A rebrand and new development platform that creates a captivating user experience, and a best-of-breed booking workflow for Australia’s number one holiday park group.
G'day Parks.
The challenge.
The solution.
Services performed:
- UX research
- Technical consulting, architecture and development
- Ongoing support and performance optimisation
- Transformation strategy
- UX strategy
Learn more in:
The results.
Data current at 01 January 2021 compared to 01 January 2020.
35% increase in revenue.
37% increase in conversion rate.
60% increase in organic search.
CPA has fallen dramatically.
Paid media reduction in spend due to success of organic activity
Best Entertainment, Hospitality, & Travel winner in the 2020 Kentico Site of the Year awards.