A rebrand and repositioning of the ComplySci business and development of a new digital lead generation platform.
Complysci.
The COMPLY family of firms including ComplySci, RIA in a Box, NRS, and Illumis, provides comprehensive technology capabilities, expert consulting, and tailored continuing education resources to assist clients in elevating their compliance program standards.
ComplySci, RIA in a Box, NRS, and Illumis operated as separate brands. However, Comply desired to unify them under a single umbrella brand called "Comply."
They embarked on a brand refresh project to create consistency among the companies, redefine their brands, and establish a prominent position in the industry.
The challenge.
The portfolio of brands consisted of three very disparate brands and websites. COMPLY wished to relaunch refreshed ComplySci, RIA, and NRS websites along with an overarching Brand site that presented the full suite as comprehensive with complementary services. It also had to be scalable, bring the new brands to life, and to provide a seamless customer experience across the sites.
They wished to expand their content offering, giving visitors a reason to return and reinforce the websites as demand generation engines with the goal to double monthly MQLs on each site. (A lead being someone who requested a demo or took a ‘significant action’ on the website.)
In addition, they were working with a strategy agency, RDCL, in California, and a brand agency, M35, and Devotion in Australia, when they themselves were headquartered in NY but scattered across the Southwest and Eastern states.
The solution.
In order to accomplish an extensive strategic repositioning and significant rebranding, alongside the consolidation of multiple businesses and rationalisation of service offerings, Devotion relied on a team of agencies that had previously partnered successfully on similar large-scale projects.
The task of repositioning was spearheaded by RDCL, based in California, who provided strategic insights that formed the cornerstone for the complete reinvention of the Comply brand and the consolidation of its service offerings.
M35, a renowned Australian brand agency and long-time collaborator of Devotion, took on the responsibility of reimagining the brand's aesthetic.
Devotion, leveraging the collective efforts of both agencies, designed the digital platform. Through meticulous user journey analysis, along with wireframing, Devotion gained valuable insights into the optimal structure of each brand offering, leading to an increased conversion rate.
To ensure a scalable and smooth customer experience across all websites, Devotion opted for the Kontent.ai headless platform. This choice was driven by need for flexibility and the time constraints associated with launching the consolidation of brands at an event.
By adopting a headless approach, Devotion was able to expedite the marketing process by developing a single site initially and then replicating it with distinct branding and content for each site.
This approach also allowed Comply to leverage the wealth of blog content available on HubSpot, making it easily accessible across all four sites. The seamless integration between Kontent.ai, HubSpot, and Salesforce further enhanced flexibility and streamlined operations.
Services performed:
- UX research and design
- UI design
- Technical architecture and development
- Ongoing support and performance optimisation
Learn more in:
Development.
The results.
