pet food business by 2022, continuing to produce healthy, nutritious and real food for the world’s dogs and cats.\u003C\u002Fp\u003E\n\u003Ch3\u003EAbout Devotion\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion is an independently owned, full-service digital agency based in Sydney, Australia. We combine creativity with deep technical understanding to create smart, results-driven experiences that engage people, transform brands, grow businesses, and drive stronger connections. Devotion is what we create.\u003C\u002Fp\u003E\n\u003Cp\u003EFor more information, please contact: \u003Ca data-email-address=\"hello@devotion.com.au\" href=\"mailto:hello@devotion.com.au\"\u003Ehello@devotion.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a full service digital agency?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pa},search__meta_description:{type:a,name:o,value:gP},search__og_title:{type:a,name:p,value:pa},search__og_description:{type:a,name:q,value:gP},search__og_image:{type:c,name:r,value:[{name:"real-pet-food-company-appoints-devotion-as-digital-agency-partner_og-image_devotion.jpg",description:"Devotion heart with \"Real Pet Food Company appoints Devotion as digital agency partner\" written on it in front of Real Pet Food Company brands",type:g,size:575274,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd4588eed-9dcd-4f8d-a6a1-49cd42303c05\u002Freal-pet-food-company-appoints-devotion-as-digital-agency-partner_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap,ao]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"4883423a-9570-4659-9d46-bd913fc63dd0",name:"Real Pet Food Company appoints Devotion",codename:"real_pet_food_company_appoints_devotion_4883423",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:30:56.0434267Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Real Pet Food Company appoints Devotion."},subtitle:{type:a,name:B,value:pb},read_time:{type:C,name:D,value:aD},url_slug:{type:m,name:E,value:"real-pet-food-company-appoint-devotion"},author:{type:f,name:F,value:[am]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2018-02-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"3fc8729e-91d4-4257-b33d-b14a53e4f336":{image_id:"3fc8729e-91d4-4257-b33d-b14a53e4f336",description:"Real Pet Food's brand logos",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F81f04bae-0c13-4d55-b43d-6514b2bbda69\u002Fdevotion_real-pet-food-brands.jpg",width:fO,height:330}},links:{},modular_content:[],value:"\u003Cp\u003EWe're extremely happy to announce that \u003Ca href=\"http:\u002F\u002Frealpetfoodco.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EReal Pet Food Company\u003C\u002Fa\u003E has come on board as a Devotion client. This follows a competitive pitch process for a number of their flagship brands. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EMore detail to be added soon.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"3fc8729e-91d4-4257-b33d-b14a53e4f336\" data-image-id=\"3fc8729e-91d4-4257-b33d-b14a53e4f336\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F81f04bae-0c13-4d55-b43d-6514b2bbda69\u002Fdevotion_real-pet-food-brands.jpg\" data-asset-id=\"3fc8729e-91d4-4257-b33d-b14a53e4f336\" data-image-id=\"3fc8729e-91d4-4257-b33d-b14a53e4f336\" alt=\"Real Pet Food's brand logos\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Are you interested in partnering with Devotion?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pc},search__meta_description:{type:a,name:o,value:"Devotion Digital Sydney has been officially selected as the Real Pet Food Company's Digital Agency of record! Learn more about our partnership with Real Pets."},search__og_title:{type:a,name:p,value:pc},search__og_description:{type:a,name:q,value:pb},search__og_image:{type:c,name:r,value:[{name:"real-pet-food-company-appoints-devotion_og-image_devotion.jpg",description:"Devotion heart with \"Real Pet Food Company appoints Devotion\" written on it in front of the Real Pet Food Company website",type:g,size:471313,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F70baf5d4-9b71-408e-a147-75ab6b790193\u002Freal-pet-food-company-appoints-devotion_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X,ap,ao]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"2cc88299-c4bd-4570-89e1-18eefc7c1a33",name:"Devotion becomes a UCommerce Certified Partner",codename:"devotion_becomes_a_ucommerce_certified_partner",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gQ,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Devotion receives UCommerce Partner Certification."},subtitle:{type:a,name:B,value:pd},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"devotion-now-a-ucommerce-certified-partner"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:bL,codename:bM}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:oU,codename:oV}]},publish_date:{type:K,name:L,value:"2017-12-14T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c":{image_id:"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c",description:"Devotion's Ucommerce certified partner certificate",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F7708e33d-c35e-453e-b95e-ca1d378b890f\u002FDevotion_Ucommerce_CertifiedPartner.jpg",width:cy,height:75}},links:{},modular_content:[pe,pf],value:"\u003Cp\u003EUCommerce is one of the world's leading commerce platforms - open, extendable, and designed to grow with your business. With over 3,000 global brands such as Reebok, Heinz, and Bic trusting its capabilities, we're excited to become a Certified Partner. \u003C\u002Fp\u003E\n\u003Cp\u003EWith UCommerce you get the market's most powerful .NET-based commerce platform, that is fully integrated to the three industry-leading Content Management Systems: Umbraco, Kentico, and Sitecore.\u003C\u002Fp\u003E\n\u003Cp\u003EThis integration was new to Kentico 10, and has been further enhanced with the release of Kentico 11; it is a comprehensive ecommerce alternative that can be seamlessly integrated into the Kentico platform. This means you can use either Kentico's native ecommerce solution or the UCommerce solution at one time. Petr Palas, Kentico CEO, explained,\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n1e9889d8_be5b_010e_d56f_5804b7ea7214\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EUCommerce for Kentico combines Kentico's CMS and online marketing platform (EMS) with a powerful and fully integrated set of enterprise-class ecommerce features. These include multiple stores, catalogs, languages, currencies, price points, and shipments, a powerful discount engine, and much more.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd what's more, you manage everything from within your familiar Kentico environment, with three new dashboard tiles being added for UCommerce. This means more power, more flexibility, and more sales (hopefully), without having to learn new systems or processes.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fdocs.ucommerce.net\u002Fucommerce\u002Fv8.1\u002Fkentico\u002Findex.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about the Kentico and UCommerce features here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a32bf982_fc3b_01e0_6521_85520de55199\"\u003E\u003C\u002Fobject\u003E\n\u003Cfigure data-asset-id=\"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c\" data-image-id=\"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F7708e33d-c35e-453e-b95e-ca1d378b890f\u002FDevotion_Ucommerce_CertifiedPartner.jpg\" data-asset-id=\"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c\" data-image-id=\"c7d2e0fa-4c32-4f60-92f7-3215dbdf2f6c\" alt=\"Devotion's Ucommerce certified partner certificate\"\u003E\u003C\u002Ffigure\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Find out how Ucommerce can grow your business"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pg},search__meta_description:{type:a,name:o,value:"Devotion is officially a UCommerce Certified Partner! UCommerce is trusted by thousands of global brands, so we're excited to be a certified partner."},search__og_title:{type:a,name:p,value:pg},search__og_description:{type:a,name:q,value:pd},search__og_image:{type:c,name:r,value:[{name:"devotion-receives-ucommerce-partner-certification_og-image_devotion.jpg",description:"Devotion heart with \"Devotion receives UCommerce Partner Certification\" written on it in front of UCommerce logo on a wall",type:g,size:333026,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb952b516-b921-4768-99dd-3ec9f8d461e6\u002Fdevotion-receives-ucommerce-partner-certification_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"ce851747-6ea5-48bc-a1be-33970d57a75c",name:"11 reasons to get excited about Kentico 11",codename:"n11_reasons_to_get_excited_about_kentico_11",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gR,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"11 reasons to get excited about Kentico 11."},subtitle:{type:a,name:B,value:ph},read_time:{type:C,name:D,value:ej},url_slug:{type:m,name:E,value:"11-reasons-to-get-excited-about-kentico-11"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2017-12-11T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"e02e6a43-7760-4ff6-a7cc-a21de0d489fe":{image_id:"e02e6a43-7760-4ff6-a7cc-a21de0d489fe",description:"Kentico 11 | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F428ed11d-9910-41a3-9a48-d7d2d488fcd3\u002FDevotion_Kentico_v11.jpg",width:2602,height:816}},links:{"150b6680-ee4d-4e84-ba3b-0dbd480d9244":{codename:pi,type:u,url_slug:pj}},modular_content:[pk,pl],value:"\u003Cp\u003EKentico’s latest version – Kentico 11 – was released this week. Kentico has a strong product roadmap and development team, and their updates are always highly anticipated; releases combine user experience improvements, updates based on customer feedback, and responses to market trends. This newest version also includes some particularly exciting features which are set to significantly improve the way in which you can manage and control content across your digital assets. \u003C\u002Fp\u003E\n\u003Cp\u003EHere’s a quick overview of 11 of the new features and benefits, and why we believe Kentico 11 is worth getting excited about:   \u003C\u002Fp\u003E\n\u003Ch3\u003E1. Simpler, easier navigation and tools\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico CMS has always been an easy-to-use solution with a well-designed interface and straightforward navigation. It’s one of the reasons why it’s typically our first choice of CMS for businesses of all sizes. \u003C\u002Fp\u003E\n\u003Cp\u003EKentico 11, however, boasts an even more streamlined architecture and even easier to use tools – particularly when it comes to email marketing and ecommerce. This has important productivity benefits for both developers  and non-technical users.\u003C\u002Fp\u003E\n\u003Ch3\u003E2. Enterprise-ready enhancements \u003C\u002Fh3\u003E\n\u003Cp\u003EWhile Kentico has always been suitable for large-scale corporations, the enhanced ecommerce functionality and powerful data insights in this new version make it even more so. \u003C\u002Fp\u003E\n\u003Cp\u003EAccording to an \u003Ca href=\"http:\u002F\u002Fmarkets.businessinsider.com\u002Fnews\u002Fstocks\u002FKentico-Goes-World-Class-1010952820\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Earticle published this week on Business Insider\u003C\u002Fa\u003E , Kentico 11 is “by far the company’s most enterprise-ready product release to date.”\u003C\u002Fp\u003E\n\u003Cp\u003EKentico’s Founder and CEO, Petr Palas, says of the new release:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7d48ef23_0060_01f8_9034_88f6ee3edab4\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E3. Simpler, smarter email marketing\u003C\u002Fh3\u003E\n\u003Cp\u003EOne of Kentico’s key strengths has always been its broad range of tools and features. As well as straightforward content editing, Kentico CMS Base, Kentico Ultimate, and Kentico EMS versions allow you to communicate with your visitors and build online communities through forums, blogs, online forms, or polls. Read more: \u003Ca data-item-id=\"150b6680-ee4d-4e84-ba3b-0dbd480d9244\" href=\"\"\u003EWhy choose Kentico for your content management system?\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ENow, Kentico 11 boasts an entirely new email marketing engine, which has been designed from the ground up, for ease of use. \u003C\u002Fp\u003E\n\u003Cp\u003EIn the past, using Kentico’s robust email templates relied upon using macros and were fairly developer-focused. With version 11, this is no longer the case. Kentico has now re-built these templates, and the CMS includes drag-and-drop functionality, which enables non-technical users to create modern and responsive emails.  \u003C\u002Fp\u003E\n\u003Cp\u003EThe drag-and-drop email builder is similar to Mailchimp, and enables users to easily re-use common elements, restructure layouts quickly, and configure dynamic content (often from your website). For greater personalisation, you can also design and insert you own pre-built email components called email widgets. \u003C\u002Fp\u003E\n\u003Cp\u003ETo enhance email marketing campaigns, Kentico 11 includes support for plain-text versions, A\u002FB testing, clean HTML output and CSS in-lining, and has a ‘view in browser’ function.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Fall-features\u002Fmarketing\u002Fe-mail-marketing\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about the new email marketing tools here\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003E4. More sophisticated search capabilities\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico 11 comes with Azure search out of the box, which means it has more sophisticated, more granular search capabilities. \u003C\u002Fp\u003E\n\u003Cp\u003EWith Azure Search, you can use faceted search across your entire product portfolio in order to make your website easier to browse and use. \u003C\u002Fp\u003E\n\u003Cp\u003EFrom an ecommerce-related search perspective, it means you can now segment your products by brand, size, colour, or availability, to let customers know how many items fall into each category of their search. Your users can apply multiple filters to return more accurate search results. Results can be further narrowed with the use of a free-text search. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Fall-features\u002Fe-commerce\u002Ffaceted-search\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about the new faceted search capabilities here\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003E5. Easier identity control\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico 11 includes added granularity of permissions, which gives developers the ability to sign macros with identities and avoid resigning. \u003C\u002Fp\u003E\n\u003Cp\u003EAccording to an article by Kentico MVP, Brian McKiever (\u003Ca href=\"http:\u002F\u002Fwww.mcbeev.com\u002FBlog\u002FNovember-2017\u002F11-Reasons-to-Feel-Good-About-Upgrading-to-Kentico-11\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E@mcbeev\u003C\u002Fa\u003E), the new identity concept in Kentico 11 “should make developers’ lives much easier when it comes to publishing objects from one environment to the next”, either through content staging or continuous integration (CI). \u003C\u002Fp\u003E\n\u003Ch3\u003E6. Greater insight into the customer journey\u003C\u002Fh3\u003E\n\u003Cp\u003EOne of the most significant improvements with Kentico 11 is the level of insight it offers marketers – particularly regarding email marketing, contact touch points, and customer personas. \u003C\u002Fp\u003E\n\u003Cp\u003EWith this new version, you can create even more personalisation and gain more insight throughout the customer journey. You can drill-down into user demographics, and the campaigns report pages include a ‘journey map’ – which shows location-based analytics. \u003C\u002Fp\u003E\n\u003Cp\u003EWith the email marketing feature, for instance, you can now immediately see how many people opened an email and clicked the link. You can also see which content was the most engaging, and optimise your future mailings based on these results. While this is commonplace functionality for enterprise email platforms, the fact it’s native to your website platform ensures integrated and consolidated customer insights, faster computation, and better end-to-end reporting. \u003C\u002Fp\u003E\n\u003Ch3\u003E7. Significant ecommerce improvements\u003C\u002Fh3\u003E\n\u003Cp\u003EWith version 11, Kentico has re-written their entire ecommerce engine from the ground up, meaning they now offer an extremely robust and powerful ecommerce solution for businesses of all sizes – from small operators through to large enterprises. For even more functionality, Kentico has partnered with, and integrated, ecommerce leader, UCommerce (read more about this below). \u003C\u002Fp\u003E\n\u003Cp\u003EKentico 11 includes Google Analytics e-commerce tracking, which can help you link your sales data with data on your website usage, and gain powerful insights into the behaviour of your online visitors. \u003C\u002Fp\u003E\n\u003Cp\u003EThrough Google Tag Manager, you can get a broader overview of your audience based on demographics and purchasing activities, and optimise the way you do ecommerce online.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico 11 includes ready-to-use, pre-built macros, through which you can provide Google Analytics with all necessary product data. And you can seamlessly track exact details of product impressions, and the order, purchase, and check out process, and see the exact point at which customers interrupt their buying journey.\u003C\u002Fp\u003E\n\u003Cp\u003EOther ecommerce improvements include: \u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003EA solid modular architecture that allows for easy customisation and extensibility,\u003C\u002Fli\u003E\n  \u003Cli\u003EA new price and tax calculation model that allows picking whether the tax should be included in the price or not,\u003C\u002Fli\u003E\n  \u003Cli\u003EProduct catalogue categories including brands, collections, styles, sections, and sub-sections,\u003C\u002Fli\u003E\n  \u003Cli\u003ESupport for gift cards and multiple discount coupons per order,\u003C\u002Fli\u003E\n  \u003Cli\u003EIntegration with Google Analytics E-commerce Tracking capabilities,\u003C\u002Fli\u003E\n  \u003Cli\u003EDelayed capture of payments.