Today, Devotion was officially appointed by the Australian Meat Processor Corporation (AMPC) to lead a digital transformation process. As part of this new partnership, Devotion will be redefining AMPC’s digital assets with a specific focus on improving the customer experience and putting in place a new scaleable digital experience platform.
Devotion is well positioned to manage this process, having undertaken similar initiatives previously for both Australian Wool Innovation (AWI) and Wine Australia.
“It’s a category close to my heart for those of you who know my devotion, and one that is often misrepresented. We’re looking forward to the challenge of representing the professionalism of the industry through all digital touch points,” says Andrew Whitehead, Devotion’s Creative and Managing Director.
Claire Bond, Communication & Marketing Manager AMPC said the decision to appoint Devotion was an easy one.
The first phase of the digital transformation is expected to take 4-months to come to market, and progress is already well under way.
About AMPC
The Australian Meat Processor Corporation (AMPC) is the Rural Research and Development Corporation that supports the red meat processing industry throughout Australia. AMPC’s mandate is to provide research, development and extension (RD&E) services that improve the sustainability and efficiency of the sector.
Red meat processor levies are strategically invested in research, development and extension programs that are aligned to targeted marketing initiatives. These programs deliver outcomes and benefits for both the Australian red meat processing industry and the broader Australian community.
