Devotion Digital has recently been appointed by Discovery Parks as their digital agency of choice. With this new partnership, Sydney-based Devotion will redevelop a number of key consumer-facing digital platforms for Discovery Parks, the largest owner and operator of lifestyle holiday parks in Australia.
In addition to the Discovery Parks brand, Devotion will be engaged across the Top Parks and G’DAY Rewards businesses.
Initially, Devotion will be tasked with redeveloping the websites for all three brands, focusing on delivering better customer experiences, efficient platform management utilising Kentico v12 MVC, deep integration to legacy systems, and platform scalability to support business growth.
“The holiday park market is booming and appeals to a huge cross section of Australia. Discovery Parks and Top Parks are brands focused on delivering experiences and creating memories for their customers. Tapping into this, and being able to provide a seamless experience from a customer’s first touchpoint, is really exciting.” says Andrew Whitehead, Devotion’s Creative and Managing Director.
“They have a strong internal CX and tech focus which aligns strongly with our business. They put their customer first and are investing in best-of-breed technology to support this vision,” he adds.
Stay tuned to see the results.
Since its inception in 2004, Discovery Parks has grown to be the largest owner and operator of lifestyle holiday parks in Australia, with a head office in Adelaide, South Australia.
Located in more than 60 of Australia's most desired holiday destinations, from the ski fields to the beach and everywhere in between, Discovery Parks offer a range of accommodation types to suit every budget, including parks that are now designated as pet-friendly and with disabled access.
To find out more about Discovery Parks, visit discoveryholidayparks.com.au/about
About Top Parks
Top Parks is Australia’s largest group of holiday parks and offers choice for travellers with three styles of parks – Caravan, Holiday and Resort Parks. Each of the member parks reflect the environment in which they are located and offer the traveller a vast range of options.
To find out more about Top Parks, visit topparks.com.au/about
About G’DAY Rewards
G’DAY Rewards is the loyalty program for Discovery Parks and Top Parks, Australia’s largest network of holiday parks.
Members save on accommodation at over 270 parks across the country – from outback, beach, mountains, city, to wine regions, and more. In addition, G’DAY Rewards offers members discounts and added benefits through partnerships with trusted brands.
To find out more about G’DAY Rewards, visit gdayrewards.com.au