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Ch3\u003E8. Integration with UCommerce\u003C\u002Fh3\u003E\n\u003Cp\u003EPerhaps the most significant improvement with this latest version is that Kentico 11 also integrates seamlessly with the large and very popular ecommerce vendor, UCommerce – making Kentico 11 even more appealing to enterprise-scale businesses. This means customers now have the option of relying solely upon Kentico’s significantly improved ecommerce features, or integrating with UCommerce for a globally-recognised, best-of-breed experience.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n5d25aaa7_f2f8_01d4_a03f_93638aa6c7aa\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EIf you’re wondering how this change impacts your business, or want to discuss your ecommerce needs in greater detail, be sure to \u003Ca href=\"\u002Fcontact-us\"\u003Egive us a call\u003C\u002Fa\u003E. As well as being a Kentico partner, Devotion is also now UCommerce certified, and can provide expert advice for both options. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fdocs.ucommerce.net\u002Fucommerce\u002Fv8.1\u002Fkentico\u002Fucommerce-for-kentico-overview.html\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about Kentico and UCommerce here\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch3\u003E9. Support for GDPR automatically included\u003C\u002Fh3\u003E\n\u003Cp\u003EAnother key improvement in Kentico 11 is its support for the European Union’s upcoming General Data Protection Regulation (GDPR), which is set to impact digital marketers the world over.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.eugdpr.org\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about GDPR here\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EKentico 11 EMS version includes a new, customisable data protection app which can help you comply with even the strictest data protection regulations, such as GDPR. It can handle right to access, data portability, and right to be forgotten, and even track the consents on your website, helping you avoid fines.\u003C\u002Fp\u003E\n\u003Cp\u003EYou also needn’t worry about the difficulty of mapping the data flow in Kentico 11. Whenever you need to find data to comply with GDPR or any other data protection regulation requests, Kentico’s extensive documentation makes it easier for you to locate data and navigate within it.\u003C\u002Fp\u003E\n\u003Cp\u003EBy giving you the ability to access all data from one point, you no longer need to worry about the difficult and lengthy process of gathering data from different sources, and missing costly deadlines.\u003C\u002Fp\u003E\n\u003Cp\u003EYou can selectively delete relevant data and comply within the strict deadlines imposed by GDPR and other international data protection regulations, and you can easily respond to demands for personal data deletion from your visitors.\u003C\u002Fp\u003E\n\u003Cp\u003EUsing the highly customisable app, you can also provide, upon request, data in machine-readable format. This allows personal data to be exported from one system and imported to another for easy movement of data.\u003C\u002Fp\u003E\n\u003Ch3\u003E10. Enhanced connectivity\u003C\u002Fh3\u003E\n\u003Cp\u003EThe new Kentico 11 integrates seamlessly with Salesforce, Marketo and Dynamics CRM. \u003C\u002Fp\u003E\n\u003Cp\u003EThis means you can synchronise your data bi-directionally with these popular and widely-used software solutions. \u003C\u002Fp\u003E\n\u003Ch3\u003E11. Native AMP\u003C\u002Fh3\u003E\n\u003Cp\u003EThe new Kentico 11 includes support for accelerated mobile pages AMP, with an out-of-the-box Google AMP module, benefitting performance, engagement, and SEO.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.ampproject.org\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead more about AMP here\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"e02e6a43-7760-4ff6-a7cc-a21de0d489fe\" data-image-id=\"e02e6a43-7760-4ff6-a7cc-a21de0d489fe\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F428ed11d-9910-41a3-9a48-d7d2d488fcd3\u002FDevotion_Kentico_v11.jpg\" data-asset-id=\"e02e6a43-7760-4ff6-a7cc-a21de0d489fe\" data-image-id=\"e02e6a43-7760-4ff6-a7cc-a21de0d489fe\" alt=\"Kentico 11 | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003ETo learn more about Kentico 11 and how it can help your business:\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fblog\u002Fkentico-11-is-here\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ERead the Kentico 11 blog post\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n  \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Aj25KN01XGE&feature=youtu.be\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWatch the Kentico 11 Product launch Webinar\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EOr, simply \u003Ca href=\"\u002Fcontact-us\"\u003Econtact us\u003C\u002Fa\u003E for a discussion and demo on how Kentico 11 can help your business.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"To see how Kentico 11 can help your business"},cta_panel__cta_label:{type:a,name:w,value:fU},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pm},search__meta_description:{type:a,name:o,value:"Kentico 11 is coming, and at Devotion we're very excited about it - but is it the best for your business? We give you the rundown on its new features."},search__og_title:{type:a,name:p,value:pm},search__og_description:{type:a,name:q,value:ph},search__og_image:{type:c,name:r,value:[{name:"11-reasons-to-get-excited-about-kentico-11_og-image_devotion.jpg",description:"Devotion logo and text \"11 reasons to get excited about Kentico 11\" in a heart over Kentico 11 logo",type:g,size:259680,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F5e084e1b-940b-41d8-8b5f-65883d54945f\u002F11-reasons-to-get-excited-about-kentico-11_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b417c199-2434-4cbc-a473-0158cf8182af",name:"5 Reasons to Go Headless",codename:"n5_reasons_to_go_headless",language:b,type:u,collection:b,sitemap_locations:[],last_modified:gS,workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"5 'real-world' reasons to go headless. The agency perspective."},subtitle:{type:a,name:B,value:pn},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"5-reasons-to-go-headless"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:fS,codename:fT}]},publish_date:{type:K,name:L,value:"2017-10-20T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{"c49335fe-835f-4fe0-87ff-5d1272c98b8d":{codename:aK,type:bU,url_slug:po}},modular_content:[pp,pq],value:"\u003Cp\u003ESo why headless? Well, the answer is actually pretty simple. A headless CMS opens up additional revenue streams, allows seamless management of multichannel content, enables rapid delivery of solutions, and much more. The definition can be challenging, however, and a clear understanding of what a headless CMS actually is, is required first. Andrew Whitehead explains:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n7be72948_b257_0175_3301_e7ff39d00ab9\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003ESo, what are his FIVE reasons to go headless? You can read about them below (courtesy of the \u003Ca href=\"https:\u002F\u002Fkenticocloud.com\u002Fblog\u002F5-reasons-to-go-headless\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Cloud blog\u003C\u002Fa\u003E), watch the full presentation recording on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=yrylMncJx7w\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EYoutube\u003C\u002Fa\u003E, or click though to see the \u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002Fkentico\u002F5-realworld-reasons-to-go-headless-by-devotion\u002F1\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ESlideshare presentation\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003E#1 Flexibility\u003C\u002Fh3\u003E\n\u003Cp\u003EYou can use any programming language. Developers love using the latest technology and they’ll have the freedom to work with React, Angular JS, MVC Core, or any other technology of their choice. You can also get developers up and running quicker, as there is little onboarding.\u003C\u002Fp\u003E\n\u003Ch3\u003E#2 Accessibility\u003C\u002Fh3\u003E\n\u003Cp\u003EWith headless CMS, you can make content accessible to any channel or device via the API, including web, mobile, kiosks, and wearables. As you deliver content components or blocks, not pages, you can innovate, try new things, and provide great digital experiences.\u003C\u002Fp\u003E\n\u003Ch3\u003E#3 Control\u003C\u002Fh3\u003E\n\u003Cp\u003EBy separating the content from its presentation, you can take more control of your project. Moreover, you no longer need to worry about availability, security, performance, or upgrades, because headless CMS vendors (like Kentico) take care of these things, so you can focus on your website or application.\u003C\u002Fp\u003E\n\u003Ch3\u003E#4 Speed\u003C\u002Fh3\u003E\n\u003Cp\u003EHeadless CMS allows agency teams to work simultaneously, create their own workflows and processes, and finish projects much quicker. Besides, Kentico Cloud has a super-fast API which delivers your content to any device in almost no time.\u003C\u002Fp\u003E\n\u003Cp\u003EUsing Kentico Cloud to prepare content for the \u003Ca href=\"https:\u002F\u002Fwww.wineaustralia.com\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EWine Australia\u003C\u002Fa\u003E website helped the Devotion team save 3 months on content creation. As you can see in the \u003Ca href=\"https:\u002F\u002Fkenticocloud.com\u002Fcase-studies\u002Fwine-australia\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico case study\u003C\u002Fa\u003E, the team had 30 editors writing, reviewing, and approving the huge amount of content consisting of more than 1,700 content items.\u003C\u002Fp\u003E\n\u003Ch3\u003E#5 Creativity\u003C\u002Fh3\u003E\n\u003Cp\u003EContent is the most precious commodity that you’re putting in front of someone. Kentico Cloud allows you to think content first. Using headless CMS, multiple front ends can peacefully coexist and you can get into some fun stuff like virtual reality, digital assistants, IoT, or anything else your creativity allows.\u003C\u002Fp\u003E\n\u003Cp\u003EHere's a recording of Andrew's presentation:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6f04736f_7a31_01fb_c0b0_42081725a67b\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EIf you want to learn more about \u003Ca data-item-id=\"c49335fe-835f-4fe0-87ff-5d1272c98b8d\" href=\"\"\u003EKentico Cloud\u003C\u002Fa\u003E, how Devotion has been successfully using it, and whether it's right for your business, \u003Ca href=\"\u002Fcontact-us\"\u003Edrop us a line\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Interested in going headless?"},cta_panel__cta_label:{type:a,name:w,value:fU},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pr},search__meta_description:{type:a,name:o,value:"We at Devotion endorse headless CMS - but is it right for your business? Our creative and managing director gives 5 key reasons why you should go headless."},search__og_title:{type:a,name:p,value:pr},search__og_description:{type:a,name:q,value:pn},search__og_image:{type:c,name:r,value:[{name:"5-real-world-reasons-to-go-headless-the-agency-perspective_og-image_devotion.jpg",description:"Devotion logo with text \"5 real world reasons to go headless. The agency perspective.\" in a heart over a Headless CMS infographic",type:g,size:294985,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F3dee032f-b21d-4b7f-acba-27d19598059f\u002F5-real-world-reasons-to-go-headless-the-agency-perspective_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"b8b570ad-052d-4637-9946-10dfe2595f0b",name:ps,codename:"which_is_the_better_cms__open_source_or_licensed_",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-08T03:29:30.8924202Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:ps},subtitle:{type:a,name:B,value:"How to choose the content management system set-up that’s right for your business: both now and into the future."},read_time:{type:C,name:D,value:ej},url_slug:{type:m,name:E,value:"cms-open-source-vs-licensed"},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:fE,codename:eh}]},publish_date:{type:K,name:L,value:"2017-10-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"ef2465c6-94d7-434e-85a8-44ed1c88d9ec":{image_id:"ef2465c6-94d7-434e-85a8-44ed1c88d9ec",description:"Devotion Gartner - Enterprise Content Management",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F552f2a97-3c27-48d1-b871-c9819a205dd9\u002Fdevotion_gartner_Enterprise-content-management.png",width:ko,height:346}},links:{},modular_content:[],value:"\u003Cp\u003EIf your business regularly publishes content of any kind – on your website, on a blog, or even on social platforms - a content management solution (CMS) can help you do so efficiently, accurately and professionally. \u003C\u002Fp\u003E\n\u003Cp\u003EHowever, selecting the best CMS for your business requires careful consideration. There are plenty of options on the market, and your decision needs to be based on a wide range of factors, including your budget, preferred technology platform, number of users, marketing needs and more. The CMS that’s right for your business may not necessarily be right for another’s. \u003C\u002Fp\u003E\n\u003Cp\u003EWhen it comes to narrowing down your options, one of the most important decisions is whether you want an open source solution, or a licensed one. \u003C\u002Fp\u003E\n\u003Cp\u003EAt Devotion, we have been helping businesses of all sizes implement content management systems for close to two decades. Here’s a quick overview of what we see as the main differences between open source and licensed content management solutions. \u003C\u002Fp\u003E\n\u003Ch3\u003E1. Cost\u003C\u002Fh3\u003E\n\u003Cp\u003EFundamentally, the main difference between an open source solution and a licensed one is the availability of its source code. Open source solutions are usually cheaper to acquire up-front, their source code is freely available on the web, and updates are often made frequently by a large community of users. \u003C\u002Fp\u003E\n\u003Cp\u003EOpen source solutions lack the support and security guarantees that come with a trusted provider. There is usually no clear upgrade path, and updates and add-ons can be difficult and expensive - you may even need to re-write your website for a new version. Many open source products provide a limited feature set in their ‘free’ version, meaning you may need to pay extra to purchase their commercial edition, add-ons, or support. As such, many open source solutions can end up being considerably more expensive than a licensed solution. While open source is often thought of as being ‘free’, in reality, most open source CMS very rarely are. \u003C\u002Fp\u003E\n\u003Cp\u003EBy contrast, a licensed CMS is sourced from a third-party CMS provider, and acquired in one of two ways: you can either purchase a perpetual license, with the option to pay an annual fee to cover support and maintenance, new versions and upgrades; or, you can pay for your CMS on a subscription basis – typically year-to-year or month-to-month. \u003C\u002Fp\u003E\n\u003Cp\u003ELicensed solutions usually include rigorous support guarantees, have clear upgrade paths, and ongoing testing and bug-review processes in place. \u003C\u002Fp\u003E\n\u003Cp\u003EWhile the licensing costs are higher, we find the overall solutions offered by a licensed CMS can be far more economical and reliable, long-term. \u003C\u002Fp\u003E\n\u003Ch3\u003E2. Stability\u003C\u002Fh3\u003E\n\u003Cp\u003EReliant upon a community of users for upgrades and updates, an open source solution can be far less stable and reliable than a licensed solution. It can be difficult to identify who developed the open source software - and there are no guarantees in terms of security, support and performance.\u003C\u002Fp\u003E\n\u003Cp\u003EBy comparison, a licensed CMS comes with the backing and support of a large organisation which provides updates, patches, and support as part of the ongoing package. Kentico CMS, for instance, is a high-quality product with out-of-the-box functionality, backed by a well-established company, with more than 1,100 partners in 80 countries. \u003C\u002Fp\u003E\n\u003Cp\u003EThe Kentico CMS also comes with a very transparent roadmap that’s typically two versions ahead, meaning businesses can easily plan their content needs around the product. Kentico is committed to continual product improvement, and clients and partners provide ongoing feedback on the roadmap, ensuring it aligns with real use cases. \u003C\u002Fp\u003E\n\u003Cp\u003EWhen it comes to ensuring the peace of mind of your internal IT team – and investing in a reliable solution – a licensed solution therefore has some very clear advantages. \u003C\u002Fp\u003E\n\u003Ch3\u003E3. Support\u003C\u002Fh3\u003E\n\u003Cp\u003EToday, your CMS can control far more than just your website. It can also help you manage your blog, social media, intranet, and more. An issue with any of these assets can have a major flow-on effect in terms of your customer service and ongoing brand impression. \u003C\u002Fp\u003E\n\u003Cp\u003ETo ensure minimal downtime, you need a CMS you can rely on. In this regard, support is one of the most fundamental differences between an open source and licensed solution. \u003C\u002Fp\u003E\n\u003Cp\u003EWith an open source solution, you essentially take control of the code and the overall outcome. There is usually an absence of formal support – or support is ad-hoc and expensive, and completion times for fixes and updates can also be lengthy. \u003C\u002Fp\u003E\n\u003Cp\u003EWith a licensed solution, however, the provider of the CMS is typically bound by an SLA and provides round-the-clock support options. With Kentico CMS, for instance, you receive 24\u002F7 support, and a seven-day bug fixing policy. \u003C\u002Fp\u003E\n\u003Ch3\u003E4. Updates and upgrades\u003C\u002Fh3\u003E\n\u003Cp\u003ETechnology changes quickly, as do the demands of users and the ways in which they interact with you. For this reason, to ensure your CMS continues to operate effectively over time, it needs to be regularly updated and upgraded. \u003C\u002Fp\u003E\n\u003Cp\u003EWith open source solutions, updates typically come from the large community of users. While these updates may fulfil immediate needs, they often lack long-term vision and adherence to a broader product roadmap. \u003C\u002Fp\u003E\n\u003Cp\u003EAs you have the full source code, you can modify it as you wish, however, modifying source code can be extremely difficult – and upgrades in the future are usually challenging and potentially impossible. \u003C\u002Fp\u003E\n\u003Cp\u003EWith a licensed solution, such as Kentico CMS, you have a clear upgrade path, and ongoing professional help you can rely on. \u003C\u002Fp\u003E\n\u003Ch3\u003E5. Add-ons and plug-ins\u003C\u002Fh3\u003E\n\u003Cp\u003EYour business is unique – and as such, your CMS needs to be too. However, customising your CMS may not always be straightforward. \u003C\u002Fp\u003E\n\u003Cp\u003EWith open source solutions, any add-ons can lead to an inconsistent user interface and may also require complex installation. They may also stop working after you upgrade the CMS to a new version if the third-party vendor doesn't release an updated version of the add-on.