A modern, scalable digital platform for Yurika: enhancing user experience and brand presence.
Yurika
Yurika, a part of Energy Queensland, is a leader in providing sustainable energy solutions. Their current website, however, faced several challenges, including poor content discoverability, difficulty updating and managing content, and an underdeveloped brand presence.
To address these issues, and position Yurika as a strategic leader in the sustainable energy space, the company engaged Devotion to redevelop their website, creating an intuitive, engaging, and scalable platform built on WordPress.
The challenge.
Yurika’s website was struggling to meet the needs of its audiences. Content was hard to find, and the user experience was fragmented, preventing visitors from easily engaging with relevant information. Additionally, the marketing team faced challenges in making updates to the site, hindering their ability to respond quickly to market changes.
Yurika needed a new website that not only improved content discoverability and user engagement, but also positioned the brand as a leader in sustainable energy, while being scalable and future-proofed for future integrations.
The solution.
Devotion designed and developed a new website for Yurika based on a needs-focused Information Architecture (IA) and an optimised user interface. The bold design brings the Yurika brand to life, offering a modern, visually appealing experience that reflects the company’s values and mission. Video and engaging page builds draw users through the content, ensuring customer journeys are engaging and conversion-focussed.
The site was built using WordPress (the preference of the Yurika team), ensuring scalability and ease of use for the marketing team.
Key features of the new website include:
- Improved content discoverability: The IA was redesigned to ensure users can easily navigate the site and find relevant content tailored to their needs. Clear journeys were established to make content easier to access and more engaging.
- Optimised conversion paths: The user journeys were carefully designed to guide visitors toward conversion goals, whether that be signing up for more information, requesting a consultation, or engaging with services.
- Modern design: The site’s fresh, contemporary design brings Yurika’s brand to life, aligning with the company’s mission to be a leader in sustainable energy while providing a visually appealing, user-friendly experience.
- Scalable framework: Built on WordPress, the site adheres to best practices for performance and scalability, providing a foundation for long-term growth.
- CRM integration: The site was built with future integration in mind, ensuring compatibility with Dynamics CRM in the future, while launching with HubSpot to support current marketing needs.
The site has enhanced community engagement, a key priority for Yurika as a state government-owned corporation. With comprehensive FAQs and timely updates on initiatives such as the smart meter rollout and Queensland Electric Superhighway charging station milestones, users can now easily access the information they need. This improved self-service capability has helped reduce the volume of customer inquiries.
Services performed:
- UX research and design
- UI design
- Technical architecture
- WordPress development
- Ongoing support and performance optimisation
Strategy.
Development.
The results.
