42%
increase in paid search conversions.
10%
reduction in cost per conversion.
109%
increase in paid social leads.
A lead generation program utilising social, organic search, and paid search to drive new customer enquiries.
Fleetcare.
The challenge.
The solution.
Services performed:
- UX research and design
- UI design
- Technical consulting, architecture and development
- Transformation strategy
- UX strategy
- Content strategy
- Data strategy
- SEO strategy
- Growth strategy
- SEO and content marketing
- Online advertising, including PPC and social
- Lifecycle marketing
Learn more in:
Marketing.
The results.
Paid search and paid social compare June 2019 to August 2019 with the previous 3-month period. SEO compares May 2019 to August 2019 with the previous 4-month period.
42% increase in total conversions for paid search (SEM).
10% reduction in cost per conversion for paid search (SEM).
109% increase in novated showroom leads in paid social.
236% increase in operating lease leads in paid social.
11% increase in organic web leads (SEO).
27% increase in organic total clicks (SEO).
Devotion take the complex process of building a highly engaging digital presence and make it simple. They do this by taking the time to truly understand our business’s strategic goals, personas, customer journeys, products and services.