\u003C\u002Fp\u003E\n\u003Cp\u003EWith Kentico, however, you can choose from a range of add-ons to ensure you can customise your CMS – on an ongoing basis – in a way that suits your business’ needs. As Kentico CMS is developed on the Microsoft .NET framework, it also allows for unlimited scalability and extensibility. Doing so, however, requires using an expert Kentico partner, to ensure your customised CMS continues to be compatible with any broader Kentico CMS updates. \u003C\u002Fp\u003E\n\u003Ch3\u003E6. Integration\u003C\u002Fh3\u003E\n\u003Cp\u003EToday, to be effective, your CMS needs to integrate with the other parts of your business – especially \u003Ca href=\"https:\u002F\u002Fwww.designrush.com\u002Ftrends\u002Feffective-digital-marketing-strategy\" data-new-window=\"true\" title=\"digital marketing\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Edigital marketing\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\n\u003Cp\u003EAccording to \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fit-glossary\u002Fenterprise-content-management-ecm\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EGartner\u003C\u002Fa\u003E, a modern enterprise-grade content management system should integrate and utilise data from the entire business – from records, to documents. \u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"ef2465c6-94d7-434e-85a8-44ed1c88d9ec\" data-image-id=\"ef2465c6-94d7-434e-85a8-44ed1c88d9ec\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F552f2a97-3c27-48d1-b871-c9819a205dd9\u002Fdevotion_gartner_Enterprise-content-management.png\" data-asset-id=\"ef2465c6-94d7-434e-85a8-44ed1c88d9ec\" data-image-id=\"ef2465c6-94d7-434e-85a8-44ed1c88d9ec\" alt=\"Devotion Gartner - Enterprise Content Management\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003E\u003Cem\u003ESource: Gartner: Enterprise Content Management \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThere is currently no open source CMS on the market which can provide integrated marketing functionality. This can make an investment in an open source solution seem a little short-sighted. \u003C\u002Fp\u003E\n\u003Cp\u003EWith Kentico CMS, you can integrate your content management system with a range of other business processes and solutions – including \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Fonline-marketing\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico’s Online Marketing solution\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\n\u003Cp\u003EThe Online Marketing solution includes email marketing, lead scoring, marketing automation, and much more to help you nurture leads and analyse and optimise your campaigns and content. This means you can very effectively turn prospects into customers and increase brand advocacy. \u003C\u002Fp\u003E\n\u003Ch3\u003E7. Usability\u003C\u002Fh3\u003E\n\u003Cp\u003ERegardless of the scope or features of your CMS, it will only start to have a positive impact on your organisation – and your customers – if your people use it in the first place. \u003C\u002Fp\u003E\n\u003Cp\u003EWhile open source solutions vary in terms of their usability, a key benefit of a licensed solution such as Kentico CMS, is its usable interface. When you invest in Kentico, you also receive access to Kentico experts, who will provide training and support on how you can use the solution – increasing the likelihood that your people will use the solution to its full benefit. \u003C\u002Fp\u003E\n\u003Ch3\u003EWhere to from here?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe decision to migrate from one CMS to another – or to invest in an entirely new solution is a significant one and requires plenty of research. When it comes to evaluating your CMS options, we recommend you ask yourself these key questions: \u003C\u002Fp\u003E\n\u003Col\u003E\n  \u003Cli\u003EWhat do you estimate the solution will cost you over five years? Consider ongoing licensing costs, as well as development time, support and maintenance. \u003C\u002Fli\u003E\n  \u003Cli\u003EHow will you support the solution? Do you have the resources internally to fix issues if they occur, or would you prefer to rely on a third party to do it on your behalf?\u003C\u002Fli\u003E\n  \u003Cli\u003EHow customised does your solution need to be? Would an out-of-the-box solution meet your needs, or would you require extensive add-ons and customisation?\u003C\u002Fli\u003E\n  \u003Cli\u003ETo what extent does your CMS need to integrate with the rest of your business’ marketing data and activity? \u003C\u002Fli\u003E\n  \u003Cli\u003EOnce the solution is implemented, how will you ensure your staff use it – and use it correctly? Who will provide the necessary training?Contact\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Ch3\u003EContact Devotion to find out more\u003C\u002Fh3\u003E\n\u003Cp\u003EIf you would like to discuss your CMS requirements, discuss the differences between open source and licensed solution in more detail, or learn more about Kentico CMS, we’d love to help. Give us a call on +61 2 9356 7900 or email \u003Ca data-email-address=\"hello@devotion.com.au\" data-email-subject=\"Help with content management systems\" href=\"mailto:hello@devotion.com.au?subject=Help%20with%20content%20management%20systems\"\u003Ehello@devotion.com.au\u003C\u002Fa\u003E \u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Let’s chat about content management"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pt},search__meta_description:{type:a,name:o,value:"Open CMS vs licensed - what's the difference? Devotion Digital Sydney helps you choose the content management system set-up that’s right for your business."},search__og_title:{type:a,name:p,value:pt},search__og_description:{type:a,name:q,value:"How to choose the content management system set-up that’s right for your business; both now and into the future."},search__og_image:{type:c,name:r,value:[{name:"which-is-the-better-cms-open-source-or-licensed_og-image_devotion.png",description:"Devotion heart with \"Which is the better CMS: open source or licensed?\" written on it in front of computer monitors",type:Y,size:531622,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F22c51a78-cdce-4ce4-8a6a-19d321bc0811\u002Fwhich-is-the-better-cms-open-source-or-licensed_og-image_devotion.png",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad,aK]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"9dcdf2dd-8e72-4fdd-9aa8-fb29bd993c53",name:"Vinta appoints Devotion",codename:"vinta_appoints_devotion",language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-08T03:35:07.2854845Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:"Vinta appoints Devotion as their digital agency partner."},subtitle:{type:a,name:B,value:"Vinta, one of Australia’s leading private integrated property groups, has selected Devotion as their digital agency of record following a competitive tender process."},read_time:{type:C,name:D,value:af},url_slug:{type:m,name:E,value:"vinta-appoints-devotion-as-digital-agency-partner"},author:{type:f,name:F,value:[]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:Z,codename:_}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:ah,codename:ai}]},publish_date:{type:K,name:L,value:"2017-08-04T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e":{image_id:"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e",description:"Vinta company logo",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F61663dd6-55c5-48e1-9d0b-ddedc40a8352\u002FDevotion_vinta-logo.jpg",width:cy,height:95}},links:{},modular_content:[],value:"\u003Cp\u003ESydney: August 4, 2017. Vinta, one of Australia’s leading private integrated property groups has selected Devotion as their digital agency of record following a competitive tender process.\u003C\u002Fp\u003E\n\u003Cp\u003EVinta have engaged Devotion to deliver a customer-first digital experience platform across their hotels and retail asset portfolio. Customisation, personalisation, and automated marketing will be the foundations of the platform, delivering the right message, at the right time, to the right person. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion's Client Business Director, Joe Peschardt is “excited about this new opportunity. Vinta, are determined to put their customer first, and this aligns perfectly with Devotion's own philosophy. Plus, it's always nice to find a business that wants to work in partnership, and do away with the traditional vendor-agency model. We’re expecting big things in 2018.”\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e\" data-image-id=\"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F61663dd6-55c5-48e1-9d0b-ddedc40a8352\u002FDevotion_vinta-logo.jpg\" data-asset-id=\"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e\" data-image-id=\"2c87010b-c0e1-4ebd-bf82-8f1026f5ad3e\" alt=\"Vinta company logo\"\u003E\u003C\u002Ffigure\u003E\n\u003Cp\u003EVinta is a leading Australian private integrated property group. Their integrated structure includes capabilities in capital transactions, developments, design and construction, leasing, marketing, asset management, property management and funds management covering the full spectrum of the property lifecycle.\u003C\u002Fp\u003E\n\u003Cp\u003EOver six decades, Vinta have built a property portfolio comprising major retail and commercial assets and development sites in both Australia and New Zealand. These assets include quality shopping precincts in unique locations anchored by major retail brands.\u003C\u002Fp\u003E\n\u003Cp\u003EVinta's integrated structure and unique business model gives greater control, enabling them to acquire, develop, build and manage commercial property investments in prize locations that deliver stable, long-term returns. \u003C\u002Fp\u003E\n\u003Cp\u003EBuilt on a local heritage, Vinta has been building prosperity for our stakeholders, and leading projects that have brought vital infrastructure and amenities to communities since the 1950s. \u003C\u002Fp\u003E\n\u003Cp\u003EFor more information, please visit: \u003Ca href=\"http:\u002F\u002Fwww.vinta.com.au\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003Ewww.vinta.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:oA},cta_panel__cta_label:{type:a,name:w,value:oB},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pu},search__meta_description:{type:a,name:o,value:"Devotion Digital Sydney has been officially selected as Vinta Integrated Property Group's Digital Agency of record! Learn more about our partnership with Vinta."},search__og_title:{type:a,name:p,value:pu},search__og_description:{type:a,name:q,value:"Vinta, one of Australia’s leading private integrated property groups has selected Devotion as their digital agency of record following a competitive tender process."},search__og_image:{type:c,name:r,value:[{name:"vinta-appoints-devotion-as-their-digital-agency-partner_og-image_devotion.png",description:"Devotion heart with \"Vinta appoints Devotion as their digital agency partner\" written on it in front of the Vinta website",type:Y,size:507000,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F98903b96-c0fc-4e5b-acde-52b4ea94dc40\u002Fvinta-appoints-devotion-as-their-digital-agency-partner_og-image_devotion.png",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}},{system:{id:"150b6680-ee4d-4e84-ba3b-0dbd480d9244",name:pv,codename:pi,language:b,type:u,collection:b,sitemap_locations:[],last_modified:"2021-10-18T05:39:23.0366435Z",workflow:b,workflow_step:l},elements:{hero_image:{type:c,name:A,value:[]},title:{type:a,name:z,value:pv},subtitle:{type:a,name:B,value:gT},read_time:{type:C,name:D,value:az},url_slug:{type:m,name:E,value:pj},author:{type:f,name:F,value:[ac]},categories:{type:e,name:G,taxonomy_group:H,value:[{name:aQ,codename:aR}]},tags:{type:e,name:I,taxonomy_group:J,value:[{name:aE,codename:as}]},publish_date:{type:K,name:L,value:"2017-06-01T00:00:00Z",display_timezone:W},article:{type:i,name:M,images:{},links:{},modular_content:[],value:"\u003Cp\u003EThe content management sector is highly competitive and includes all kinds of options – from open-source solutions with low up-front costs, to large-scale proprietary systems with sophisticated and integrated features. \u003C\u002Fp\u003E\n\u003Cp\u003ESo which option is right for you? \u003C\u002Fp\u003E\n\u003Cp\u003EThe team at Devotion has been implementing content management systems (CMS) for the last two decades and has experience across a range of platforms and options - both proprietary and open source.\u003C\u002Fp\u003E\n\u003Cp\u003EBased on our evaluation criteria, Devotion primarily recommends and primarily uses \u003Ca href=\"http:\u002F\u002Fwww.kentico.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico is an integrated marketing solution that provides a complete set of features for building websites, intranets, online communities and ecommerce solutions on the Microsoft ASP.NET platform. \u003C\u002Fp\u003E\n\u003Cp\u003EHere are 10 reasons why Kentico is our CMS of choice. \u003C\u002Fp\u003E\n\u003Ch3\u003E1. Range of options to suit your needs\u003C\u002Fh3\u003E\n\u003Cp\u003EA fully-licensed product, Kentico comes in a variety of configurations; each designed to suit your business’ specific needs and budget. The options include: \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EKentico CMS Base\u003C\u002Fstrong\u003E - This option is ideal for website page management and multisite functionality for website page management and multi-site functionality.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EKentico CMS Ultimate\u003C\u002Fstrong\u003E - This more advanced version includes a complete CMS, as well as ecommerce functionality and online communities.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EKentico EMS\u003C\u002Fstrong\u003E - This is an all-in-one CMS, ecommerce, and online marketing platform.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EKentico EMS Corporate\u003C\u002Fstrong\u003E - This fully Kentico EMS edition comes with unlimited server licenses, free training, premium support and source code. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fpurchase\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ELearn more about the different versions here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003E2. Quick and easy to use\u003C\u002Fh3\u003E\n\u003Cp\u003EIn today’s fast-moving world, you need to be able make updates to your online assets quickly and easily. \u003C\u002Fp\u003E\n\u003Cp\u003EWhether you’re a developer, marketer or content editor, Kentico offers an extremely usable platform that empowers your team members to manage their digital presence. \u003C\u002Fp\u003E\n\u003Cp\u003EWith every version of Kentico, you can edit website content through a user-friendly, browser-based interface; anytime and anywhere. You don’t need technical skills to update content, and you can create and update pages using an editing tool that’s similar to those found in most common word processing programs – such as Microsoft Word or Google Docs. \u003C\u002Fp\u003E\n\u003Cp\u003EYou simply enter the content, links and images in the page templates defined by the website developer; without worrying about the design and technical details. \u003C\u002Fp\u003E\n\u003Cp\u003EAs well as straightforward content editing, the Kentico CMS Ultimate and \u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Fonline-marketing\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico EMS\u003C\u002Fa\u003E versions also allow you to communicate with your visitors and build online communities through forums, blogs, online forms or polls. And you can easily create ecommerce sites to grow your sales online.\u003C\u002Fp\u003E\n\u003Ch3\u003E3. Scalable, customisable and extensible\u003C\u002Fh3\u003E\n\u003Cp\u003EWhen you’re investing in a new CMS, it’s important to choose a solution that will grow with your business over time. \u003C\u002Fp\u003E\n\u003Cp\u003EThanks to Kentico’s open API, you can integrate with virtually anything, and with thanks to its advanced scalability, you can be sure that your needs will never outgrow the platform. In fact, as Kentico is built on Microsoft’s robust and extensible .Net platform, is one of the few CMS options that can truly grow with your business. \u003C\u002Fp\u003E\n\u003Cp\u003EKentico is also a fully customisable solution, and can be adapted to suit your specific content requirements. In doing so, however, it’s important to carefully plan any customisation to ensure the overarching solution isn’t compromised, and that the platform can still be upgraded when the new versions are released. \u003C\u002Fp\u003E\n\u003Cp\u003EDevotion can provide you with a strategy for modularising your customisation to ensure your core solution can still be upgraded alongside your custom modules. \u003C\u002Fp\u003E\n\u003Ch3\u003E4. Integrates easily across your business\u003C\u002Fh3\u003E\n\u003Cp\u003EWhen you choose Kentico EMS, you gain an ‘all-in-one’ marketing platform , with content management, ecommerce and online marketing tools out-of-the-box. This advanced version has a fully integrated set of online marketing tools  that can enhance your digital strategy, and ensure you are offering unique user experiences which align directly with your customers’ needs. This also saves you the hassle of dealing with disparate systems. \u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EWithout requiring any customisation, Kentico EMS includes and enables: \u003C\u002Fli\u003E\n  \u003Cli\u003EMarketing automation \u003C\u002Fli\u003E\n  \u003Cli\u003EContent personalisation \u003C\u002Fli\u003E\n  \u003Cli\u003EEmail marketing \u003C\u002Fli\u003E\n  \u003Cli\u003EIntegrated campaign management \u003C\u002Fli\u003E\n  \u003Cli\u003ELead scoring \u003C\u002Fli\u003E\n  \u003Cli\u003EA\u002FB and MVT Testing\u003C\u002Fli\u003E\n  \u003Cli\u003EeCommerce\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003E5. Make updates anywhere, at any time\u003C\u002Fh3\u003E\n\u003Cp\u003EWith any version of Kentico, you can make updates anywhere, from any device. \u003C\u002Fp\u003E\n\u003Cp\u003ERecently, Kentico also launched \u003Ca href=\"https:\u002F\u002Fkenticocloud.com\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKentico Cloud\u003C\u002Fa\u003E. Known as a ‘headless’ CMS, Kentico Cloud separates the content management from the actual web management. While a traditional CMS can manage the whole website, a headless CMS only manages the content within it. This means Kentico Cloud can be used to manage content across a vast array of digital touch-points, making it a true cross-channel offering. You can use it to manage content for your mobile apps, in-store displays, wayfinding systems and more.