40%
increase in new users*.
37%
increase in users*.
28%
decrease in bounce rate*.
A full service digital experience platform for B2C and B2B audiences for one of Australia’s largest financial institutions.
AMP.
The challenge.
The solution.
Services performed:
- UX research and design
- UI design
- Technical consulting, architecture and development
- Content creation
- Ongoing support and performance optimisation
- UX strategy
- Content strategy
- Data strategy
- SEO strategy
- Growth strategy
- SEO and content marketing
Marketing.
Development.
Strategy.
The results.
Data represents: * Sample website of Macquarie Centre, 6 months post-2015 relaunch. † For AMP Capital AU, 6 months post-2014 relaunch.
40% increase in new users*.
37% increase in users*.
28% decrease in bounce rate*.
11% increase in pageviews†.
5% decrease in bounce rate†.
