Regional Australia Bank is a customer-owned bank with over 50 years of experience helping regional Australians achieve their financial goals. The bank is committed to providing personalised and community-focused financial services.
The bank's current website is built on Sitecore, however, the business was looking for a new enterprise platform that delivers better value, ease of use, and aligns with their strategic vision.
Following a detailed tender process, Regional Australia Bank selected Kentico as its new digital platform. Devotion was then selected in a competitive pitch process to rearchitect, redesign, and redevelop their customer-facing website on Xperience by Kentico.
The project goals include successful migration from Sitecore, enhanced user experience and engagement, improved SEO capability, simplified content management, increased security, and better integration capabilities and analytics.
Andrew Whitehead, Devotion's Creative and Managing Director, stated, "We are honoured to work with Regional Australia Bank on this transformative project. Our focus is on delivering a superior user experience and robust digital platform." He continued, "We see this as a great validation of our solution development skills and our number one partner ranking in APAC for Kentico."
Expressing her satisfaction with the partnership, Amanda Smith, Digital Product Manager at Regional Australia Bank, commented:
Global Reviews, a leading Australian research firm, has been engaged to conduct research and offer recommendations regarding the optimal information architecture (IA) for the new corporate website. The Devotion team will use these insights to define the new solution from an intelligence-led perspective.
The migration to Xperience by Kentico is expected to enhance user engagement and deliver personalisation opportunities, improve SEO, streamline content management, increase security, and provide better integration and analytics features.
About Regional Australia Bank
Regional Australia Bank is a customer-owned financial institution dedicated to helping regional Australians achieve their lifestyle goals. With a focus on personalised service and community support, Regional Australia Bank has been a trusted financial partner for over five decades. For more information, visit Regional Australia Bank.