\u003C\u002Fp\u003E\n\u003Ch3\u003E6. Support and bug fixing\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico’s standard technical support includes unlimited 24\u002F7 phone and email support to all clients with a valid maintenance contract. As all Kentico’s support engineers work in-house, you can be sure you are always speaking with someone who has first-hand development knowledge of the product.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico also has a \u003Ca href=\"https:\u002F\u002Fxperience.io\u002Fservices\u002Fsupport\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003E7-day bug fixing policy,\u003C\u002Fa\u003E which means they aim to fix bugs found in the latest published version of Kentico within seven business days. \u003C\u002Fp\u003E\n\u003Cp\u003EPlus, Kentico is a trusted global supplier, with offices in the United States, United Kingdom, Czech Republic and more than 1,000 partners in 80 countries. \u003C\u002Fp\u003E\n\u003Ch3\u003E7. Security\u003C\u002Fh3\u003E\n\u003Cp\u003EHaving a secure platform for your website is one of Kentico’s top priorities. With Kentico’s security features, you get peace of mind that you’re implementing the latest security protocols and data back-up features. \u003C\u002Fp\u003E\n\u003Cp\u003EAs well as user management, module permissions, and double opt-in registration options, you can also easily integrate Kentico with your own user database or authentication service, or use one of the standard authentication methods.\u003C\u002Fp\u003E\n\u003Ch3\u003E8. Out-of-the-box functionality\u003C\u002Fh3\u003E\n\u003Cp\u003EKentico delivers up to 50% more out-of-the-box functionality than comparable technologies, helping you develop and implement stunning websites in half the time; both on-premise and in the cloud.\u003C\u002Fp\u003E\n\u003Ch3\u003E9. Roadmap and upgrade path\u003C\u002Fh3\u003E\n\u003Cp\u003ETo ensure the longevity of your CMS, a robust product roadmap is key. \u003C\u002Fp\u003E\n\u003Cp\u003EKentico publishes their roadmap online, to ensure customers and partners can stay continually up to date. This roadmap is based on Kentico’s overarching business strategy which includes working with partners and customers to meet ongoing needs and product requirements. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kentico.com\u002Fproduct\u002Froadmap\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EYou can review the product roadmap here\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003E10. Speed to market\u003C\u002Fh3\u003E\n\u003Cp\u003EWhether you need to build a simple website or a highly customised portal, Kentico provides you with a powerful framework for delivering your site in the fastest possible way. \u003C\u002Fp\u003E\n\u003Cp\u003EUnlike other systems, Kentico doesn't limit your creativity, and allows you to build websites with any design, structure and navigation. You also have full control over the rendered (X)HTML code and CSS styles. \u003C\u002Fp\u003E\n\u003Ch3\u003EContact Devotion to find out more\u003C\u002Fh3\u003E\n\u003Cp\u003EIf you would like to discuss your CMS requirements, discuss the differences between open source and licensed solution in more detail, or learn more about Kentico CMS, we’d love to help. Give us a call on +61 2 9356 7900 or email \u003Ca data-email-address=\"hello@devotion.com.au\" data-email-subject=\"Help with content management systems\" href=\"mailto:hello@devotion.com.au?subject=Help%20with%20content%20management%20systems\"\u003Ehello@devotion.com.au\u003C\u002Fa\u003E\u003C\u002Fp\u003E"},is_there_a_gated_content_download_:{type:c,name:N,value:[]},cta_panel__cta_line:{type:a,name:v,value:"Let's chat about Kentico"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:pw},search__meta_description:{type:a,name:o,value:gT},search__og_title:{type:a,name:p,value:pw},search__og_description:{type:a,name:q,value:gT},search__og_image:{type:c,name:r,value:[{name:"why-choose-kentico-for-your-content-management-system_og-image_devotion.jpg",description:"Devotion heart with \"Why choose Kentico for your content management system?\" written on it in front of  the Kentico logo",type:g,size:232831,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F45518269-cc8a-48d9-8e92-d41484e3cca0\u002Fwhy-choose-kentico-for-your-content-management-system_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[{name:h,codename:h}]},related_services:{type:f,name:O,value:[X]},related_platforms:{type:f,name:P,value:[ad]},form_title:{type:a,name:Q,value:d},form_instructions:{type:a,name:R,value:d},ebook_image:{type:c,name:S,value:[]},hubspot_formid:{type:a,name:T,value:d}}}],modular_content:{a09bedbf_5449_0198_bdbb_3360972653fc:{system:{id:px,name:px,codename:mF,language:b,type:aa,collection:b,sitemap_locations:[],last_modified:bT},elements:{image:{type:c,name:$,value:[{name:"devotion_entire-travel-group_gallery1.jpg",description:"Entire Travel Group gallery image showing the website on a variety of devices.",type:g,size:296965,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fb5c3c45d-3611-40c2-a807-78664c4701b8\u002Fdevotion_entire-travel-group_gallery1.jpg",width:ae,height:ag,renditions:{}}]}}},a1e0a363_cea6_011b_6b94_89da37df5a7f:{system:{id:py,name:py,codename:hU,language:b,type:aa,collection:b,sitemap_locations:[],last_modified:cW},elements:{image:{type:c,name:$,value:[{name:"devotion_neca_gallery1.jpg",description:"An Apple iPad and iPhone both showing the NECA website homepage | Devotion",type:g,size:431290,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe00cf7f6-1edd-4996-95a4-67721bab6fa7\u002Fdevotion_neca_gallery1.jpg",width:ae,height:ag,renditions:{}}]}}},a296579c_cf57_015a_4c16_6462aa972fea:{system:{id:pz,name:pz,codename:pA,language:b,type:b$,collection:b,sitemap_locations:[],last_modified:di},elements:{partner_status_description:{type:a,name:ca,value:"Devotion is a proud and long standing Kentico Gold Partner, and we love it because:"},partner_status_logo:{type:c,name:cb,value:[{name:"Kentico Gold Partner - Devotion.png",description:"Kentico Gold Partner badge | Devotion",type:Y,size:23460,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe354a643-3e57-413f-9cef-cdbdd5d4b518\u002FKentico%20Gold%20Partner%20-%20Devotion.png",width:gw,height:oE,renditions:{}}]},reason_to_believe__1_heading:{type:a,name:cc,value:"Ease of use."},reason_to_believe__1_description:{type:a,name:cd,value:"Built for people and process efficiencies."},reason_to_believe__2_heading:{type:a,name:ce,value:pB},reason_to_believe__2_description:{type:a,name:cf,value:"Enterprise platform at a fraction of the cost."},reason_to_believe__3_heading:{type:a,name:cg,value:"Unlimited possibilities out-of-the-box."},reason_to_believe__3_description:{type:a,name:ch,value:"Do what you want, fast."},reason_to_believe__4_heading:{type:a,name:ci,value:"Fully customisable."},reason_to_believe__4_description:{type:a,name:cj,value:"Adapts to work the way you want to work."},reason_to_believe__5_heading:{type:a,name:ck,value:"Extensible and scalable."},reason_to_believe__5_description:{type:a,name:cl,value:"A platform that grows with you, and is around for the long term."},reason_to_believe__6_heading:{type:a,name:cm,value:"24\u002F7 support, 7-day bug fixing policy, and strategically documented roadmap."},reason_to_believe__6_description:{type:a,name:cn,value:d}}},a32bf982_fc3b_01e0_6521_85520de55199:{system:{id:pC,name:pC,codename:pf,language:b,type:aA,collection:b,sitemap_locations:[],last_modified:gQ},elements:{quote_text:{type:a,name:aB,value:"You now have access to a seamlessly integrated CMS and e-commerce solution that can go up against the likes of any other enterprise solution on the market today. If your company markets products digitally through email, the web, or the growing Internet of Things (IoT), and if selling online is a major part of your business, then you must take a serious look at the CMS First\u002FCommerce First solution being offered by Kentico and Ucommerce. - Petr Palas, Kentico CEO"},quote_subtext:{type:i,name:aC,images:{},links:{},modular_content:[],value:aJ}}},a37284ed_207c_0195_360b_729a55556630:{system:{id:pD,name:pD,codename:jP,language:b,type:aA,collection:b,sitemap_locations:[],last_modified:ey},elements:{quote_text:{type:a,name:aB,value:"Kentico…. is my go-to CMS for many of my consulting cases I do outside of my daily work. It provides great power and flexibility, a great community of partners and developers, and world class support that I know I can reach out to and they will dig deep to find an answer to help me out. From the mundane question to the hard multi-day debugging issues, Kentico support is the best. 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Tight permissions control all operations; enterprise-grade security and privacy keep content safe. \u003C\u002Fp\u003E\n\u003Ch3\u003EAn unparalleled return on content\u003C\u002Fh3\u003E\n\u003Cp\u003EDesigned to put your content at the heart of your digital strategy, \u003Ca href=\"https:\u002F\u002Fkontent.ai\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EKontent.ai\u003C\u002Fa\u003E offers you an array of powerful tools and functionalities to simplify content production, collaboration, and distribution across multiple channels.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhy Kontent.ai?\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cstrong\u003EFlexible & scalable:\u003C\u002Fstrong\u003E Enjoy unlimited flexibility to build and scale your digital projects. The API-first approach means you can use any platform, framework or language. 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It's easy to use and offers all the functionality you need to start selling online, including: \u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003Ea product catalogue, \u003C\u002Fli\u003E\n  \u003Cli\u003Epayment processing, \u003C\u002Fli\u003E\n  \u003Cli\u003Ecustomer service tools,\u003C\u002Fli\u003E\n  \u003Cli\u003Emobile device support.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe value of Shopify is that a business can be up and running with an eCommerce store in a matter of hours. Templates are built-in, and the process is relatively straightforward. It becomes more challenging when the platform's strong confines don't match your business's needs. While Shopify is quick to get started, it can soon become limiting, and this is where a Shopify Partner can help. \u003C\u002Fp\u003E\n\u003Cp\u003EAs a Shopify Partner, we take a strategic approach to eCommerce enablement. We plan for the short, medium, and long term, ensuring the platform is architected correctly from the ground up. We're experts at extending the out-of-the-box capabilities to suit specific needs and will recommend a step up to Shopify Plus if required. \u003C\u002Fp\u003E\n\u003Cp\u003EOne of the biggest challenges businesses face is often related to their brand and how this is visually represented online. This is the front-face of the business, and as such, consideration needs to be given to the overall user experience and the user interface design. Two things that are not always of paramount importance in a template-driven platform. This is where the skills of our \u003Ca data-item-id=\"8c0fef24-1484-48d8-86eb-c654d144b743\" href=\"\"\u003EUX and UI designers and development team\u003C\u002Fa\u003E come in.\u003C\u002Fp\u003E\n\u003Ch4\u003E\u003Cstrong\u003EIntroducing Shopify Plus.\u003C\u002Fstrong\u003E\u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.shopify.com.au\u002Fplus\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EShopify Plus\u003C\u002Fa\u003E is Shopify's enterprise eCommerce platform for larger businesses or businesses that are looking to scale. It offers advanced reporting, further customer support, and most importantly, the capacity to handle higher order volumes.\u003C\u002Fp\u003E\n\u003Ch4\u003E\u003Cstrong\u003EBeware the Shopify trap.\u003C\u002Fstrong\u003E\u003C\u002Fh4\u003E\n\u003Cp\u003EWhile the temptation is to dive straight in, building a Shopify store won't guarantee you success. Shopify can make running an online store easier than building something custom from scratch in some respects - but to build a successful store, you need to have the right mindset and the right skills. You also need to know how to promote your business better than competitors. The old adage of \"build it and they will come\" does not work here. Successful marketing of the store is key and that's where an expert comes in.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"b346b225_0256_012c_7af3_88b7d7fb18f3\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EHow can we help?\u003C\u002Fh3\u003E\n\u003Cp\u003EThe shift to eCommerce can be challenging, but also exceptionally rewarding for many businesses. While some like to do it themselves, a strategically-led approach is favoured for long-term success. The team at Devotion will work with you to understand your business goals, articulate key opportunities, execute the platform, and drive awareness through to conversion using our digital marketing skills. \u003Ca data-item-id=\"fdd4e97b-5f2f-47e2-a71c-4026f7041689\" href=\"\"\u003EGet in touch\u003C\u002Fa\u003E today to discuss your needs. \u003C\u002Fp\u003E"},cta_panel__cta_line:{type:a,name:v,value:"Interested in eCommerce and Shopify?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:tm},search__meta_description:{type:a,name:o,value:tn},search__og_title:{type:a,name:p,value:tm},search__og_description:{type:a,name:q,value:tn},search__og_image:{type:c,name:r,value:[{name:"shopify_og-image_devotion.jpg",description:"Shopify platform at Devotion | Devotion",type:g,size:324784,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa04d9c32-f6ee-433c-b8bd-7d5a622c2c3d\u002Fshopify_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]}}},storyblok:{system:{id:"666bfd08-226a-407a-9c7e-05ac828cb895",name:to,codename:bZ,language:b,type:bU,collection:b,sitemap_locations:[],last_modified:eV,workflow:b,workflow_step:l},elements:{name:{type:a,name:eT,value:to},url_slug:{type:m,name:aH,value:bZ},summary:{type:a,name:co,value:"Storyblok is a headless CMS that provides developers, creators, and businesses the ability to create and manage digital experiences across platforms. With its unique component-based approach, it ensures flexibility, scalability, and speed in delivering content to your audience."},logo:{type:c,name:eU,value:[{name:"storyblok_logo_colour.png",description:"Storyblok colour logo | Devotion",type:Y,size:5320,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F127b5e1f-1e90-4d8f-b6f7-e2a531401c93\u002Fstoryblok_logo_colour.png",width:aT,height:aI,renditions:{}}]},description:{type:i,name:cp,images:{"be744c5f-cab1-4b1c-9724-44330addfe48":{image_id:"be744c5f-cab1-4b1c-9724-44330addfe48",description:jC,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F673abf58-ba99-483f-b750-4d93e0fc307d\u002FStoryblok_interface_devotion.png",width:f_,height:505}},links:{"fdd4e97b-5f2f-47e2-a71c-4026f7041689":{codename:hd,type:he,url_slug:hf}},modular_content:[sq,sD,rY],value:"\u003Cp\u003EIn the ever-evolving digital world, content is king. Delivering high-quality, engaging content that resonates with your audience requires a powerful tool that understands and caters to the dynamic nature of digital content. That's where \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fhome\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStoryblok\u003C\u002Fa\u003E comes in. As a modern, headless CMS, Storyblok bridges the gap between content creation and content delivery, enabling you to manage and distribute your content effectively across all digital platforms. Whether you're a business owner looking to scale your content strategy, a developer needing a flexible system, or a marketer aiming for impactful storytelling, Storyblok is your partner in crafting and delivering compelling digital experiences.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n62c6a309_24da_0190_e2ce_dc4e41e89838\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003E\u003Cbr\u003E\u003C\u002Fh3\u003E\n\u003Ch3\u003EHow Does Storyblok Empower Your Business?\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cstrong\u003EUnleash Creativity:\u003C\u002Fstrong\u003E The component-based system allows marketers and developers to build pages dynamically, breaking free from the constraints of traditional CMS.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ERobust API:\u003C\u002Fstrong\u003E Developers love Storyblok because of its powerful and versatile Content Delivery API, which can be used with any technology stack.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EReal-time Visual Editor:\u003C\u002Fstrong\u003E The visual editor in Storyblok provides a real-time preview of content, enabling non-technical users to make changes confidently without fear of breaking anything.\u003C\u002Fp\u003E\n\u003Cfigure data-asset-id=\"be744c5f-cab1-4b1c-9724-44330addfe48\" data-image-id=\"be744c5f-cab1-4b1c-9724-44330addfe48\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F673abf58-ba99-483f-b750-4d93e0fc307d\u002FStoryblok_interface_devotion.png\" data-asset-id=\"be744c5f-cab1-4b1c-9724-44330addfe48\" data-image-id=\"be744c5f-cab1-4b1c-9724-44330addfe48\" alt=\"Storyblok interface | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Ch3\u003EWhy Choose Storyblok?\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cstrong\u003EBoosted Productivity: \u003C\u002Fstrong\u003EStoryblok’s user-friendly interface and dynamic components speed up the creation and editing process, resulting in boosted productivity for your team.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ESeamless Integration: \u003C\u002Fstrong\u003EStoryblok integrates seamlessly with popular eCommerce platforms, analytics tools, and other APIs, reducing the need for multiple tools and unifying your workflow.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EEnterprise-Grade Security: \u003C\u002Fstrong\u003EStoryblok prioritises your data's security, providing enterprise-grade security measures to ensure your content is safe and protected.