Pindan | home page on laptop | Devotion
61% decrease in Bounce rate.
40% increase in sessions.
40% increase in sessions.

A corporate destination that showcases the breadth of Pindan's building and construction offering.

Pindan.

Pindan is a construction business with over 40 years of experience. The integrated property group's expertise range from project funding, to building and management of properties Australia-wide. Pindan was looking to engage a skilled and experienced digital agency that could deliver a corporate website to meet immediate needs, as well as deliver a platform for growth across a broad portfolio of Pindan websites.

The challenge.

The core challenge was to merge Pindan, Pindan Capital, and Pindan Modular into a single, customer-focussed website that clearly delineates the various product and service offerings.

The website needed to deliver an engaging, responsive online presence, that clearly repositioned the Pindan business, in line with their overarching brand refresh. It needed to be modern, dynamic and innovative, yet have a level of simplicity in keeping with Pindan’s values.

The solution.

A clean, sophisticated, and mobile-first website solution was delivered, that elevated the Pindan brand, and made the customer experience easy.

Kentico Xperience was utilised for its powerful content management capabilities, including complex workflows and template control, ensuring brand integrity was retained, and authoring could be distributed within the growing business (delivering fast ROI).

Devotion worked very closely with the Pindan team to architect a solution, which delivered a greater focus on corporate content, including video and imagery, as well as deep customer engagement opportunities.

Key features used include: multi-site management, staging and synchronization, newsletters and widgets. The use of widgets allowed us to provide flexible content ‘containers’, which could then be rolled out easily with a quick skin, to their other sites.

Services performed:

  • UX research and design
  • UI design
  • Technical consulting, architecture and development
  • Content creation
  • Ongoing support and performance optimisation
  • Transformation strategy
  • UX strategy
  • Content strategy
  • Data strategy
  • SEO strategy
  • Growth strategy
  • SEO and content marketing

Learn more in:

The results.

Comparing December 2017 with December 2016.
61% decrease in Bounce rate.
40% increase in sessions.
40% increase in sessions.
51% increase in pages per session.
36% increase in users.
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