31k
people witnessed the activation.
500k+
views on YouTube.
7k
samples distributed.
A ‘world first’ appearance by M&M’s 'Red' & 'Yellow' characters in Melbourne’s Federation Square.
M&M's - Mars.
The challenge.
The solution.
Services performed:
- Technical consulting, architecture and development
- Transformation strategy
- UX strategy
- Data strategy
- SEO strategy
Marketing.
Development.
The results.
Data is from the single day activation and Youtube views are cumulative to date.
31,000 people witnessed the activation.
Over 500,000 views on YouTube.
7,000 samples distributed.
A world-first for 'Red' and 'Yellow' coming to life.