\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n77ceef77_a872_013b_c271_99f28c8f7f2a\"\u003E\u003C\u002Fobject\u003E\n\u003Cp\u003EAt the heart of Storyblok is a commitment to versatility and adaptability. The headless CMS is not just a tool, but a canvas that adapts to your specific needs, irrespective of your industry or business size. The dynamic components and API-first approach mean you can mold and shape your digital presence exactly the way you envision it. With Storyblok, you're not confined to predefined paths; instead, you're empowered to create your own, which is one of the key reasons we love using the platform. Here's some others:\u003C\u002Fp\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n3e1f0c76_43c9_0175_15d1_78f8e8987d4d\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EHow can we help?\u003C\u002Fh3\u003E\n\u003Cp\u003ENavigating the world of digital asset and content management can be a complex task, given the multitude of platforms and methodologies available today. Our team is ready to collaborate with you, helping to clarify your unique needs and devise a solution that truly drives results. \u003Ca data-item-id=\"fdd4e97b-5f2f-47e2-a71c-4026f7041689\" href=\"\"\u003EGet in touch\u003C\u002Fa\u003E to arrange a personalised demonstration of Storyblok and discuss whether a headless CMS approach is the right fit for your business.\u003C\u002Fp\u003E"},cta_panel__cta_line:{type:a,name:v,value:"Are you looking for a Storyblok specialist?"},cta_panel__cta_label:{type:a,name:w,value:V},cta_panel__cta_url:{type:a,name:x,value:U},cta_panel__hubspot_cta_embed_code:{type:a,name:y,value:d},search__meta_title:{type:a,name:n,value:"Storyblok Certified Partner | Development | Devotion Digital"},search__meta_description:{type:a,name:o,value:tp},search__og_title:{type:a,name:p,value:ri},search__og_description:{type:a,name:q,value:tp},search__og_image:{type:c,name:r,value:[{name:"storyblok_og-image_devotion.jpg",description:"Storyblok platform image behind a red heart with the Devotion logo | Devotion",type:g,size:278935,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F395f509e-4e17-4d63-ab4f-29e00556d3f8\u002Fstoryblok_og-image_devotion.jpg",width:j,height:k,renditions:{}}]},search__og_type:{type:e,name:s,taxonomy_group:t,value:[]}}},test_platform:{system:{id:"22e9c6ec-0107-45a8-9e2a-c6ab54f40eec",name:aE,codename:ad,language:b,type:bU,collection:b,sitemap_locations:[],last_modified:di,workflow:b,workflow_step:l},elements:{name:{type:a,name:eT,value:aE},url_slug:{type:m,name:aH,value:as},summary:{type:a,name:co,value:"Kentico enables organisations to deliver stunning digital experiences faster, with a seamless digital experience platform that combines content management, digital marketing, and commerce."},logo:{type:c,name:eU,value:[{name:"kentico_logo_colour.png",description:"Kentico logo | Devotion",type:Y,size:5983,url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F1f613cd8-1c0c-4f1d-8c9c-5342f686ac77\u002Fkentico_logo_colour.png",width:aT,height:aI,renditions:{}}]},description:{type:i,name:cp,images:{"4454a6e7-c3bd-4b24-9993-06954e088edd":{image_id:"4454a6e7-c3bd-4b24-9993-06954e088edd",description:"Kentico Xperience 13 platform overview diagram | Devotion",url:"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc0cbb502-95eb-40d7-9cc7-86294ce09754\u002Fkentico-xperience-13-platform-overview.jpg",width:ae,height:977}},links:{},modular_content:[rH,qt,p$,pA],value:"\u003Cp\u003EKentico is an award-winning digital experience platform that combines content management, digital marketing, digital commerce, a customer data platform, automation, and analytics. It empowers companies and brands to increase customer engagement, deliver personalised content to the right audience, and optimise performance. The added benefit is that it integrates seamlessly into any technology stack.\u003C\u002Fp\u003E\n\u003Cp\u003EDevotion was an early adopter when Kentico, formerly Kentico Xperience and Kentico EMS (Enterprise Marketing Solution), was launched in 2004 by Kentico Software, a technology company headquartered in the Czech Republic with offices in the US, UK, Netherlands, Singapore, and Australia. Kentico has \u003Cstrong\u003Emore than 1,000 digital solution partners\u003C\u002Fstrong\u003E - of which Devotion is a leading Gold Partner - and \u003Cstrong\u003Epowers over 30,000 websites across 120 countries\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EKentico allows you to manage the entire customer lifecycle, from acquisition and inquiry to conversion and retention. As such, you can address and influence your customers’ needs at every stage of their engagement.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cstrong\u003EAccelerate your business with the award-winning digital experience platform.\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\n\u003Cfigure data-asset-id=\"4454a6e7-c3bd-4b24-9993-06954e088edd\" data-image-id=\"4454a6e7-c3bd-4b24-9993-06954e088edd\"\u003E\u003Cimg src=\"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fc0cbb502-95eb-40d7-9cc7-86294ce09754\u002Fkentico-xperience-13-platform-overview.jpg\" data-asset-id=\"4454a6e7-c3bd-4b24-9993-06954e088edd\" data-image-id=\"4454a6e7-c3bd-4b24-9993-06954e088edd\" alt=\"Kentico Xperience 13 platform overview diagram | Devotion\"\u003E\u003C\u002Ffigure\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n21b58b4f_bc78_0191_15d1_24e75599b60c\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"de494dcb_0453_0197_5d4a_9da172d78b16\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"bd909f56_8493_0159_d715_7a838c662712\"\u003E\u003C\u002Fobject\u003E\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"a296579c_cf57_015a_4c16_6462aa972fea\"\u003E\u003C\u002Fobject\u003E\n\u003Ch3\u003EHow can we help?\u003C\u002Fh3\u003E\n\u003Cp\u003EDeciding on a DXP can be challenging. 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Why? 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You don't have to know everything, but you must be passionate and want to learn.","We're hiring digital producers",300,240,"connor_chmielewski","Awards","awards","Interview","interview","Devotee","devotee","0630d073-6a1d-4994-a3fb-3d0760193919","Devotion take 10","https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fefe6c813-e9b6-49e5-a653-6f71c3093a42\u002FDevotion-Take10.jpg",184,94,"Would you like to meet the Devotion team?","2021-10-18T05:09:56.8364573Z","2021-10-18T05:06:36.0996261Z",4752,3168,"Get the Kentico vs Sitecore eBook now","Morning","We're on the lookout for an exceptional Digital Producer to join the Devotion team.","2024-09-25T00:31:44.3943576Z","2024-09-24T22:30:12.9455918Z","2024-09-18T23:23:59.7140442Z","2024-09-25T03:03:45.8575195Z","2024-10-25T01:22:22.8676916Z","Culture","culture","How to","how_to","Digital marketing","digital_marketing","SEO","seo",512,"kristian_bortnik",768,"2023-03-28T01:08:39.1975139Z","service","feature_with_icons","Icon 1","Icon 2","edea2b85-7c6d-40a8-a086-3d67c6d7650b","2023-07-08T02:49:42.2566333Z","Andrew","Whitehead","Creative & Managing Director","andrew-whitehead_devotion.jpg",80350,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F93a8c10b-e13c-441f-9d04-c4931dd1d10f\u002Fandrew-whitehead_devotion.jpg","hams.jpg","Spanish hams - Andrew Whitehead's devotion | Devotion",137156,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F8bae3fb7-9c3c-4968-8092-e9202947204e\u002Fhams.jpg","I'm devoted to finding and tasting the world's greatest hams.","\u003Cp\u003EAnd, I'm devoted to finding and tasting the world's greatest hams. Why? Because I've travelled the world seeking perfection. From South America, to Europe, to Central America, and Africa, my favourite is still the \u003Cem\u003Ejamón ibérico de bellota, \u003C\u002Fem\u003Eor acorn-fed free-range pigs from the Spanish and Portugeuse border region. A real treat!\u003C\u002Fp\u003E\n\u003Cp\u003EAside from being a ham lover, I'm also the co-owner and managing director of Devotion. My background is in traditional graphic design, with a shift to pure-play digital nearly 20 years ago. I’m one of those obsessive creative-types, turned strategist and manager, who gets frustrated by multi-million dollar TV budgets, believes wholeheartedly in the power of digital, and knows what it takes to deliver large-scale projects – in minute detail. \u003C\u002Fp\u003E\n\u003Cp\u003EI work with businesses, government departments and not-for-profits to grow their digital channel. I love utilising this to create greater efficiencies within the organisation or innovative approaches to engaging and retaining customers.\u003C\u002Fp\u003E\n\u003Cp\u003EMost of my time is spent running Devotion, however, anything that's spare sees me eating, cooking, talking, surfing or chasing my kids.\u003C\u002Fp\u003E\n\u003Cp\u003EI'm also obsessively organised to the point of being painful.\u003C\u002Fp\u003E","2002","https:\u002F\u002Ftwitter.com\u002Fandrewwhitehead","https:\u002F\u002Fwww.instagram.com\u002Fandrewwhitehead","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fandrewjameswhitehead","https:\u002F\u002Fwww.pinterest.com.au\u002Fandrewwhitehead","Everyday Ethics","andrew-whitehead_devotion_favourite-book.png","Andrew Whitehead's favourite book | Everyday Ethics | Devotion",43614,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd2185f1b-641b-4b92-9675-f138193eced5\u002Fandrew-whitehead_devotion_favourite-book.png","https:\u002F\u002Fwww.bookdepository.com\u002FEveryday-Ethics-Dr-Simon-Longstaff\u002F9781925183429","The Big Blue","andrew-whitehead_devotion_favourite-movie.png","Andrew Whitehead's favourite movie | The Big Blue | Devotion",28151,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4ff5a249-b686-41ac-9a9b-ccda3e028003\u002Fandrew-whitehead_devotion_favourite-movie.png","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=82onGmBx9ZM","https:\u002F\u002Fembed.music.apple.com\u002Fau\u002Fplaylist\u002Fwhitey-half-marathon-mix\u002Fpl.u-Nm3WI5rR7e","Whitey","Apple Pencil (best of both worlds)","Flying","Time well served","kookoftheday","Waze (gets me to where I need to be)","My family","I'm Andrew Whitehead, the Creative & Managing Director at Devotion in Sydney, Australia.","I'm Andrew Whitehead, the Creative and Managing Director at Devotion Digital. As a big picture thinker, I work closely with all departments to develop detailed digital strategies.","andrew-whitehead_creative-and-managing-director_devotion_2023.png",144584,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F91c5e80f-1c25-4a2b-8f96-21fac93caa32\u002Fandrew-whitehead_creative-and-managing-director_devotion_2023.png","\u003Cp\u003EA Digital Producer is responsible for delivering outstanding solutions across a range of digital projects. It’s a fast-paced role and requires a switched-on person who can think on their feet. Exceptional verbal and written communication skills are essential, as is a positive, initiative-led attitude. A mantra of “how do we do this better” should underpin every action.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a member of the Devotion team, you will be accountable and professional. You will be driven by making a difference, and strive to deliver work that everyone can be exceptionally proud of.\u003C\u002Fp\u003E\n\u003Cp\u003EAt Devotion, our producers are at the heart of every project. They lead the team through every phase, from initial inception, to execution, and ongoing platform optimisation. They are the liaison between the client and the rest of the team. Projects are diverse and range from large-scale platform developments, to eCommerce websites, campaign conceptualisation and execution, mobile applications, and immersive experiences. \u003C\u002Fp\u003E\n\u003Ch3\u003EThe Role\u003C\u002Fh3\u003E\n\u003Cp\u003EAs a Digital Producer, you will be tasked with ensuring the successful delivery of projects and services, through the management of multidisciplinary teams within Devotion. You will work with the senior leadership team to deliver strategically sound solutions that meet our clients’ business objectives and brand needs.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EYour key responsibilities will include, but are not limited to:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EOwnership of digital solutions (development and campaign), from inception to delivery.\u003C\u002Fli\u003E\n  \u003Cli\u003ECreation of statements of work, project plans, cost estimates, project briefs, functional specifications, etc. \u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of internal team briefings and resource allocation.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of project scope and project documentation on a day-to-day basis.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of client expectations and project deliverables on a day-to-day basis. \u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of forecasting and budgets with senior management.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of client WIPs.\u003C\u002Fli\u003E\n  \u003Cli\u003EWorking with the account service team to foster ongoing client relationships and identify additional opportunities, when presented. \u003C\u002Fli\u003E\n  \u003Cli\u003EFocusing on digital knowledge, best-practice user experience, and technology trends, to further your own understanding, as well as sharing and inspiring the broader team.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EYou will have the following skills and experience:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E3+ years’ agency experience managing digital projects.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong consultative approach when dealing with clients and internal team members.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong forecasting, estimating, and budget tracking skills.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong time management skills with the ability to prioritise, solve problems, juggle multiple tasks, and deliver to deadlines.\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work well under pressure in a fast-paced environment with multiple competing demands and complex requirements.\u003C\u002Fli\u003E\n  \u003Cli\u003EExceptional project planning skills and familiarity with a range of software such as Smartsheet, Confluence, Jira, Trello, etc.\u003C\u002Fli\u003E\n  \u003Cli\u003EGreat problem-solving skills and ability to embrace Devotion’s “how do we do this better” mantra.\u003C\u002Fli\u003E\n  \u003Cli\u003EExceptional verbal and written communication.\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work autonomously, without much guidance.\u003C\u002Fli\u003E\n  \u003Cli\u003EA great eye for detail.\u003C\u002Fli\u003E\n  \u003Cli\u003EA proven track record of delivering projects on time and on budget.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EYou may have these, but they’re definitely not essential:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EFamiliarity with content management systems, in particular, Sitecore, Kentico, Drupal, Magento.\u003C\u002Fli\u003E\n  \u003Cli\u003EFamiliarity with automated marketing systems and lead nurture programs.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAs a Devotee, you will be:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EA great team player who is prepared to work collaboratively with others to generate the best outcome.\u003C\u002Fli\u003E\n  \u003Cli\u003ECommitted to delivering great quality work.\u003C\u002Fli\u003E\n  \u003Cli\u003EPassionate about digital, and keeping up with trends and better ways of working.\u003C\u002Fli\u003E\n  \u003Cli\u003ESmart\u003C\u002Fli\u003E\n  \u003Cli\u003ECurious\u003C\u002Fli\u003E\n  \u003Cli\u003ERespectful\u003C\u002Fli\u003E\n  \u003Cli\u003EFun\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EBecome a Devotee\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion is committed to producing great work - and to enjoying ourselves while we do it. If you’re a talented individual who wants to join a passionate team, send your CV today.\u003C\u002Fp\u003E\n\u003Ch3\u003ETerm\u002FSalary\u003C\u002Fh3\u003E\n\u003Cp\u003EThe position is available immediately with an attractive salary package, dependent on experience, to be offered to the successful candidate.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ENo recruiters please.\u003C\u002Fem\u003E\u003C\u002Fp\u003E","Digital Marketing Specialist | Job Opening | Devotion","We're looking for a talented and driven Digital Marketing Specialist to join the Devotion team.","The advantages of a hybrid headless CMS for every business.","development","2024-10-23T04:52:07.5987858Z",6,"Pet Business Insurance appoints Devotion.","Abergeldie appoints Devotion as their new digital partner.","Someone.health appoints Devotion.","Devotion launches a new Strapi website for AC3.","2023-03-21T02:34:49.204866Z",560,"2023-03-21T13:00:00Z","0b157309-96db-43f9-a9ba-1d0609a2c63e","Download the Kentico vs Sitcore eBook to read the full story.","Get the eBook now","Get the eBook","ebook-with-shadow.png",28019,"ad8ddc8c-36db-46a4-a139-80e0c5cd569f","2023-03-28T05:48:56.2108189Z","2023-03-21T02:26:29.5225322Z","shopify","AMPC launches their new digital presence.","ACHS rebrands and relaunches digital presence.","Trend","trend",400,500,"Strategy","strategy","Canwell medicinal cannabis telehealth platform launched.","BRP partners with Devotion for digital strategy services","sarah_campbell",100,4032,"video","YouTube ID","Poster image","2022-11-17T03:14:22.6443578Z","2022-11-17T03:16:10.6109345Z","Name","Logo","2023-05-12T07:51:03.5488481Z","d5b123a9-5fa4-4027-a33a-03a44fc11e45","we_re_hiring__asp_net_mvc_developer_","2021-10-08T03:33:15.3764132Z","career-asp-net-mvc-developer","2019-07-17T00:00:00Z","\u003Cp\u003EAn ASP.NET MVC Developer is responsible for delivering technical solutions as part of the Devotion team. You will work alongside an inspiring team of front- and back-end developers, designers, UX specialists, strategists, and producers, to deliver outstanding digital solutions across a range of Devotion clients.\u003C\u002Fp\u003E\n\u003Cp\u003EExceptional verbal and written communication skills are essential, as is a positive, initiative-led attitude. A mantra of “how do we do this better” should underpin every action.