763 million impressions.
1,125 articles.
4.9 million social reach.

Can a Koala take a ‘selfie’? A big question that Sony decided to answer.

Sony.

The challenge.

The solution.

Services performed:

  • Technical consulting, architecture and development
  • UX strategy
  • Content strategy
  • Data strategy

The results.

New reality stars were born and the images were broadcast around the world!
763 million impressions.
1,125 articles.
4.9 million social reach.
Featured segment on the US today show.
New reality stars were born, and the images were broadcast around the world!
Sony | The US Today Show instagram post about the Koala Selfie campaign | Devotion
Sony | The Telegraph with the lead story about Koala selfies | Devotion
Sony | One of the cute koala selfies | Devotion
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