A digitally-led campaign that incorporates in-store and above-the-line activity to bolster consumer engagement.
Fisher & Paykel.
The challenge.
The solution.
Services performed:
- UI design
- Content creation
- Ongoing support and performance optimisation
- Transformation strategy
- Content strategy
- Growth strategy
- Online advertising, including PPC and social
- Lifecycle marketing
Learn more in:
The results.
Data taken from 3-month campaign period.
#1 in fridge sales.
$0.03 cost per unique browser.
5.16% increase in time on site.
Strong POS engagement.