\u003C\u002Fp\u003E\n\u003Ch4\u003EYour essential skills will include:\u003C\u002Fh4\u003E\n\u003Cul\u003E\n  \u003Cli\u003EExcellent written and verbal communication skills\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to discuss complex technical topics in layman's terms\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to understand clients’ business structures and concepts, project requirements, functional specifications and other documentation\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work in a “plan first” approach\u003C\u002Fli\u003E\n  \u003Cli\u003EFundamental time management, with a realistic approach to deadlines and time estimations\u003C\u002Fli\u003E\n  \u003Cli\u003EExcellent eye for detail\u003C\u002Fli\u003E\n  \u003Cli\u003EUp-to-date with the latest industry trends and technologies\u003C\u002Fli\u003E\n  \u003Cli\u003ECooperative in terms of accepting feedback, and able to adapt to changes in technical and administrative best practices, policies and procedures\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch4\u003EYou will have the following technical skills and experience: \u003C\u002Fh4\u003E\n\u003Cp\u003E\u003Cstrong\u003EC# \u002F ASP.NET\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EHighly proficient in C# (6.0 or up)\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to write clean, readable and well structured code\u003C\u002Fli\u003E\n  \u003Cli\u003EKnowledge of software design patterns and architectural patterns\u003C\u002Fli\u003E\n  \u003Cli\u003EFundamental software design principles, such as SOLID, DRY, KISS\u003C\u002Fli\u003E\n  \u003Cli\u003EWriting tests with NUnit \u002F MSTest\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience in developing ASP.NET MVC applications (MVC 5), and the Razor templating engine\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience in developing RESTful APIs, preferably using ASP.NET Web API (Web API 2) or Nancy. Knowledge of API architecture, design and development\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience in working with data serialisation, in data formats such as JSON, XML and CSV\u003C\u002Fli\u003E\n  \u003Cli\u003EDependency injection & inversion of control. Experience with at least 1 IoC container (Unity, Ninject, Castle Windsor)\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience in creating reusable libraries\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience in integrations with third-party APIs, such as payment gateways \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003ESQL\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EExperience in writing T-SQL queries\u003C\u002Fli\u003E\n  \u003Cli\u003EKnowledge of relational databases, database design and efficient data storage\u003C\u002Fli\u003E\n  \u003Cli\u003EUnderstanding of indexing, performance improvements & optimisations \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAPPLICATION-LAYER PROTOCOLS\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EDeep understanding of how the web works\u003C\u002Fli\u003E\n  \u003Cli\u003EHTTP\u003C\u002Fli\u003E\n  \u003Cli\u003ESSL\u002FTLS\u003C\u002Fli\u003E\n  \u003Cli\u003ESMTP\u003C\u002Fli\u003E\n  \u003Cli\u003EDNS\u003C\u002Fli\u003E\n  \u003Cli\u003ERESTful APIs \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003ETOOLS\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EVisual Studio (2017 or newer)\u003C\u002Fli\u003E\n  \u003Cli\u003EMicrosoft SQL Server Management Studio\u003C\u002Fli\u003E\n  \u003Cli\u003EAdvanced text editor\u003C\u002Fli\u003E\n  \u003Cli\u003EChrome Developer Tools\u003C\u002Fli\u003E\n  \u003Cli\u003EGit source control (on a command line level)\u003C\u002Fli\u003E\n  \u003Cli\u003EContinuous integration \u002F continuous deployment servers (Jenkins, Bamboo, Azure DevOps) \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EOTHER\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EFamiliarity with a MVVM framework, such as Vue.js\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience with an ORM such as Entity Framework\u003C\u002Fli\u003E\n  \u003Cli\u003EUnderstanding of basic SEO concepts, such as URL structure and metadata, and the SEO impact of application performance \u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch4\u003EBecome a Devotee\u003C\u002Fh4\u003E\n\u003Cp\u003EDevotion is committed to producing great work - and to enjoying ourselves while we do it. If you’re a talented individual who wants to join a passionate team, send your CV today.\u003C\u002Fp\u003E\n\u003Ch3\u003ETerm\u002FSalary\u003C\u002Fh3\u003E\n\u003Cp\u003EWe are hiring immediately with an attractive salary package, dependent on experience, to be offered to the successful candidates.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ENo recruiters please.\u003C\u002Fem\u003E\u003C\u002Fp\u003E","were-hiring-asp.net-mvc-developer_og-image_devotion.png","Devotion heart with \"We're hiring: ASP.NET MVC Developer\" written on it in front of a computer keyboard and mouse",1031260,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F4cb8c88a-2a00-4528-8e29-f6a4e4fce325\u002Fwere-hiring-asp.net-mvc-developer_og-image_devotion.png","98450e25-727a-4d0b-969c-08b82d55017a","we_re_hiring__digital_producer__midweight_","2022-02-18T04:12:21.3768033Z","We are looking for a super keen Midweight Producer to join the Devotion team. You don't have to know everything, but you must be passionate and want to learn.","digital-producer-midweight-job-opening-devotion","2022-02-16T00:00:00Z","\u003Cp\u003EA Producer is responsible for delivering outstanding solutions across a range of digital projects. It’s a fast-paced role and requires a switched-on person who can think on their feet. Exceptional verbal and written communication skills are essential, as is a positive, initiative-led attitude. A mantra of “how do we do this better” should underpin every action.\u003C\u002Fp\u003E\n\u003Cp\u003EAs a member of the Devotion team, you will be accountable and professional. You will be driven by making a difference and strive to deliver work of which everyone can be exceptionally proud.\u003C\u002Fp\u003E\n\u003Cp\u003EAt Devotion, our Producers are at the heart of every project. They lead the team through every phase, from initial inception to execution, and ongoing platform optimisation. They are the link between the client and the rest of the team. Projects range from large-scale platform developments to eCommerce websites, campaign conceptualisation and execution, mobile applications, and immersive experiences.\u003C\u002Fp\u003E\n\u003Ch3\u003EThe Role\u003C\u002Fh3\u003E\n\u003Cp\u003EAs a Midweight Producer, you will work with Devotion’s Senior Producers and be tasked with helping to ensure the successful delivery of projects and services. You will learn the ropes and have autonomy across a range of clients, while providing support to the Senior Producers on large scale projects and managing ongoing client retainers.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EYour key responsibilities will include, but not be limited to:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003ECreation of statements of work, project plans, cost estimates, project briefs, and functional specifications for approval by the Senior Producers.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of internal team briefings and resource allocation.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of project scope and project documentation on a day-to-day basis.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of client expectations and project deliverables on a day-to-day basis.\u003C\u002Fli\u003E\n  \u003Cli\u003EManagement of retainer-based support requests internally and externally.\u003C\u002Fli\u003E\n  \u003Cli\u003EParticipation in and documentation of client WIPs.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EYou will have the following skills and experience:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E2+ years of agency experience managing digital projects or working as part of a production team.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong consultative approach when dealing with clients and internal team members.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong forecasting, estimating, and budget tracking skills.\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong time management skills with the ability to prioritise, solve problems, juggle multiple tasks, and deliver to deadlines.\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work well under pressure in a fast-paced environment with multiple competing demands and complex requirements.\u003C\u002Fli\u003E\n  \u003Cli\u003EFamiliarity with a range of software such as Jira, Asana, Smartsheet (or other scheduling tools), Confluence, etc.\u003C\u002Fli\u003E\n  \u003Cli\u003EGreat problem-solving skills and ability to embrace Devotion’s “how do we do this better” mantra.\u003C\u002Fli\u003E\n  \u003Cli\u003EExceptional verbal and written communication.\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work autonomously.\u003C\u002Fli\u003E\n  \u003Cli\u003EA great eye for detail.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAnd, the following would be a bonus:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EFamiliarity with content management systems, in particular, Kentico, Sitecore, Drupal, Shopify, WordPress etc.\u003C\u002Fli\u003E\n  \u003Cli\u003EFamiliarity with automated marketing systems and lead nurture programs.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAs a Devotee, you will be:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EA great team player who is prepared to work collaboratively with others to generate the best outcome.\u003C\u002Fli\u003E\n  \u003Cli\u003ECommitted to delivering great quality work.\u003C\u002Fli\u003E\n  \u003Cli\u003EPassionate about digital, and keeping up with trends and better ways of working.\u003C\u002Fli\u003E\n  \u003Cli\u003ECurious, smart, accountable, respectful, and driven.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EBecome a Devotee\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion is committed to producing great work - and to enjoying ourselves while we do it. If you’re a talented individual who wants to join a passionate team, send your CV today.\u003C\u002Fp\u003E\n\u003Ch3\u003ETerm\u002FSalary\u003C\u002Fh3\u003E\n\u003Cp\u003EThe position is available immediately with an attractive salary package, dependent on experience, to be offered to the successful candidate.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ENo recruiters please.\u003C\u002Fem\u003E\u003C\u002Fp\u003E","If you fit the bill...","Get in touch now","WE’RE HIRING.\u2028Midweight Digital Producer needed..jpg","Title card: WE’RE HIRING.\u2028Midweight Digital Producer needed | Devotion",295141,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F09dc173a-5b00-43c5-8695-37c537d64250\u002FWE%E2%80%99RE%20HIRING.%E2%80%A8Midweight%20Digital%20Producer%20needed..jpg","720affc7-85a7-451a-bfbf-019d1db0b442","We're Hiring Again: Digital Producer","we_re_hiring__digital_producer","2024-09-30T02:46:17.4931202Z","We're hiring again: Digital Producer.","We're on the lookout for another exceptional Digital Producer to join the Devotion team.","digital-producer-job-opportunity-devotion","2018-08-06T00:00:00Z","Devotion is on the lookout for a talented Digital Producer to join our amazing team of devotees.","were-hiring-again-digital-producer_og-image_devotion.png","Devotion heart with \"We're hiring again: Digital Producer\" written on it in front of a desk holding papers and pencils",677378,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fd0288a89-661a-417c-ac12-ee04df37e4ce\u002Fwere-hiring-again-digital-producer_og-image_devotion.png","Development","A seamless and user-friendly digital journey, transforming the way users discover and secure their new office space solutions.","2023-11-23T05:22:25.1739585Z",150,"New Storyblok website launches for RMBL..jpg","Devotion has launched a new digital experience for RMBL Investments using Storyblok, a global leader in the headless CMS arena.",1950,730,"Devotion is set to manage Christmas World's digital marketing efforts to enhance the brand's online presence and sales for the festive season.","Devotion has been selected as Abergeldie's new digital partner to completely reimagine their online user experience.",834,"2023-12-19T19:36:08.5522902Z","2023-12-19T19:41:49.9361103Z","The new website for AC3 has launched, featuring a refreshed user interface and Strapi back-end.","Headless CMS","headless_cms","Get in touch today","why_wine_australia_made_the_switch_from_sitecore_t","why-wine-australia-switched-from-sitecore-to-kentico","migrating_from_sitecore_to_kentico__myths_versus_f","migrating-from-sitecore-to-kentico-facts-devotion","The National Electrical and Communications Association has selected Devotion as their Kentico implementation agency.",800,"Leading independent Northern Beaches distillery, Manly Spirits, selects Devotion as their digital marketing partner.","Devotion has relaunched the Australian and New Zealand websites for Konica Minolta, delivering a completely reimagined user experience.","Organic search","organic_search","Devotion has launched a new website and lead nurture platform for FMG, a leading SaaS provider to financial advisors in the United States.","2023-05-12T05:12:41.7378837Z","Devotion has launched a new Kentico digital experience for Luxaflex, Australia's leader in stylish and innovative window covering solutions.","Devotion appointed by ComplySci as their digital partner","2022-02-08T03:33:03.2700486Z","Premium Australian pet food brand, Black Hawk, part of the Masterpet Group, has engaged Devotion to completely reimagine their consumer website.","Devotion has launched a new digital platform for the Australian Council on Healthcare Standards, focusing on member acquisition and overarching user experience.","https:\u002F\u002Fwww.devotion.com.au\u002Fservices\u002Fmarketing\u002F","b7a8a482-b292-4846-ae2c-238c946e2a3c","The Marketing Executives Guide to AI and Marketing book.","https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F441840f7-eebf-498a-a4e6-ed4789d2461a\u002FDevotion_Free-Download_The-Marketing-Executives-Guide-to-AI-and-Marketing.png","How AI is revolutionising digital marketing.","PDCN appoints Devotion as performance marketing agency.","The Physical Disability Council of NSW (PDCN) is the peak representative organisation of, and for, people with physical disability across New South Wales.","2021-10-18T04:58:34.1707033Z","2021-10-18T05:14:41.5122031Z","sarah-campbell","wesley_joseph","If you're a local business, you need to consider your online review strategy as a critical component of your digital marketing efforts.",600,"You can continue to build on social conversations by leveraging tweet threads and appended tweets from Twitter.","Google has changed how it crawls and indexes nofollow links. Are you prepared for the impact of these changes? ","After almost 15 years, Google has just added two new link attributes to \"nofollow\". Here's what you need to know.","John is Devotion's Head of Digital Marketing. He's as passionate about the digital space as he is about supporting the mighty Liverpool FC. ","Kristian is Devotion's Head of Development. He's a motorbike riding coffee lover, who believes that anyone can succeed with an idea and persistence.","Spirits Platform, a premium alcohol brand distributor in Australia, has tasked Devotion with driving deeper customer engagement and new customer acquisition.","Wes is Devotion's Head of Design. He's a photography lover, who dreamt big as a basketball player!","Pitney Bowes, a global technology company, has selected Devotion to review and redefine their landing page strategy.","kristian-bortnik","Sarah is Devotion’s Head of UX. She's a marine biologist turned UX strategist, who harbours a love for ramen (and all things food), her dog, family, and travel.","Just Karma, an exciting new activewear label in Australia, has appointed Devotion as their digital marketing agency of choice.","Deciding on the future of your Kentico Portal Engine site, and how MVC impacts your decision.","Hamilton Island, one of Australia’s most spectacular tourist destinations, has chosen Devotion as their Kentico development agency.","Kentico MVP, Kristian Bortnik joins the Devotion team as the Head of Development.","2021-10-18T04:14:42.0023493Z","Accident Health International, a leading underwriting specialist, has selected Devotion as their digital agency of record.","One of Australia’s leading party suppliers, Shindigs, has appointed Devotion to help drive their online growth. ","Devotion is proud to announce that our website for Wine Selectors has been nominated as a global eCommerce finalist in Kentico's Site of the year competition!","Leading Australian pet food manufacturer and retailer, Real Pet Food Company, has appointed Devotion as its new digital agency, following a competitive pitch.","2021-10-18T04:29:56.753001Z","2021-10-18T03:42:50.1527628Z","2021-10-18T03:45:00.0448652Z","It’s one of the world’s most popular content management systems. But how do you know if Kentico is the right option for you?",980,"feature_no_icons","Night","Service","Summary - Short","Summary Bullets","Icon","Summary CTA Label","Summary CTA URL","Joe Peschardt","2024-04-26T02:19:54.1466457Z","contact_us","contact","hello","Kristian Bortnik",2688,"Download","https:\u002F\u002Fenquire.devotion.com.au\u002Febook\u002Fai","Sabrinna Veloso","f83a7719-45cc-4559-877e-e59d171eaf98","We're Hiring: Digital marketing specialist","we_re_hiring__digital_marketing_specialist","2021-10-08T03:32:27.7864798Z","We're hiring: Digital marketing specialist.","We are looking for a talented and driven Digital Marketing Specialist to join the Devotion team.","careers-digital-marketing-specialist","2018-07-30T00:00:00Z","\u003Cp\u003EA Digital Marketing Specialist is responsible for driving marketing solutions and automation technologies to achieve targeted revenue outcomes across a range of projects and clients.\u003C\u002Fp\u003E\n\u003Cp\u003EIt’s a client-facing, hands-on, and fast-paced role that requires a switched on person who can think on their feet. You will be directly responsible for enhancing and optimising our digital marketing offering, across strategy and execution. It’s a great opportunity for you to deliver meaningful and results-driven marketing work.\u003C\u002Fp\u003E\n\u003Cp\u003EExceptional verbal and written communication skills are essential, as is a positive, initiative-led attitude. A mantra of “how do we do this better” should underpin every action. You will be driven by making a difference, and strive to deliver work that everyone can be exceptionally proud of.