Wine Selectors.

The new Australian Wine Selectors eCommerce platform had to work as both a website and also as a point of sale device at Wine Selectors’ airport kiosks. 

In order to ensure a seamless customer experience across both touch points, a detailed UX and design process was undertaken. The website had to cater for multiple customer journeys, both guided (kiosk agent) and unguided (direct customer), as well as support the optimal customer journey for everyone from wine novices to those with the most sophisticated of palates. 

Devotion worked with the internal design team at Wine Selectors to reimagine and update the online brand identity. The new website represents a significant shift from the previous design and promotes the quality of content to help drive interest and engagement. 

To facilitate increased commercial return of the site, significant time in the UX and design phases was dedicated to the optimisation of the cart, including a single click check-out for registered users. 

Due to the complex nature of the project, and the levels of integration required with JBoss and Navision, an iterative and collaborative approach was undertaken to define the best technical solution. The digital platform redevelopment was run in parallel to significant updates to business process, logistics, and internal operational structure of the Wine Selectors' business. 

Kentico Xperience was utilised for its powerful content management capabilities as well as the ability to automate much of Wine Selectors' digital marketing needs, in addition to the ease of the platform to handle complex integrations. 

The project was approached in the true spirit of collaboration with frequent trips between Sydney and Newcastle, and time spent working and troubleshooting the unknowns that occur with such a significant shift in business process.