\u003C\u002Fp\u003E\n\u003Ch3\u003EThe Role\u003C\u002Fh3\u003E\n\u003Cp\u003EAs a Digital Marketing Specialist, you will be tasked with ensuring the successful delivery of digital marketing strategies, as well as their execution across a range of Devotion clients. Your delivery will be strategically sound, meeting our clients’ business and brand objectives. You will work closely with the broader Devotion team as well as our clients’ internal marketing teams.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EYour key responsibilities will include, but not be limited to:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EOwnership and execution of the Devotion’s digital marketing strategies and campaigns (promoting ourselves)\u003C\u002Fli\u003E\n  \u003Cli\u003EOwnership and execution of B2C and B2B digital marketing strategies and campaigns for Devotion’s clients (promoting them)\u003C\u002Fli\u003E\n  \u003Cli\u003EAssisting in the development and strengthening of the digital marketing capacity within the Devotion business\u003C\u002Fli\u003E\n  \u003Cli\u003EFocusing on digital knowledge, best-practice marketing experience, and technology trends, to further your own understanding, as well as sharing and inspiring the broader team\u003C\u002Fli\u003E\n  \u003Cli\u003EAssisting in the development of Devotion’s processes and procedures.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EYou will have the following skills and experience:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003E5+ years’ digital marketing experience\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong management experience that delivers value to both clients and internal stakeholders - clear strategic vision and ability to rationally achieve it\u003C\u002Fli\u003E\n  \u003Cli\u003EStrong consultative approach when dealing with clients and internal team members\u003C\u002Fli\u003E\n  \u003Cli\u003EExcellent organisational skills\u003C\u002Fli\u003E\n  \u003Cli\u003EDeep understanding of data and CRM\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience with fully featured Marketing Automation platforms such as Marketo, Hubspot, Salesforce, Pardot etc. \u003C\u002Fli\u003E\n  \u003Cli\u003EDevelopment of lead generation and lead nurture funnels\u003C\u002Fli\u003E\n  \u003Cli\u003EConversion optimisation through the use of A\u002FB and MVT testing \u003C\u002Fli\u003E\n  \u003Cli\u003ESEM planning and hands-on execution ability \u003C\u002Fli\u003E\n  \u003Cli\u003EDeep on-page and off-page SEO experience\u003C\u002Fli\u003E\n  \u003Cli\u003EAdwords and retargeting execution ability\u003C\u002Fli\u003E\n  \u003Cli\u003EPaid social (common networks) planning and hands-on execution ability\u003C\u002Fli\u003E\n  \u003Cli\u003EExceptional analysis and reporting skills through the use of Google Analytics, Google Webmaster tools, and Google Data Studio\u003C\u002Fli\u003E\n  \u003Cli\u003EGreat problem-solving skills and ability to embrace Devotion’s “how do we do this better” mantra\u003C\u002Fli\u003E\n  \u003Cli\u003EExceptional verbal and written communication\u003C\u002Fli\u003E\n  \u003Cli\u003EAbility to work autonomously\u003C\u002Fli\u003E\n  \u003Cli\u003EA great eye for detail.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAnd, the following would be a bonus:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003ECopywriting skills \u003C\u002Fli\u003E\n  \u003Cli\u003EGraphic production knowledge and skills\u003C\u002Fli\u003E\n  \u003Cli\u003EBasic knowledge of HTML & CSS\u003C\u002Fli\u003E\n  \u003Cli\u003EExperience managing a team and\u002For supporting and mentoring junior team members\u003C\u002Fli\u003E\n  \u003Cli\u003EFamiliarity with content management systems, in particular, Kentico, Sitecore, Drupal, and Magento.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EAs a Devotee, you will be:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n  \u003Cli\u003EA great team player who is prepared to work collaboratively with others to generate the best outcome\u003C\u002Fli\u003E\n  \u003Cli\u003ECommitted to delivering great quality work\u003C\u002Fli\u003E\n  \u003Cli\u003EPassionate about digital, and keeping up with trends and better ways of working\u003C\u002Fli\u003E\n  \u003Cli\u003ESmart\u003C\u002Fli\u003E\n  \u003Cli\u003ECurious\u003C\u002Fli\u003E\n  \u003Cli\u003ERespectful\u003C\u002Fli\u003E\n  \u003Cli\u003EFun.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Ch3\u003EBecome a Devotee\u003C\u002Fh3\u003E\n\u003Cp\u003EDevotion is committed to producing great work - and to enjoying ourselves while we do it. If you’re a talented individual who wants to join a passionate team, send your CV today.\u003C\u002Fp\u003E\n\u003Ch3\u003ETerm\u002FSalary\u003C\u002Fh3\u003E\n\u003Cp\u003EThe position is available immediately with an attractive salary package, dependent on experience, to be offered to the successful candidate.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ENo recruiters please.\u003C\u002Fem\u003E\u003C\u002Fp\u003E","we're-hiring-digital-marketing-specialist_og-image_devotion.png","Devotion heart with \"We're hiring: Digital marketing specialist\" written on it in front of an online marketing graphic",692462,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fe9530fe7-bd6c-44b5-b62d-c6ac7ba78ff0\u002Fwe%27re-hiring-digital-marketing-specialist_og-image_devotion.png","The advantages of a hybrid headless CMS for every business..jpg",10,"Devotion discusses the advantages of a hybrid headless CMS and how it offers flexibility, scalability, and performance for modern digital ecosystems.","Devotion launches Just Better Care Private.","n81384b56_c5de_0148_3a88_7fee93cd635d","cc78764d_910a_010f_c9c3_3b2a423614f6","b8c506db_ee40_0193_48b2_4a868f81a133","n87662505_8fbd_0142_621e_622140c65966","Devotion launches Just Better Care Private's new website.","Sydney-based digital agency, Devotion, has launched Just Better Care Private on their existing Kentico platform.","n159858ce_fbbf_01e4_b861_c8d575f425c7","e70f6202_2a5e_01d0_5111_b14509320a54","n5bb9bf96_59a7_0102_de27_0f44b1dcaf0b","n07f39134_9da3_01e5_52e6_04c7a3998583","GPT consolidates its Office portfolio on Kentico Xperience.","Regional Australia Bank appoints Devotion as its new digital partner.","2024-09-25T04:15:50.373545Z","n45628bb2_1222_0137_72f6_143237d0552e","Regional Australia Bank appoints Devotion for partner.","Regional Australia Bank partners with Devotion to transform its digital presence with Xperience by Kentico.","The National Electrical and Communications Association (NECA) launches their new online experience.","The National Electrical and Communications Association (NECA) launches their new online experience..jpg","a1e0a363_cea6_011b_6b94_89da37df5a7f","n31814b17_a635_0170_c894_813694d484f4","b839454f_d6e9_01ae_d13f_10eb04ddea24","n5580f49c_cc50_0134_8c13_cc66fce695e8","NECA launches their new online experience using Kentico.","The National Electrical and Communications Association launches a content-rich digital platform driving membership and enhancing member services and support.","Devotion launches a new Storyblok website for Inabox Storage Solutions.","n8953aa74_c4d4_01d2_2cd2_2ff50b8ee036","n218b6341_1198_0193_b299_762ff375afd9","n0687f6f3_51e2_010e_3604_d797e77ea70a","Devotion launches a new Storyblok website for Inabox.","Inabox Storage Solutions has partnered with Devotion to craft a user-centric website that provides tailored storage solutions and ease of management.","Devotion launches Abergeldie's new website on Xperience by Kentico.","Devotion launches Abergeldie's new website on Xperience by Kentico..jpg","n8d002032_b7d3_0179_6923_e51024b2145c","n750eb0dc_f029_01de_3744_fcc644b7d73d","b2f97abb_1fa5_0140_a4b1_e467bb8e885b","n0aca1138_0f96_010d_bebe_3984ab97a859","Devotion launches Abergeldie's site on Xperience by Kentico","Devotion launches Abergeldie's new website on Xperience by Kentico with user experience and platform scalability at the forefront.","Committee for Economic Development of Australia (CEDA) appoints Devotion as their new Kentico partner.","CEDA appoints Devotion as their new Kentico partner.","The Committee for Economic Development of Australia (CEDA) selects Devotion to support and maintain their Kentico website for optimal performance.","Aurora Expeditions appoints Devotion as their new digital partner.","Aurora Expeditions appoints Devotion for digital work.","Aurora Expeditions selects Devotion to transform its digital platform and boost customer engagement across its regional digital assets.","Hejaz Capital appoints Devotion as its digital partner.","Hejaz Capital appoints Devotion as its digital partner..jpg","Hejaz Capital appoints Devotion as its Kentico partner.","Hejaz Capital appoints Devotion as its digital partner to transform its customer-facing websites with Xperience by Kentico.","Australian Cancer Research Foundation has appointed Devotion to redevelop its digital presence.","Australian Cancer Research Foundation has appointed Devotion to redevelop its digital presence..jpg","Australian Cancer Research Foundation has appointed Devotion","The Australian Cancer Research Foundation (ACRF) has engaged Devotion Digital in Sydney to enhance its digital presence and overall user experience.","Connected Spaces partners with Devotion to redevelop websites on Storyblok.","n9c721333_a1c2_017e_752d_6ce08bb2cc9b","n97cb4b34_c3b5_01c9_467c_7d431b1f1129","d40a8841_54bf_0173_99b5_ebb9888aebcf","n8b7afafc_18c4_01cc_b059_a5f40edd6ec1","Connected Spaces partners with Devotion for Storyblok.","Connected Spaces' new Storyblok websites design and developed by Devotion streamline management and drive customer engagement through key partner Bunnings.","Devotion joins the global B Corp movement.jpg","acb80add_8f05_010e_011f_8db83212b4bf","n77f20884_e89f_01f5_d56e_c9e673cdaeee","Devotion becomes a certified B Corp.","Devotion is now a B Corp - a business that meets the highest standards of verified social and environmental performance, transparency, and legal accountability.","Pet Business Insurance appoints Devotion..jpg","Pet Business Insurance has appointed Devotion as its launch and ongoing digital marketing partner in Australia.","Swire Shipping appoints Devotion for Kentico development services.","Swire Shipping appoints Devotion for Kentico development services..jpg","Swire Shipping appoints Devotion for Kentico development.","Swire Shipping out of Singapore has selected Sydney-based Devotion, to redevelop its intranet using Xperience by Kentico.","New Storyblok website launches for RMBL.","A blurred image showing the new RMBL homepage banner, which features a businessman in a white shirt and tie shaking hands. ",330129,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F757444e7-b5b5-49fb-bff8-9174e190f33d\u002FNew%20Storyblok%20website%20launches%20for%20RMBL..jpg","Devotion launches a new Storyblok site for RMBL Investments.","Christmas World appoints Devotion as the digital marketing partner.","Christmas World appoints Devotion as the digital marketing partner..jpg",204,"Christmas World appoints Devotion for digital marketing.","Abergeldie appoints Devotion as their new digital partner..jpg","2023-08-27T14:00:00Z","Someone.health appoints Devotion..jpg","Devotion has been selected by Someone.health, one of Australia's leading telehealth providers, to redefine its user experience and focus on customer conversion.","cea1ec30-00d1-4826-b5c7-75a15f8c4069","data about the keyword kathmandu represented in graphs and tables","https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Facb398e1-3532-43e6-ac68-b740b1fb3933\u002FScreen%20Shot%202022-10-12%20at%203.18.29%20pm.png",1128,"How to Boost Ad Performance with AI | Insights | Devotion","Discover how AI can transform ad performance for optimal results. Enhance targeting, optimise creatives, and achieve higher ROI with AI-driven strategies.","Just Better Care launches its new website.","Just Better Care launches its new website..jpg","n101e65cf_be4b_0186_bf71_81e07453ef55","n154a4a06_9a31_01d3_67df_c69bea4db11e","Just Better Care launches its new Kentico website.","Devotion has completed the redevelopment of the Just Better Care website, with a new user experience, refined brand, and upgraded Kentico back-end.","Meta Launches Instagram Threads | Insights | Devotion","Discover Instagram Threads - Meta's latest app launch. Explore the benefits for businesses and the potential concerns. Stay ahead of the curve. Read more now!","RMBL Investments appoints Devotion to redevelop their online presence.","RMBL appoints Devotion to redevelop their online presence.","Devotion Digital, in Sydney Australia, has been selected by RMBL Investments to reimagine and redevelop their website using Storyblok.","Google officially sunsets Universal Analytics - What happens next?","Google","google","Google Sunsets Universal Analytics | Insights | Devotion","Google officially sunsets Universal Analytics, learn what that means for your business as well as the benefits of transitioning over to Google Analytics 4 (GA4)","Devotion launches a new Strapi website for AC3..jpg","n033ad5b4_b1c7_012d_3c59_67c9e7e375d1","d669d517_5334_0139_9725_3bde76b71298","Storyblok interface | Devotion","Storyblok Certified Partner badge | Devotion","Devotion becomes a Storyblok partner | Devotion ","Why Wine Australia made the switch from Sitecore to Kentico.","devotion_chooses_kentico_over_sitecore__our_client","devotion-chooses-kentico-over-sitecore-choice-has-as-well","n0d43687c_8a2b_0155_462d_faf5945f242b","n9dc73091_c311_018b_2ddc_0523ab9f72b5","n22cab91b_fe6b_0179_857e_b1169a4a6422","Migrating from Sitecore to Kentico: Myths versus facts.","kentico_vs_sitecore___sitecore_or_kentico__7_reaso","sitecore-or-kentico-why-kentico-is-better-devotion","f7cba46c_7729_01da_615f_3b21209c79c9","a37284ed_207c_0195_360b_729a55556630","fe7ef2d8_6228_01d3_adaf_514f0f434f0d","Before you hold off on migrating to Kentico from Sitecore because of some perceived risk or difficulty, check out this article and see how easy it really is.",9,"n9bc7ccf5_b015_011c_d926_c3ed51e69950","ab4701af_38dd_01e3_7db0_70a5d8f81736","n6fac2e2b_def8_01e3_e3d5_3f49818aaafa","2023-03-21T02:40:18.9547606Z","n66936a8c_b233_0146_c954_9e3e374fd90b","Devotion chooses Kentico over Sitecore. CHOICE, has as well.","Devotion learnt from recent research that in almost every area of digital experience, kentico trumps sitecore as a CMS, and choice agrees!","NECA appoints Devotion for Kentico platform redevelopment.",459,"Devotion launches new websites for the NOMAD Group.","Two down and one to go, with the launch of the new websites for Beau and the NOMAD Group by Devotion.","2023-04-26T02:20:22.5243678Z","Manly Spirits appoints Devotion.","n2e78fb64_3d76_01d4_26b1_5c092c011b26","Are you looking for help with your digital marketing?","Konica Minolta launches new websites.","2023-03-16T05:24:54.9040501Z","n6bb5ad9a_5111_019e_a133_cc779e23d38c","Konica Minolta launches new websites in Australia and NZ.","2023-01-24T23:19:25.692743Z","ff8a5a74_2fa3_01a0_c2e9_3abe938a7d1e","AI and Keyword Research | Insights | Devotion Digital Agency","Search engine optimisation doesn't always come naturally. Leverage the power of artificial intelligence and do your keyword research faster and better.",555,"Tips on Conducting Keyword Research | Insights | Devotion","Keyword research can be daunting, but there are several things you should keep in mind to make research a bit easier. Here are a few tips to get you started!","FMG launches their new digital platform","FMG website launches | Client launch | Devotion","Prezzee engages Devotion.","Prezzee appoints Devotion | Client Win | Devotion","Prezzee, the world's leading eGift card platform, has engaged Devotion for consulting and implementation skills on their Kontent.ai platform.","The Nomad Group of restaurants appoints Devotion.","2022-11-25T06:03:16.7442704Z","a964d747_81d7_011c_c9b1_e0f1a069d002","Nomad appoints Devotion | Client Win | Devotion","The uber-popular Nomad Group has partnered with Devotion to deliver digital platforms for its growing group of restaurants.","A brand new Luxaflex experience launches.","n06c33e5d_846a_019f_7fcf_9b00948ddf96","n6a83a0a8_fd95_01b6_0c22_9c322955b561","Luxaflex website launches | Client launch | Devotion","LGT Crestone's new digital presence is launched.","LGT Crestone website launches | Client launch | Devotion","Devotion has launched a new Kentico website for LGT Crestone, a private wealth advisor to high net-worth families, family offices and for-purpose organisations.","CHOICE made the right choice in digital partner.","CHOICE appoints Devotion | Client Win | Devotion","CHOICE, Australia's leading consumer advocacy group, has appointed Devotion as the digital partner as they migrate from Sitecore to Kentico.","Devotion – now proudly carbon neutral.","Devotion is now 100% carbon neutral, and it's just a part of Devotion's approach to being ethically sound, and socially and environmentally responsible.","Burst SMS appoints Devotion | Client Win | Devotion","Leading Australian SMS service, Burst SMS, has partnered with Devotion, who will be responsible for performance-based digital marketing across key B2B channels.","Compliance software leader, ComplySci, has engaged Australian-based Devotion Digital, to redevelop their customer-facing websites using Kontent.ai","2023-04-18T03:06:43.5309305Z","n7e0c8337_e778_015b_128c_1aa05869e7a3","MyCase launches its new website","Sydney-based Devotion Digital has launched a new website for MyCase, a leading cloud-based legal practice management software provider in the US.","Greenpeace launches the 2022 Green Electricity Guide.",6000,"f33e4c56_c141_01f6_baa1_0a60b07a7d8a","baa9b2db_4655_01a9_8ca2_e3a2afdd959a","Greenpeace launches 2022 Green Electricity Guide | Devotion","The 2022 Green Electricity Guide by Greenpeace launched today ranking Australian electricity providers by their climate credentials.","Black Hawk (Masterpet) appoints Devotion to reimagine their digital consumer experience.","Black Hawk appoints Devotion to reimagine their website.","EAC Appoints Devotion As Their Performance Marketing Agency","Australia's highest quality pet supplement provider has engaged Devotion to run performance marketing campaigns.","A new travel industry benchmark.","A new travel industry benchmark | Insights | Devotion","Devotion launches 24\u002F7 'Peace of Mind' Kentico Xperience booking engine for Entire Travel Group in response to COVID-related cancellations. ","Devotion Digital has launched a new Kentico website and membership platform for AMPC, the Australian Meat Processor Corporation.","Should your Business be Advertising on TikTok?","Social media marketing","twitter_advertising",1280,"rest_in_peace__the_decline_of_third_party_cookies","the-decline-of-third-party-cookies","Should you be advertising on TikTok? | Insights | Devotion ","More and more digital marketing agencies are turning to TikTok for advertising, but how do you know if it's right for you? Learn more in this article.","Best Wine Website award winner.","Best Wine Website award winner | Insights | Devotion","Australian Wine CONNECT, built using Kontent by Kentico, has been awarded the 'Best Wine Website of the Year' at the 2021 Wine Communicator awards.","Meriton appoints Devotion | Client Win | Devotion","Meriton, Australia's largest residential home and apartment developer, is now working with Devotion for digital development services.","Rest In Peace: The Decline of Third-Party Cookies.","2022-02-03T03:04:57.9126215Z","n212e064b_dd26_018d_2c1e_54913330718b","Are you interested in reinforcing your digital marketing strategy using AI? Check out what sets us at Devotion apart.","Contact us.","The Decline of Third Party Cookies | Insights | Devotion","Can artificial intelligence-based marketing help marketers advertise effectively after the decline of third-party cookies? Learn more in this article.","Kate Owen Gallery appoints Devotion as digital strategy consultants.","2021-09-20T00:00:00Z","Kate Owen Gallery appoints Devotion as strategy consultants.","Contemporary aboriginal art gallery Kate Owen Gallery appoints Devotion to build their 2022 digital marketing strategy.","Flip Insurance appoints Devotion as their performance marketing agency.","Flip appoints Devotion as performance marketing agency.","Flip Insurance have appointed Devotion as their performance marketing agency to help them achieve growth in the start-up ecosystem. ","How artificial intelligence can improve your digital marketing strategy.","2022-02-03T03:04:09.5164644Z","n45622c25_ef2e_0186_b07a_717ad589a42b","Digital Marketing Strategy and AI | Insights | Devotion","2022-01-16T22:37:44.0175352Z","n324cc128_6e6b_018c_288b_6acba4524500","Get In Touch",148,"Devotion Digital has launched an online telehealth platform for Canwell, Australia’s most convenient medicinal cannabis service.","FMG Suite appoints Devotion as their digital partner.","FMG Suite (FMG), a leading US-based SAAS provider of marketing automation and creative content for financial professionals, appoints Devotion following an international tender process. ","FMG Suite appoints Devotion | Client Win | Devotion","Kentico best 'Entertainment, Hospitality, and Tourism' 2020 award winner.","n7e2a61b9_855b_0176_227b_881d7c7b3dd2","n0c37b5e3_b565_0181_c60a_90489437e93f","Kentico Site of the Year Winner 2020 | Awards | Devotion","Devotion recognised as Kentico Kontent Premium Partner.","Devotion has achieved the highest partner status, becoming a Kentico Kontent Premium Partner.","Devotion Digital is a Kentico Kontent Premium Partner | News","Interested in how Kentico can help you?","Bullivants appoints Devotion as their new Kentico digital agency.","Google's mobile-first indexing: coming March 2021","2021-10-18T04:47:33.8236623Z","n67a20e86_6306_016d_8826_bc1360f97b7a","Google's Mobile-first Indexing | SEO | Devotion","The way Google indexes your website is about to change. Make sure your website is ready for mobile-first indexing before March 2021.","Standards Australia appoints Devotion as their new Kentico agency.","Standards Australia appoint Devotion | Client Win | Devotion","TenX Pro appoints Devotion | Client Win | Devotion","TenX Pro, a leader in innovative tennis technology, have partnered with Devotion to redesign their entire eCommerce experience.","a6bd0665_354c_01d4_7184_5306b4915a44","e94cf5ec_b9cf_01be_825b_9e771df26418","Kentico Xperience 13 is out | Kentico | Devotion","ACHS appoints Devotion | Client Win | Devotion","The Australian Council on Healthcare Standards, has selected Devotion to lead their digital transformation.","2021-10-08T03:37:36.7072096Z","wesley-joseph","n85367c00_78c2_0168_43a0_43c741aab7d7","UX Design is not UI Design | UX | Devotion","Though often confused, UI Design and UX Design cannot be used interchangeably - and it does matter. Sarah Campbell, Devotion's Head of UX explains why.","2021-10-18T04:59:30.5175817Z","n849cbb75_6b78_0168_e383_692c12919a8c","Kentico EMS becomes Kentico Xperience | Kentico | Devotion","Local SEO: The value of reviews for local businesses","Local SEO: the value of reviews | Organic Search | Devotion","Worklife","worklife","Let's chat","Digital Agency Leadership | Worklife | Devotion","We’re taking you behind the scenes to better know the leaders of Devotion, a digital agency in Sydney. ","n4ddc556a_4c69_0101_e6bd_7825eaa9fe03","n6209b03f_8cc5_01d4_14b6_3d65d826d8b6","a09bedbf_5449_0198_bdbb_3360972653fc","n7d7f18f9_dada_011f_a919_67b72aba65fe","n97b60517_07fb_01b1_3796_3e60b63f9b5c","n9053bd7c_e33a_0116_20d4_481200af2618","n97bbbdfe_edb2_0195_50af_ab8f9ae061b1","Kentico Best Customer Success SOTY 2019 | Awards | Devotion","Meet BERT, Google’s Natural Language Processor.","Voice Search | Organic Search | Devotion","By the end of this year an increasing number of searches will utilise voice technology. How does your site stack up against the competition?","2021-10-18T05:37:09.005356Z","n27cee3b7_4af0_0108_8c6f_c5fe2c904c80","Tweet Threads | Social Media Marketing | Devotion","Is Anyone Searching for Anything Other Than Coronavirus?","SEO strategies during coronavirus | SEO | Devotion","In the midst of the COVID-19 crisis, we’re exploring how your business can continue to optimise its search performance.","What’s in an offer?","What's in an offer? | Strategy | Devotion","How do you define value? We're exploring how you can create meaningful connections, build relationships and offer value in today's landscape. ","2020-03-27T00:00:00Z","COVID Social Media Strategy | Digital Marketing | Devotion","In the midst of the COVID-19 crisis, Devotion are exploring how your business can stay healthy by leveraging digital marketing.","2021-10-18T04:09:55.1231976Z","n9d90126f_c26c_014b_3f20_90f713652888","AMPC appoints Devotion | Client Win | Devotion","Our COVID-19 Response | Culture | Devotion","It's business (not) as usual, and protecting our employees and clients is our primary objective. Read about Devotion's COVID-19 response.","Google's Nofollow Algorithm Update | SEO | Devotion","Google co-founders resign | Google | Devotion","The Google co-founders resign, what will this mean? As a digital agency, we have a lot to thank Larry and Sergey for. ","3 reasons for a CaaS approach | Strategy | Devotion","Content-as-a-Service, or CaaS, is a new approach to content management. Here's why businesses should be taking notice.",570,"Discovery Parks appoints Devotion | Client Win | Devotion","Google's \"nofollow\" evolution | SEO | Devotion","2021-10-18T04:33:07.4929928Z",120,"ffa52fbf_7be5_0116_f751_73567f02b321","Entire Travel Group appoint Devotion | Client Win | Devotion","One of the Australian travel industry’s most respected and successful companies has selected Devotion to redevelop their B2B and B2C digital platforms.",3024,"Meet John Stefanidis | Devotee | Devotion","Meet Kristian Bortnik | Devotee | Devotion","Spirits Platform appoints Devotion | Client Win | Devotion","Meet Wesley Joseph | Devotee | Devotion","Pitney Bowes appoints Devotion | Client Win | Devotion","n6a21d4eb_a006_0178_b856_21a5e62b48e6","n948f193e_c465_016c_2a22_cb945218f5ba","c38dd105_07a4_016c_2c7f_465d437d3ed3","n14090f4c_748b_018b_46e4_a850f683241e","ba6d846a_e122_0107_35c4_b02362b22fcb","e71971f8_75ac_018f_a018_dc6be3a33f6f","n9c72ff59_0f2f_01c0_0477_ede82bd44384","n3b924138_48d6_0106_ff7a_5f8541003519","f2c96c6f_e136_015b_9fd3_bd36c7c24a4a","n19d6c207_befb_01b6_220b_56bccf4626c1","a5ee25d6_75ed_0189_75d1_e10948d1031a","n30ef7815_6056_01f2_6fde_446fdfe7bb7f","n98886fc7_7fa3_01e5_988d_158dcef359a3","n2ae50a4a_1dda_01d0_491c_627a410dacb2","n9e48c096_9fc0_01ce_9ce9_8c5c779ad6bc","efa413cb_e9fc_01b9_7225_0919243de251","n14175e43_0446_01b3_c550_17b76921004a","Kentico User Group Sydney 2019 | Events | Devotion Digital","That's a wrap on the first 'Kentico User Group Sydney' event for 2019, held at the Devotion offices in Paddington.","kentico_site_of_the_year_2017_winner","kentico-site-of-the-year-2017-winner","n5bf73697_92ac_01d1_db3d_43576d26c2b5","cc17ffe7_68e6_013d_9bd3_2825639db1e9","n9287461b_0a21_0181_1882_3df3b454d113","e9d1531e_85d4_01d0_bc4f_02fecdd509a2","d31a977d_f3a3_0146_e28e_386090af2607","Vote now","Kentico Site of the Year 2018 finalist | Awards | Devotion","were-a-finalist-vote-now_og-image_devotion.jpg",478112,"Meet Sarah Campbell | Devotee | Devotion","2021-10-18T04:49:24.5372497Z","Press release","press_release","a7910383_df6e_0194_fc00_c8bc57fec763","GPT Group appoints Devotion | Client Win | Devotion","Just Better Care appoints Devotion | Client Win | Devotion","Just Better Care Australia, a dedicated provider of in-home aged care and disability support services, appoints Devotion as their digital agency partner.","2021-10-18T04:56:05.1452193Z","n7114da10_7dfe_01c7_3548_a9b5bb7f6ec8","Just Karma appoints Devotion | Client Win | Devotion","Joe is Devotion’s Client Business Director, and co-owner. He's sports mad, currently on a social media detox, and well known to answer questions with \"yes and no\".","Meet Joe Peschardt | Devotee | Devotion","2021-10-18T04:57:30.6881897Z","n4fba23a3_53fe_01aa_ac95_ef787392cdda","Kentico 12 is now MVC-first | Kentico | Devotion","Andrew is Devotion’s Creative and Managing Director, and co-owner. When not obsessing over his next meal, he can be found camping, travelling, or spending time at the beach with the family.","Meet Andrew Whitehead | Devotee | Devotion","2018-09-01T00:00:00Z",260,"Hamilton Island appoint Devotion | Client Win | Devotion","Kristian Bortnik Joins Devotion | New Devotee | Devotion","a4a683b3_cf37_01a8_b697_25d83d3aee9a","n7ca6a217_8054_013a_2373_6d45508df4b2","Devotion Digital Agency Sydney | Worklife | City2Surf 2018","Devotion tackles the 2018 City2Surf from Sydney's CBD to the beach at Bondi.","Fletcher Insulation, one of Australia and New Zealand's largest insulation brands has selected Devotion to deliver digital and content strategies for their business. ","Fletcher Insulation appoint Devotion | Client Win | Devotion","Say hello to find out how Devotion can help you","Say hello","AHI appoints Devotion | Client Win | Devotion","Shindigs appoints Devotion | Client Win | Devotion",202,"wine_selectors_10d3ffb","australian-wine-selectors","n5a2b25de_e4dc_01bc_24af_84fb67f303c7","c7061e2a_604f_01f2_1445_dfb4402fdcf8","n8924f87e_1e0e_01f6_7306_d7a98d9b1e2f","cbcb29a6_11c5_01a9_8c60_f42d38cd7b07","n8e13c7a4_1484_01b9_2955_cbde8ac81a1a","n1b6f5037_49c3_01c9_4b96_d199f707c23c","Kentico Site of the Year 2017 Winner | Awards | Devotion","Devotion is proud to announce that Wine Selectors has won Kentico's eCommerce Site of the year!","Global outdoor vehicle adventure giant, BRP, has appointed Devotion to assist with driving their suite of brands forward. ","2018-03-01T00:00:00Z","BRP appoints Devotion | Client Win | Devotion","Fleetcare appoints Devotion | Client Win | Devotion","Digital Producer Wanted | Job Opening | Devotion","Ecommerce","ecommerce","fc3d8e57_ef43_0108_6812_b35562c3df96","f8675821_e3dd_01f3_4582_ca1a84769a1f","n33265952_dcf1_0160_d9a7_711a14d25833","n240fb51c_a1b3_016c_44f9_1a42920fe6d0","n612bdbfd_cdf2_01cc_5598_cc7584f9f352","Kentico Site of the Year '17 finalist | Awards | Devotion","Real Pet Food appoints devotion | Press Release | Devotion","Leading Australian pet food manufacturer and retailer, Real Pet Food Company, has appointed Devotion as its new digital agency.","Real Pet Food Company | Client Win | Devotion","UCommerce extends the ecommerce offering of content management systems, making it one of the market's best ecommerce solutions. Today, Devotion has been recognised as a UCommerce Certified Partner.","n1e9889d8_be5b_010e_d56f_5804b7ea7214","a32bf982_fc3b_01e0_6521_85520de55199","UCommerce Partner Certification | Ecommerce | Devotion","What does Kentico 11 mean for your business? Should you upgrade? Here’s a quick overview of some of the new features and benefits. ","why_choose_kentico_for_your_content_management_sys","kentico-content-management-system","n7d48ef23_0060_01f8_9034_88f6ee3edab4","n5d25aaa7_f2f8_01d4_a03f_93638aa6c7aa","Kentico 11: reasons to get excited | Kentico | Devotion","At the recent Kentico Roadshow in Sydney, Andrew Whitehead, Creative and Managing Director at Devotion, gave a presentation outlining 5 key reasons agencies need to consider a headless CMS.","kontent-ai","n7be72948_b257_0175_3301_e7ff39d00ab9","n6f04736f_7a31_01fb_c0b0_42081725a67b","CMS: 5 reasons to go headless | Headless CMS | Devotion","Which is the better CMS: open source or licensed?","CMS: open source vs. licensed | Development | Devotion","Vinta appoints Devotion | Client Win | Devotion","Why choose Kentico for your content management system?","Why choose Kentico for your CMS | Kentico | Devotion","a09bedbf-5449-0198-bdbb-3360972653fc","a1e0a363-cea6-011b-6b94-89da37df5a7f","a296579c-cf57-015a-4c16-6462aa972fea","a296579c_cf57_015a_4c16_6462aa972fea","Value for money.","a32bf982-fc3b-01e0-6521-85520de55199","a37284ed-207c-0195-360b-729a55556630","a4a683b3-cf37-01a8-b697-25d83d3aee9a","a5ee25d6-75ed-0189-75d1-e10948d1031a","a6bd0665-354c-01d4-7184-5306b4915a44",1000,"a7910383-df6e-0194-fc00-c8bc57fec763","a964d747-81d7-011c-c9b1-e0f1a069d002","ab4701af-38dd-01e3-7db0-70a5d8f81736","acb80add-8f05-010e-011f-8db83212b4bf","b2f97abb-1fa5-0140-a4b1-e467bb8e885b","b346b225-0256-012c-7af3-88b7d7fb18f3","b346b225_0256_012c_7af3_88b7d7fb18f3","2023-05-12T06:13:02.8815276Z","b61db03b-2c90-01c2-569c-42c99b047ace","b61db03b_2c90_01c2_569c_42c99b047ace","b839454f-d6e9-01ae-d13f-10eb04ddea24","b8b1c9b2-fae5-0155-547c-c96ecc47db3d","b8b1c9b2_fae5_0155_547c_c96ecc47db3d","2022-11-17T03:16:41.2671364Z","b8c506db-ee40-0193-48b2-4a868f81a133","ba6d846a-e122-0107-35c4-b02362b22fcb","baa9b2db-4655-01a9-8ca2-e3a2afdd959a",551,"bd909f56-8493-0159-d715-7a838c662712","bd909f56_8493_0159_d715_7a838c662712","c38dd105-07a4-016c-2c7f-465d437d3ed3","c7061e2a-604f-01f2-1445-dfb4402fdcf8","devotion_wine_selectors_hero_Kentico-site-of-the-year-winner.jpg","Devotion - Wine Selectors best eCommerce website in Kentico's 2017 Site of the Year awards. The background of the award shows the Wine Selectors website displayed on an iPad.",697598,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Fa50a3873-47f9-45b5-a1af-c415a59c0cad\u002Fdevotion_wine_selectors_hero_Kentico-site-of-the-year-winner.jpg","cbcb29a6-11c5-01a9-8c60-f42d38cd7b07","devotion_wine_selectors_gallery2.jpg","Devotion + Wine Selectors - mobile experience",332853,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002F57105b1f-451c-43dd-acaf-cce2200af1e7\u002Fdevotion_wine_selectors_gallery2.jpg","cc17ffe7-68e6-013d-9bd3-2825639db1e9","cc78764d-910a-010f-c9c3-3b2a423614f6","Connor Chmielewski","I'm Connor Chmielewski, Head of Digital Marketing and Growth. 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rich content",215167,"https:\u002F\u002Fassets-au-01.kc-usercontent.com:443\u002Ffbb47826-c8ea-0217-55d4-9e4d47596d5a\u002Ffa68c61c-245e-48ac-8b58-128e6d85cea0\u002Fdevotion_wine_selectors_gallery3.jpg","27cee3b7-4af0-0108-8c6f-c5fe2c904c80","2ae50a4a-1dda-01d0-491c-627a410dacb2","2e78fb64-3d76-01d4-26b1-5c092c011b26","30ef7815-6056-01f2-6fde-446fdfe7bb7f","31814b17-a635-0170-c894-813694d484f4","324cc128-6e6b-018c-288b-6acba4524500","33265952-dcf1-0160-d9a7-711a14d25833","37e2b3eb-0017-01d4-d700-5e89bd9a5872","3b924138-48d6-0106-ff7a-5f8541003519","3e1f0c76-43c9-0175-15d1-78f8e8987d4d","n3e1f0c76_43c9_0175_15d1_78f8e8987d4d","It's tech stack agnostic.","45622c25-ef2e-0186-b07a-717ad589a42b","45628bb2-1222-0137-72f6-143237d0552e","4ddc556a-4c69-0101-e6bd-7825eaa9fe03","4fba23a3-53fe-01aa-ac95-ef787392cdda","linked_image","URL","Open Link","External","external","5580f49c-cc50-0134-8c13-cc66fce695e8","5a2b25de-e4dc-01bc-24af-84fb67f303c7","5bb9bf96-59a7-0102-de27-0f44b1dcaf0b","5bf73697-92ac-01d1-db3d-43576d26c2b5","5d25aaa7-f2f8-01d4-a03f-93638aa6c7aa","6036c691-a5b4-01df-1754-0c412e34ca58","612bdbfd-cdf2-01cc-5598-cc7584f9f352","6209b03f-8cc5-01d4-14b6-3d65d826d8b6","62c6a309-24da-0190-e2ce-dc4e41e89838","n62c6a309_24da_0190_e2ce_dc4e41e89838","66936a8c-b233-0146-c954-9e3e374fd90b","67a20e86-6306-016d-8826-bc1360f97b7a","6a21d4eb-a006-0178-b856-21a5e62b48e6","6a83a0a8-fd95-01b6-0c22-9c322955b561","6bb5ad9a-5111-019e-a133-cc779e23d38c","6f04736f-7a31-01fb-c0b0-42081725a67b","6fac2e2b-def8-01e3-e3d5-3f49818aaafa","7114da10-7dfe-01c7-3548-a9b5bb7f6ec8","712ed25e-3611-01fa-cb64-ae5dc9784020","n712ed25e_3611_01fa_cb64_ae5dc9784020","750eb0dc-f029-01de-3744-fcc644b7d73d","77ceef77-a872-013b-c271-99f28c8f7f2a","n77ceef77_a872_013b_c271_99f28c8f7f2a","blank.png","blank",936,"77f20884-e89f-01f5-d56e-c9e673cdaeee","7be72948-b257-0175-3301-e7ff39d00ab9","7ca6a217-8054-013a-2373-6d45508df4b2","7d48ef23-0060-01f8-9034-88f6ee3edab4","7d7f18f9-dada-011f-a919-67b72aba65fe","7e0c8337-e778-015b-128c-1aa05869e7a3","7e2a61b9-855b-0176-227b-881d7c7b3dd2","81384b56-c5de-0148-3a88-7fee93cd635d","849cbb75-6b78-0168-e383-692c12919a8c","85367c00-78c2-0168-43a0-43c741aab7d7","87662505-8fbd-0142-621e-622140c65966","8924f87e-1e0e-01f6-7306-d7a98d9b1e2f","8953aa74-c4d4-01d2-2cd2-2ff50b8ee036","8b7afafc-18c4-01cc-b059-a5f40edd6ec1","8d002032-b7d3-0179-6923-e51024b2145c","8e13c7a4-1484-01b9-2955-cbde8ac81a1a","9053bd7c-e33a-0116-20d4-481200af2618","9287461b-0a21-0181-1882-3df3b454d113","948f193e-c465-016c-2a22-cb945218f5ba","974725d5-add1-01cb-fffc-4ec56f469d0d","97b60517-07fb-01b1-3796-3e60b63f9b5c","97bbbdfe-edb2-0195-50af-ab8f9ae061b1","97cb4b34-c3b5-01c9-467c-7d431b1f1129","98886fc7-7fa3-01e5-988d-158dcef359a3","9bc7ccf5-b015-011c-d926-c3ed51e69950","9c721333-a1c2-017e-752d-6ce08bb2cc9b","9c72ff59-0f2f-01c0-0477-ede82bd44384","9d90126f-c26c-014b-3f20-90f713652888","9dc73091-c311-018b-2ddc-0523ab9f72b5","9e48c096-9fc0-01ce-9ce9-8c5c779ad6bc","Sarah Campbell","2010","Shopify","Shopify Partners | Development | Devotion Digital ","Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses to start, run, and grow a business.","Storyblok","Devotion is a Storyblok Certified Partner - crafting dynamic web experiences with Storyblok's flexible headless CMS.","Kentico CMS | Development | Devotion Digital","Kentico is a Digital Experience Platform (DXP) that combines content management, digital marketing and commerce into one seamless digital experience.","Lemon Meringue Pie and a coffee","I’m Sabrinna, and I'm a digital marketing specialist.","Services | Website Development & eCommerce | Devotion","Delivering seamless large scale website development for over 20 years out of our office in Sydney. We take pride in both our process and results.","Wesley Joseph | Head of Design at Devotion")));